Paytm Celebrates Akshaya Tritiya with ‘Golden Rush’ and 100g Gold Prize Pool

Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and a pioneer of mobile payments, QR codes, and Soundbox, has launched ‘Golden Rush’ — a special campaign to promote digital gold savings during Akshaya Tritiya, a festival known for auspicious gold purchases.

Through this initiative, individuals investing ₹500 or more in gold on Paytm can earn reward points, with 5% of the transaction value credited as points on every purchase. These points contribute to a dynamic leaderboard, where top participants stand a chance to win from a total prize pool of 100 grams of gold.

Whether it’s for a wedding gift, festive tradition, or long-term wealth planning, Paytm Gold provides a simple and secure way to invest in 24K, 99.99% pure gold, sourced from MMTC-PAMP, India’s only refinery accredited by the London Bullion Market Association (LBMA). The gold is stored in fully insured, world-class vaults, ensuring complete safety and transparency.

Paytm Gold also enables disciplined saving through its Daily Gold SIP from Rs 9 onwards, allowing small, regular investments to accumulate over time. With real-time pricing, secure storage, and flexible investment options, it serves a variety of needs — whether it’s setting aside gold for future milestones, festive gifting, or building long-term financial security.

 How to Invest in Paytm Gold

  1. Open the Paytm app and use the search bar to find ‘Paytm Gold’ or ‘Daily Gold SIP’.
  2. Tap ‘Buy More’ and enter the amount you want to invest. The minimum investment starts at just ₹9.
  3. Review the live gold price, inclusive of GST, displayed on the app. Choose to invest either as a one-time purchase or through a Systematic Investment Plan (SIP) with daily, weekly, or monthly frequency.
  4. Select a payment method — UPI, net banking, or debit card. Once the payment is made, the gold is securely stored in fully insured vaults.
  5. Receive confirmation of your transaction via SMS and email.

 

 

 

 

 

Freeze the Fatigue: How Ice Baths At Squat Up Can Boost Recovery and Performance

Mumbai, 25th April, 2025:  Recovery is just as important as the workout itself, and Squat Up in Ghatkopar is introducing fitness enthusiasts to a game-changing way to bounce back stronger—ice baths. This age-old practice, embraced by elite athletes and fitness lovers worldwide, isn’t just about braving the cold. It’s a science-backed recovery method that helps reduce muscle soreness, fight fatigue, and sharpen mental resilience. With expert guidance and a focus on holistic wellness, Squat Up is making the benefits of cold therapy accessible to all, proving that sometimes, the fastest way forward is through the ice.

The science behind ice baths is as compelling as the results. When you step into water chilled to 10-15°C, your blood vessels constrict, flushing out waste products like lactic acid that build up during intense exercise. As your body warms up afterward, fresh, oxygen-rich blood rushes back to the muscles, reducing inflammation and speeding up repair. For marathon runners, weightlifters, or anyone pushing their limits, this process can mean the difference between days of stiffness and a swift return to peak form.  

At Squat Up, the approach is practical yet personalized. Members are guided through sessions lasting 5 to 10 minutes, often after high-intensity workouts like HIIT or endurance training. It’s not about enduring the cold for the sake of it, it’s about timing it right—using it when your body needs it most, like after a tough leg day or a long run. That’s when you really feel the magic. 

Ice baths not only aid in physical recovery but also enhance mental toughness. The initial shock can be intense, but once you emerge from the ice, you feel invincible and ready to tackle anything. This boost in resilience is a significant advantage, particularly for those striving to achieve their personal bests.

Of course, it’s not a one-size-fits-all solution. Ice baths work best when paired with a smart recovery plan, proper nutrition, stretching, and rest. It’s a tool, not a cure-all. But when you use it right, it’s like giving your body a head start. 

As Squat Up continues to innovate in fitness and recovery, they invite all fitness enthusiasts to experience the benefits of ice baths firsthand. Whether you’re a seasoned athlete or just beginning your journey, a cold plunge could be the game-changing recovery tool you’ve been searching for.

