July 25, 2025: India’s real estate sector is on the cusp of a structural transformation, and surprisingly, it’s the most troubled assets that are turning heads. Stressed and stalled real estate projects—long viewed as symbols of sectoral inefficiency—are now emerging as a compelling asset class for opportunistic investors. With regulatory clarity, institutional funding, and urban housing demand aligning, these projects are being reimagined as turnaround stories, not dead-ends.

The aftermath of the NBFC crisis, pandemic-related delays, and regulatory realignments left over 5 lakh housing units stalled across India’s top cities, according to industry data. But that same inventory, once seen as a drag on balance sheets, is now becoming a hotbed for strategic investments.

“We’re witnessing a fundamental shift in investor mindset. Stressed projects today represent not just discounted acquisitions, but opportunities to re-engineer supply in markets that remain under-housed and over-priced,” says Mr. Vikas Jain, CEO, Labdhi Lifestyle. “As a developer, we’re seeing more funds actively seeking joint development models and asset buyouts in underperforming projects. It’s a win-win when execution capability meets financial muscle.”

Labdhi Lifestyle has emerged as a key player in reviving stressed real estate assets, with its recent acquisition of a stalled Rajesh LifeSpaces project in BKC which counted Mirae Asset and JM Financial as lenders. The project—now named BKC EDGE—has a revenue potential of ₹900 crore. This marks Labdhi’s second such turnaround in Mumbai, highlighting its collaborative financing model and focus on last-mile delivery.

“This model proves that with the right capital strategy and execution framework, distressed projects can be transformed into high-performance assets,” adds Jain.

Several macro and micro factors are converging:

Deep Discounting: Many stressed projects are available at 30–60% below prevailing market value, providing strong potential for capital appreciation post-resolution.

Completion-Based Demand: With consumers preferring ready or nearly-ready homes, capital deployment in near-finish projects ensures quicker monetization and lower risk.

SWAMIH & Policy Push: The government-backed SWAMIH fund has committed ₹15,000 crore towards stalled affordable and mid-income projects, offering investor confidence in public-private resolution mechanisms.
Specialized Capital Pools: Private equity firms, family offices, and ARC-backed funds are launching distress-focused verticals to evaluate and absorb these opportunities.

“We strongly believe that stressed real estate projects could become the sunrise segment of India’s investment landscape. With the right structural enablers, these projects have the ability to bridge the housing deficit while unlocking idle capital,” says Mr. Prashant Sharma, President, NAREDCO Maharashtra. “We’re encouraging developers to partner with credible financial institutions, while also engaging with authorities to fast-track approvals for such turnarounds.”

The MMR—India’s most land-starved and price-sensitive region—has emerged as a ground zero for distressed project turnarounds. Over 70,000 housing units across 493 projects have been stalled due to new environmental clearance requirements for projects within eco‑sensitive zones in MMR. With these stalled units, it offers a unique canvas for capital infusion and design-led redevelopment.

“We’re working closely with both investors and developers to repackage distressed projects into commercially viable propositions,” says Mr. Nihar Jayesh Thakkar, Founder, The Mandate House Pvt. Ltd., a firm specializing in investment strategy and real estate repositioning. “The opportunity lies in bridging trust—between capital and capability, between plan and execution.”

Thakkar adds that for distressed assets to succeed, the three critical factors are: (1) Legal and title clarity, (2) Market-fit redesign, and (3) A high-credibility delivery team. “Without execution reliability, no investment structure will sustain long-term,” he cautions.

Despite the promise, risks persist:

Litigation: Many stressed projects are stuck in complex legal disputes among lenders, buyers, or landowners.
Approval Bottlenecks: Changes in plan or structure often require fresh permissions—adding to timelines.
Reputational Hurdles: Buyer skepticism about legacy projects can impact fresh sales unless backed by known names.

But these roadblocks are not insurmountable. In fact, several investors are forming SPVs (Special Purpose Vehicles) with established developers, enabling cleaner entries and faster resolution.

