Aerem Raises INR 100 Crore in Series A to Revolutionize India’s Solar Energy

Mumbai, April 5, 2025 — Aerem, India’s leading end-to-end solar platform dedicated to simplifying solar adoption for businesses and households, today announced that it has secured ₹100 crore in Series A round led by UTEC (University of Tokyo Edge Capital Partners), the Japan-based $700 million venture firm. This investment will further Aerem’s mission to unlock India’s vast distributed solar potential and accelerate the transition toward sustainable energy. The funds will drive the company’s expansion across India and enhance its solar financing and marketplace solutions.

Other prominent investors included British International Investment (BII), the UK’s development finance institution and impact investor; SE Ventures, the $1 billion+ climate and industrial tech fund backed by Schneider Electric; and Riverwalk Holdings, an early-stage venture fund focused on innovative fintech firms. Existing investors Blume Ventures and Avaana Capital also participated in this round. The strategic equity investment of ₹100 crore is in addition to debt capital from leading financial institutions such as IDFC, AU Small Finance, Axis Bank, Northern Arc, MAS Financials, and Vivriti Capital.

The Series A funding will drive the company’s distribution growth across India and solidify its presence in existing markets. It will also fuel the expansion of its end-to-end platform, scaling its marketplace business and broadening its lending portfolio to meet increasing demand. By accelerating the adoption of its tech platform among stakeholders, the company aims to enhance accessibility, transparency and quality across the solar ecosystem.

Additionally, the investment will advance the company’s technology roadmap and enable the development of innovative financing solutions, furthering its mission to make solar energy more accessible. This strategic boost positions Aerem to significantly amplify its impact on India’s renewable energy landscape while continuing to deliver exceptional value to its customers.

“Aerem is at the forefront of India’s rooftop solar revolution, with a founding team that has played a pivotal role in the country’s solar ecosystem evolution, from utility-scale solar adoption in 2010 to a decentralized rooftop solar boom in 2020. As a global deep-tech fund, we were impressed by Aerem’s seamless integration of operational excellence in credit and marketplace dynamics, paired with a cutting-edge solar tech platform leveraging digital twins.” said Kiran Mysore, Principal, UTEC.

Aerem was founded to unlock India’s untapped distributed solar potential, which currently represents only 17% of total solar capacity compared to the global average of over 50%. The company addresses this significant market gap by providing an end-to-end solar solution.

Anand Jain, Founder and CEO, Aerem, said “Getting a solar installation is complex for an Indian MSME or homeowner. From finding the right installer to the right price, right quality, and right financing, there exists a massive trust deficit throughout the fragmented ecosystem. Conventional approaches treat financing, technical complexity, and supply chain barriers as separate challenges. We recognize these as interlocking parts of one ecosystem failure. Our end-to-end solution addresses the entire value chain, eliminating barriers to solar adoption.”

“Our installation partners are the backbone of our ecosystem. These solar entrepreneurs understand local markets, maintain customer relationships, and provide on-ground implementation. Through our platform, we empower them with access to financing, quality equipment, and digital tools they would not otherwise have—creating a win-win model that scales solar adoption while supporting local businesses. Our vision goes beyond just providing solar solutions—we are building a true institution as ‘Aapka Solar Saathi’ which partners with businesses throughout their energy independence journey.” said Vikesh Agarwal, Co-Founder and COO, Aerem.

“What sets Aerem apart for us at SE Ventures is its full stack platform that addresses the core friction points for solar installers, driven by an exceptional team across finance, tech, and business model innovation,” said Siddharth Mehta, Partner, APAC at SE Ventures.”We recognize Aerem’s category leadership in distributed solar and look forward to fuelling the company’s expansion by helping to establish go-to-market partnerships with our LP, Schneider Electric, and Schneider company Luminous.” said Siddharth Mehta, Partner, APAC, SE Ventures.

“We are delighted to back pioneering solutions like Aerem’s with catalytic capital, accelerating solar adoption and fostering inclusive economic development. This will increase the provision of affordable and clean energy to small businesses and communities across India which will help them to thrive. We eagerly anticipate Aerem’s expansion, unlocking greater financial access for widespread solar installations and contributing to India’s energy transition,” said Abhinav Sinha, Managing Director and Head of Technology and Telecoms, BII.