6 Gut-Friendly Foods That Soothe an Irritated Stomach

Ms. Veena V, Chief Clinical Dietician, Aster Whitefield Hospital, Bengaluru

Ms. Veena V, Chief Clinical Dietitian, Aster Whitefield Hospital, Bengaluru

 

If you’ve experienced bloating, cramping, or that unpleasant “off” sensation in your stomach, you are not alone. Every day many patients come in complaining of stressed guts— invariably caused by stress, specific foods, or even IBS, reflux, or other chronic conditions.

Your gut is not solely a digestive function unit. It has the digestive system, the immune system, hormone levels, and even your mental state intricately linked together. During a flare-up, the imbalance magnifies issues with concentration, energy levels, skin condition, mental health, and much more – in other words, the entire body suffers. Adhering to a balanced diet, which fails to neglect any part of an individual’s well-being, is essential to achieving optimal holistic health, especially pertaining to gut health.

What is relieving to know is the fact that while at times treatment is required, combatting inflammation and promoting digestion largely depends on dietary choices. For your gut’s well-being, reconsider how you categorize food – transform it from thinking of it as “fuel” for sustenance to medicine for gut.

Here are six everyday foods that can help soothe an irritated digestive system, and why they work.

1. Bananas

Bananas are a gentle, easy-to-digest fruit that’s often recommended during digestive flare-ups. It is largely due its gentle and easy to digest properties. Soluble fiber like pectin that assists in bowel movement comes in rich quantities in bananas. Additionally, bananas are not highly acidic; hence, they can be consumed freely by heartburn and acid reflux patients.

2. Plain Yogurt with Live Cultures

When your gut’s irritated, replenishing your good bacteria is key. These probiotics can restore balance to your inflammation-marked microbiome, reducing (and supporting smoother) digestion all with the help of plain yogurt that has live and active cultures listed on the label. Just be sure to skip flavoured varieties as it is loaded with sugar, which can worsen symptoms.

3. Oatmeal

Soluble fiber-packed oatmeal effortlessly fits the bill when it comes to soothing gut comfort foods, and you really cannot get any gentler than that. Oats also happen to be incredibly mild on the digestive tract and aid in reducing excess stomach acid, and while that makes oats a smart option if you are feeling sensitive, it also makes them a go-to.

4. Ginger

This isn’t just a remedial approach your grandmother would suggest—ginger indeed works wonders on gut. It has been utilized for centuries to manage nausea, alleviate bloating, cramping, and inflammation. Whether enjoyed as ginger tea, fresh root chunks, cooking ginger, or as an ingredient in cuisine, ginger is a natural anti-inflammatory that will benefit your stomach.

5. Bone Broth

Bone broth is a wonder for the gut lining, being rich in collagen, amino acids, and minerals. Because it’s hydrating, easy to digest, and promotes sealing and healing the intestines, it’s especially useful after a stomach virus or a digestive flare-up. The additional benefits for joints and skin are a plus!

6. Papaya

An enzyme in papaya called papain assists in digestion and protein breakdown. Along with being anti-inflammatory, papaya boasts a rich vitamin C content that nourishes a distressed bowel while enhancing recovery speed. Struggling with regular bouts of indigestion? A pair of ripe papaya slices after a meal will work wonders.

A happy gut doesn’t happen overnight, but small, smart choices every day can go a long way. While these foods do not offer substitute medical care for chronic digestive disorders, they are proven to aid support the body and help alleviate discomfort.

