YES SECURITIES & Gozoop Launch DVCs with ‘Invest Karo Apne Style Se’ Campaign
Mumbai, April 4, 2025: YES SECURITIES, a subsidiary of YES BANK, has unveiled its latest innovative campaign ‘Invest Karo Apne Style Se’, conceptualized by Gozoop Creative, this bold new campaign that reimagines the investment experience through the lens of personal style. Taking note of how each investor approaches personal finance differently, YES SECURITIES emphasises the importance of aligning investment strategies with individual financial goals, preferences, and risk appetites, through their trading application, OMNI. This app was launched on 18th March, 2025.
With Invest Karo Apne Style Se campaign, YES SECURITIES is positioning investing not as a one-size-fits-all product, but as a means of self-expression, much like the way people choose their hairstyles or fashion. The campaign communicates a simple but powerful truth: your money should work for you, your way.
The campaign is brought to life through two stylized films
- The Barber (Hairstyle Persona) draws a parallel between grooming choices and investment styles showing how something as simple as curls, dyed hair or a dramatic haircut can reflect one’s personality and, by extension, their investing approach.
- The Designer (Dressing Style Persona) dives into fashion as a form of self-expression underscoring that just as every outfit makes a statement about you, so should your investment portfolio.
Commenting on the campaign, Amit Bhandare, Head of Marketing and Corporate Communications, YES SECURITIES, stated, “In today’s world, personalization isn’t a luxury, it’s an expectation. At YES SECURITIES, personalization is deeply ingrained in our DNA. Every investor is unique, just like a fingerprint. No two journeys are alike, and no two aspirations are identical. So, why should investing be any different?
With our new investing app, OMNI, we are empowering customers to ‘Invest Karo Apne Style Se.’ This philosophy is at the heart of two new DVCs that showcase our commitment to giving investors the freedom, control, and flexibility to shape their financial journeys on their own terms. We’re excited to redefine investing, making it as unique and personal as you are.”Prardhana Chillarige, Creative Director at Gozoop Creative, adds, “With Invest Karo Apne Style Se, we saw an opportunity to reframe investing not as a cold, transactional activity, but as an extension of self-expression. The insight was simple yet powerful: our audience personalizes everything from hairstyles to playlists to skincare routines, so why not their investments? Instead of leaning into traditional finance tropes, we built a creative world that feels familiar, stylish, and deeply human. The metaphor of personal style, be it hair or fashion, gave us the freedom to inject emotion, identity, and relatability into a space that’s often seen as intimidating. This isn’t just a campaign, it’s a shift in perspective. And that’s the kind of creative #BreakTheBox work we strive to do at Gozoop.”
This campaign reflects a wider cultural shift in how younger investors engage with finance seeking platforms that offer autonomy, simplicity, and personalization. By creatively advocating for investment choices tailored to individual styles and preferences, the campaign encourages investors to confidently take charge of their wealth creation, aligning their portfolios closely with their personal aspirations and distinct financial goals. With OMNI, YES SECURITIES is responding to that shift, offering a product that adapts to people, not the other way around.
Lakmē Academy Partners with L’Amour Institute for International Training Program
INDIA, April 4, 2025: Lakmē Academy Powered by Aptech, India’s leading beauty training institute, today announces its collaboration with L’Amour Institute of Beauty, Dubai with an exclusive International Pathway Program for its students and future beauty and wellness aspirants. The International Pathway Program offers immersive training in Dubai’s beauty hub, covering modules on Special Effects makeup (SFX), face and body painting, and international bridal techniques.
In addition to exposure to Dubai’s dynamic beauty landscape, this exclusively curated program provides hands-on training from leading industry experts of L’Amour Institute of Beauty, Dubai and Lakmē Academy Powered by Aptech professionals for portfolio development, and equipping students for high demand, high-profile career roles such as global bridal artists, SFX specialists, or beauty entrepreneurs.
Eligibility
For eligibility, this program is open to Advanced Makeup, Cosmetology, and Global trends students of Lakmē Academy Powered by Aptech, certified beauty professionals from other institutes, as well as the beauty & wellness community at large* who are well-versed with advanced knowledge and the technical know-how of beauty, hair, makeup, and cosmetology.