In a market chasing stable returns and defensible assets, stressed projects are finding unexpected favour. Where some see risk, others now see a reset. With the right alignment between policy, capital, and delivery expertise, the sector may well witness its most profitable stories emerge from its most problematic pages.

“In real estate, timing is everything. And for stressed assets, the time is now,” concludes Mr. Jain.

New Delhi, 25th July 2025: Shangri-La Eros New Delhi is delighted to present a culinary narrative woven through flavours, traditions, and heartfelt artistry. From 30th July to 3rd August 2025, Shang Palace – the hotel’s acclaimed Chinese restaurant – sets the stage for an exclusive five-day dining experience with celebrated Chef Qiu Zhiqiang, affectionately known as Chef Jasen.

Renowned for his masterful knife skills and soulful cooking, Chef Jasen brings a cuisine that speaks not only of technique but of deep cultural emotion. Currently leading the Chinese kitchens at Shangri-La Colombo, Chef Jasen arrives in New Delhi with a repertoire built over decades in Beijing, Hong Kong, Singapore, and beyond. His work has earned accolades across Asia, including recognition as TripAdvisor’s Best of the Best Restaurants in Asia, where his ability to balance authenticity with refinement has made him an icon in the world of Chinese gastronomy.

At Shang Palace, Chef Jasen will serve a selection of dishes that showcase his deep-rooted connection to traditional Chinese cuisine, interpreted through the culinary cultures of Sichuan, Canton, and Beijing. His menu is designed to offer a meaningful glimpse into the regional stories and cooking techniques that have shaped his journey.

Guests can look forward to dishes such as the Deep-Fried Chicken with Shrimp Paste and Garlic, Marinated Sichuan Chicken with Spring Onions, and the elegant Wen Si Tofu in Spring Onion Broth. The mains include the aromatic Steamed Lobster with Garlic on Glass Noodles, Braised Lamb Shank with Sichuan pepper and five spices, Stir-Fried King Oyster Mushroom with Bell pepper in Soya Sauce each highlighting the diversity and depth of Chinese culinary traditions.

The menu also offers a delectable selection of vegetarian dishes, including Mapo Tofu, Hot Stone Pot Rice with Pickled Yunnan Chili, and Stir-Fried Mock Fish with Asparagus, ensuring a balanced and inclusive dining experience. To conclude the meal on a special note, guests can relish a delicately crafted Sesame Rice Ball, a nod to nostalgic Chinese desserts and simple comforts.

Each dish is a study in restraint and refinement, brought together not just by recipes, but by memory, discipline, and deep respect for the provenance of ingredients.

Set in the warm, contemporary refinement of Shang Palace, with its refined interiors and private dining spaces, this residency offers an immersive and intimate way to experience Chef Jasen’s interpretation of Chinese cuisine.

The special menu will be available for lunch and dinner at Shang Palace priced at INR 4,000 plus taxes per person.

“We are honoured to welcome Chef Jasen to Shang Palace and share his unique culinary philosophy with our guests, His ability to bring regional flavours to life with such precision and passion promises an unforgettable experience for anyone who appreciates the depth of Chinese cuisine.” says Abhishek Sadhoo, General Manager, Shangri-La Eros New Delhi.

For those who appreciate subtlety, depth, and timeless technique, this five-day celebration at Shang Palace promises something far beyond the expected, a quiet invitation into the heart of Chinese cuisine, told through the hands of a true craftsman.

Chandigarh, July 23, 2025: Tata Steel today launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform that assists individual home builders (IHBs) to construct their homes with more certainty and better control. The refreshed platform now offers an enhanced, enriching experience for IHBs with curated solutions, self-help tools, and engaging yet simplified content to help them manage their homebuilding projects efficiently with better outcomes.