Turkish Airlines Wraps Up India Edition of Global Bowling Tournament

India, 25 April 2025: Turkish Airlines, flag carrier of Turkiye, holder of the Guinness World Records™ title as the airline that flies to more countries than any other, has recently finalised India edition of its Annual Bowling Tournament in New Delhi and Mumbai. The New Delhi leg of the tournament was held at Smaaash, Aria Mall, Gurugram, while the Mumbai edition took place at Amoeba Sports Bar, Phoenix Market City. These vibrant city events are part of Turkish Airlines’ prestigious Global Bowling Tournament, which spans 80 countries and 167 cities worldwide, and serve as an exciting lead-up to the Grand Finale in Istanbul on May 9–10, 2025.

Now in its 13th year, the Turkish Airlines Bowling Tournament strengthens relationships with local business partners while fostering camaraderie among travel industry professionals. A total of 23 agencies participated in this year’s edition in India.  

Akbar Travels emerged victorious in India after the New Delhi and Mumbai editions with a total score of 867, securing a coveted spot in the grand finale in Istanbul. Representing India on the global stage, the winner will showcase the nation’s bowling talent to the world.

Commenting on the tournament, Fatih Karakoc, General Manager Mumbai at Turkish Airlines, said “As a global airline, we believe in the power of sports to unite people across cultures and borders. The Turkish Airlines Bowling Tournament is a testament to this spirit, it is a celebration of sportsmanship, teamwork, and friendly competition. and we’re thrilled to have Mumbai as part of this journey.”

With semi-finals held across the globe, this year’s tournament has drawn participants from 80 countries, including India. The Grand Finale in Istanbul will crown the ultimate champion, who will be rewarded with a flight ticket and a luxurious getaway to Antalya, complementing the grandeur of the event. Top-ranking agencies will also compete for exclusive prizes, elevating the excitement of this highly anticipated tournament.

Started in 2012 to build bridges and connections among Turkish Airlines‘ esteemed business partners worldwide, the Turkish Airlines Bowling Tournament has been delivering enjoyable experiences for all participants. Through friendly competition and camaraderie, the tournament continues to strengthen bonds between global partners.

HLL revamps Its Affordable Pharmacy network AMRIT; Plans Pan-India Expansion

Thiruvananthapuram, April 24, 2025: In a strategic move marking its Diamond Jubilee year and commemorating a decade of the AMRIT initiative, HLL Lifecare Limited, a Central Public Sector Undertaking under the Ministry of Health and Family Welfare, Government of India, has introduced a refreshed visual identity for its flagship affordable pharmacy chain, AMRIT (Affordable Medicines and Reliable Implants for Treatment) Pharmacies.
 
 
As part of this upgrade, AMRIT Pharmacies have been given a refreshed brand identity, reinforcing HLL’s commitment to accessible and affordable healthcare. The new logo and visual identity were formally unveiled by Dr. Anitha Thampi, C&MD, HLL, at a special function held at Thiruvananthapuram.
 
Speaking on the occasion, Dr. Anitha Thampi said, AMRIT’s rebranding reflects our commitment to reliability, affordability, and increased reach. The name AMRIT embodies our eternal promise of trust, marking a new chapter in our journey.”
 
Ajit N., Director (Marketing), and Benny Joseph, VP & GH (Pharma), were present at the occasion.
 
Since its inception in 2015 as an initiative under the Ministry of Health and Family Welfare executed by HLL AMRIT Pharmacies, have played a pivotal role in providing quality medicines, medical devices, and implants for critical illnesses at highly affordable prices, particularly benefiting economically disadvantaged sections. With this brand transformation, HLL has outlined ambitious plans to strengthen and scale the AMRIT pharmacy network across the country. With 220+ outlets already operational in premier institutions like AIIMS, JIPMER, and major government hospitals, the company aims to broaden its footprint to bring affordable healthcare closer to millions more.
 
The new phase of AMRIT will also focus on enhanced customer experience, including home delivery, improved product availability, digital integration, and wider presence, aligning with the Government of India’s healthcare accessibility goals.
 
