Sanlam Enters Indian Asset Management Market with Strategic Investment in Shriram AMC

Hyderabad, May 28, 2025Shriram Asset Management Company Limited (Shriram AMC), part of the Shriram Group, announced a strategic partnership with Sanlam—South Africa’s largest asset manager with $80bn in AUM. With this move, Sanlam displays its strong commitment to India’s rapidly growing asset management industry.
 
Shriram AMC has completed a preferential allotment of 38.89 lakh equity shares to Sanlam Emerging Markets (Mauritius) Limited (SEMM), raising ₹105 crore in growth capital. With this allotment and the mandatory open offers, SEMM now holds a 23% direct stake in India’s first listed AMC and joins as a co-promoter alongside existing promoter Shriram Credit Company Limited (SCCL). As a result, total promoter shareholding has increased from 62.55% to 71.17%, and Shriram AMC’s Board will be reconstituted to include Sanlam’s representatives.
 
At the core of this partnership lies a shared ambition: to make high-quality investment solutions accessible to customers across all segments. This strategic alliance represents more than just financial collaboration—it is a vision-aligned partnership between two trusted institutions, focused on empowering investors and delivering purpose-driven financial solutions in India’s asset management market.
 
Kartik Jain, MD & CEO, Shriram AMC, said: “This partnership is more than capital—it’s a strong endorsement of our quantamental approach that fuses data science with fundamental insights. Leveraging its expertise in both quantitative and fundamental analysis, Sanlam will enhance the sophistication of Shriram AMC’s investment processes and help deliver relevant and differentiated investment solutions to the right customer segments. As a result, this strategic partnership will further strengthen the key pillars of our strategy covering the 3Ps of Performance, Products and Placement.”
 
As part of a broader effort to strengthen and transform its financial services portfolio, Shriram Group previously secured an investment from Mission1 Investments LLC, which acquired a 23% stake in Shriram AMC in 2022. Building on that momentum, the Group is now deepening its AMC business with Sanlam’s strategic investment, reaffirming its commitment to creating a future-ready and inclusive asset management platform.
 
Carl Roothman, CEO of Sanlam Investments, Sanlam’s asset manager, added: “We see India as a strategic growth market, and our partnership with Shriram AMC reflects our commitment to co-creating investment excellence, particularly in emerging markets. With over two decades of successful collaboration between the Shriram Group and Sanlam, this partnership builds on a long-standing legacy of trust, and a mutual vision to create impactful investments that benefit society.”
 
Gaurav Patankar, Managing Partner & CIO, Mission1 Investments, said: “We could not be more excited to have someone like Sanlam join in not just as an investor but also as a co-promoter. To have two promoters with depth, expertise and pedigree that have a long history of working together can only mean strong long term value creation for shareholders. The opportunity landscape in asset management is as interesting if not more than it was in 2022 when we made our initial investment. We see the long-term value creation opportunity here as exciting and exponential”
 
By aligning resources and expertise, the aim is to create compelling investment solutions that cater to the evolving needs of customers across income bands.
 
With over two decades of successful collaboration between the Shriram Group and Sanlam across financing, life insurance, and general insurance, this partnership builds on a long-standing legacy of trust. It also signals new opportunities for professionals who aspire to be part of a dynamic, evolving financial brand—one that puts innovation, integrity and generational impact at its core.

A Culinary Ascent: The Fern Hotels and Resorts Presents ‘Cuisines of the Hills in India’ Food Festival

Mumbai, May 28, 2025This summer, The Fern Hotels and Resorts presents Cuisines of the Hills in India, a thoughtfully curated food festival that celebrates the diverse and time-honoured culinary traditions of India’s picturesque hill stations. Set to be hosted across 16 Fern properties from May 23-June 1, 2025 between 7 PM-9 PM, this festival promises a sensorial journey through the cool climate and vibrant cultures of India’s mountainous regions ranging from the misty Himalayan valleys to the verdant slopes of the Western Ghats.
 