By building a nationwide ecosystem of 2,000+ installation partners, Aerem has unlocked scalable distribution while minimizing acquisition costs. In just three years, it has emerged as a leader in India’s distributed solar sector, with a presence across 65 cities and a robust partner network. The company has enabled over 800 MW of solar capacity and successfully financed more than 800 projects. These initiatives have prevented nearly 22 million tons of lifetime CO₂ emissions, equivalent to planting 53 million trees. Additionally, these installations are projected to save ₹14,000 crore in energy costs for MSMEs over their lifetime. With consistent month-on-month growth, Aerem continues to empower installation partners to deliver comprehensive, end-to-end solar solutions to MSMEs and homeowners across India.

ASUS &amp Flipkart to Unveil Game-Changing Offerings

India, April 04, 2025: ASUS and Flipkart are set to revolutionize the customer experience in a major electronics category in India. As pioneers of market-first innovations, both brands have consistently pushed industry boundaries, delivering cutting-edge solutions that redefine user experiences.

ASUS and Flipkart, leading brands in India`s technology space, are gearing up to introduce yet another game-changing value proposition.

ASUS and Flipkart are preparing to unveil an innovative insight-led proposition that blends cutting-edge technology, effortless accessibility and exceptional value

Stay tuned for 15th April, as we usher in a new era of smart, seamless, and future-ready technology solutions.

The countdown has begun!

Elite Elevators Launches India’s First Fully Customizable Home Elevator

Bengaluru, 4th, April 2025: To cater to the rising demand for home elevators in multi-story houses and apartments, Elite Elevators, a pioneering global leader in the premium home lift sector, has launched Elite Elevators Bespoke—India’s first fully customizable, luxury home elevator. The grand unveiling took place at the company’s headquarters in Chennai, attended by senior management and employees. As the home elevator industry continues to evolve, Elite Elevators stays ahead of the trend by combining state-of-the-art technology with unmatched personalization. Bespoke redefines residential mobility, seamlessly integrating with diverse architectural styles to offer a sophisticated and tailored experience.

Speaking on this achievement, Mr. Vimal Babu, Founder and CEO of Elite Elevators, said, “At Elite Elevators, our mission has always been to revolutionize home mobility with world-class innovations. Through its enhanced customizable features, our Bespoke elevators are meticulously designed to integrate seamlessly into their daily lives, enhancing accessibility, safety, and compliance while embodying the perfect blend of aesthetics and technology giving the touch of luxury experience to the customer.”

“With the launch of Elite Elevators Bespoke, we are raising the industry benchmark by offering a truly luxurious, customizable, and seamless home mobility experience.” Mr Vimal added.

With an emphasis on personalization, Elite Bespoke enables homeowners to customize every aspect of their elevator. The landing doors are available in custom sizes with centre or side openings, multiple finish/colour options, including full glass, blind, and fire-rated variants. The Landing Operating Panel (LOP) can be tailored with touch or button-based controls, along with customizable finishes and display backgrounds to match the interior aesthetic.

The cabin interior presents a range of bespoke options, including customizable corner and ceiling frame colours and shape, flooring materials, unique ceiling designs, and wall finishes. The Car Operating Panel (COP) buttons can also be personalized to complement. Engineered in collaboration with leading European experts, Elite Elevators Bespoke features European CE certified technology, ensuring exceptional safety and performance. The elevator is designed with gearless, noiseless, and pit-less technology, making it suitable for both contemporary and heritage residences. Its energy-efficient system further supports sustainability without compromising on functionality or luxury.

Sara Tendulkar Joins Jetsynthesys’ E-Cricket League as Mumbai Franchise Owner

National, 4 April 2025: JetSynthesys, a global leader in digital entertainment and technology, is thrilled to announce that Sara Tendulkar has joined the Global e-Cricket Premier League (GEPL) as Mumbai franchise owner for its highly anticipated Season 2.

GEPL, the world’s largest e-cricket and entertainment league, is played on Real Cricket, a game that has amassed over 300 million lifetime downloads. Since its inaugural season, the league has witnessed exponential growth, with a fivefold increase in player interest, reaching 910,000 registrations compared to 200,000 in Season 1. With a staggering multiplatform reach of over 70 million and 2.4 million+ minutes of streamed content on JioCinema and Sports18, GEPL has cemented itself as a trailblazer in cricket esports.