AMRIT’s Impact at a glance 
   
•          Provides life-saving medicines and implants for critical illnesses at up to 50% lower prices. 
•          Benefitted 600 lakh patients with medicines and healthcare commodities worth Rs 13,104 crore.
•          Enabled patient savings of approximately ₹6,500 crore. ·       
•          222 stores across 25 states and 4 union territories
•          Created employment for 1,700+ individuals.
 
The new logo features a capsule and medical cross positioned above the word ‘AMRIT.’ The refreshed identity, rendered in vibrant red and green, reflects the initiative’s core values: red symbolizes passion, speed, and dependability, while green represents eco-friendliness, reliability, and growth.”
 
AMRIT is operated by HLL’s Retail Business Division, which also manages the HLL Pharmacy and HLL Opticals networks nationwide.

Wockhardt Hospitals Saves 14-Year-Old Snakebite Case with Rare Stroke Complication

Palghar/Mumbai: Wockhardt Hospitals, Mira Road, successfully saved the life of a 14yearold boy who was admitted in critical condition following a venomous snakebite in Manor. The child, bitten in the evening, collapsed immediately and sustained facial trauma and dental injuries due to the fall.

He was initially treated at the local Primary Health Center (PHC), he was administered approximately 10 vials of antivenom before being referred to Wockhardt HospitalsMira Road. Upon arrival, he was in a coma, unresponsive, and bleeding profusely—a clinical picture often associated with viper bites. He was also found to have multiple facial fractures, including a fractured nasal septum.

Dr. Ankit Gupta, Consultant – Pediatric Critical Care Medicine at Wockhardt HospitalsMira Road, said: “Our critical care team immediately administered additional antivenom, provided life support, and placed the child on a ventilator. As his condition stabilized, we observed weakness in his left arm and leg. This prompted an MRI of the brain, which revealed that he had suffered a stroke—a rare but known complication of viper envenomation. We started treatment with blood thinners and initiated intensive physiotherapy.”

The patient steadily improved over the following days. He remained under close observation and care at Wockhardt HospitalsMira Road for about 15 to 16 days before being discharged in a stable condition.”

The patient steadily improved under continuous monitoring and care. After a hospital stay of 15 to 16 days, he was discharged in stable condition.

Dr. Ankit Gupta further added, “Today, the young patient is doing well and continues to recover through rehabilitation and physiotherapy. This case highlights the importance timely medical intervention and specialized critical care can make a life-saving difference in managing complex snakebite cases”

Raising Awareness on Snakebite Reporting Dr. Aklesh Tandekar, Head Consultant Critical Care at Wockhardt Hospitals Mira Road, emphasized the public health importance of snakebite awareness and reporting.“Snakebites and related deaths are now classified as a Notifiable Disease in India. It is mandatory for both government and private healthcare facilities to report all suspected and confirmed snakebite cases and fatalities.”

He added that globally, someone is bitten by a snake every 10 seconds. According to the World Health Organization (WHO), snakebites cause an estimated 81,000 to 138,000 deaths annually and leave around 400,000 people with permanent disabilities. In India, nearly 90% of venomous snakebites are caused by the ‘big four’ species—common krait, Indian cobra, Russell’s viper, and saw-scaled viper.

“Effective measures—especially community education and timely access to antivenom—can significantly reduce snakebite mortality in India,” said Dr. Aklesh Tandekar.

Wockhardt Hospitals Mira Road, remains committed to providing specialized and emergency care, equipped to handle complex, time-sensitive medical cases like this one.

Immediate Action to be taken
1. Remain calm: Panicking can increase heart rate, which may spread the venom faster.
2. Remove constricting items: Loosen tight clothing, jewelry, or watches that may constrict the affected area.

Immobilization and Positioning
1. Immobilize the affected limb: Use a splint or sling to keep the limb still and prevent movement.
2. Keep the affected limb below heart level: This can help slow down the spread of venom.

Wound Care
1. Clean the wound: Gently clean the bite area with soap and water.
2. Apply a clean dressing: Cover the wound with a sterile dressing or bandage.