Unparalleled Career Benefits
Students of this program are designed to be industry-ready professionals, equipped with advanced skills, global exposure, and hands-on experience to excel in various high-demand beauty, fashion, and entertainment sectors. Students gain expertise in high-end editorial looks, runway trends, and celebrity styling. Those specialising in international bridal makeup can master diverse cultural techniques and premium artistry for destination weddings and high-profile clientele. The program also provides in-depth training in creative and SFX makeup, preparing aspirants for a career in film, television, theatre, and special effects.
Additionally, aspiring entrepreneurs develop the knowledge and confidence to launch their own beauty ventures, from independent studios to global brands, ensuring they are prepared to succeed in the competitive beauty industry.
Mr. Sandip Weling, Chief Business Officer, Global Retail Business, Aptech Limited & Brand Custodian Lakmē Academy Powered by Aptech, said, “Our new International Pathway Program is more than just a course, it is designed to be a launchpad for our students aspiring to have global careers in beauty & SFX. By introducing this transformative and immersive learning program, we aim to create new opportunities for Indian beauty professionals to shine on the global level; training them with the necessary skills, expertise, and credentials needed to excel in today’s dynamic luxury beauty, entertainment and fashion industries.”
Mr. Suresh Madhavan, Managing Director, L’Amour Institute of Beauty, said, “The UAE, particularly Dubai, offers unparalleled career opportunities for beauty professionals. With its ultra-high-net-worth clientele, thriving luxury market, and world-class beauty infrastructure, Dubai is the perfect destination for students to refine their craft, expand their network, and step into the global beauty industry. The international pathway program is a stepping stone for beauty professionals looking to establish international careers allowing aspirants to refine their skills at Dubai’s premier beauty hub, learning from renowned industry experts.”
A first-of-its-kind program that goes beyond traditional beauty courses, the International Pathway Program directly connects ambitious students to international markets and unlock global career opportunities. With India’s beauty industry set to grow from $8.1 billion in 2023 to $18.4 billion by 2032, this initiative ensures beauty professionals are job-ready for high-growth careers.
Lakmē Academy powered by Aptech has won: Best Professional Beauty Training institute of the Year’ at ASSOCHAM’s 3rd Beauty, Wellness and Personal care Awards, 2020. It also won the Global Education Awards 2019 for ‘The Best Beauty & Wellness Training Institute of the Year’. Aptech Ltd was also awarded the “Skill Learning Award – Beauty Training” by Franchise India in 2018.
Samsung Unveils First AI-Powered Load Washers for Enhanced Efficiency
India, GURUGRAM – April 3, 2025: Samsung Electronics today announced the launch of the Bespoke AI Top Load Washer, its new 25-inch, 24-inch and 21-inch capacity top load washers that will be available in global markets. These new models mark the first time Samsung is introducing AI technology to its top load washer category. With the three AI functions — AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+™) —, the new washing machines offer an intelligent, efficient and quiet washing experiences.
“We’re excited to expand our wide array of AI-driven washing technologies to the top-loading category, allowing a wider audience of various needs to benefit from a convenient washing experience,” said Jeong Seung Moon, EVP and Head of the R&D Team at Digital Appliances Business at Samsung Electronics. “With features like AI Wash, AI Energy Mode and AI VRT+™, we’re delivering products that enhance the washing experience by improving fabric care, enhancing energy efficiency and making quieter operation more accessible for consumers.
AI Technology Delivers the Ultimate Washing Experience
The new washing machines are equipped with Samsung’s AI Wash, which intelligently senses the fabric type and weight to conveniently recommend the optimal settings for each load. Based on the detected laundry conditions, the cycle uses an AI algorithm to recommend suitable settings like the water level, agitation intensity, and washing and rinsing times. For delicate items, AI Wash will gently wash to reduce wear and tear, enabling up to 25% more fabric protection. For heavy duty fabrics, it will ensure an even, thorough wash without residue. Additionally, users can take advantage of AI Energy Mode through SmartThings Energy, which will allow them to reduce energy use by up to 20%.