The all new, easy, simple Aashiyana not only provides easy access to a range of products from the Tata Steel group, but also enriches the user experience by offering curated content that home builders can use to complete their dream projects to their fullest satisfaction. The platform features a consumer-centred, knowledge-focused, bite-sized content library in easy-to-understand and interactive formats (articles, videos, comic strips, infographics, illustrations and quizzes), across 31 broad topics spanning all 5 stages of homebuilding. It also offers DIY tutorials, product videos, and expert views to inform and inspire users. The portal’s self-help tools will guide IHBs in planning effectively and completing projects within their budget by engaging them from the very start of their home building journey.

Ashish Anupam, Vice President – Long Products, Tata Steel said: “Home builders today expect much more than just an online store. They seek inspiration, expert guidance, and intuitive tools to simplify complex decisions. The new Tata Steel Aashiyana platform (Aashiyana 3.0) is designed to address these critical consumer needs, making it a go-to place at every step of homebuilding. Evolving from a marketplace, Aashiyana 3.0 delivers an enhanced experience and expects to become a home builder’s most trusted advisor and friend.”

In addition to access to high quality building materials and the means to plan and execute projects efficiently, the new Aashiyana 3.0 also has content and ideas for aesthetic elements for a new home project. Tools like a design quiz and a library of over 300 architecture plans inspire IHBs in visualising their dream homes. The portal also offers stage-by-stage guides for home construction, providing users with design inspiration and practical advice. The platform introduces first-in-the-industry idea boards and visual tools for users to curate their design preferences, which they can share with professionals.

Aashiyana 3.0 will improve platform experience and build customer intimacy by offering interactive, gamified content empowering consumers improve purchase experience, increase platform engagement and ultimately build brand equity. By delivering a better and enhanced experience, this strategy aims to create consumer demand while reducing customer acquisition costs. This, the Company believes, will lead to IHBs spending more time, engaging in more activities, resulting in fewer human-assisted journeys along with lasting engagement, higher GMV, and increased revenues.

Hibiscus Monkey Launches ‘Velvet Spray Sharbat’ With Disruptive Campaign That Had the Beauty World Buzzing

Mumbai, 22nd July 2025 — Hibiscus Monkey, the cult-favorite body care brand, has once again stirred the conversation with a bold, satirical campaign that left followers confused, curious, and deeply engaged. The brand put out a heartfelt letter from the founders stating that they were taking a sabbatical from the skincare industry to take on the challenge of the Indian beverage industry. They proceeded to reveal that they would be launching their first “drink” soon.

This sent hundreds of consumers into a frenzy, with some questioning why a viral brand would suddenly cease their operations, while others panicking about no longer having access to their favorite body care products. One consumer went to the extent of remarking “This is really unfair to those who have got used to your products”, while another went on to lament that “There are only a few Indian brands that actually walk the talk and create world class products. I carry your products back for my friends in New York every summer. They swear by it despite having access to brands here.”

Soon the industry went abuzz, with many observers expressing their shock and excitement all at once. And then in their classic tongue-in-cheek style, team Hibiscus Monkey revealed their newest innovation “a drink…for your body”- They launched the Velvet Spray Sharbat, a limited edition variant of their viral in shower body moisturizer inspired by Roohafza, a beloved summer drink.

The tongue-in-cheek campaign, launched via Instagram, blurred lines between literal and metaphorical — making audiences question whether Hibiscus Monkey was actually leaving the beauty space. “We did launch a drink… just not the kind you were thinking of,” the brand cheekily confirmed on social media, introducing Velvet Spray Sharbat as “a drink for your body,” while reiterating their commitment to body care, unequivocally stating “We have news. We are not going anywhere. In fact, we are doubling down on body care. Becoming India’s most trusted body care brand is our North Star. And we will never never abandon this mission.” The creative twist sparked a flood of IG stories, DMs, and reactions across beauty communities and fans alike, with many lauding it as a masterclass in brand building and community engagement.