What Not to Do
1. Do not attempt to suck out the venom: This method is ineffective and can cause more harm.
2. Do not apply a tourniquet: Tourniquets can cut off blood flow and worsen the situation.
3. Do not apply ice or heat: These can also worsen the situation.

Seek Medical Attention
1. Call for emergency help: If possible, call for an ambulance or seek immediate medical attention.
2. Get to a hospital: Even if the bite seems minor, it’s crucial to get medical attention as soon as possible.

Additional Tips
1. Try to remember the snake’s appearance: If possible, take a picture or remember the snake’s color, shape, and size to help medical professionals identify the species.

2. Do not delay medical treatment: Prompt medical attention is essential for effective treatment and minimizing potential complications.

Panerai unveils two exceptional high-complication launches at Watches & Wonders 2025

Unveiled at Watches and Wonders 2025, the Panerai Jupiterium is a monumental planetarium clock that pays homage to Galileo Galilei and the Maison’s dedication to technical innovation. Standing 86 cm tall and 75 cm wide, and weighing 110 kg, this extraordinary installation reimagines Galileo’s 1610 discovery of Jupiter’s moons through intricate horological artistry.

 

Guided by a manual-winding perpetual calendar movement, the Jupiterium replicates the movements of Earth, the Sun, the Moon, Jupiter, and its four Galilean moons—Io, Europa, Ganymede, and Callisto—encircling a geocentric celestial sphere. Eight barrels, each containing a 4-meter spring, power the mechanism for 40 days, operating at 18,000 vibrations per hour. Accurate until the year 2099 and designed to function—with minimal intervention—until 9999, its perpetual calendar automatically adjusts for leap years and varying month lengths. A unique retrograde function emulates the apparent backward motion of Jupiter, achieved through a patented gear and counterweight system.

 

Crafted from lightweight titanium, the sphere features two hemispheres divided by the zodiacal equator, with Italy prominently centered symbolizing both Galileo’s legacy and Panerai’s Italian heritage. The celestial vault rotates once every sidereal day (23h 56m 4s), mirroring the stars’ motion from Earth’s perspective. Encased in glass atop a mahogany base, the Jupiterium’s display includes a luminous dial with Arabic numerals, stick markers, and a linear power reserve marked “40 Giorni.” The rehaut bears the engraving “Jupiterium,” while the movement is labeled “Calendario Perpetuo.” 

 

Combining astronomical wonder and haute horlogerie, the Jupiterium is more than a timepiece—it’s a mechanical universe, echoing Galileo’s revolutionary vision through Panerai’s lens of innovation and precision.

Panerai Luminor Perpetual Calendar GMT Platinumtech™ PAM01575

 

Panerai Luminor Perpetual Calendar GMT Platinumtech™ PAM01575

 

Expanding Panerai’s high-end offering, the new Luminor Perpetual Calendar GMT Platinumtech™ PAM01575 blends advanced mechanics, refined aesthetics, and Italian heritage. Housed in a 44mm case crafted from Platinumtech™—a proprietary alloy that’s 40% harder and 33% heavier than gold—the watch boasts superior scratch resistance and a commanding presence on the wrist.

 

Its blue sapphire crystal dial offers a transparent view of the day and date disks, with luminescent hands and indexes treated with Super-LumiNova® X2 for enhanced nighttime visibility. The clean dial layout includes essential functions: hours, minutes, small seconds, date, day, 12-hour GMT hand, 24-hour sub-dial, and a day-night indicator—balancing complexity with clarity. Powered by the P.4100 calibre, an automatic movement developed over a decade by Panerai’s Laboratorio di Idee, the watch features a three-day power reserve, stored in twin barrels and wound by a gold off-centered micro-rotor. Despite its complexity, the movement remains compact at just 7mm thick.