AI VRT+™ technology ensures quieter operation while adjusting to various floor conditions. This advanced version of the VRT+™ system gathers a variety of signals sensed from the washer and sends it to an AI server, which analyzes the type of floor the washer is placed on.8 Using an AI algorithm, the server calculates the ideal settings and ensures the washer runs with less noise and vibration during the cycle, allowing users to have a more peaceful washing experience.
Efficient Performance with Ecobubble™
The new top loaders also feature Ecobubble™ technology, which provides more effective cleaning performance while reducing fabric damage. This technology incorporates two key components: BubbleStorm™, a fan-like device which effectively dissolves detergent into a foam for quicker penetration into fabrics, and Dual Storm™, a pulsator that thoroughly mixes the bubbles and clothes together. By combining these components, Ecobubble™ allows users to achieve a thorough wash using up to 25% less energy and 14% less water. It allows the detergent to blend into the fabric 2.5 times faster, and also delivers up to 20% better fabric care,12 reducing wear on clothes.
And for those who need to get their laundry done quickly, the Super Speed option can wash a load in just 31 minutes, delivering 40% faster washing while still maintaining effective cleaning performance.
Additional Features for Enhanced Performance
The new washers also come equipped with SmartThings connectivity, enabling easy management of the washing machine remotely for more convenience. To ensure long-lasting durability and reliable performance, the Digital Inverter Motor is backed by a 20-year warranty.
Hygiene Steam and Stain Wash provide specialized cleaning solutions for exceptionally clean washing. Hygiene Steam uses hot water and steam to eliminate up to 99.9% of certain types of bacteria and stubborn stains without the need for pre-treatment. Stain Wash, on the other hand, gives the option to use either warm or hot water to remove dirt and stains effectively, and it can clean everyday marks like sweat, at 40°C.
The new top load washers will roll out across various regions over the coming months. Available in five stylish colors — Black Caviar, Deep Charcoal, Lavender Gray, White and Brushed Navy — these models are designed to meet the diverse needs of consumers around the globe and offer powerful performance and enhanced efficiency as part of a convenient, reliable washing experience.
Must-Have Gym Gear for Men Stay Fresh, Focused, and Ready to Perform
When the desire to stay fit and active begins to take shape, the right workout gear becomes a vital part of the process. It offers the perfect balance of comfort, style, and support to power through each session. Whether it’s a quick morning jog, an intense gym workout, or a weekend outdoor session, the right fit feels seamless on the body, supporting every move and helping to maintain focus on staying healthy.
Designed to support every step, stretch, and sprint, these workout essentials from Jockey’s MOVE collection transform intentions into actions, fueling the drive to keep going and ensuring the rhythm never fades.
Half Sleeve T-shirt
Designed to keep up with the pace of every workout, this Raglan Sleeve T-shirt eases movements, enabling unrestricted motion during exercises. Made from super combed cotton, this t-shirt is lightweight, breathable, and tailored to withstand even the most intense sessions. StayDry Technology keeps sweat in check, while StayFresh Technology with anti-microbial properties ensures long-lasting freshness, allowing the wearer to stay focused without distractions.
Elastene Stretch Jacket
The Elastane Stretch Jacket is built for movement, offering superior stretch and flexibility for both intense workouts and outdoor activities. Designed for an active lifestyle, it provides optimal comfort, advanced breathability, and secure storage with zipper pockets, making it a reliable companion for running, weight training, or casual gym sessions. The thumbhole sleeve ensures a snug fit without distractions, ensuring nothing gets in the way of achieving fitness goals and feeling great. With its sleek design, it adds a touch of style to every workout.
Zipper Pockets Trackpant
For those who like to carry their essentials, these Lightweight Trackpant with zipper pockets are the perfect pick. Made from breathable microfiber fabric, they offer unrestricted movement, making them ideal for everything from deep stretches to high-energy workouts. Designed with StayDry Technology to wick away sweat quickly and StayFresh Technology with anti-microbial properties to ensure long-lasting freshness, these trackpants are the perfect choice for intense training sessions.
