IIT Roorkee Hosts Workshop on Himalayan Natural Hazards and Risk Mitigation

IIT Roorkee, India – May 7, 2025: The Indian Institute of Technology Roorkee (IIT Roorkee), one of India’s premier technical institutions, organized a one-day national workshop on “Natural Hazards in the Himalaya” through its Department of Earth Sciences, in collaboration with the Himalayan Society of Geoscientists. The workshop brought together leading geoscientists, industry leaders, policymakers, and academicians to deliberate on the urgent need for integrated solutions to manage and mitigate the region’s growing geohazard threats.

The Department of Earth Sciences at IIT Roorkee has long been a center of excellence in research related to Earth systems and natural hazards. With its multidisciplinary approach, the department is dedicated to addressing the complex challenges posed by the geology and geomorphology of the Himalayan region. The department’s research spans various fields, including earthquake engineering, geohazards, climate change, environmental geology, and sustainable infrastructure design. Through its world-class facilities and expertise, the Department of Earth Sciences plays a pivotal role in advancing both basic and applied research to inform disaster mitigation strategies in high-risk areas such as the Himalayas.

The Himalayan region, vulnerable to earthquakes, landslides, glacial lake outburst floods (GLOFs), and extreme climatic events, demands immediate attention. The sessions of the workshop focused on integrated geotechnical solutions, the development of early warning systems, and data-driven approaches for disaster resilience. With rapid infrastructure development, deforestation, and changing climatic conditions, the region faces severe risks that require a multi-disciplinary approach involving geologists, engineers, planners, and disaster management professionals.

The workshop was inaugurated by the chief guest, Prof. T. N. Singh, Director of IIT Patna, who emphasized the pivotal role of geosciences in national development and disaster resilience. He was joined by Prof. Sandeep Singh (Head, Department of Earth Sciences, IIT Roorkee), Shri B. D. Patni (Vice President, HSG), Prof. K. K. Pandey (Joint Secretary, HSG), and Prof. S. P. Pradhan (Organising Secretary). The speakers collectively highlighted the importance of collaborative research, policy-level engagement, and technology integration in safeguarding the Himalayan region.

In his inaugural address, Prof. T. N. Singh emphasized the convergence of science and engineering in addressing Himalayan geohazards, stating, “We are now at a stage where isolated research is not enough. What we need is a collaborative platform for knowledge sharing and rapid implementation.”

Prof. K. K. Pant, Director, IIT Roorkee, in a message shared for the occasion, stated, “As a national leader in engineering research and education, IIT Roorkee is committed to applying scientific knowledge to societal challenges. This workshop reflects our continued efforts to build resilience in hazard-prone regions through advanced research, innovation, and stakeholder collaboration.”

The workshop featured a series of expert talks that provided comprehensive insights into critical geo-hazards affecting the Himalayan region, combining theoretical frameworks with practical field experience and cutting-edge technologies. Prof. T. N. Singh emphasized the growing threat of rockfall hazards and underscored the necessity of developing predictive models to safeguard lives and infrastructure. Shri B. D. Patni highlighted the complexities of Glacial Lake Outburst Floods (GLOFs) and Landslide Lake Outburst Floods (LLOFs), advocating for robust early detection systems and enhanced community preparedness. Prof. Mahendra Singh delved into the mechanics of rock slopes, focusing on joint systems and failure criteria essential for slope stability assessment. Prof. Sandeep Singh provided a detailed geological perspective, illustrating how the intricate stratigraphy of the Himalayas contributes to localized hazard risks. Prof. N. K. Samdhiya stressed the importance of integrating geotechnical and geospatial data to inform safer road construction and effective landslide mitigation strategies. Prof. Anand Joshi examined seismic risks in the region, noting the advancements in seismic investigation technologies, while Dr. Manoj Verman addressed the complexities of tunnelling in fractured, high-relief Himalayan terrains. Collectively, these expert sessions enriched the discourse on disaster resilience by presenting actionable insights grounded in scientific rigor and real-world relevance.

A panel discussion later in the day focused on fostering an interdisciplinary approach to disaster management in the Himalayas. Experts discussed the role of satellite monitoring, community preparedness, and the integration of artificial intelligence in hazard prediction. The panelists called for greater collaboration between academia, government bodies, and the private sector to enhance disaster response capabilities and improve infrastructure resilience in the region.

The event concluded with industry presentations that underscored the real-world application of scientific research to infrastructure projects in high-risk zones. Topics included slope stabilization, tunnel construction in fragile terrains, and the role of data analytics in hazard zoning.

This workshop was a testament to IIT Roorkee’s role as a national leader in advancing disaster resilience strategies for the Himalayan region. It underscored the importance of cross-sector collaboration and the integration of scientific research into practical, sustainable solutions for disaster management.

The event concluded with a collective commitment to intensify research efforts, enhance early warning systems, and promote sustainable development that respects the ecological fragility of the Himalayas, ensuring long-term resilience for the region’s communities.