 

A perpetual calendar accurate until 2399, the PAM01575 requires only minimal adjustment at the turn of each century. Uniquely, all calendar settings—including month and leap year—can be adjusted forward or backward via the crown, simplifying a complication that traditionally demands expert handling. A patented date shock protection system guards against misalignment, while a specially engineered GMT spring improves durability and smoothness when tracking a second time zone. Visible through a sapphire case back, the movement proudly displays its Italian inscription “Calendario Perpetuo.” The watch is water resistant to 5 BAR (50 meters) and tested at 25% above its rated pressure. Paired with both a blue alligator strap with vintage patina and a rubber option, the PAM01575 offers versatility and exclusivity.

Indian Innovation Wins 2025 Swarovski Foundation’s ‘Creatives for Our Future’ Award

Mumbai, 25 April, 2025 – Bio-Integrated cladding for greener cities, an innovative solution by a 29-year-old Indian architect, has won the 2025 Swarovski Foundation’s Creatives for Our Future programme, an initiative in partnership with the United Nations Office for Partnerships. Mangesh Kurund is the only Indian to win the 2025 Swarovski Foundation’s Creatives for Our Future programme.

Eco-friendly housing solutions for refugee camps in Nigeria, textiles made from ocean waste in Egypt by local fishermen, and a device making music more accessible for the Deaf community from Indonesia are among other winning initiatives.

With the support of the Creatives for Our Future programme, Mangesh hopes to turn his concept into a scalable, impactful and commercially viable system, developing functional prototypes that can be tested in a variety of real-world conditions.

Mangesh’s bio-cladding system uses lightweight tiles embedded with water reservoirs to cultivate algae and moss, mimicking natural water management processes. This living cladding purifies air, sequesters carbon, and reduces urban heat, contributing to healthier, greener cities.

Mangesh Kurund, said: “My architectural ideas have always revolved around bridging the gap between built and natural environments to create inter-connected, complementary spaces. I am excited and grateful that the Creatives for Our Future programme will give me the opportunity to develop prototypes of my bio-receptive cladding systems. Just as trees purify the air and provide natural cooling, this cladding acts like the bark of a tree and does exactly that for buildings.”

Jakhya Rahman-Corey, Director of the Swarovski Foundation, praised the winners, stating:
“Each year, I am inspired by the remarkable creativity and vision of these young innovators. Their groundbreaking solutions demonstrate the transformative power of creativity in tackling global challenges. Through the Creatives for Our Future programme, we are committed to nurturing the next generation of talent, providing them with the tools, education, and support needed to turn their ideas into impactful solutions.”

            

At the event, Annemarie Hou, Executive Director of the United Nations Office for Partnerships, highlighted the importance of investing in young creative leaders: “Supporting young people with the tools to create a sustainable world is more important than ever. They bring fresh ideas, hope, and drive change for a better future. We are proud to support these innovators grow their projects and work towards the Sustainable Development Goals.”

Now in its fourth year, the programme identifies and supports the next generation of creative innovators driving sustainable solutions across architecture, fashion, circular design, community development, product design, and technology. The 2025 winners were chosen from 487 applicants and announced at a reception at the United Nations Headquarters in New YorkThe other winners are:

Blossom Eromsele, 23, Nigeria – AllSpace Modular Home: Sustainable Refugee Housing

Blossom has developed the AllSpace Modular Home, a low-cost, solar-powered housing solution designed for refugee camps. Inspired by traditional African huts, the structures are made from recycled materials, providing a sustainable and scalable alternative for displaced communities.

Moemen Sobh, 24, Egypt – Visenleer: Ocean Waste Textiles

Through Visenleer, Moemen is transforming ocean waste into sustainable textiles with zero carbon emissions. His community-focused social enterprise trains local fishermen and artisans in Egypt to convert discarded marine waste into eco-friendly fabrics, empowering coastal communities and promoting sustainable livelihoods.

Azra Firmansyah, 23, Indonesia – Svaika: Music Accessibility for the Deaf

Azra’s wearable device, Svaika, enables Deaf individuals to experience music by translating auditory information into tactile sensations. The device allows users to feel rhythm and beats through touch, creating an inclusive musical experience tailored to the Deaf community.