Renowned for their natural beauty, India’s hill stations are also culinary treasure troves shaped by regional produce, climatic conditions, and deep-rooted cultural influences. The food festival draws inspiration from the rich gastronomic heritage of iconic hill towns such as Manali, Shimla, Nainital, Darjeeling, Munnar and Coorg etc. With menus reflecting everything from indigenous tribal practices to colonial-era cooking techniques, ‘Cuisines of the Hills in India’ offers an immersive experience steeped in authenticity.

Guests can relish delicacies like Chana Madra and Dham from Himachal Pradesh, Aloo ke Gutke and Gahat ki Dal from Uttarakhand and Tibetan-inspired favourites such as Thukpa and Momos from Darjeeling. The bold and earthy flavours of Coorg shine through in dishes like Pandi Curry and Kadumbuttu, while Kerala’s hill cuisine is represented through offerings such as Appam with Stew and Kappa with Meen Curry. These dishes are authentically prepared using locally sourced ingredients including millets, barley, wild herbs, lentils, and region-specific spices.

​Adding to the ambiance is a thoughtfully designed setting that evokes the warmth and charm of hill homes. Guests will dine in rustic wooden spaces adorned with handwoven rugs, local artifacts, and crockery made from clay, wood, and copper. The immersive experience is further enhanced by region-specific uniforms worn by the staff. The culinary journey is complemented by traditional and ambient music, creating a harmonious backdrop. Guests may hear the rhythmic beats of Himachali folk instruments, the meditative hum of Tibetan throat singing, or the soulful notes of Coorgi drums and flutes, all thoughtfully blended with contemporary ambient sounds to recreate the serenity of the hills.

“We are pleased to introduce ‘Cuisines of the Hills in India’ as a tribute to the country’s elevated culinary culture. Through this festival, we aim to spotlight the culinary depth and cultural richness of India’s hill stations, offering our guests not just a meal, but a story on every plate,” shares Chef Ritesh Sen, General Manager – Food & Beverage, The Fern Hotels & ResortsPromising a refreshing escape into India’s culinary highlands, Cuisines of the Hills in India invites food lovers and cultural enthusiasts to savour the soulful simplicity and regional richness that define the hills of India.

Brand Raga Repositions as 360° Marketing Consultancy with ‘YouFlexible’ Approach

National, May 27th  2025Brand Raga, one of India’s most effective marketing agencies soecialising in the metro cities landscape, today announced its strategic repositioning as a 360° marketing consultancy. At the heart of this evolution is the launch of its proprietary YouFlexible model—a transformative approach designed to deliver deeply customized marketing solutions that adapt to the ever-evolving needs, pace, and growth challenges of each client. Unlike conventional, one-size-fits-all agencies, Brand Raga’s YouFlexible framework combines brand strategy, digital performance, political communications, creative storytelling, and on-ground execution into one unified engine. It is this integration, paired with deep regional expertise, that has helped the agency dominate in markets often underserved by national agencies.

Delivering Growth in every assignment. Brand Raga’s success across metro cities to Tier 1  and government sectors has set a new benchmark. From amping women-led self-help groups triple their sales to ₹2.52 crore via hybrid campaign models, to generating 50% of monthly sales for a regional F&B brand purely through digital leads, the agency has consistently delivered measurable impact.

In the government and political space, Brand Raga has maintained a 100%-win record for election clients since 2018 and led historic campaigns like Karnataka’s Janaparashakti manifesto initiative—reaching over 2 crore citizens, conducting 200+ on-ground events, and collecting 3.5 lakh public inputs to co-create a genuinely people-powered vision.

Even in crisis scenarios, Brand Raga has shown remarkable agility—turning a modest ₹71,000 campaign budget into ₹28 lakh worth of donations for Karnataka’s 2019 flood relief fund through sharp messaging and digital precision.

A Model for the Future of Indian Marketing

“Our repositioning is not just about how we market—it’s about how we partner,” said Shivkumar Mamadapur, Founder and CEO of Brand Raga. “Today’s clients, especially in emerging markets, demand flexibility, integration, and results. The YouFlexible model was built exactly for this: to break silos, move fast, and create campaigns that are both contextual and high converting.”

Brand Raga’s integrated model has made it the go-to partner for political leaders, real estate developers, government bodies, and social enterprises alike. Campaigns like Yuva Dasara, which converted 62 lakh digital impressions into packed ground attendance, exemplify how Brand Raga bridges digital storytelling with real-world action.

