Buyofuel Crosses INR 100 Cr Revenue in FY 2024–25, Reaches Profitability and Eyes Expansion
Coimbatore, 18th April 2025: With strong market momentum and as the only marketplace awarded ethanol tenders by OMCs, Buyofuel is broadening its fuel portfolio and accelerating its national and global expansion.
Buyofuel, the leading digital marketplace for biofuels and waste-to-energy solutions in India, has achieved a critical milestone by crossing ₹100 crore in revenue in FY 2024–25. The firm also turned profitable in the last two quarters for the year, turning EBITDA positive in Q3 and PBT positive in Q4, demonstrating that it is possible to grow rapidly and remain financially stable, a combination still uncommon in India’s clean tech sector.
This growth has been driven by a sharp emphasis on execution, operational excellence, and a significant breakthrough in the liquid biofuels arena. Buyofuel became the first marketplace in India to win ethanol supply orders from Oil Marketing Companies (OMCs), creating a key new vertical that builds on its strong position in solid biofuels. These initiatives drove a significant proportion of the company’s revenue growth and bottom-line performance.
The digital-first philosophy of the company has continued to transform the biofuel supply chain by providing certified, transparent, and real-time transactions across the nation. Currently, Buyofuel sees a Monthly Recurring Revenue (MRR) of ₹12–14 crore, as major industrial players accelerate their transition to biofuels, with Buyofuel emerging as the go-to marketplace in this evolving energy landscape.
“Reaching the ₹100 Cr mark is more than just a number—it’s a statement that sustainable businesses can scale profitably in India,” said Kishan Karunakaran, CEO of Buyofuel. “We’ve built a model that not only works—but thrives—with impact, transparency, and financial strength.”
Looking ahead, Buyofuel is doubling its efforts in growth throughout India, particularly in high-demanding regions across North, Central, and Eastern parts of India. The organization is also set to add Compressed Biogas (CBG) to the business and is gearing up to tap into the Sustainable Aviation Fuel (SAF) and Green Methane businesses as demand for newer biofuels increases.
Beyond its business performance, Buyofuel continues to focus on creating environmental impact.The platform has managed to reduce 2,00,000 MT of greenhouse gas emissions in part by displacing fossil fuels. “It has also ensured diversion of 5500+ MT of non conventional agro – residues such as mango and guava seeds and many such biofuels from landfills to clean energy use. All of this contributes towards a larger set of goals that India has framed about generating prosperity through energy independence and decarbonization.
With growing interest from foreign markets, the company is also looking at expanding its base in Southeast Asia, the Middle East, and East Africa to replicate its model in areas that have similar energy and waste issues.
As it prepares for its next phase with innovation at its core and impact at scale as its mission, Buyofuel is shaping the future of energy —one transaction, one region, and one revolution at a time.
WashU Expert: How Tariff Uncertainty Will Impact Economy, Businesses
John Horn, a professor of practice in economics at Olin Business School at Washington University in St. Louis, explains how rapidly changing tariff policies add to economic uncertainty.
A lot has happened in the two weeks since “Liberation Day,” the day when President Donald Trump implemented sweeping tariffs, including a universal 10% tariff on all imports and additional reciprocal tariffs on imports from certain countries.
From a global market meltdown and unprecedented trade war to a 90-day pause on tariffs for many countries, stalled trade talks with the European Union, soaring tariffs on China and exemptions that seem to change by the hour, it can be hard to keep up.
Below, John Horn, a professor of practice in economics at Olin Business School at Washington University in St. Louis, explains how tariff uncertainty and confusion is contributing to market volatility — and how this might impact long-term economic trends.
Why did Trump pause some temporary reciprocal tariffs last week?
I think there was a lot of pressure building up to that moment, in particular from the bond selloff and stock market. Earlier in the week, a rumor went around that tariffs were going to be paused, and that led to a huge rebound in the stock market. So that added pressure on the administration to make changes.