Sara’s ownership of the Mumbai franchise reflects her strong affiliation with the region and aligns with the league’s commitment to regionalization, innovation, leadership, and passion for esports. Her inclusion in the GEPL ecosystem, alongside a diverse line-up of entrepreneurs from new India, further strengthens the league’s mission to redefine competitive gaming and elevate cricket fandom in the digital era.

Miss Sara Tendulkar, expressing her excitement, said: “Cricket has been an integral part of our family. Exploring its potential in e-sports is thrilling. Owning the Mumbai franchise in GEPL is a dream come true, merging my passion for the game with my love for the city. I’m eager to collaborate with our talented team to build a beloved e-sports franchise that inspires and entertains.”

Mr. Rajan Navani, CEO & Founder, JetSynthesys, said: “We are thrilled to welcome Sara Tendulkar as the franchise owner of Mumbai team. Sara is a true representation of the new gen Z creator and influencer ecosystem in India, a critical driver of the future of this country. Her deep-rooted interest in sports and esports, coupled with her immense popularity, makes her an ideal partner in our mission to take esports to the masses. This collaboration will help us expand GEPL’s reach, connect with fans from all walks of life, and create new grassroots opportunities for aspiring players.”

Mr. Rohit Potphode, CEO & League Commissioner, GEPL, added: “Having Sara Tendulkar join as the franchise owner of Mumbai is a watershed moment for GEPL. Her vibrant presence and strong connect with fans will undoubtedly elevate the league’s stature. With Season 2 set to be bigger and more competitive, her involvement will help drive even greater engagement in ecricket sports.”

Building on its successful debut, GEPL Season 2 will introduce: expanded team formats and advanced league dynamics, enhanced competitive intensity with elite players together with cutting-edge gameplay powered by Real Cricket 24, known for its strategic depth and realism. The season will culminate in a high-stakes grand finale in May 2025, where the top teams will battle for the coveted title of ‘e-Cricket Icon’ on the global stage.

With Sara Tendulkar’s entry, GEPL is poised to break new ground, bridging sports, entertainment, and technology to shape the future of cricket esports.

HMD Launches Music-Focused Feature Phones, Partners with Rajasthan Royals

New Delhi, 4th April 2025: Human Mobile Devices today announced the launch of its latest feature phones the HMD 130 Music and HMD 150 Music, with dedicated music controls, especially designed for the Music lovers. The mobile brand is providing 1-year’s replacement guarantee on both the phones. This development marks a significant milestone in the company’s commitment to providing innovative mobile solutions for the Indian market at an unparalleled price point. The event saw the presence of Kumar Sangakkara, Director of Cricket, Rajasthan Royals, who joined HMD’s VP and CEO – India and APAC, Ravi Kunwar, to unveil the new products and discuss how HMD’s innovation-driven ethos aligns with the Royals’ tech-forward and sustainability-led approach both on and off the field.

Being the loudest feature phones HMD 130 Music and HMD 150 Music deliver superior audio, long-lasting battery life, and a stylish design and are available in trendy colours such as Blue, Dark Grey & Red for HMD 130 and Light Blue, Purple & Grey for HMD 150 Music

Key Features:

  • Enhanced & Loud Audio Experience: A large rear speaker ensures clear and immersive sound quality for music and hands-free calls, complemented by dedicated music buttons for effortless control and inbox earphones.
  • Long-Lasting Battery: A powerful 2500mAh removable battery supporting Type C Fast Charging with an inbox charger and providing -up to 50 hours of music playback and an impressive 36 days of standby time
  • Durable & Stylish Design: Reinforced corners and a scratch-resistant screen make these devices sturdy for everyday use, with a dual flashlight on HMD 130 Music for added convenience
  • Multiple Entertainment Options: Wireless & Wired FM radio, FM Recording, Bluetooth 5.0, and SD card expansion up to 32GB for personalized music storage
  • UPI Payment: HMD 130 Music is supported with built-in UPI payment capabilities and HMD 150 Music comes with scan and pay feature allowing users to make and receive payments using a simplified interface
  • Phone Talker: a Text to speech solution in Hindi & English language making it easier to use the device

Renewing the Winning Partnership with Rajasthan Royals

Strengthening its commitment to cricket, HMD also has extended its partnership with the Rajasthan Royals as their official smartphone partner for IPL, 2025. This collaboration underscores HMD’s dedication to engaging with Indian consumers through their passion for cricket while continuing to offer digital solutions to their consumers

Commenting on the launch, Ravi Kunwar, VP and CEO, HMD India and APAC said, “At HMD, we understand the diverse needs of Indian consumers, from those seeking reliable feature phones to those embracing the latest in smartphone technology. With the launch of the HMD 130 and HMD 150 Music, we continue our commitment to offering durable, long-lasting devices that provide an exceptional mobile experience, particularly for first-time users. Additionally, we are excited to announce that we will soon be coming out with our entry-level 5G smartphone, bringing high-speed connectivity to a wider audience.