Adjustable Back Closure Cap
A workout wardrobe isn’t complete without a reliable cap. Whether tackling outdoor activities in scorching heat or powering through an intense indoor session, this Adjustable Back Closure Cap is designed for durability, keeping individuals dry and fresh by effectively wicking away moisture. It ensures a secure fit and all-day comfort, while its range of colors adds a stylish touch to any outfit.
Low Show Socks
A workout is incomplete without the right pair of socks. These Low Show Socks are designed to stay in place, offering a snug and secure fit. Made from breathable cotton stretch fabric, they provide lasting comfort, allowing unrestricted movement without discomfort. Featuring anti-microbial properties, they help maintain freshness even during the toughest sessions. Available in multiple colors like black, gunmetal, navy, and white, these socks blend seamlessly with any outfit while staying discreet—keeping the focus exactly where it belongs—on the workout.
Fitness should never take a backseat, and the right gear ensures every workout, whether indoors or outdoors, remains comfortable and efficient. For fitness enthusiasts, there’s never a reason to stop, as Jockey’s MOVE collection has the perfect fit for every need. Designed to keep up with every challenge, it helps one stay focused on pushing limits and achieving fitness goals.
Hindustan Zinc Hits Historic Milestone in Refined Metal Production
Udaipur, April 3, 2025: Hindustan Zinc Limited (NSE: HINDZINC, BSE: 500188), the world’s largest integrated zinc producer today announced its production numbers for the fourth quarter and year ended March 31, 2025. The company recorded historic-high annual mined metal production at 1095 KT (kilotonnes) and refined metal production at 1052 KT (kilotonnes). The company’s market capitalization stands highest among zinc producing companies globally.
| Particulars (In ‘000 tonnes, or as stated’) |
4Q | 3Q | FY | ||||||||||||||
| FY25 | FY24 | % Change |
FY25 | % Change |
FY25 | FY24 | % Change |
||||||||||
| Mined Metal | 310 | 299 | 4% | 265 | 17% | 1095 | 1079 | 1% | |||||||||
| Saleable Metal | 270 | 273 | (1%) | 259 | 4% | 1052 | 1033 | 2% | |||||||||
|
214 | 220 | (3%) | 204 | 5% | 827 | 817 | 1% | |||||||||
|
56 | 53 | 6% | 55 | 2% | 225 | 216 | 4% | |||||||||
| Silver (in tonnes) | 177 | 189 | (7%) | 160 | 10% | 687 | 746 | (8%) | |||||||||
| Silver (in million ounces) | 5.7 | 6.1 | (7%) | 5.2 | 10% | 22.1 | 24.0 | (8%) | |||||||||
| Wind Power (in million units) | 63 | 61 | 3% | 47 | 33% | 348 | 394 | (12%) | |||||||||
Includes 3.7kt, 3.4kt, 0.7kt, 10.1kt and 0.7kt of metal production from Hindustan Zinc Alloys Private Limited (100% subsidiary of HZL) in 4QFY25, 3QFY25,4QFY24, FY’25 & FY’24 respectively.
FY25
- Record Mined metal production at 1095 kt, driven by improved mined metal grades and mills recovery.
- Highest ever Refined metal production at 1052 kt, through better plant availability and operational parameters. Refined zinc production was at 827 kt, up 1% and lead production at 225 kt, up 4%.
- Hindustan Zinc Alloys Private Limited (wholly owned subsidiary of HZL), produced 10 kt of zinc alloys, contributing to an increase in Value Added Product segment for the company and in India.
- Saleable silver production at 687 metric tonnes, down 8% due to change in mining sequence and lower silver input from SK mine in line with mine grade.
4QFY25
- Highest ever Quarterly Mined metal production of 310 kt*, up 17% QoQ driven by higher mined metal grades, mills recovery and increase in production at Agucha and Zawar mines.
- Refined metal production at 270 kt, up 4% QoQ in line with plan availability. Refined zinc production at 214 kt, up 5% QoQ and lead production at 56kt up 2% QoQ.
- Saleable silver production at 177 metric tonnes, up 10% QoQ in line with lead production and higher WIP liquidation.