What is the status of tariffs currently?
It’s changing by the day. While the 90-day pause on reciprocal tariffs was welcome news, that’s only one piece of the puzzle. We still have 10% universal tariffs on all goods. For context, the average tariff rate on everything we import was 2.5% — and for industrial goods it was 2% — at the end of 2024. So that’s a four to five times increase. At the same time, the tariff on Chinese products went up to 145%.
How is this impacting the economy?
I don’t think the pause in reciprocal tariffs has eased any uncertainty for investors. And that shows in the stock market fluctuation. Increased tariffs mean prices and inflation will continue to rise, leading to increased risk of a recession. The escalating trade war with China, which is the second-largest importer to the United States behind Mexico, adds to those concerns.
The other worrying trend is the bond market, which is an important indicator of the longer-term economic outlook. The bond sell-off is likely due to other countries selling off their Treasuries as a response to the tariffs, as well as other buyers getting nervous about the long-term outlook on the U.S. economy and the ability of the U.S. government to pay off those bonds (i.e., not default).
Why does this matter? For starters, bond prices follow the standard supply-and-demand framework: as demand falls, the price decreases. But that decrease in price actually leads to a higher return that investors earn. That rate is determined by taking the difference between the face value of the bond (which does not change) and the price you pay (which decreases), divided by the price you pay. The face value minus the price paid is bigger, and when you divide a bigger number by a smaller number, the result is greater.
The impact doesn’t stop there, though. When interest rates for U.S. debt increase, other interest rates also rise. If they didn’t, investors would only buy U.S. debt because it would have better yields. So now credit card interest rates, mortgages and car loan rates are also going to increase. Before long, we’re headed into a recession.
That also means that government debt rates will go up. That will impact the federal government down to individual municipalities because it will cost more to issue new debt to continue funding the government.
Last week, the Federal Reserve announced the consumer price index in March rose 2.4% on an annual basis, a lower rate than economists had expected. How does this factor into the overall economic outlook?
The inflation numbers were lower primarily in fuel and transportation services, in particular, airlines. These tend to fluctuate and will likely increase again in the summer. Inflation expectations have also been increasing, according to the University of Michigan consumer sentiment survey. If the tariffs on China remain, inflation will increase because we buy so much from China. Even if we can find an alternative supplier in other countries, the prices will still likely be higher due to extra demand for those suppliers, and because they are less efficient to begin with — otherwise, we’d be buying from them already.
What do you think the administration’s end game is? Do you think this strategy could result in better trade deals for the U.S.?
The administration’s strategy is hard to figure out because it’s not clear what the objective is. It has been reported to be a return of manufacturing to the U.S., an increase in tariff revenue, a growth in the U.S. economy, a tactic to lower tariffs from other countries, among others. But these are contradictory. If we increase tariff revenue, it means we’re still importing instead of producing in the U.S. If, instead, we do grow manufacturing, then we won’t be importing as much and therefore not generating tariff revenue. If the goal is to lower other countries’ tariff rates, then we will continue to buy from them, which doesn’t increase manufacturing or tariff revenue. And tariffs are taxes, which lead to lower economic activity.
As for the trade deals the administration has promised, forcing negotiations is generally useful only in very tactical, winner-take-all negotiations — and it’s not always true in those cases. The general guidance for negotiating is to find win-win opportunities and to create a relationship that eases the ability to negotiate over time. International trade and relationships are long-term interactions, so negotiation strategy tends to favor relationship-building and win-win seeking. It’s not clear how the administration’s tactics will lead to those outcomes.
What would you advise businesses to do during this time of economic uncertainty?
The best thing businesses should do is to shift to a more conservative investment and spending approach. No one company can rebuild the U.S. supply chain and manufacturing sector, so being on the forefront leaves you exposed by yourself to the stormy weather ahead. Unfortunately, if every company adopts this view, then no one will take the lead to rebuild the future economic systems. Typically, these are roles the government steps in to coordinate, but this administration seems to be moving in the opposite direction — reducing the scope and actions the government takes in the economy.