We are also proud to renew our partnership with the Rajasthan Royals, reinforcing our engagement with Indian consumers through their passion for cricket. We look forward to our second innings of a fruitful association.”

Commenting on the partnership renewal, Alok Chitre, Chief Business Officer, Rajasthan Royals commented, we understand the diverse needs of Indian consumers, from those seeking reliable feature phones to those embracing the latest in smartphone technology. With the launch of the HMD 130 and HMD 150 Music, we continue our commitment to offering durable, long-lasting devices that provide an exceptional mobile experience, particularly for first-time users. Additionally, we are excited to announce our first entry-level 5G smartphone, bringing high-speed connectivity to a wider audience. Additionally, we are also proud to renew our partnership with the Rajasthan Royals, reinforcing our engagement with Indian consumers through their passion for cricket. We look forward to our second innings of a fruitful association.

The HMD 130 and HMD 150 Music phones will be available at an affordable price, across leading retail stores in India, on HMD.com and through various e-commerce platforms

Stay tuned for more details on the smartphone’s pricing, availability, and the exciting milestones HMD has planned for 2025.

upGrad Enterprise Appoints Sunita Mohanty as Revenue Head for Growth & Expansion

Mumbai, 04 April 2025: upGrad Enterprise – the corporate skilling division of upGrad announces the appointment of Sunita Mohanty as the Revenue Head, effective March 2025, to drive the next phase of market strategy & growth globally.

Mohanty, with over 25 years of experience in the IT industry, brings extensive expertise in sales, business development, delivery, and customer management across leading global technology and consulting firms. In her previous role at SAP as Head of Cloud Success Services for the Indian Subcontinent, Mohanty led a transformational journey, turning the services business into a high-performing, customer-centric, and profitable unit.

Her proven track record in managing P&L, driving cloud adoption, and fostering customer success highlights her ability to deliver sustained growth whilst aligning business objectives with client needs. Throughout her career, Mohanty has held key leadership positions at top organisations such as Wipro, Oracle, Capgemini, and Sodexo, where she has played a pivotal role in driving market strategies, scaling sales and services, and strengthening customer relationships.

In her current role, Mohanty will drive upGrad Enterprise’s expansion by strengthening partnerships with India HQ organisations, GCCs, and global enterprises. With a strong focus on GenAI and emerging technologies, she will lead revenue strategies and develop innovative, impact-driven skilling solutions, further cementing upGrad Enterprise’s leadership in corporate learning across India, the US, Europe, and the Middle East.

“It’s an exciting growth phase for us – we are doubling down on our business and leadership, to ensure continued growth. Sunita brings core capabilities in building and scaling high-impact enterprise solutions while also driving stronger customer engagement. Her strategic acumen will help us unlock new market opportunities and scale into newer regions to support global organisations build a future-ready talent pipeline for effective business ROI”, said Srikanth Iyengar, CEO – upGrad Enterprise.

“The rapid shifts in macroeconomic conditions and disruptive technological advancements are compelling businesses to rethink their workforce strategies. Organisations are no longer just adapting but actively future-proofing their talent to stay ahead in an ever-evolving landscape. For upGrad Enterprise, this is an exciting opportunity to be a strategic partner in shaping the workforce of tomorrow. By bridging critical skill gaps and equipping employees with future-ready capabilities, we are driving not just learning, but transformation. I’m thrilled to be part of this next phase of growth and impact at upGrad.”, said Sunita.

A Xavier Institute of Management, Bhubaneswar alumni, Sunita will be based in Bengaluru.

YES SECURITIES & Gozoop Launch DVCs with ‘Invest Karo Apne Style Se’ Campaign

Mumbai, April 4, 2025: YES SECURITIES, a subsidiary of YES BANK, has unveiled its latest innovative campaign ‘Invest Karo Apne Style Se’, conceptualized by Gozoop Creative, this bold new campaign that reimagines the investment experience through the lens of personal style. Taking note of how each investor approaches personal finance differently, YES SECURITIES emphasises the importance of aligning investment strategies with individual financial goals, preferences, and risk appetites, through their trading application, OMNI. This app was launched on 18th March, 2025.

