Zouk Partners with Unicommerce for Growth Opportunities
New Delhi, 14th April 2025: Zouk, India’s leading 100% vegan, handcrafted, and proudly Indian lifestyle brand, offering bags, luggage, and accessories, has partnered with Unicommerce and Shipway to strengthen and streamline its growing e-commerce operations. This collaboration focuses on improving the brand’s online inventory management, logistics efficiency, and delivery capabilities across India.
Founded in 2016, Zouk is a digital-first, direct-to-consumer (D2C) brand based in Mumbai. It operates in the USD 17 billion online fashion and lifestyle market, reaching customers through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. Today, Zouk fulfills nearly 40,000 online orders each month across these diverse digital channels.
While Zouk sees strong demand from major metro cities like Bengaluru, Chennai, Mumbai, Delhi, Hyderabad, and Kolkata, the brand also caters to a growing customer base across the country. To support this widespread reach, Zouk leverages Unicommerce’s warehouse and inventory management solution to streamline order processing, optimise inventory allocation and tracking, and manage returns efficiently.
To further enhance its delivery capabilities, Zouk has also deployed Unicommerce-owned Shipway for automated courier selection. This helps choose courier partners best suited for each order based on delivery time and cost considerations. Shipway also provides reverse logistics and tracking tools. Through its courier aggregation and automation tools, Shipway ensures delivery coverage across over 29,000 pin codes in India, simplifying shipping processes and supporting efficient order fulfilment.
Zouk’s rapidly expanding offline presence, spanning exclusive stores in Bengaluru, Delhi NCR, Mumbai, Pune, and Lucknow, along with multiple multi-brand outlets, adds another layer of complexity that Unicommerce helps simplify through its unified order management platform.
Kapil Makhija, MD and CEO of Unicommerce commented, “Unicommerce is a one-stop shop for all e-commerce enablement technology needs. We are delighted to partner with Zouk to power their e-commerce operations and help them leverage technology to scale and optimize their online presence.“
Pradeep Krishnakumar, Co-Founder of Zouk, stated, “At Zouk, delivering a seamless and consistent consumer experience is at the heart of everything we do. Partnering with Unicommerce and Shipway has enabled us to strengthen our operations so that every order, whether from a metro or a remote town, is fulfilled smoothly and efficiently.”
Uniware and Shipway solutions by Unicommerce are scalable and designed to accommodate the growing volumes as Zouk expands its business.
ArthAlpha Strengthens Leadership with New Board Members
New Delhi, 14th April,2025 – ArthAlpha, a leading quantitative investment firm, has appointed Kalpen Parekh, MD & CEO of DSP Mutual Fund, as a Board Observer, and Kunal Bajaj, an industry veteran in investment management and financial markets, as a Board Advisor. These appointments reflect ArthAlpha’s commitment to leveraging top-tier industry expertise to drive innovation and strategic growth in quantitative finance.
Kalpen Parekh brings over two decades of experience in financial markets, having held leadership roles at ICICI, Birla Sun Life, IDFC, and DSP. As MD & CEO of DSP Mutual Fund, he has played a pivotal role in shaping long-term investment strategies and driving wealth creation. His deep understanding of market dynamics will enhance ArthAlpha’s ability to develop cutting-edge, data-driven investment solutions.
Kunal Bajaj, with over 20 years of experience across global financial institutions such as Jefferies, Credit Suisse, CLSA, Goldman Sachs (Japan) has an extensive background in capital markets, M&A, and strategic growth. As founder & CEO of Clearfunds—later acquired by MobiKwik—he built a disruptive wealth-tech platform that evolved into a diversified financial services powerhouse. His insights will be instrumental in refining ArthAlpha’s strategic direction and expansion efforts.
“We are delighted to welcome Kalpen Parekh and Kunal Bajaj to ArthAlpha. Their expertise in investment management and financial markets aligns with our vision of blending human ingenuity with technology-driven investing,” said Mr.Rohit Beri, CEO and CIO of ArthAlpha. “Their strategic insights will be invaluable as we push the boundaries of quantitative finance.”