Noatum Maritime and ASRY Mark Commencement of JV with Tugboat Delivery
Abu Dhabi, UAE – 18 April 2025: Noatum Maritime and The Arab Shipbuilding and Repair Yard Company (ASRY) have marked the operational commencement of their joint venture (JV) to provide integrated marine services in Bahrain, with the arrival of four modern tugs at ASRY’s headquarters.
The arrival of the tugs, part of Noatum Maritime’s existing fleet, was celebrated during a ceremony attended by representatives from various ministries, public bodies and leading industrial firms at ASRY’s headquarters in Bahrain.
This development follows the announcement of the JV in February 2025, which aims to expand the current marine service offering in Bahrain and across the wider region. The partnership, to be known as ASRY Marine, is aligned with both parties’ strategic goals to expand capabilities and diversify service offerings.
Captain Ammar Al Shaiba, CEO of the Maritime & Shipping Cluster, AD Ports Group, said: “The arrival and deployment of these advanced tugs symbolise the official commencement of our strategic partnership with ASRY. We look forward to utilising our decades of expertise in this field to deliver greater operational efficiency, reliability and value to customers.”
Dr. Ahmed Al Abri, CEO – ASRY said: “We take pride in setting the stage for our new partnership with Noatum Maritime through this occasion. The new tugboats feature advanced technologies that will undoubtedly support and enhance current marine services, while also enabling the introduction of new ones. This partnership is set to open new doors for marine service growth within Bahrain and across the region.”
The arrival of the tugboats signals the JV’s operational readiness, and underlines both parties’ commitment to deliver safe and efficient marine services via a sophisticated fleet.
Warehouse by Mudita Brings Biggest Designer Sale to Hyderabad
Hyderabad, India (Date) – Get ready, Hyderabad! The most anticipated luxury fashion exhibition of the year is making its way to the City of Nizams. Warehouse is bringing its legendary Sale to Hyderabad on 24th April, 2025 at Taj Krishna, Banjara Hills. The country’s most loved designer sale is opening its doors for one day only—and trust us, you don’t want to miss this.
If you love designer wear and want to shop at a fraction of their price, this is your golden ticket. Shop bridal lehengas, dreamy sarees, festive outfits, trousseau must-haves, and summer wedding essentials—all from 40+ of India’s top designers at upto 70% off!
Expect stunning finds from Rohit Bal, Anushree Reddy, Masaba, Rohit Gandhi + Rahul Khanna, S&N By Shantnu Nikhil, Dhruv Kapoor, Papa Don’t Preach By Shubhika, Vikram Phadnis, Elisha Wadhwani, Tasva By Tarun Tahiliani, Rococo By Raghvi, Shaveta & Anuj, Nitin Bal Chauhan, Abraham & Thakore, Varun Nidhika and many more. Whether you’re a bride, groom, wedding guest, or just someone who loves a good fashion steal—this is your chance to own luxury at less.
But the excitement begins even earlier for the truly discerning luxury enthusiasts! Warehouse has a special VIP Hour from 10 AM to 11 AM on 24th April. This exclusive window, requiring prior registration, offers a first look at the entire collection. Imagine having an hour of unhurried browsing, the first pick of the most coveted pieces, and the chance to shop the absolute best deals before anyone else. For those who appreciate exclusivity and the thrill of discovering the best, must-have items, the WH VIP Hour is an unmissable opportunity to elevate your Warehouse experience.
Tim Hortons Launches New Summer Coolers for 2025
National, 17.04.25: Tim Hortons® India is turning up the chill this season with its all-new lineup of Summer Coolers — a vibrant trio of refreshing beverages crafted to transform the way you sip through summer. Now available at all Tim Hortons® cafés across India, these coolers are bursting with bold flavours, fizzy fun, and ultimate refreshment.