Breakthrough in Concealed Hinges: Sugatsune HES2S-140

Sugatsune Surface Mount Concealed Hinge HES2S 140 A125 is a game changer for modern residences and apartments, offering a perfect blend of functionality and aesthetic finesse. Designed for flush mount applications, it allows doors to integrate effortlessly into the surrounding architecture, creating a clean and sophisticated look.

The HES2S140 features groundbreaking 3D adjustment, allowing vertical, horizontal, and depth modifications even after installation. This ensures a flawless fit and unmatched convenience for professionals and homeowners alike. Its surface mounts on the jamb side for easy installation, opens to 125°, and features a compact, durable design that is simple to maintain. For added reliability, a door stopper is recommended to protect the hinges and extend the lifespan of the door.

Crafted with meticulous attention to detail, the hinge is supplied with stainless steel flathead screws and a refined cover that conceals all screw heads for a pristine finish. Available in three elegant colors: dark grey, light grey, and black, the HES2S140 enhances the functionality and appearance of aluminium profile doors and can also be fitted in marble frames, particularly in bathrooms. Its design ensures smooth integration, contributing to a modern and sophisticated aesthetic, ideal for stylish apartments where both functionality and elegance are paramount.

Reflecting Sugatsune’s commitment to combining innovation and craftsmanship to elevate everyday living, the HES2S140 has already gained global recognition. It proudly holds the prestigious Interzum Award 2023 and the iF Design Award 2023, judged by an international jury of experts in design, material science, and architecture, which is a testament to Sugatsune’s dedication to pushing the boundaries of hardware innovation.

JioBlackRock Gets SEBI Nod for Mutual Funds Business

Mumbai, May 27, 2025 : Jio BlackRock Asset Management Private Limited (JioBlackRock Asset Management), a 50:50 joint venture between Jio Financial Services Limited (JFSL) and BlackRock , has received regulatory approval from the Securities and Exchange Board of India (SEBI) to commence operations as an investment manager for their mutual fund business in India.

JioBlackRock Asset Management will bring an innovative investment proposition to the growing number of Indian retail mutual fund investors, as well as to institutional investors in India. The asset management company will seek to leverage the unique strengths of its two sponsors: JFSL’s digital reach and its deep understanding of the local market, alongside BlackRock’s global investment expertise and leading risk management technology.

Key differentiators for all investors of the JioBlackRock Asset Management offering will include competitive and transparent pricing and innovative products, supported by the application of BlackRock’s pre-eminent risk management expertise. This includes Aladdin, BlackRock’s globally renowned proprietary technology platform that unifies the investment management process through a common data language. For retail investors, the offering will also be distinctive for its digital-first customer proposition. JioBlackRock Asset Management aims to launch a range of investment products, including those that apply BlackRock’s industry-leading capabilities in data-driven investing,  over the coming months.

 

Isha Ambani, Non-Executive Director, JFSL, said: “India’s rapid growth is driven by a new generation with bold aspirations. Our partnership with BlackRock is a powerful combination of global investment expertise and Jio’s digital-first innovation. Together, we are committed to making investing simple, accessible, and inclusive for every Indian. I am confident that JioBlackRock Asset Management will play a transformative role in shaping the future of financial empowerment in India.”      

Rachel Lord, Head of International at BlackRock, said: “The opportunity in asset management in India today is tremendously exciting. JioBlackRock’s digital-first customer proposition, delivering institutional quality products at a lower cost directly to investors, will enable more people in India to enjoy the many benefits of access to the capital markets. Together with our partner JFSL, we look forward to contributing to the country’s continued evolution from a nation of savers to a nation of investors.”

JioBlackRock Asset Management is also pleased to announce the appointment of Sid Swaminathan as it’s Managing Director and Chief Executive Officer (CEO).

Sid Swaminathan brings over 20 years of asset management experience to the role. He was previously Head of International Index Equity at BlackRock, where he was responsible for an AUM of $1.25 trillion. Prior to that, he served as the Head of Fixed Income Portfolio Management for Europe at BlackRock, responsible for Systematic and Indexed strategies.