Commenting on his appointment, Kalpen Parekh, MD and CEO of DSP Mutual Funds said, “ArthAlpha’s approach to integrating human intelligence with advanced quantitative methods is truly groundbreaking. I look forward to supporting their mission to build a transparent, data-driven investment framework.”
Kunal Bajaj added, “ArthAlpha is at the forefront of quantitative finance innovation. Their ability to merge AI-driven research with human expertise is impressive, and I am excited to contribute to their strategic growth and product innovation.”
With these strategic appointments, ArthAlpha is poised to accelerate its growth trajectory, strengthen its investment strategies, and set new benchmarks in AI-driven investing.
Radiowalla Tunes into Africa for Digital Signage
Bengaluru, April 14, 2025: Radiowalla Network Limited (Radiowalla) [NSE: INE430U01019], a listed leader in custom audio content and corporate radio services, has signed a tripartite agreement with Botswana-based Electro-Metic Enterprises and Shine Bright Proprietary Limited.
The partnership positions Radiowalla to extend its unique value proposition to Southern Africa, with Shine acting as the commercial interface for advertiser outreach and regional promotions.
This five-year exclusive agreement enables Shine to exclusively market and distribute Radiowalla’s suite of services, ranging from in-store radio and digital signage to corporate audio and point-of-purchase advertising, starting with ~300 retail locations of Choppies and Liquorama owned by Electro-Metic.
Strategic Importance
- Marks Radiowalla’s formal entry into the African retail media market through long-term exclusivity
- Provides Electro-Metic’s retail stores with curated music, promotional content, and in-store advertising via Radiowalla’s proprietary audio platform
- Establishes a monetization framework for third-party advertising within Botswana’s retail ecosystem
- Enables Shine to drive localized brand engagement through tailored content and audio solutions
- Reinforces Radiowalla’s position as a scalable platform for international retail media innovation
“This collaboration with Shine marks a critical step in our global roadmap. We’re proud to bring Radiowalla’s immersive audio engagement services to Botswana’s vibrant retail sector, starting with ~300 retail locations of Electro-Metic,” said Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Limited.
“Our alliance with Radiowalla reflects a shared vision to deliver high-impact, localized customer experiences that drive both brand recall and footfalls,” added Sagar Joshi, Director of Shine Bright.
“Partnering with Radiowalla and Shine enables us to bring world-class in-store audio and engagement solutions to retail environments in Botswana. This collaboration reflects our commitment to integrating smart, customer-focused innovations that enhance the shopping experience and drive value for our clients,” said Karthik Rajendran, Senior Representative, Electro-Metic Enterprises Proprietary Limited.
Lumio Debuts Lumio Vision 9 and Lumio Vision 7 Review
Mumbai, April 12, 2025 – Circuit House Technologies, born in 2024, the innovative force behind the newly launched consumer tech brand Lumio™, has taken an audacious mission to address the slow TV epidemic in the $5 billion Indian Smart TV market. Today, Lumio introduces two premium Smart TV lineups — Lumio Vision 9, a QD-Mini LED masterpiece, and Lumio Vision 7 series, a QLED powerhouse — designed to deliver the fastest performance, most colorful and accurate display, and complete immersive home entertainment experience. Reimagined from ground zero with an obsessive focus on solving longstanding customer pain points, these TVs promise to spark joy and reshape the playbook in a category ripe for reinvention.
India’s Smart TV market has seen approximately 60 million units shipped in the past eight years. Yet, a huge problem persists: slow and laggy interfaces. Research conducted by Lumio, identifies sluggish operation as the #1 pain point for Smart TV users in India. From lagging interfaces to unresponsive remote button clicks, millions of households are stuck with TVs that fail to keep up with modern demands. Lumio is here to change that.
“We’ve built the fastest TVs in India1 to end the Slow TV epidemic once and for all,” says Raghu Reddy, CEO of Circuit House Technologies. “Our vision is simple: technology should spark joy. With Lumio Vision 9 and Vision 7 series, we’re delivering blazing speed, class leading picture and sound, to give a joyful entertainment experience to Indian consumers”.