The new Summer Coolers collection showcases three bold and refreshing flavours — Mango & Ginger, Strawberry & Grapefruit, and Passion Fruit & Yuzu — each capturing the vibrant spirit of the season. From the tropical sweetness of mango with a zesty ginger twist to the vibrant blend of strawberry and grapefruit, and the exotic tang of passion fruit paired with yuzu, every sip is a burst of summer in a cup. Specially crafted to beat the sweltering Indian heat, these limited-edition coolers are the perfect pick-me-up for those craving a flavorful escape.
On this launch, Tarun Jain, CEO of Tim Hortons India said, “We’re thrilled to introduce our brand-new Summer Coolers at Tim Hortons India! Blending global cold beverage expertise with India’s favorite fruity and fizzy flavours, these refreshing sips are crafted to awaken your senses and delight your taste buds. This launch reflects our passion for seasonal innovation and our promise to keep the menu fresh, exciting, and full of surprises. Beat the heat in style — drop by your nearest Tim Hortons India to sip on our all-new Summer Coolers, or order your refreshment fix via Zomato and Swiggy!”
The brand is set to roll out even more innovations across drinks and food in the coming months, promising new flavors, seasonal specials, and exciting new bites for customers to fall in love with. Guests can also enjoy freshly crafted sandwiches and salads made with premium ingredients that highlight Tim Hortons’ commitment to quality and taste.
Kalyan Jewellers Celebrates Poila Boishakh with Ritabhari Chakraborty
Kolkata, April 17, 2025: As Bengal ushers in the Bengali New Year with vibrant traditions and heartfelt celebrations; Kalyan Jewellers invites customers to mark the occasion with timeless jewellery, meaningful gifting, and festive savings. Inspired by the festive spirit of Poila Boishakh, the brand brings focus to a thoughtfully curated selection of handcrafted gold jewellery pieces that celebrate Bengal’s timeless artistry while resonating with the tastes of the modern-day wearer.
Perfectly suited for the festivities, the collection features intricately designed pieces that echo Bengal’s rich artistic legacy. From the bold elegance of the bala and the ornate komor bandhani to layered lahara haars embedded with guineas and the jui bangles, each design reflects cultural depth and festive spirit. Styled with the quintessential red-and-white garod saree these 22KT gold pieces are ideal for festive rituals, family gatherings, and heartfelt gifting — bringing to life the essence of tradition and celebration with a distinctly Bengali soul.
To make the celebrations even more rewarding, Kalyan Jewellers is offering a flat 50% off on making charges* across a wide range of jewellery. This limited-time offer brings customers the opportunity to invest in heirloom-worthy pieces while enjoying unmatched value. With every purchase, customers also benefit from Kalyan Jewellers’ signature 4-Level Assurance Certificate, which guarantees purity certification, lifetime maintenance, transparent product details, and assured buy-back and exchange options — reinforcing the brand’s commitment to trust, quality, and long-term relationships.
Adding to the festive cheer, Kalyan Jewellers has launched a soulful digital film featuring brand ambassador Ritabhari Chakraborty, capturing the essence of Poila Boishakh through the age-old art of Kabi Gaan — a poetic exchange between a couple. Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery — a symbol of love, appreciation, and celebration. Blending nostalgia with contemporary storytelling, the film beautifully reflects the brand’s ethos of celebrating life’s meaningful moments through jewellery.
This Poila Boishakh, celebrate tradition, connection, and craftsmanship with Kalyan Jewellers — where every piece tells a story of elegance and enduring emotion.
Kettle Studio Launches Guilt-Free Air-Fried Chips with Bold Flavours
Mumbai, 17th April 2025 – Kettle Studio, the premium artisanal chips brand known for its gourmet kettle-cooked offerings since 2016, is set to revolutionize snacking once again with the launch of its Air-Fried Chips. The brand, rooted in quality craftsmanship, brings a lighter yet equally satisfying alternative that caters to the growing demand for healthier snacking without compromising on taste.