Like the rest of its Velvet Spray family, the Sharbat edition is a 100% naturally derived in-shower moisturizer, formulated for Indian summers and monsoons. Enriched with Rosa Damascena flower oil extracted from the Damask Rose flower, it delivers hydration, toning, and antioxidant-rich nourishment — all wrapped in the nostalgic scent of rose, reminiscent of a chilled glass of Roohafza. The formulation absorbs instantly on wet skin, offering the brand’s cult-loved “no-chip chip” finish that leaves skin supple, not sticky.

But beyond the product, it’s the narrative-first campaign that stands out. Playful yet poetic, the launch reflects Hibiscus Monkey’s larger branding philosophy: to challenge how brands engage consumers in a digital world. This isn’t the brand’s first moment of mischief — but it might be its most memorable.

“We are reimagining what launches feel like. The personal care industry often takes itself too seriously — we wanted to have fun, create a little chaos, and then deliver something completely joyful,” says the Hibiscus Monkey team. “The response to our “beverage post” has been overwhelming, we did not expect such an outpouring of love for Hibiscus Monkey, the body care brand. The DMs and comments left us speechless, overwhelmed and humbled.”

Velvet Spray Sharbat is a limited-edition, small-batch drop, a year in the making. As with most Hibiscus Monkey products, it is made in India using intentional ingredients and minimalist packaging.

The campaign has already drawn organic attention across social media and is being called one of the most original beauty reveals this year — not just for the product, but for the playful cultural bait-and-switch that made customers stop, think, and smile.

Hibiscus Monkey isn’t leaving beauty. It’s just redefining what beauty can taste like.

Dubai / Noida, 21 July 2025: CRC Group, a leading player in North India’s real estate sector, has unveiled its uber ultra-luxury experiential residential development, The PERIDONA, located within Jaypee Greens Golf Course in Greater Noida. With a development outlay of ₹1500 Cr (exclusive of land cost), the project signals CRC’s strategic intent to elevate its portfolio into the ultra-premium segment. Spanning a total built-up area of 3.1 million sq. ft., the project will comprise only 341 expansive apartment units, delivering globally benchmarked standards of architecture, design, sustainability, and execution.

Unveiled during a marquee event in Dubai, The PERIDONA brings together an extraordinary lineup of design and architecture consultants: Killa Design, renowned for crafting Dubai’s Museum of the Future; Rockwell Group, the New York-based interior visionaries behind one of Gurugram’s most iconic luxury clubs; Gensler Architects, global leaders in progressive, future-ready architectural design; SWA Group, experts in sustainable landscape architecture; and MACE, a global firm specializing in precision project management and execution.

Kunal Bhalla, Founder & CEO, CRC Group, commented, “The PERIDONA marks our strategic entry into India’s ultra-luxury residential space. Supported by world-class design and architecture, this development reflects our clear ambition to set a new benchmark for premium living in the NCR. The project is envisioned to establish an international standard in luxury condominiums, with a strong focus on sustainable, high-quality living. We have carefully selected best-in-class materials and curated exceptional amenities—many being introduced in India for the first time—to deliver a truly exalted lifestyle. The core philosophy driving the project is simple yet powerful: ‘Live More,’ with abundant amenities that define a luxurious way of life. From the eco-sensitive design elements and lush green zones to serene water bodies and an iconic clubhouse, every aspect of the ecosystem has been thoughtfully crafted to create one of the finest residential environments in the country.”

Adding further, Salil Kumar, Director (Marketing & Business Management), CRC Group, said: “This project is a testimony to our commitment to global standards. By integrating international design and delivery capabilities, we are creating not just residences, but legacy assets tailored for discerning investors and homeowners. The PERIDONA also enjoys a distinct locational advantage with expansive green surroundings, enhancing both aesthetics and liveability. With just one apartment per floor, the project offers an unmatched level of privacy—an essential attribute in modern luxury living. Every detail has been envisioned to meet the evolving expectations of a sophisticated, privacy-conscious clientele. The large, specially designed, beautifully crafted, multi-level clubhouse will be an added attraction for the modern lifestyle of all residents.”