Introducing Lumio Vision 9 and Vision 7: Flagship Killer of Smart TVs
Lumio’s debut lineup sets a new benchmark for Smart TVs, blending cutting-edge technology with a customer-first approach. Both series are powered by the Flagship Boss Processor, 3GB DDR4 RAM, and DOPE Display, tuned for accurate color reproduction. With more than 100% color coverage and Premium QLED Technology, these TVs promise a viewing experience that’s as lifelike as it is breathtaking.
Lumio Vision 9: QD-Mini LED Excellence
- 1920 Blue Mini-LEDs with quantum dot enhancement layer for unparalleled contrast and vibrancy
- Up to 900 nits peak brightness for dazzling clarity in any lighting
- Color Gamut Coverage: DCI-P3 111%, Rec 2020 81%
- Color Delta E 1.71 for near-perfect color accuracy
- Available in 55 inch screen size to meet the growing demand for premium quality Smart TVs.
Lumio Vision 7: QLED Brilliance
- Up to 400 nits brightness for any kind of lit room.
- Color Gamut Coverage: Up to DCI-P3 114%, Rec 2020 83%
- Color Delta E as less as 1.08 for exceptional color precision, down to 43 inches—no compromises on picture quality
- A premium experience tailored to every household, from compact apartments to spacious living rooms starting from 43, 50 and 55 inches.
Both Lumio Vision 7 and Vision 9 feature Dolby Vision®, Dolby Atmos, DGS Audio with a Quad Speaker System, built with up to 150% more speaker cavity for a richer soundscape. Connectivity is plenty with 3 HDMI ports (48Gbps bandwidth, one e-ARC), 3 USB ports, Optical Audio Out, and High-Speed Wi-Fi on both series, along with 16GB of storage on the Vision 7 and 32GB of storage on the Vision 9.
Lumio’s products go beyond specs. All our TV undergoes 60+ stringent quality tests tailored to India’s diverse conditions—dust, humidity, power fluctuations, and more—ensuring durability and longevity at the Dixon manufacturing plant. With 300+ service centers covering 19,000+ pincodes, Lumio’s pan-India after-sales network guarantees peace of mind. Lumio will also provide 2 years of comprehensive warranty for both Lumio Vision 7 and Lumio Vision 9.
TLDR: A Fresh Take on Sports & Music
Lumio Vision TVs aren’t just about speed—they’re designed for the moments that truly count. With the new TLDR app, Lumio brings you a sleek, all-in-one experience tailored for sports lovers and music enthusiasts alike.
Sports, Simplified: TLDR puts everything you need at your fingertips—live matches, schedules, results, tournament standings, highlights, and post-match analysis—all wrapped in a smooth, easy-to-navigate interface. Kicking off with comprehensive coverage of Cricket and Football, TLDR promises to expand with more sports in the months ahead.
Music, Made Easy: Tired of endlessly scrolling through YouTube, one of the most used platforms on Google TV? TLDR redefines music discovery by cutting through the clutter. Instantly access Trending Playlists, fresh releases, and your own YouTube Playlists right from the TLDR Music section. On Lumio Vision TVs, finding your next favorite song is quicker and more enjoyable than ever.
The Minion Remote comes with a dedicated quick shortcut key with TLDR button. This remote also comes with all relevant keys to make it a complete remote.
Lumio Vision TVs comes with Google TV™, offering 400,000+ movies and TV shows across 10,000+ apps. Google Cast, Virtual Remote is also available from Google TV. You can set your Google Photos Album as ScreenSaver on Google TV. With Google’s Gemini integration, making interacting with your Google TV more intuitive, with helpful features like AI summaries of movies, Custom AI Wallpaper etc.
leveraging Amazon’s nationwide reach and customer-centric services. “Amazon has a strong track record of partnering with innovative brands that bring fresh perspectives across categories. We are excited to welcome Lumio to they enter the premium smart TV category. With nationwide delivery, flexible payment options, and comprehensive installation services, we are making cutting-edge entertainment technology more accessible to our customers. This partnership expands our premium TV selection while ensuring a seamless shopping and setup experience,” – Zeba Khan, Director, Consumer Electronics, Amazon India.