 

Is Your Child at Risk of a Genetic Liver Disorder? Early Treatment Can Change Everything

Guwahati : When we think of liver problems, we often associate them with adults. But the truth is, liver conditions can affect children too—especially when they are inherited through family genes. These are called genetic liver disorders. Though they may sound worrying, understanding them early and getting the right help can make a big difference in your child’s health and future says Dr. Vikram Kumar, Principal Consultant, Paediatric Liver Transplantation, Gastroenterology & Hepatology, Max Hospital, Saket.

What Are Genetic Liver Disorders?

Genetic liver disorders are inherited conditions that affect how a child’s liver functions. They may disrupt the body’s ability to break down substances, produce bile, or remove toxins. Some of the most recognised disorders include Wilson’s disease, Alpha-1 Antitrypsin deficiency, and Glycogen storage diseases, Biliary Atresia.

Children affected by these disorders might not display symptoms right away. Some only experience signs as they grow—like persistent jaundice, swelling in the belly, fatigue, poor weight gain, or pale stools. In many cases, parents only discover the issue during routine check-ups or blood tests.

Early Detection Makes All the Difference

The liver is a silent worker. It performs hundreds of essential functions every day—but when it’s not working right, the effects can be serious. If not properly managed, several inherited liver conditions may progress to cirrhosis, liver failure, or require a liver transplant. That’s why early intervention is critical.

With timely diagnosis and expert care, children can be treated successfully—even before symptoms appear. And that brings hope.

Pediatric Liver Treatments That Give Children a Healthier Future

Thanks to advances in pediatric liver care, most genetic liver disorders can now be managed effectively through a combination of:

  • Medications that remove toxic build-up or improve bile flow
  • Custom diet plans tailored to the child’s condition
  • Supplements containing essential vitamins and minerals that help promote healthy growth and support liver function
  • Regular monitoring through tests and imaging
  • In certain cases, a liver transplant may be recommended, providing a new chance at life for children with serious liver damage

These treatments are not one-size-fits-all—they are personalised. A team of pediatric liver experts will create a personalised treatment plan tailored to your child’s specific condition, age, and overall health.

What Can Parents Do?

If your child shows signs of liver trouble or if you have a family history of liver disease, talk to a pediatric liver expert. Don’t ignore symptoms like long-term jaundice, poor appetite, or unexplained tiredness. Early screening can be life-changing.

And remember: treatment doesn’t just aim to control the condition—it’s about helping your child live life to the fullest.

Expert Help Is Closer Than You Think

Parents often feel helpless when facing a child’s diagnosis. But with the right information and expert medical care, there’s every reason to feel hopeful. A timely diagnosis, personalised treatment plan, and regular follow-up can make all the difference in your child’s health journey.

⁠ GIGABYTE Motherboards Earn Supreme Recognition with 2025 Red Dot Design Honors

⁠May 7th, 2025 – GIGABYTE Technology, one of the top global manufacturers of motherboards, graphics cards, and hardware solutions, is proud to announce that its cutting-edge motherboard lineup has been honored with the coveted 2025 IF Design Awards. This recognition celebrates GIGABYTE‘s commitment to exceptional design, functionality, and innovation in the competitive computing hardware landscape.

The award-winning motherboard series exemplifies GIGABYTE‘s dedication to creating products that seamlessly blend technological innovation with thoughtful design principles. Each board showcases GIGABYTE‘s meticulous attention to both performance and aesthetics.

The winning motherboard includes:

  • B650E AORUS STEALTH ICE delivers the world’s first pure white reverse connector motherboard, enabling a virtually cable-free desktop with faster assembly, improved airflow, and enhanced performance in an uncluttered, spacious design.
  • The Z890 AERO G, engineered specifically for content creators, delivers superior performance for demanding tasks including 3D rendering and video editing.
  • The TRX50 AI TOP workstation motherboard features an innovative design optimized for unparalleled performance and scalability, meeting the rigorous demands of AI training and high-performance computing applications.
  • The revolutionary Z890 AI TOP motherboard enables AI fine-tuning capabilities directly at your desk, exceling in scalability, next-generation connectivity, and innovative DIY-friendly designs.

This recognition reinforces GIGABYTE‘s position as an industry leader committed to pushing boundaries in both technological advancement and design sophistication. GIGABYTE continues its dedication to developing motherboards that not only meet but exceed the evolving demands of modern computing environments.

National Design Centre to Showcase Indian Handloom Heritage through Handloom Saree Festival at Janpath

New Delhi: The National Design Centre, with the support of the Development Commissioner (Handlooms), Ministry of Textiles, Government of India, is set to host the Handloom Saree Festival from May 9 to 17, 2025 at Handloom Haat, Janpath, New Delhi. The festival will celebrate and promote the rich legacy of India’s traditional handloom weaves, with a special focus on the artistry and dedication of Indian weavers.