With globally acclaimed consultants and designers like Killa Design, Rockwell Group, Gensler Architects, and SWA Group coming together for The PERIDONA, the project is poised to redefine the standards of ultra-luxury living in India. Their combined expertise across architecture, interiors, and sustainable landscape design will enable CRC The PERIDONA to deliver a development that is not only aesthetically iconic but also functionally future-ready and environmentally conscious.

Built around a meticulously crafted master plan, state-of-the-art interiors, wellness-centric landscape design, smart home integration, and smart management by MACE, The PERIDONA aims to offer a transformative living experience in NCR. Construction is slated to commence next month. The project is poised to become a landmark in India. With the upcoming Noida International Airport—set to become the world’s fourth-largest—just a 20-minute drive away, The PERIDONA enjoys a locational edge that few developments can match. This proximity not only enhances the project’s connectivity and prestige but also positions it as a high-potential asset for long-term value appreciation and strong return on investment.

With a curated approach to design, delivery, and community experience, CRC Group aims to establish a new benchmark for luxury real estate in the region.

New Delhi, 21 July 2025: In a milestone that underscores the rising demand for ultra-premium residences in Delhi-NCR’s micro-markets, a ~7,000 sq. ft. penthouse at Saya Gold Avenue, Indirapuram, has been sold for ₹10 crore. This transaction sets a new benchmark for luxury housing in the region, reflecting a clear shift in buyer preferences towards expansive, amenity-rich homes.

Located in the heart of Indirapuram, Saya Gold Avenue has emerged as a prominent landmark for luxury living. It is among the tallest residential buildings in the NCR, rising 40 floors high. The recently launched penthouse, occupying the top two floors (39th and 40th), offers panoramic city views and features a private terrace garden. This record-setting sale highlights both the project’s premium positioning and the growing appetite for high-end real estate in well-connected suburban markets.

The sale comes at a time when affluent buyers are increasingly seeking spacious homes that combine luxury, privacy, modern conveniences and quality construction. According to recent market trends, Indirapuram has witnessed a surge in demand for large-format apartments and penthouses, driven by professionals and entrepreneurs looking to upgrade their lifestyles while staying close to central Delhi and Noida.

Commenting on the landmark transaction, Mr. Vikas Bhasin, MD of Saya Group, said, “This sale is not only a testament to the aspirational value of Saya Gold Avenue but also to Indirapuram’s emergence as a sought-after destination for discerning homebuyers. The project offers a unique blend of premium amenities, excellent connectivity, and vibrant community living that resonates strongly with today’s buyers who value both luxury and convenience.”

Expressing his views, Ashish Gupta, a Ghaziabad-based garment exporter who recently purchased the penthouse, said, “I was looking for a spacious, well-built home from a reputed developer, ideally located close to my business establishment. Saya Gold Avenue ticked all the boxes for me and my family—from its quality construction and thoughtful design to its excellent connectivity and premium amenities. The penthouse offered the space and lifestyle we were seeking, which made the decision to invest here an easy one.”

Saya Gold Avenue is strategically located near NH-24 and enjoys seamless access to schools like DPS, Sanfort, Presidium, hospitals like Fortis and Yashoda, shopping malls Shipra and Jaipuria, metro stations, and well connected to Noida making it an attractive choice for families and professionals alike. The project offers a host of lifestyle amenities, including a clubhouse, swimming pool, gymnasium, and landscaped open spaces.

With this record-setting transaction, Saya Gold Avenue has reaffirmed its position as one of the most prestigious addresses in Indirapuram, setting a new benchmark for luxury living in the region.