Saudi Arabia and Indonesia Deepen Economic Partnership Ahead of Ministerial Visit
Riyadh, Saudi Arabia, April 11, 2025: His Excellency Bandar Al-Khorayef, Minister of Industry and Mineral Resources in Saudi Arabia, is currently preparing to visit Indonesia and all eyes are on the flourishing relationship between the two nations.
Saudi Arabia has long recognized Indonesia as a key partner in Southeast Asia, and the upcoming visit by a high-level delegation led by His Excellency Bandar AlKhorayef is expected to further cement cooperation in industry & mining sectors. Indonesia is a key trading partner for Saudi Arabia with bilateral trade reaching more than USD 6 billion in 2023.
The visit underscores the growing strategic and economic cooperation between the two nations, particularly in the areas of mining and key strategic industrial sectors including pharmaceuticals, food industry, and automotive.
Indonesia has emerged as a vital economic and geopolitical partner for Saudi Arabia in Southeast Asia. In 2023, bilateral trade between the two countries exceeded USD6 billion, reflecting a strong foundation of mutual interest and an eagerness to deepen engagement across several high-growth sectors.
A major focal point of the upcoming visit will be the strengthening of Saudi-Indonesia collaboration in the mining sector. With Indonesia’s mineral fuel exports valued at USD67 billion and imports reaching USD38 billion in the last fiscal year, the sector offers expansive opportunities for long-term growth.
During the visit, His Excellency will meet with several key officials from the public sector including his counterparts, Indonesia’s Minister for Energy and Mineral Resources, and Minister of Industry of Indonesia. His Excellency will also converse with members of the private sector, including the Director and CEO of PT Vale Febriany Eddy and CEO of BioPharma, Shaqiq Akasya.
Saudi Arabia has already made strategic investments in the country through its private sector, including its stake in Vale Indonesia, a subsidiary of the global mining giant Vale. This partnership highlights the Kingdom’s interest in expanding its footprint in Indonesia’s mining landscape, while supporting the sustainable development of one of the world’s most resource-rich regions.
Vale Indonesia is among the top producers of nickel – an essential component in electric vehicle (EV) batteries. Saudi Arabia which is investing heavily in renewable energy and EV technologies as part of its Vision 2030 agenda, could view collaboration in this area as a gateway to securing critical resources for its clean energy transition. As global demand for EVs continues to rise, Saudi Arabia’s investment will help unlock further exploration processing and infrastructure development in Indonesia’s mining sector.
In 2024, Indonesia’s global exports reached USD217 billion, a 1.3% year-on-year increase. Indonesia also has a target of reaching USD405 billion in global exports by 2029.
Saudi Arabia has played a key role in this trajectory, importing more than USD2 billion in goods from Indonesia in 2023, while exporting USD4 billion worth of products to the country.
A notable example of Indonesia’s growing contribution in Saudi Arabia’s food industry is the presence of Indofood, one of Indonesia’s largest consumer goods companies, which has expanded its operations in the Kingdom. Indofood’s instant noodles first emerged on the Saudi market in 1986 and are now widely distributed across Saudi Arabia.
Worthmentioning, the Jeddah Food Cluster, the largest food cluster in the world, represents a key area for potential collaboration. The cluster is positioned as a regional hub for halal food production and distribution, aligning closely with Indonesia’s position as the world’s largest halal market. The Jeddah Food cluster is also strategically located near Saudi Arabia’s key ports that facilitate exports across continents such as Africa, Europe and Asia.
In December 2023, Saudi Arabia and Indonesia signed a Memorandum of Understanding (MoU) to enhance cooperation in halal product assurance and mutual recognition of halal certifications. The agreement aims to harmonize standards and streamline certification processes, reducing trade friction and opening news avenues for Indonesian halal producers to access the Saudi and wider GCC markets.