Sid’s deep understanding of investments – across asset classes, investment styles and geographies – will play a key role in his leadership of JioBlackRock Asset Management, as the JV works to deliver innovative investment products to millions of investors in India.

Sid Swaminathan, Managing Director & CEO, Jio BlackRock Asset Management Private Limited said: JioBlackRock Asset Management aims to digitally deliver institutional quality investment products to investors across India and contribute to the growth of the country’s investment ecosystem. I am honoured to lead JioBlackRock Asset Management and help transform asset management in India by empowering investors to directly harness the potential of investing.”

Tata BlueScope Steel Wins ‘Innovation in Roofing & Cladding’ Award at BAM 2025

Mumbai, May 2025: Tata BlueScope Steel, leading manufacturer of colour-coated steel, has been recognised for its pioneering approach to roofing and cladding solutions at the Construction Times BAM Awards 2025. The event, held in Mumbai, was attended by Mr. Rahul Shewale, former MP of the South Central Mumbai Constituency, and celebrated excellence and innovation in the construction and real estate sectors.
 
The award underscores Tata BlueScope Steel’s commitment to developing advanced colour coated steel solutions that deliver reliable performance across industries and diverse climatic conditions.
 
Tata BlueScope Steel’s product portfolio demonstrates its commitment to delivering advanced and tailored roofing and cladding solutions. From COLORBOND® steel featuring THERMATECH® Solar Reflectance Technology which reduces heat absorption, to ZINCALUME® steel’s superior corrosion resistance; Tata BlueScope’s solutions offer durability, energy efficiency, and low maintenance. The LYSAGHT® range of roof and wall cladding solutions is known for its strength, durability and versatile design, particularly valued in coastal, hailstorm, and cyclone-prone regions.
 
“This award highlights our relentless focus on innovation and quality in roofing and cladding solutions. At Tata BlueScope Steel, we are committed to staying agile in meeting market demands while also making a meaningful contribution to building sustainable and resilient communities. Through our #ShelterForAll initiative, we are determined to make an impact across the nation by providing durable roofing in regions prone to adverse climates or delivering robust solutions for infrastructure projects like the Pune and Delhi Metro stations, or the Rajiv Gandhi Indoor Stadium in Guwahati. This recognition motivates us to continue advancing solutions that not only meet the evolving infrastructural needs but also positively impact the communities we serve,” said Ms. Priya Rajesh, Chief Marketing Officer, Tata BlueScope Steel.
 
Tata BlueScope Steel was recently honoured with the ‘Outstanding Contribution to Roofing Solutions‘ award at the 11th EPC World Awards for its exemplary work on the Pune Metro Project.

Mahindra Powerol Recognized as Leading Genset Manufacturer in India for FY25 by Frost & Sullivan

Chennai, May 27, 2025: Mahindra‘s Powerol Division, a part of Mahindra & Mahindra Ltd., has been recognised as India’s leading diesel genset manufacturer in FY25. As per the latest DG Tracker report by Frost & SullivanMahindra Powerol secured the No1 position by volume in the Indian genset market with a 23.8% share, overtaking the long-standing market leader.
 
The Indian diesel genset industry recorded cumulative sales of 1,51,634 units in FY25Mahindra Powerol’s contribution, backed by consistent performance across all four quarters, marked a key milestone in the company’s growth trajectory.
 
Sales of its Central Pollution Control Board IV+ (CPCB4+) compliant gensets, designed to meet the latest emission norms, supported this growth, along with continued strength in the Telecom sector—where Mahindra Powerol has held over 55% market share for the last 15 years. The company also expanded its presence in the competitive Retail segment, adding further momentum to its performance.
 
Sanjay Jain, Sr. Vice President and Business Head, Mahindra Powerol said“Being recognised as the number one player in India’s genset market reflects our continued focus on innovation, reliability, and meeting customer needs. Our leadership in the Telecom sector, expansion in Retail, and readiness for CPCB4+ norms have all played an important role in this journey. We thank our partners, customers, and teams across India for their continued trust and support. We remain committed to delivering efficient and future-ready power solutions that support India’s progress.”
 
With this milestone, Mahindra Powerol continues to strengthen its position as a trusted partner in dependable power solutions.