- Wind power generation for 4QFY25 was 63 MU, up 33% QoQ in line with wind velocity.
Nikhil Kamath’s Gruhas Leads INR 12.5 Cr Investment in LehLah
Mumbai, April 2, 2025: LehLah, a creator-led content commerce startup, has raised INR 12.5 cr in its seed funding round, led by Gruhas, a company co-founded by Nikhil Kamath and Abhijeet Pai. This investment highlights the growing appeal and market presence of LehLah. The funds will be utilised for product development, increasing brand visibility, and expanding the team.
Commenting on the funding, Nikhil Kamath said, “Shopping today isn’t just about products—it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetize their influence while making discovery and purchasing seamless. Only time will truly tell.”
Ashna Ruia, Founder, LehLah stated, “We are excited to embark on this new chapter with the backing of Gruhas, who share our vision for transforming the creator economy. This support enables us to amplify our mission of empowering creators to build thriving businesses around their passions. As we continue to innovate and scale, we are inspired by the opportunity to redefine the intersection of creativity, commerce, and community, with key partners like Nikhil Kamath by our side.”
LehLah is a content commerce platform that empowers creators to monetise their influence by sharing affiliate links for curated product recommendations. It bridges the gap between creators and brand partners, turning authentic content into a powerful revenue stream. By offering a seamless shopping experience for followers, LehLah drives sales and boosts conversions for brands.
Since its inception, LehLah has experienced rapid growth, partnering with leading e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, as well as prominent D2C brands like Libas and Foxtale. This collaboration has contributed to a 46% month-on-month increase in GMV and enabled over 700,000 content pieces through its extensive creator network.
Bajaj Broking Cuts MTF Charges to Support Investors
Mumbai, April 2, 2025: Bajaj Broking, a Bajaj Finserv Group company, has announced a significant reduction in Margin Trading Facility (MTF) charges, aimed at enabling investors and traders to optimise capital and seize opportunities during evolving market conditions.
Starting from April 1, 2025, MTF interest rates under Freedom Pack has been reduced from 18% p.a. to 14.99% p.a., and under the Professional Pack, from 14% p.a. to 11.99% p.a.
Spokesperson from Bajaj Broking said, “At Bajaj Broking we keep investor interest first. We have lowered our MTF charges to make leveraged trading more affordable when investors need flexibility the most. Our goal is simple: help traders and investors make their capital work harder, reduce their borrowing costs, and make the most of investing opportunities.”
MTF, a regulated service, allows investors to buy stocks by paying only a part of the total value, with Bajaj Broking funding the remaining amount. This gives investors the ability to increase their market exposure. Interest is charged only on the borrowed amount, and pledged collateral is required as per SEBI guidelines.
In addition to the revised MTF benefits, Bajaj Broking offers low-cost brokerage through two flexible pricing plans – the Freedom Pack and the Professional Pack – designed to suit different trading styles. The Freedom Pack, which is free of cost, offers simplified pricing at ₹20 per order for delivery trades and ₹20 per order for F&O. The Professional Pack, which costs just ₹2,500 for an annual subscription, offers more competitive rates, with delivery trades at just ₹10 per order and F&O orders at ₹10 each. These plans are built to empower traders with cost efficiency, transparency, and choice.
Forever Living Products India Launches ‘Radiance by Forever’ Skincare Line
Forever Living Products India proudly announces the launch of Radiance by Forever Face Mask + Scrub and Radiance by Forever Face Toner, two innovative skincare solutions designed to work together for a refreshed, hydrated, and balanced complexion. These latest additions to Forever’s premium skincare line harness the power of natural ingredients to deliver optimal skincare results.
The Radiance by Forever Face Mask + Scrub offers a unique twin-action formula, providing users with two essential skincare benefits in one product. Designed for deep detoxification, it draws out impurities, toxins, and excess oil, while simultaneously exfoliating the skin to improve texture, reduce puffiness, and enhance hydration. Infused with Kaolin and Bentonite clay, Zinc Oxide, Aloe Vera Powder, Rice Bran Oil, and Bamboo Charcoal, the mask nourishes and revitalizes the skin, leaving it fresh and glowing.