Driven by consumer demand for guilt-free indulgence, Kettle Studio’s new Air-Fried Range delivers the same bold crunch and delicious taste as their traditional kettle-cooked chips, with 50% less oil* than regular potato chips. Using innovative air-frying technology, these chips are carefully crafted to maintain the signature crunch and mouthwatering flavours that fans love, offering a better-for-you option that doesn’t compromise on indulgence. The new range includes Lime & Chilli, Spicy Dill Pickle, Sweet & Smoky BBQ Air-Fried Potato Chips, each curated to bring a unique and bold taste experience.
Adding to the excitement, Kettle Studio also launches the Tabasco® Sauce Flavour Kettle Cooked Potato Chips, a fiery collaboration that blends the iconic tangy-spicy notes of the iconic Tabasco® sauce with their signature chips. Made with real Tabasco® sauce, this flavour strikes the perfect balance of spice and tang, delivering a dynamic snacking experience for those who crave bold tastes.
Speaking on the launch, Tushar Parekh, Kettle Studio, said, “We’re excited to introduce our Air-Fried Chips, a game-changing innovation that allows our consumers to indulge without compromise. With 50% less oil and the same delicious taste, this range aligns perfectly with the evolving preferences of health-conscious snack lovers. The Tabasco® Sauce flavour is another step in our journey to bring bold, globally inspired flavours to Indian consumers.”
Kettle Studio’s Air-Fried Chips are priced at ₹99 for 80g, while the Tabasco® Sauce Flavour Chips are priced at ₹99 for 113g. Both products are now available across leading e-commerce platforms like Blinkit, Instamart, Amazon, and Zepto, as well as premium retail stores Nature’s Basket, Reliance Retail, 711, Wellness, and thousands of local gourmet shops in Mumbai, Delhi, Bengaluru, Pune, and Hyderabad.
ManipalCigna Launches ‘Samman’ to Empower 10,000 Financial Advisors
Kolkata, April 17, 2025 – ManipalCigna Health Insurance, one of India’s leading health insurance companies has launched ‘Samman’, an initiative dedicated to recognizing and celebrating the invaluable contributions of financial advisors who have been instrumental in guiding individuals and families toward financial security. This initiative aims to honor the relentless dedication of personal finance advisors who have played a pivotal role in promoting health insurance and financial protection across the country.
The ‘Samman’ initiative, has successfully reached over 2,000 participants across states including West Bengal, Odisha, Bihar, Jharkhand, and the Northeast. The initiative covered key cities such as Kolkata, Asansol, Kharagpur, Bolpur, Bardhaman, Guwahati, Patna, Bhubaneswar, Cuttack, Puri, Sambalpur, Jamshedpur, Dhanbad, and Chakradharpur. As a result, 1,200 new advisors have joined ManipalCigna, strengthening the company’s distribution network and enhancing its ability to meet the evolving financial protection needs of customers.
Speaking on the initiative, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said, “Insurance advisors play a crucial role in helping individuals and families secure their financial future. Through ‘Samman,’ we recognize their dedication and reinforce our commitment to their growth and success. With this initiative, we wanted to show our appreciation towards our advisors and also strengthen our advisor network to better serve our customers’ financial protection needs.”
Rohit Mittal, Vice President & Zonal Business Head – East, ManipalCigna Health Insurance, added, “The ‘Samman’ initiative reflects our mission to empower advisors who guide customers toward informed health insurance choices. We plan to reach out to 10,000 advisors by the end of this year with this initiative, equipping them with the tools and support they need to drive greater awareness and adoption of financial protection solutions.”
The ‘Samman’ initiative is a testament to ManipalCigna’s dedication to empowering financial advisors and reaffirming its commitment to protecting the health and financial well-being of the country. With a goal to grow its total advisor strength in the Eastern Zone to 15,000 by the end of 2025, the company is fostering collaboration and excellence within its advisor community.