21st July 2025: Bhumika Realty, the real estate development arm of Bhumika Group, has further cemented its presence in the National Capital Region (NCR) with the inauguration of its new corporate office in Sector 61, Golf Course Extension Road, Gurugram. Strategically located at Unit No. 1717–1719, 17th Floor, Tower B, Emaar Digital Greens, the new office is part of the Group’s dual-office expansion plan in the region.

The inauguration ceremony was marked by a traditional puja and formal gathering, attended by the senior leadership team, employees, and over 300 channel partners from Gurugram. The event symbolised new beginnings, stronger partnerships, and a renewed focus on customer engagement and operational excellence.

Bhumika Group made its debut in the NCR market through Faridabad, acquiring a prime land parcel for a large-scale premium mixed-use development. Building on that momentum, the Group expanded into Gurugram in June 2025, performing the Bhoomi Pujan for a landmark mixed-use commercial project on MG Road—one of NCR’s most vibrant urban corridors.

Uddhav Poddar, CMD, Bhumika Group, “The inauguration of our new office in Gurugram reaffirms Bhumika Group’s commitment to trust, innovation, and staying responsive to the evolving needs of the market. This expansion strengthens our presence and brings us closer to our clients and partners in this dynamic region.”

Siddharth Katyal, CEO, Bhumika Group, said, “The launch of our new office in Gurugram marks another step towards strengthening our presence and deepening our connection with our clients and communities. At Bhumika Group, we remain committed to building trust through integrity and purposeful growth, ensuring that we stay responsive to the evolving needs of the market.”

Vikas Verma, President-Sales and CRM of Bhumika Group, added, “With every new location, we enhance Bhumika’s operational efficiency and expand our ability to engage meaningfully with our customers. This new office will enable our sales and CRM teams to work even closer with clients, fostering stronger relationships and delivering a superior experience at every step.”

Alongside Gurugram, Bhumika Realty is targeting rapid expansion across the NCR including key developments in Faridabad and aims to achieve ₹2,000 crore in revenue this fiscal year. Its portfolio encompasses mixed-use, hospitality, logistics, and e‑commerce properties.

21st July 2025: High-end apartments in Gurugram and Noida, along with boutique floors in South Delhi, have emerged as the new face of luxury living, capturing the attention of real estate watchers and affluent buyers alike. A string of record-breaking deals has triggered a wave of ‘Fear of Missing Out’ (FOMO) among the wealthy, eager to ride the momentum of the ongoing property boom.

This strategic shift towards luxury is also on account of homebuyers’ confidence, lifestyle aspirations and strong macroeconomic fundamentals. Housing prices (mainly apartments) have increased by 160% in Gurugram and 146% in Noida between 2019-2024 while floor prices in South Delhi have risen by up to 105% between 2022-2025.

Despite the price appreciation, apartment and floor sales continue unabated in Delhi-NCR. Also, redevelopment of floors in South Delhi is fast becoming a trend with landowners looking to monetise their asset for greater returns.

According to a report by CBRE-Assocham, during the Jan-Jun ’25 period, Delhi-NCR led in sales with ~4,000 luxury units accounting for a share of ~57% share, recording a threefold growth compared to the corresponding period in the previous year.

In top 7 cities, the luxury housing segment recorded an 85% YoY growth in sales in Jan-Jun’25 with approximately 7,000 units. The top seven cities include Delhi-NCR, Mumbai, Pune, Bengaluru, Kolkata, Hyderabad and Chennai.

Luxury housing is defined as homes priced Rs 6 crore and above in Delhi-NCR and Mumbai.

This period also witnessed ~7,300 luxury unit launches, recording 30% YoY increase. Delhi-NCR, Mumbai, and Hyderabad registered the highest number of launches, cumulatively accounting for over 90% of the total luxury unit launches in H1 2025.

Gurugram-based property consulting firm InfraMantra founder Shiwang Suraj said Gurugram and Noida markets have dominated the luxury housing sales in Delhi-NCR.