Complementing the mask is the Radiance by Forever Face Toner, a lightweight yet powerful formula designed to balance skin pH, tighten pores, and deeply hydrate the skin. Infused with Aloe Vera and botanical extracts, this toner soothes irritation, refreshes the skin, and prepares it for better absorption of skincare products. It is an essential step in the skincare routine, providing a burst of hydration while enhancing the skin’s overall texture and radiance.
Speaking on the launch, Mr. Harish Singla, CSM, Forever Living Products India, stated, “At Forever, we are committed to delivering high-quality, nature-inspired skincare solutions that enhance both beauty and confidence. The ‘Radiance by Forever Face Mask + Scrub’ and ‘Radiance by Forever Face Toner’ embody this philosophy by offering a complete skincare experience. With their natural ingredients and innovative properties, these products are set to redefine skincare routines across India.”
Together, the Radiance by Forever Face Mask + Scrub and Radiance by Forever Face Toner form a holistic skincare regimen, catering to individuals seeking effortless and effective skincare solutions for daily use.
The Radiance by Forever Face Mask + Scrub and Radiance by Forever Face Toner are now available for purchase through Forever Living Products India’s official channels and select distributors.
Howden India Appoints Saurabh Verma as Chief Business Officer
Mumbai, 1st April 2025: Howden is pleased to announce the appointment of Saurabh Verma as the Chief Business Officer for its India operations. With nearly 25 years of extensive experience in the insurance industry, Saurabh brings a wealth of expertise and leadership to the Howden India team. In his new position, Saurabh will be in charge of promoting regional growth and strengthening client connections.
Saurabh has held several key leadership positions in the past, including President & Head – Sales (CRS) and Strategic Account Management at Aon, Executive Vice President and Geography Leader at Willis Towers Watson, Practice Leader for Renewable Energy at Willis Towers Watson, and Regional Head at Chola MS GICL. His proven track record in building high-performing teams and developing market-leading risk solutions will be invaluable to Howden India.
Amit Agarwal, CEO of Howden India, stated “We are excited to welcome Saurabh to team Howden! His new perspective will undoubtedly enhance our growth trajectory. Moreover, Saurabh is a great fit for Howden’s culture and will play a pivotal role in fostering an exceptional workplace environment for our people.”
Saurabh Verma, Chief Business Officer, commented “I am excited and look forward to contributing to Howden India’s growth. Two and a half decades of my professional experience have taught me to stay continuously invested in forming exceptional teams that seek collaboration, operational brilliance, and client-centric solutions. As Chief Business Officer, I will further Howden’s unique endeavour to be an employer of choice and foster culture of empowerment and ownership.”
Saurabh holds a BE in Mechanical Engineering, an MBA in Marketing & Systems, and is a Fellow of the Insurance Institute of India (FII).
Samsung to Launch Bespoke AI Jet Ultra, World’s Strongest Cordless Vacuum
GURUGRAM, India – April 1st 2025: Samsung, India’s largest consumer electronics brand, today announced the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner,1 which was unveiled at the Welcome to Bespoke AI global event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.
“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL verified AI-powered cordless stick vacuum cleaner,2 we’re confident that this new model will be a true game changer in the global market.”
The Bespoke AI Jet Ultra boasts suction power of up to 400W3 to tackle even the toughest cleaning tasks. The HexaJet Motor is the key component that generates high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode,4 so users can clean their whole house in one go.
Intelligent Cleaning Support Through AI Cleaning Mode 2.0
The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0.5 By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments6 using Samsung’s AI Optimum Tech and automatically adjust the cleaning performance. When using the Active Dual Brush, it can recognize whether a carpet is normal or long-pile. The vacuum cleaner senses corners7 with the Slim LED Brush+, as well. And by adjusting the suction power and brush speed8 for the different cleaning environments, it uses power more efficiently, reducing battery power use by 21% and increasing maneuverability by 8% with performance akin to Mid mode.9
Advanced HEPA Filtration System
Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust.10 When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%.11
Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust12 to escape into the air.