The visit of His Excellency Bandar Al-Khorayef, marks a new chapter in this relationship, with a focus on innovation, sustainable development and joint ventures in high-impact sectors. Beyond mining and food production, discussions are expected to include renewable energy, infrastructure and the sharing of industrial expertise.
Both countries are committed to leveraging their partnership to create long-term value, not only for their domestic economies but also for regional and global markets. Through increased trade, strategic investment and halal sector collaboration, Saudi Arabia and Indonesia are setting the stage of a future of share prosperity and mutual growth.
India Defies Global Office Rental Slump; Office Rentals Continue Upward Trend – Vestian
New Delhi, 10th April 2025: While global office rental markets continue to face headwinds, India’s office sector is bucking the trend with sustained growth in office leasing and rentals. According to research by Vestian, 2024 reported the highest ever leasing of 70.7 Mn sq ft, registering an annual increase of 16%. Sub-dollar rentals across India’s top seven cities fuelled this momentum, making the country a key outlier in an otherwise subdued global landscape.
In stark contrast to major global cities like New York, Seattle, Boston, Hong Kong, and Shanghai, which have witnessed rental declines over the last five years, India witnessed a steady upward movement. Notably, while some Western markets such as London and Miami posted increases of 31% and 53% respectively, the broader global sentiment reflects a slowdown due to rising vacancy rates and rapidly changing workplace strategies.
India’s office market is expected to maintain this growth pattern in the future, majorly driven by strong leasing momentum, favorable demographics, and strategic infrastructure development.
Shrinivas Rao, CEO of Vestian, affirms that the decline in office space rents in the global market is influenced by the emergence of technologies like generative AI, as well as changes in office space utilization strategies. These factors contribute to the uncertainties faced by the office sector. The combination of reduced demand, along with businesses downsizing or relocating, has led to higher vacancy rates globally, which in turn puts downward pressure on rents.
| Average Office Rentals (USD/sq ft/month) | ||||||||
| City | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | % Change in 2023 vs 2024 | |
| % Changes in the last 5 years | ||||||||
| New York | 7.9 | 7.7 | 7.8 | 7.8 | 7.6 | 7.5 | -5.1% | -1.3% |
| London | 6.5 | 6.3 | 6.8 | 6.8 | 7.9 | 8.6 | 31.0% | 8.6% |
| Miami | 3.3 | 3.5 | 3.9 | 4.3 | 4.8 | 5.1 | 53.3% | 7.3% |
| Seattle | 4.9 | 4.5 | 4.7 | 4.8 | 4.7 | 4.7 | -5.5% | -1.9% |
| Boston | 5.6 | 5.7 | 5.8 | 5.6 | 5.4 | 5.5 | -2.7% | 1.2% |
| Hong Kong | 9.1 | 7.3 | 6.9 | 6.7 | 6.2 | 5.9 | -35.7% | -6.0% |
| Singapore | 6.7 | 5.8 | 6.1 | 6.8 | 6.9 | 7.0 | 4.3% | 0.5% |
| Shanghai | 3.4 | 3.0 | 3.1 | 3.1 | 3.0 | 2.8 | -18.2% | -6.8% |
| Mumbai | 1.5 | 1.5 | 1.4 | 1.4 | 1.5 | 1.6 | 6.2% | 6.7% |
| Delhi | 0.8 | 0.8 | 0.8 | 0.8 | 0.8 | 0.9 | 9.8% | 8.2% |
| Bengaluru | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | 1.1 | 12.4% | 4.7% |
| Pune | 0.9 | 0.8 | 0.8 | 0.9 | 0.9 | 1.0 | 11.8% | 4.5% |
| Chennai | 0.7 | 0.7 | 0.7 | 0.7 | 0.7 | 0.8 | 6.9% | 7.7% |
| Hyderabad | 0.7 | 0.7 | 0.7 | 0.8 | 0.8 | 0.8 | 13.9% | 4.4% |
| Kolkata | 0.6 | 0.5 | 0.5 | 0.5 | 0.5 | 0.6 | -2.1% | 3.8% |
Note: INR 86 = USD 1
Source: Compiled by Vestian Research
Furthermore, in 2024 alone, rental rates in Indian cities surged between 3.8% and 8.2% compared to the previous year. India remains resilient, driven by strong demand from the IT sector and Global Capability Centers (GCCs). While global cities continue to see demand for premium office spaces, India’s affordability and expansion-driven leasing set it apart. As a cost-effective hub, India is poised for steady growth.