With Invest Karo Apne Style Se campaign, YES SECURITIES is positioning investing not as a one-size-fits-all product, but as a means of self-expression, much like the way people choose their hairstyles or fashion. The campaign communicates a simple but powerful truth: your money should work for you, your way.

The campaign is brought to life through two stylized films

  • The Barber (Hairstyle Persona) draws a parallel between grooming choices and investment styles showing how something as simple as curls, dyed hair or a dramatic haircut can reflect one’s personality and, by extension, their investing approach.
  • The Designer (Dressing Style Persona) dives into fashion as a form of self-expression underscoring that just as every outfit makes a statement about you, so should your investment portfolio.

Commenting on the campaign, Amit Bhandare, Head of Marketing and Corporate Communications, YES SECURITIES, stated, “In today’s world, personalization isn’t a luxury, it’s an expectation. At YES SECURITIES, personalization is deeply ingrained in our DNA. Every investor is unique, just like a fingerprint. No two journeys are alike, and no two aspirations are identical. So, why should investing be any different?
With our new investing app, OMNI, we are empowering customers to ‘Invest Karo Apne Style Se.’ This philosophy is at the heart of two new DVCs that showcase our commitment to giving investors the freedom, control, and flexibility to shape their financial journeys on their own terms. We’re excited to redefine investing, making it as unique and personal as you are.”

Prardhana Chillarige, Creative Director at Gozoop Creative, adds, “With Invest Karo Apne Style Se, we saw an opportunity to reframe investing not as a cold, transactional activity, but as an extension of self-expression. The insight was simple yet powerful: our audience personalizes everything from hairstyles to playlists to skincare routines, so why not their investments? Instead of leaning into traditional finance tropes, we built a creative world that feels familiar, stylish, and deeply human. The metaphor of personal style, be it hair or fashion, gave us the freedom to inject emotion, identity, and relatability into a space that’s often seen as intimidating. This isn’t just a campaign, it’s a shift in perspective. And that’s the kind of creative #BreakTheBox work we strive to do at Gozoop.”

This campaign reflects a wider cultural shift in how younger investors engage with finance seeking platforms that offer autonomy, simplicity, and personalization. By creatively advocating for investment choices tailored to individual styles and preferences, the campaign encourages investors to confidently take charge of their wealth creation, aligning their portfolios closely with their personal aspirations and distinct financial goals. With OMNI, YES SECURITIES is responding to that shift, offering a product that adapts to people, not the other way around.

Lakmē Academy Partners with L’Amour Institute for International Training Program

INDIA, April 4, 2025: Lakmē Academy Powered by Aptech, India’s leading beauty training institute, today announces its collaboration with L’Amour Institute of Beauty, Dubai with an exclusive International Pathway Program for its students and future beauty and wellness aspirants. The International Pathway Program offers immersive training in Dubai’s beauty hub, covering modules on Special Effects makeup (SFX), face and body painting, and international bridal techniques.

In addition to exposure to Dubai’s dynamic beauty landscape, this exclusively curated program provides hands-on training from leading industry experts of L’Amour Institute of Beauty, Dubai and Lakmē Academy Powered by Aptech professionals for portfolio development, and equipping students for high demand, high-profile career roles such as global bridal artists, SFX specialists, or beauty entrepreneurs.

Eligibility
For eligibility, this program is open to Advanced Makeup, Cosmetology, and Global trends students of Lakmē Academy Powered by Aptech, certified beauty professionals from other institutes, as well as the beauty & wellness community at large* who are well-versed with advanced knowledge and the technical know-how of beauty, hair, makeup, and cosmetology.

Unparalleled Career Benefits
Students of this program are designed to be industry-ready professionals, equipped with advanced skills, global exposure, and hands-on experience to excel in various high-demand beauty, fashion, and entertainment sectors. Students gain expertise in high-end editorial looks, runway trends, and celebrity styling. Those specialising in international bridal makeup can master diverse cultural techniques and premium artistry for destination weddings and high-profile clientele. The program also provides in-depth training in creative and SFX makeup, preparing aspirants for a career in film, television, theatre, and special effects.