Through these efforts, ManipalCigna continues to build a healthier and more financially secure future for individuals and families across India.
Honda Motorcycle and Scooter India launches 2025 Dio 125 in India
Mumbai, 17 April 2025: Continuing its legacy of customer-centric offerings, Honda Motorcycle & Scooter India (HMSI) today introduced the new OBD2B compliant Dio 125. Packed with bold aesthetics and advanced features, the prices of the new 2025 Honda Dio 125 start at Rs. 96,749 (ex-showroom Pune).
Introducing the OBD2B Dio 125, Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “For over 21 years, the Dio has been an iconic name in the Indian market, standing as a symbol of style, performance, and trust. It has consistently been the first choice for customers looking for a trendy and reliable moto-scooter. With the launch of the new OBD2B Dio 125, we are excited to take forward its iconic legacy, keeping the core concept of moto-scooter intact, with added value and excitement for our customers.”
Commenting on this announcement, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “We are ecstatic to introduce the new OBD2B version of Dio 125 – a scooter that has resonated with young India for years. With its refreshed graphics, advanced TFT display, and enhanced connectivity features, the new Dio 125 is designed to meet the evolving aspirations of today’s customers. True to its tagline, ‘Dio Wanna Have Fun?’, this moto scooter has always been a popular choice among India’s younger generation, and this update will further strengthen its position in the segment.”
New Dio 125: Advanced Features and New Colours
The Dio 125 now comes with vibrant, refreshed graphics and striking colour schemes that amplify its funky and youthful appeal. It boasts a host of new advancements designed to elevate the riding experience of customers. At the heart of this upgrade is a 123.92cc, single-cylinder PGM-Fi engine that is now OBD2B compliant. It develops 6.11 kW of power and 10.5 Nm of torque. This moto-scooter is also equipped with an advanced Idling stop system which enhances fuel efficiency, aligning with Honda’s sustainable philosophy.
In terms of features, the Dio 125 sports a new 4.2-inch TFT display with mileage indicators, trip meter, Eco indicator, and range (distance to empty). It is compatible with Honda RoadSync app, enabling functions like navigation and call/message alerts, allowing riders to stay connected while on the move. The Dio 125 also comes equipped with a Smart key and a USB Type-C charging port, ensuring convenience for riders to charge their devices on the go.
Standing true to the trust reposed by millions of customers over the years in brand Dio, the Dio 125 retains its iconic silhouette, enhancing its visual appeal. It will be offered in two variants, DLX and H-Smart, with five colour options on sale. They are – Mat Marvel Blue Metallic, Pearl Deep Ground Gray, Pearl Sports Yellow, Pearl Igneous Black, and Imperial Red.
Fabric Business Cards: A Stitch of Identity, Dignity, and Action
Bengaluru, 17 April 2025: As part of its ongoing #Invaluables initiative, BBC Media Action today unveiled a unique business card that serves as a reminder to recycle responsibly. A business card is usually for networking, but this is the one that reminds you to take action, while for the first time, enabling them with a title that truly reflects their contributions in the waste value chain and circular economy.
When it comes to recycling, #InvaluableRecyclers have the expertise, skills and knowledge to prepare a piece of cloth to be recycle-ready. The business card is part of the newly launched campaign ‘Got Old Clothes?’ which urges Bengalureans to responsibly discard their old clothes by sending the post-consumer textile waste to the #InvaluableRecyclers – aka the waste pickers of Bengaluru.
Spotlighting the vital role of the wastepickers in addressing the mounting textile waste that often ends up in landfills, the campaign builds on the critical role of waste pickers in diverting a massive 38,32,50,000 kilograms (Namma Bengaluru’s Happy Number) of waste from going to landfills every year. According to a report by Enviu[1], India generates 7.2 million tonnes of textile waste annually, of which 3.94 million tonnes is post-consumer textile waste discarded by households. This poses severe environmental challenges, causing air, water and soil pollution and contributing to climate change through carbon emissions.