“The region’s growing lifestyle aspiration, massive infrastructure development and demand for bigger homes have led to this surge in luxury housing. Micromarkets like Dwarka Expressway and Southern Peripheral Road have seen huge supply in the luxury segment and a consequent demand from HNIs, NRIs and new-gen wealth creators. Reputed developers have taken the lead in providing world-class amenities that match the lifestyle of the neo-rich,” Suraj added.

The infrastructure development in Delhi-NCR has undergone a massive facelift. Projects worth Rs 1.2 lakh crore are being executed in the region. Infrastructure projects like Delhi-Mumbai expressway, Dwarka Expressway, Noida International Airport, Sohna Elevated Road, Metro expansion, Rapid Rail are some of the transformative developments that have propelled the real estate market across micro markets in the region.

Vijay Harsh Jha, founder and CEO of property brokerage firm VS Realtors said Delhi-NCR has shown far greater appetite for luxury housing than other markets.

“Branded developers in this segment will continue to drive demand. The market has seen bigger homes dominate the supply owing to homebuyers’ demand for aspirational and enriching living spaces that complement their lifestyle and aspirations. As a result, iconic addresses have become the lifestyle symbol,” Jha added.

According to PropEquity, Delhi-NCR emerged as the top housing market in 2024 with sales of Rs 1.53 lakh crore with Gurugram alone contributing Rs 1.07 lakh crore. In fact, supply of homes priced at Rs 1 crore and above grew by 73% YoY in 2024 and by 192% between 2022-24.

While apartment sales in Delhi seem to be limited owing to minimal presence, the sale of luxury floors in South Delhi has surged in the past couple of years.

Golden Growth Fund, a category-II real estate focussed Alternative Investment Fund (AIF) designed for South Delhi recently announced the launch of 4 boutique luxury floors in Neeti Bagh with sales potential of approx. Rs 100 crore.

In a report, the Fund said, the price of luxury independent floors in South Delhi has risen between 64-105% in between June 2022-June 2025.

Ankur Jalan, CEO, Golden Growth Fund said, “South Delhi has shown a considerable appetite for real estate. The fact that only a limited inventory comes into the market, especially from owners looking at monetising their asset, means they find both investors and end-users, willing to pay a premium.”

The luxury housing market is increasingly attracting HNWIs (High Net Worth Individuals), UHNWIs, and NRIs, driven by the need to safeguard assets amidst global uncertainties and benefit from a strengthening U.S. Dollar.

Phase 6 Brings Premium Lifestyle Living to NCR’s Emerging Residential Hub

July 18, 2025 – Ashiana Housing Ltd., one of India’s most trusted real estate developers, has launched Phase 6 of its flagship residential project Ashiana Tarang, located in Sector 24, UIT Bhiwadi. With a land size of 2.71 acres, this new phase adds 192 premium apartments to the already thriving gated community, reaffirming the company’s commitment to delivering lifestyle-rich, quality housing for end-users and investors alike.

The project has already seen 117 units sold in FY 2025-26 across previous phases, generating a sales revenue of ₹68.23 crore. With possession timelines for Phase 6 scheduled for May 2028, the company is projecting continued strong traction, buoyed by rising interest from Gurgaon-based mid-segment buyers seeking quality housing within the ₹60– 70 Lakh bracket.

The total estimated investment for Phase 6 is pegged at ₹58.78 crore, covering land, construction, and overhead costs, as part of a ₹240 crore project spread over 12.85 acres. Importantly, the land is fully owned by Ashiana Housing, with no joint venture partners involved, ensuring streamlined execution and project control. The funding model is customer-centric, with construction to be driven by buyer advances under a structured payment plan.

Ashiana Tarang has earned a reputation for its premium concept homes that go beyond brick-and-mortar, focusing on building vibrant communities. With over 300+ families already residing, the project is positioned not just as a real estate investment, but as a lifestyle upgrade.

“Phase 6 is a continuation of our vision to offer thoughtfully designed homes with wide open spaces, green surroundings, and meaningful amenities,” said Mr Rajat Palod, AVP, Ashiana Housing. “Our buyers are not just looking for a house—they’re looking for a holistic living experience.”