Shrinivas Rao, CEO of Vestian, stated that the influx of new businesses and company expansions has led to significant demand for office spaces in India. Global firms are aggressively seeking office space in India due to robust economic growth compared to other major economies of the world, rich demographic dividend, large consumer base, rapid urbanization, and the easy availability of skilled workforce at competitive rates, particularly in technology and finance. This demand is driving the need for high-quality office spaces.
Prime commercial hubs like Mumbai’s BKC and Delhi’s central business district (Connaught Place and adjoining area) command high rentals, with average rent reaching USD 3-4 per sq ft a month. Strong economic activities, upcoming mega infrastructure projects, and the expansion of Global Capability Centers (GCCs) continue to drive rental appreciation across the major cities of India.
Coromandel International and Saudi Mining Company Ma’aden Unveil Partnership
Mumbai, 10th April 2025: Coromandel International Limited, India’s leading agri-solutions provider, and Ma’aden, one of the world’s largest producers of phosphate fertilisers, have further strengthened their longstanding partnership by signing a Memorandum of Understanding (MoU) for the long-term supply of Di-Ammonium Phosphate (DAP) and NP/NPK fertilisers.
The MoU was signed on April 9, 2025, by Mr. Narayanan Vellayan, Director – Strategic Sourcing, Coromandel International Limited, and Mr. Saud Al Tamimi, Director – Fertiliser Sales Commercial, Phosphate Business Unit, Ma’aden.
Over the years Coromandel and Ma’aden have fostered a long-standing partnership, with Ma’aden playing a vital role as a trusted supplier of ammonia to Coromandel. The new agreement marks a significant milestone in expanding this collaboration, ensuring a reliable and sustainable supply of essential fertilisers to support Indian agriculture.
Speaking on the occasion, Mr. Narayanan Vellayan, Director – Strategic Sourcing, Coromandel International Limited, highlighted the importance of this agreement, stating,
“In recent times, DAP availability in India has been impacted due to global supply disruptions. This strategic partnership with Ma’aden is a natural extension of our longstanding relationship and will help Coromandel ensure timely availability of DAP and complex fertilisers to the Indian farming community. Coromandel, with its close connect to over 4.5 million farmers, remains steadfast in its commitment to Indian agriculture, working alongside Ma’aden as a trusted and sustainable partner.”Echoing similar sentiments, Mr. Saud Al Tamimi, Director – Fertiliser Sales Commercial, Phosphate Business Unit, Ma’aden, reaffirmed Ma’aden’s commitment to India, saying,
“Ma’aden has been the largest supplier of phosphate fertilisers to India for over a decade. We are expanding our production capacity from 6 million tonnes to 9 million tonnes in the near term, reinforcing our commitment to serve the growing needs of India’s agriculture sector.”
The signing ceremony was presided over by Mr. S. Sankarasubramanian, Managing Director & Chief Executive Officer, Coromandel International Limited, and Mr. Anas Al Bassam, Senior Vice President – Commercial, Phosphate Business Unit, Ma’aden.
Both leaders underscored the need to expand the partnership beyond phosphates and raw materials, focusing on collaborative efforts in R&D, innovation, and speciality products to advance sustainable farming practices.
Senior officials from both Coromandel International and Ma’aden participated in the ceremony, reinforcing the strong commitment of both companies to strengthen their strategic partnership and contribute to the food security of India.