Almonds Ai and Mobavenue Join Forces to Launch ChannelX

National, May 27, 2025: Almonds Ai, a channel loyalty, rewards and solutions company has partnered with digital advertising leader Mobavenue to launch ChannelX, a first-of-its-kind solution that empowers brands to reach retailers, distributors, painters, mechanics, and other partners far beyond the limitations of WhatsApp or SMS.  

Most brands today try to engage their dealers, retailers, and influencers like mechanics or painters through WhatsApp, SMS, or mobile app notifications. But many of these messages go unread, and app usage is often limited. This makes it harder for brands to share schemes, promote new launches, or stay top of mind, even though this audience already spends over 4.5 hours a day on OTT, social media, and gaming apps.

With ChannelX, brands can now show ads, schemes, and promotions to their verified channel partners across popular apps like OTT platforms, auto websites, entertainment apps, and even Truecaller, all without compromising user privacy or data security. This unlocks up to 3x higher engagement compared to SMS or app notifications.

Brands have invested heavily in loyalty programs, but the biggest gap is still visibility — reaching the right partner at the right time. With ChannelX, we’re not just improving communication; we’re unlocking a new layer of influence by meeting channel partners where their attention already is,” Abhinav Jain & Apurv Modi, Co-founders of Almonds Ai, jointly said.

Channel marketing has stayed offline for too long while digital has transformed everything else. ChannelX is built to bridge that gap — bringing the power of digital targeting to the physical trade world, in a way that’s safe, scalable, and made for ROI,” added Ishank Joshi, CEO of Mobavenue.

Whether it’s a mechanic discovering a special incentive while browsing an auto blog, or a retailer seeing a promotion while watching the news—ChannelX ensures your message reaches the right eyes, at the right time, in the right context. And by extending beyond SMS and WhatsApp, brands can see over 40% uplift in total reach among their channel partners.

Sweat & Concrete 2025: Bengaluru Exhibition Spotlights community -Centred Response to Heat Stress

BENGALURU,  May 27, 2025: As India faces rising temperatures and intense heat waves, there is a growing conversation on solution-driven strategies to counter this, especially for informal workers and communities living in informal settlements.
 
 
In response, a forward-thinking event in Bengaluru is set to confront one of India’s most pressing urban challenges of today: Heat Stress, and its disproportionate impact on vulnerable groups. Organised by People First Cities, an initiative by Purpose, the immersive two-day convening will take place on 29- 30 May at Sabha Space, Bengaluru.
 
Through storytelling, design innovation, and community engagement, ‘Sweat & Concrete’ aims to spotlight the lived realities of the vulnerable communities most affected by heat, bringing both local and national attention to the crisis and providing a platform for tangible solutions to heat stress by bringing affected communities into the conversation. Unfolding over two days, the event will include interactive tours of the prize-winning heat shelter, an audio-visual exhibition display, speaker panels, performance art pieces, and community engagement initiatives to spark cross-sectoral collaborative dialogue and catalyse actionable solutions for a more climate-resilient urban future.
 
“Heat Stress, unlike sanitation, or floods, heat is an ‘invisible’ factor – one that impacts people differently based on a variety of factors. And no two cities or human settlements have the same conditions. As a result, participatory research, storytelling and surfacing locally relevant solutions are essential towards building a more inclusive, resilient, enduring response to the rising heat in cities – especially high-growth, high-density cities which are expanding rapidly” – Sonali Bhasin & Kanishk Kabiraj, People First Cities Initiative
 
At the heart of the event is the interactive exhibit of a working prototype of ‘The Neralu Heat Shelter’, conceptualised by architects and urban planners Sagar & Ankrtiya. The design was the winning entry in a heat shelter design contest last year, conceptualised and run by Ashoka Trust for Research in Ecology & the Environment (ATREE), and has been prototyped for the first time for this exhibition. Inspired by how informal workers (for whom the road is in many ways also their place of work) use trees, and make-shift covers that provide critical respite, the heat shelter is a two-tiered microclimate shade created with vulnerable outdoor workers in mind. It offers a safe and collapsible refuge to rest and recover from extreme heat. The People First Cities team and the designers are bringing the design to life for the first time to be presented as an interactive exhibit at the venue, inviting community members and informal workers to use the shelter in an attempt to encourage public and private sector collaboration to implement the design across Bengaluru and beyond. 
 