The latest phase adds several upgraded features to elevate the resident experience:

· Park upgradation with box cricket and an activity pavilion

· Premium interiors including Itaca tiles, Magicwood modular kitchens, and elegant cove lighting

· Upgraded lobby spaces with MS jaali work, tile cladding, and framed art elements

· A 13,100 sq ft clubhouse, lawn tennis court, half basketball court, and vibrant social areas for community engagement

With the city of Bhiwadi rapidly emerging as an affordable yet strategic real estate destination, thanks to its proximity to Gurgaon, NH-8 connectivity, and improving infrastructure, Ashiana Tarang presents a unique opportunity for both end-users and long-term investors. The project’s low-density planning, hill views, and expansive open greens provide a sense of tranquility that is rare in the NCR belt.

The new phase is expected to cater especially to young working families and mid-segment professionals relocating from Gurgaon and Manesar, who are looking for a balance of affordability, lifestyle, and rental yield potential.

Over 1,100 customers benefitted under the Interest Subsidy Scheme (ISS) of PMAY-U 2.0

Ahmedabad, July 19, 2025: In line with its ongoing commitment to the “Housing for All” mission under PMAY 2.0, IIFL Home Finance Ltd. (IIFL HFL), one of India’s leading affordable housing finance companies, organized a customer awareness workshop in Ahmedabad, Gujarat. The initiative aimed to honor beneficiaries under the Interest Subsidy Scheme (ISS) and raise awareness about the government-backed housing program, while also extending support to prospective homebuyers within the state.

The event brought together over 1,100 subsidy beneficiaries along with senior officials including Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance; Shri Shyam Sunder, AGM, National Housing Bank (NHB) and other senior leadership from IIFL Home Finance.

With a strong focus on Tier 2 and Tier 3 cities, IIFL Home Finance has established a widespread national presence through its 370+ branches. The company combines grassroot engagement, simplified loans, faster processing, and a co-lending framework with key banking institutions and other multilateral financial institutions. As part of its inclusive lending mission, IIFL HFL has helped more than 1,100 customers across India access the Interest Subsidy Scheme (ISS) under PMAY-U 2.0, enabling a shift from informal housing to secure, formal homeownership.

The event served as a key customer engagement initiative celebrating the beneficiaries of the government’s affordable housing scheme while reaffirming IIFL Home Finance’s commitment to making homeownership more accessible and aspirational. Subsidy certificates were awarded to eligible customers, marking an important milestone in their homeownership journey.

Speaking at the event, Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance, said: “Industry data shows that Gujarat continues to see robust growth in the affordable housing sector, with Ahmedabad leading the state in demand. Between ‘2017–18’ and ‘2024–25’, the city registered over 4,600 housing projects—35% of which were categorized as affordable. This reflects the growing need for formal, accessible housing among low- and middle-income families. Supporting the Government’s PMAY 2.0 – Housing for All initiative, IIFL Home Finance is committed to empowering EWS and LIG households by bridging the credit gap through effective (ISS) facilitation, doorstep services, simplified documentation, and targeted awareness programs bringing the dream of homeownership closer to India’s underserved communities.”

Shri Shyam Sunder, AGM, National Housing Bank (NHB) added: “This event in Ahmedabad is part of IIFL HFL’s broader initiative to drive PMAY-U 2.0 awareness and impact through customer-facing workshops in key markets. As a dedicated stakeholder in India’s affordable housing movement, IIFL Home Finance continues to align with national priorities while delivering value at the grassroots level.”

As part of its continued commitment to financial inclusion and housing for all, the company will organize similar workshops across key states including Uttar Pradesh, Delhi, Gujarat, Maharashtra, Madhya Pradesh, Punjab, and Rajasthan—further strengthening its outreach to EWS and LIG segments nationwide.