Aurelie Fontan, 29, United Kingdom – Regen Ink: Regenerative Textile Dyes

Aurelie’s Regen Ink project cultivates plants on polluted land to produce natural, non-toxic dyes and pigments. Her goal is to create biodegradable, commercially viable textile print pastes that meet industry standards, reducing reliance on chemical dyes.

Barimah Asare, 21, United States – Project Hivemind: Sustainable Tech Solutions

Barimah has developed an external graphics card enclosure (eGPU) that extends the lifespan of laptops by up to three years, reducing e-waste. The device offers a cost-effective alternative to replacing outdated hardware, promoting a circular economy in consumer electronics.

Since its launch in 2021, the Creatives for Our Future programme has received nearly 2,000 applications from over 90 countries, underscoring its growing global impact. The 2025 cohort represents the extraordinary potential of creativity to address critical global challenges—from combating e-waste and pollution to promoting inclusivity and sustainable urban development.

Alongside the €20,000 grant, the winners will benefit from bespoke mentorship, access to industry experts, and a global support network to scale their projects and accelerate progress toward the Sustainable Development Goals (SDGs).

Bahamas Launches ‘Stress Ko Do Rest’ Campaign with Salman Khan

New Delhi, April 25th  2025: In a world that’s constantly buzzing on social media, Bahamas, the fashion-forward brand by Relaxo Footwears Limited, has rolled out its latest campaign, “Stress Ko Do Rest,” with the king of cool himself, Salman Khan. Known for its unapologetically cool slogan, “Keep Chillin’ Keep Flippin’,” Bahamas is serving up a fresh take on the everyday hustle and hype young Indians are wrapped up in.

 The campaign brings to life real, relatable moments that have become an integral part of Gen Z and millennials encounter every day life. This includes the anxiety of not getting enough likes on a social media post, the quiet panic around AI replacing their roles, or simply the invisible pressure to keep up with the pace of everything. With humour at heart, ‘Stress Ko Do Rest’ encourages them to take a breather, and slip into a state of chill – with Bahamas.

 At the centre of each story is Salman, who brings in his charm and calm confidence that has become his signature. He adds a refreshing take and asks the youngsters to ditch the drama, drop the pressure, and just take it easy, which aligns perfectly with the brand’s philosophy of staying relaxed and carefree.

Gaurav Kumaar Dua, Wholetime Director at Relaxo Footwears Ltd., shared his thoughts on the essence of the campaign, stating, “At Bahamas, we have always stood for easy comfort, not merely for your feet, but for your mind too.’Stress Ko Do Rest’ is a natural extension of our brand’s philosophy – it’s about saying: relax, reset, and don’t take life too seriously. Salman Khan, with his effortless cool, brings that vibe alive beautifully. We wanted to say it with a smile, with simplicity, and in true Bahamas style that is Keep Chillin’ Keep Flippin’ .

 The integrated campaign will roll out across digital platforms and television, with high-impact DVCs and influencer-led content ensuring wide visibility and deeper engagement with the digital generation.

Bengaluru Sees Surge in Premium Housing as High-End Launches Rise 62% in Q1 2025

By – Sanjeevini Group Chairman and Founder, Umesh Gowda H.A:

Bengaluru has witnessed a remarkable demand in homes priced Rs 1 crore and above, as is evident from 62% Y-o-Y growth in new launches with high-end homes dominating the launches in Q1 2025. The ever-expanding corporate presence with record leasing activity and rising incomes have shifted demand to this category. Micro markets like Varthur and Gunjur, owing to their connectivity to tech hubs, have emerged as a preferred residential destination. The 45 Mts. CDP Road, which connects to the Outer Ring Road and Varthur–Sarjapur/Chennai Highway; and Peripheral Ring Road will be game-changers for the real estate market in Gunjur.