The cards have been created using discarded clothes collected from Dry Waste Collection Centres (DWCCs) and fabricated by waste picker families at Sambhav Foundation-run skill development centres fostering micro-entrepreneurship. Sambhav Foundation is also part of the Saamuhika Shakti initiative.
Speaking of the card and the campaign, , Soma Katiyar, Executive Creator Director, BBC Media Action, India, said, “With this phase of the #Invaluables, we wanted to move from awareness to action, and reframe them as professionals. There is an urgent need to recognise these professionals who are the backbone of our waste value chain and circular economy. At the heart of the ‘Got Old Clothes?’ is this fabric business card, which is more than just a symbol. The card represents a shift in how we see and value waste pickers. By calling them #InvaluableReyclers, we’re not giving them a title, we’re simply telling the story of their contributions. When design, storytelling, and community action come together, we can create powerful narratives that not only inform but transform.”
The cards will not only create awareness but also provide a call to action for Bengalureans. A centralised WhatsApp number will facilitate the collection drive:
- For old clothes quantities exceeding 50 kilograms, doorstep pickups can be arranged by Hasiru Dala; for quantities lower than 50 kilograms, residents are guided to the nearest DWCC for drop off
The decentralised system of daily collection of post-consumer textile waste from the 16 wards through the DWCCs and the aggregation centre, Textile Recovery Facility, to recycle textile waste has been operationalised by Saamuhika Shakti partner Circular Apparel Innovation Factory in tandem with Hasiru Dala.
The #Invaluables campaign by BBC Media Action is part of Saamuhika Shakti, a collective impact initiative, the first of its kind in India, where 12 partners have joined forces to enable waste pickers to have greater agency to lead secure and dignified lives.
The press event was joined by city-based Actor and Creative Impresario Danish Sait, who has played an important role in this new campaign, along with representatives of organisations working with Saamuhika Shakti and BBC Media Action.
Talking about his involvement in the campaign, Danish Sait said, “Talking about his involvement in the campaign Danish Sait said, “As a storyteller connected to Bengaluru, who also believes in the power of influencing for good, I’m excited to collaborate and contribute to the ‘Got Old Clothes?’ campaign. The opportunity to share this story and highlight the crucial role our #InvaluableRecyclers play in protecting Namma Bengaluru’s environment especially when it comes to textile waste is very important to me. I sincerely hope this campaign inspires all of us to dispose of old garments responsibly and support our #InvaluableRecyclers in preventing waste from ending up in landfills.”
Highlighting the support received from Saamuhika Shakti partners, Varinder Kaur Gambhir, Country Director, BBC Media Action, India, said, “The journey of #Invaluables from being invisible to an individual recognised and respected by Bengalureans wouldn’t have been possible without the support and collaboration of our partners from Saamuhika Shakti. We extend our heartfelt gratitude to all our partners for their unwavering trust, deep commitment, and collaborative spirit.”
Recently, the Indian Prime Minister, in his monthly radio programme Mann Ki Baat, voiced concern over the country’s escalating textile waste problem. The address highlighted the critical role of waste pickers in the waste value chain and their first right to claim, access, sort, and sell recyclable materials, ensuring their welfare and fair renumeration.
Bengaluru itself generates a significant volume of textile waste. Research by Hasiru Dala estimates that ~60% of discarded textiles received at DWCCs in Bengaluru have recycling potential if collected separately and uncontaminated. Estimates also suggest that approximately 22,500 people are engaged in waste picking, significantly contributing to the city’s waste management system.
BBC Media Action’s new campaign builds on the success of its earlier campaigns, which includes ‘Happy Number’ and ‘Wash the Dabba’. Research findings post ‘Wash the Dabba’, which exhorted people to empty, rinse and dispose plastic food containers responsibly, revealed:
- 93% of Bengaluru residents recalled the campaign
- 60% reported having begun washing plastic food containers before disposal, a small act with major impact on recyclability and safety of waste pickers