Additionally, aspiring entrepreneurs develop the knowledge and confidence to launch their own beauty ventures, from independent studios to global brands, ensuring they are prepared to succeed in the competitive beauty industry.

Mr. Sandip Weling, Chief Business Officer, Global Retail Business, Aptech Limited & Brand Custodian Lakmē Academy Powered by Aptech, said, “Our new International Pathway Program is more than just a course, it is designed to be a launchpad for our students aspiring to have global careers in beauty & SFX. By introducing this transformative and immersive learning program, we aim to create new opportunities for Indian beauty professionals to shine on the global level; training them with the necessary skills, expertise, and credentials needed to excel in today’s dynamic luxury beauty, entertainment and fashion industries.”

Mr. Suresh Madhavan, Managing Director, L’Amour Institute of Beauty, said, “The UAE, particularly Dubai, offers unparalleled career opportunities for beauty professionals. With its ultra-high-net-worth clientele, thriving luxury market, and world-class beauty infrastructure, Dubai is the perfect destination for students to refine their craft, expand their network, and step into the global beauty industry. The international pathway program is a stepping stone for beauty professionals looking to establish international careers allowing aspirants to refine their skills at Dubai’s premier beauty hub, learning from renowned industry experts.”

A first-of-its-kind program that goes beyond traditional beauty courses, the International Pathway Program directly connects ambitious students to international markets and unlock global career opportunities. With India’s beauty industry set to grow from $8.1 billion in 2023 to $18.4 billion by 2032, this initiative ensures beauty professionals are job-ready for high-growth careers.

Lakmē Academy powered by Aptech has won: Best Professional Beauty Training institute of the Year’ at ASSOCHAM’s 3rd Beauty, Wellness and Personal care Awards, 2020. It also won the Global Education Awards 2019 for ‘The Best Beauty & Wellness Training Institute of the Year’. Aptech Ltd was also awarded the “Skill Learning Award – Beauty Training” by Franchise India in 2018.

Samsung Unveils First AI-Powered Load Washers for Enhanced Efficiency

India, GURUGRAM – April 3, 2025: Samsung Electronics today announced the launch of the Bespoke AI Top Load Washer, its new 25-inch, 24-inch and 21-inch capacity top load washers that will be available in global markets. These new models mark the first time Samsung is introducing AI technology to its top load washer category. With the three AI functions — AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+™) —, the new washing machines offer an intelligent, efficient and quiet washing experiences.

“We’re excited to expand our wide array of AI-driven washing technologies to the top-loading category, allowing a wider audience of various needs to benefit from a convenient washing experience,” said Jeong Seung Moon, EVP and Head of the R&D Team at Digital Appliances Business at Samsung Electronics. “With features like AI Wash, AI Energy Mode and AI VRT+™, we’re delivering products that enhance the washing experience by improving fabric care, enhancing energy efficiency and making quieter operation more accessible for consumers.

AI Technology Delivers the Ultimate Washing Experience

The new washing machines are equipped with Samsung’s AI Wash, which intelligently senses the fabric type and weight to conveniently recommend the optimal settings for each load. Based on the detected laundry conditions, the cycle uses an AI algorithm to recommend suitable settings like the water level, agitation intensity, and washing and rinsing times. For delicate items, AI Wash will gently wash to reduce wear and tear, enabling up to 25% more fabric protection. For heavy duty fabrics, it will ensure an even, thorough wash without residue. Additionally, users can take advantage of AI Energy Mode through SmartThings Energy, which will allow them to reduce energy use by up to 20%.

AI VRT+™ technology ensures quieter operation while adjusting to various floor conditions. This advanced version of the VRT+™ system gathers a variety of signals sensed from the washer and sends it to an AI server, which analyzes the type of floor the washer is placed on.8 Using an AI algorithm, the server calculates the ideal settings and ensures the washer runs with less noise and vibration during the cycle, allowing users to have a more peaceful washing experience.

Efficient Performance with Ecobubble™

The new top loaders also feature Ecobubble™ technology, which provides more effective cleaning performance while reducing fabric damage. This technology incorporates two key components: BubbleStorm™, a fan-like device which effectively dissolves detergent into a foam for quicker penetration into fabrics, and Dual Storm™, a pulsator that thoroughly mixes the bubbles and clothes together. By combining these components, Ecobubble™ allows users to achieve a thorough wash using up to 25% less energy and 14% less water. It allows the detergent to blend into the fabric 2.5 times faster, and also delivers up to 20% better fabric care,12 reducing wear on clothes.