“Achieving a design solution that does not interfere with the ground conveys more than just a means of convenience – the footpath is entirely public, defiant of ownership. The design is a host for a variety of interchangeable materials and functions, with its visible permeability and flexibility of construction, which can adapt to different scenarios.” – Sagar and Ankritya, Architects and Urban Planners
 
The event will also feature a multi-media exhibition with audio-visual storytelling, alongside an interactive theatre performance that prompts reflection on the lived realities of those incessantly exposed to heat. As a part of the wider programming, there will be a convening for two panel discussions led by experts to explore how the issue of heat stress uniquely affects informal workers and communities in informal settlements, emphasising the need for practical heat action strategies and solutions. They aim to push the conversation forward and enact real change at the regional and national levels through encouraging discussion among decision makers, key opinion leaders, and members of the local community.
 
The 2-day convening is part of a broader national conversation aimed at confronting the escalating crisis of heat stress in India. Despite its severe impact, heat is not recognised as a national disaster, leaving the vulnerable population of migrant workers, women and informal sector employees without adequate protection and support.
 
Through ‘Sweat & Concrete’, the People First Cities Initiative seeks to spotlight the urgent need for a unified, long-term response to heat stress at both the regional and national levels. In 2024, this took the form of a long-form creative investigation into the impact of heat stress on informal workers. In 2025, we are turning solutions into reality. It is a call to action for city leaders and planners to integrate inclusive, community-led heat solutions into urban policy, and for decision makers to recognise heat stress as an unignorable risk to economic productivity, social stability, and public health

Blue Water Logistics IPO opens today

May 27, 2025: Blue Water Logistics Limited, a Hyderabad-headquartered multimodal transport operator, has successfully completed its Anchor book subscription, raising ₹11.27 crore through the sale of 8.35 Lakh equity shares priced at ₹135/- each.

A group of marquee investors, including India Equity Fund 1, Vikasa India EIF I Fund – Incube Global Opportunities, Grobiz SME Opportunity Fund, Evergrow Capital Opportunities Fund, Paradise Moon Investment Fund-I, and Craft Emerging Market Fund PCC- Elite Capital Fund subscribed to the anchor book.

 

S No

Name of the Anchor Investor

No. of Equity Shares allocated (at ₹135/- each)

No. of Equity Shares allocated as a % of Anchor Investor portion

01

India Equity Fund 1

3,86,000

46.23

02

Vikasa India EIF I Fund – Incube Global Opportunities

75,000

8.98

03

Grobiz SME Opportunity Fund

75,000

8.98

04

Evergrow Capital Opportunities Fund

75,000

8.98

05

Paradise Moon Investment Fund-I

75,000

8.98

06

Craft Emerging Market Fund PCC- Elite Capital Fund

1,49,000

17.84

 

Total

8,35,000

100.00%

While India Equity Fund 1 subscribed a major portion of the anchor book with 46.23%, Craft Emerging Market Fund PCC- Elite Capital Fund subscribed 17.84%, and Vikasa India EIF I Fund – Incube Global Opportunities, Grobiz SME Opportunity Fund, Evergrow Capital Opportunities Fund, Paradise Moon Investment Fund-I subscribed 8.98% each of the anchor book portion.

The Hyderabad-based company’s IPO begins today, May 27, and will conclude on Thursday, May 29, 2025. Blue Water Logistics Limited is planning to raise approximately ₹40.5 crore from the offering. The company intends to utilise ₹10.51 crore of the total IPO proceeds for funding of capital expenditure requirements for purchasing vehicles and their body building and ₹20 crore for funding working capital requirements of the company. The remaining capital will be used for general corporate purposes.

The price band of the issue is ₹132-135/- per equity share with a face value of ₹10/- apiece. The company’s IPO comprises a fresh issue of 30 Lakh Equity Shares with a face value of ₹10/- through the book-building route. Smart Horizon Capital Advisors Private Limited is the sole Book Running Lead Manager and Maashitla Securities Private Limited is the Registrar to the Issue.