Where Spring Blooms in Every Stitch: What to Expect
Bahaar-e-Gul, the latest collection from the house of Sheetal Batra, is a poetic ode to nature’s bloom, capturing the gentle elegance of a garden in full flourish. Rooted in delicate craftsmanship and a timeless design philosophy, this collection seamlessly blends heritage embroidery with contemporary silhouettes, celebrating the essence of spring and summer.
The collection is dipped in soft pastel floral hues like daisy Ivory, gentle pink, and sunny lemon yellow and earthy neutrals like beige, soft off-rose, and muted green, evoking the warmth and serenity of nature’s palette.
Each piece in the collection is sprinkled with floral motifs, intricate embroidery, and appliqué work. Flowing silhouettes and airy fabrics embody an effortless grace, making every ensemble a vision of understated luxury. The artistry of Kashmiri Tilla embroidery is seamlessly woven into select pieces, adding a heritage touch to contemporary design.
Drawing inspiration from the artisanal traditions of northern India, the collection pays homage to time-honored embroidery techniques. The brand’s deep-rooted commitment to reviving heritage crafts is reflected in its detailing and dedication to hand-finishing. With over 150 artisans across India contributing their expertise, each garment tells a story of craftsmanship and legacy. True to the brand’s identity, Bahaar-e-Gul embraces signature elements such as crescent moon motifs and Banarasi-lined seams, ensuring that every creation carries a distinct, recognizable touch.
The designer’s journey in fashion has been profoundly shaped by her roots in Himachal Pradesh, where she was captivated by the lush beauty of Kashmiri Tilla embroidery. A defining moment in her career was designing her own wedding dupatta, which later became an iconic heirloom displayed in her flagship store. This experience began her vision of creating timeless pieces that transcend fleeting trends.
Whether through personalized appointments or in-store visits, every client is welcomed into an immersive world of timeless elegance, where the artistry of handcrafted fashion is brought to life. Bahaar-e-Gul is a celebration of timeless beauty—an invitation to embrace the poetry of nature, woven into every stitch.
Century WPC Revolutionizes the Louvers Market in India
Kolkata, India, 10th April 2025– Century, a trailblazer in the Indian home and commercial interior products industry, is proud to announce the launch of its premium quality product named louvers made from WPC (Wood-Plastic Composite), marking a significant step towards uplifting the Indian market for aesthetic and functional interior and exterior solutions. The product is being launched in the key cities of Delhi and Bangalore, with plans for a nationwide expansion.
CenturyWPC stands out as one of the pioneering national brands in India to tap into the expanding louvers market, presenting a distinctive product line. Unlike traditional interior louvers made from Charcoal or PS, which often fall short in durability and design, CenturyWPC aims to redefine industry standards. By utilizing WPC, a high-quality raw material, their offerings ensure improved strength, durability, and eco-friendliness.
In recent years, louvers have become increasingly popular in both residential and commercial settings throughout India. They have emerged as an essential feature in interior design, finding their way into living rooms, bedrooms, bathrooms, offices, meeting spaces, and cafeterias. Additionally, they are commonly found in restaurants, cafes, shopping malls, hotels, airports, and various other commercial venues. The Indian louver market is currently estimated to be around ₹2000 crores, driven by factors such as urbanization, ongoing development in residential and commercial sectors, and a growing consumer interest in enhancing interior aesthetics.
CenturyWPC’s louvers come with several distinguishing features that set them apart from other products in the market. This includes qualities such as their superior material, enhanced finish, robust performance, long-term assurance and aesthetic appeal that offers aesthetic solutions for both interior and exterior spaces. These are manufactured in their state-of-the-art facility in Badvel, Andhra Pradesh, with an additional investment of ₹5 crores in their existing PVC manufacturing unit. The manufacturing process follows rigorous quality control measures to ensure that only flawless products are sent to market, further ensuring customer satisfaction. And with an increased focus on sustainability and superior craftsmanship, CenturyWPC aims to deliver a product that not only meets the highest standards of quality but also provides long-term value to architects, interior designers, and end customers.