And for those who need to get their laundry done quickly, the Super Speed option can wash a load in just 31 minutes, delivering 40% faster washing while still maintaining effective cleaning performance.

Additional Features for Enhanced Performance

The new washers also come equipped with SmartThings connectivity, enabling easy management of the washing machine remotely for more convenience. To ensure long-lasting durability and reliable performance, the Digital Inverter Motor is backed by a 20-year warranty.

Hygiene Steam and Stain Wash provide specialized cleaning solutions for exceptionally clean washing. Hygiene Steam uses hot water and steam to eliminate up to 99.9% of certain types of bacteria and stubborn stains without the need for pre-treatment. Stain Wash, on the other hand, gives the option to use either warm or hot water to remove dirt and stains effectively, and it can clean everyday marks like sweat, at 40°C.

The new top load washers will roll out across various regions over the coming months. Available in five stylish colors — Black Caviar, Deep Charcoal, Lavender Gray, White and Brushed Navy — these models are designed to meet the diverse needs of consumers around the globe and offer powerful performance and enhanced efficiency as part of a convenient, reliable washing experience.

Must-Have Gym Gear for Men Stay Fresh, Focused, and Ready to Perform

When the desire to stay fit and active begins to take shape, the right workout gear becomes a vital part of the process. It offers the perfect balance of comfort, style, and support to power through each session. Whether it’s a quick morning jog, an intense gym workout, or a weekend outdoor session, the right fit feels seamless on the body, supporting every move and helping to maintain focus on staying healthy.

Designed to support every step, stretch, and sprint, these workout essentials from Jockey’s MOVE collection transform intentions into actions, fueling the drive to keep going and ensuring the rhythm never fades.

Half Sleeve T-shirt

Designed to keep up with the pace of every workout, this Raglan Sleeve T-shirt eases movements, enabling unrestricted motion during exercises. Made from super combed cotton, this t-shirt is lightweight, breathable, and tailored to withstand even the most intense sessions. StayDry Technology keeps sweat in check, while StayFresh Technology with anti-microbial properties ensures long-lasting freshness, allowing the wearer to stay focused without distractions.

Elastene Stretch Jacket

The Elastane Stretch Jacket is built for movement, offering superior stretch and flexibility for both intense workouts and outdoor activities. Designed for an active lifestyle, it provides optimal comfort, advanced breathability, and secure storage with zipper pockets, making it a reliable companion for running, weight training, or casual gym sessions. The thumbhole sleeve ensures a snug fit without distractions, ensuring nothing gets in the way of achieving fitness goals and feeling great. With its sleek design, it adds a touch of style to every workout.

Zipper Pockets Trackpant

For those who like to carry their essentials, these Lightweight Trackpant with zipper pockets are the perfect pick. Made from breathable microfiber fabric, they offer unrestricted movement, making them ideal for everything from deep stretches to high-energy workouts. Designed with StayDry Technology to wick away sweat quickly and StayFresh Technology with anti-microbial properties to ensure long-lasting freshness, these trackpants are the perfect choice for intense training sessions.

Adjustable Back Closure Cap

A workout wardrobe isn’t complete without a reliable cap. Whether tackling outdoor activities in scorching heat or powering through an intense indoor session, this Adjustable Back Closure Cap is designed for durability, keeping individuals dry and fresh by effectively wicking away moisture. It ensures a secure fit and all-day comfort, while its range of colors adds a stylish touch to any outfit.

Low Show Socks

A workout is incomplete without the right pair of socks. These Low Show Socks are designed to stay in place, offering a snug and secure fit. Made from breathable cotton stretch fabric, they provide lasting comfort, allowing unrestricted movement without discomfort. Featuring anti-microbial properties, they help maintain freshness even during the toughest sessions. Available in multiple colors like black, gunmetal, navy, and white, these socks blend seamlessly with any outfit while staying discreet—keeping the focus exactly where it belongs—on the workout.

Fitness should never take a backseat, and the right gear ensures every workout, whether indoors or outdoors, remains comfortable and efficient. For fitness enthusiasts, there’s never a reason to stop, as Jockey’s MOVE collection has the perfect fit for every need. Designed to keep up with every challenge, it helps one stay focused on pushing limits and achieving fitness goals.