The festival will bring together over 75 handloom weavers, self-help groups (SHGs), cooperative societies, and producers from across the country. It will present a vibrant display of India’s diverse weaving traditions, offering visitors a unique opportunity to explore and purchase exquisite handwoven sarees directly from the weavers.

A wide variety of handloom sarees will be showcased and available for sale, including Tussar Silk, Kosa Silk, Patola, Chanderi, Kanchipuram, Bhujodi, Kota Doria, Bhagalpuri, Uppada Silk, Banarasi, Ikat, Pochampally, Venkatagiri, Mangalagiri, Kalamkari, Kuthampally, and Shantipur/Tangail, along with sarees featuring intricate hand embroidery and traditional block prints.

The primary goal of the festival is to boost sales of handloom sarees and provide national and international market linkages for weavers, SHGs, and cooperatives. By offering a direct platform to connect with exporters, buyers, wholesalers, and consumers, the event helps eliminate middlemen and ensures fair returns for the weaving community.

More than a celebration of heritage, the Handloom Saree Festival supports the government’s broader vision of empowering local weavers and promoting self-reliance in the handloom sector, reaffirming India’s cultural identity through its timeless weaves.

Talent500 Report Reveals Key Shifts in GCC Salary and Retention Trends

India, Bangalore, May 06, 2025: Talent500, India’s largest and most trusted platform by ANSR for premium GCC careers, has released its latest report, “Increment & Compensation Trends in GCCs,” providing a comprehensive analysis of how Global Capability Centers in India are evolving their compensation strategies. Drawing on proprietary insights from ANSR’s research, the report decodes how leading enterprises are approaching increments, pay structures, and talent investments to stay competitive in a rapidly transforming talent landscape.

As organizations embrace people-centric growth models, India’s GCCs are emerging as employers of choice, with a strong focus on career and leadership development, workplace culture, and personalized employee experiences.

 Key highlights from the report:

  •  Salary Increments Remain Strong: GCCs are projecting an average salary hike of 9.9%, signalling continued focus on talent retention and capability building despite economic uncertainties.
  • Declining Attrition Rates: Overall attrition has declined to 16.9%, with voluntary attrition at a record low of 12.6% in 2024, reflecting greater investment in career growth, culture, and employee experience.
  • Evolving Incentive Strategies: Organizations are moving beyond traditional merit-based hikes, introducing special salary adjustments for in-demand skills, market alignment, and equity improvements.
  • Rise of Long-Term Incentives (LTIs): To boost retention and loyalty, 71% of GCCs now offer Long-Term Incentives like Employee Stock Options (ESOPs), Restricted Stock Units (RSUs), and Stock Appreciation Rights (SARs), emphasizing long-term wealth creation for employees
  • Future-Ready Rewards: Compensation models are undergoing a transformation to offer more personalized rewards, that combines competitive pay with flexible benefits, career growth opportunities, and employee wellness programs.
  • Leveraging AI for Smarter Compensation Decisions: GCCs are increasingly leveraging AI and analytics to personalize rewards, conduct real-time pay equity audits, optimize benefits, and build agile, future-ready talent strategies

Commenting on the findings and insights of the survey, Mr. Vikram Ahuja, Co-Founder ANSR and CEO 1Wrk said, “As GCCs become core to enterprise strategy, the way they think about talent is continuously evolving — adapting to new business needs, technologies, and expectations. This year’s Compensation and Benefits Survey goes beyond the numbers to explore how GCCs are rethinking their people strategies — building teams that are ready for today and prepared for what’s ahead. In a world shaped by AI, shifting expectations, and rapid change, the GCCs that succeed will be the ones that treat talent as a true strategic advantage — combining agility, purpose, and a focus on future-ready leadership.”

 As GCCs in India accelerate their evolution from operational back-offices to global innovation powerhouses, Talent500’s report spotlights how organizations are building resilient, people-centric workplaces that prioritize agility, personalization, and long-term value creation.  With India projected to house over 2,400 GCCs and 4.5 million professionals by 2030, the survey offers a roadmap for GCCs to redefine their approach to human capital, ensuring they remain at the forefront of the global business ecosystem and attract top talent.

Assetz Launches 700 Plots with Premium Amenities by 190-Acre Lake

Mumbai, May 6, 2025: Assetz, Bengaluru’s leading real estate developer, has announced the launch of The Secret Lake, a luxury plotted development located on IVC Road, Devanahalli. Just a short 10-minute drive from the upcoming Foxconn Centre in KIADB Phase 3, Harrow International School and the Padukone-Dravid Centre for Sports Excellence. With an emphasis on human-centric planning, The Secret Lake brings together the calm of nature and the ease of urban access, crafted for those seeking both peace and proximity.

This project is where design meets intention. Developed in association with Equinox Global Shelters, an experienced player in plotted layouts, this project offers a majority of spacious plots ranging from 1,200 to 2,000 sq. ft., along with abundant open spaces and state-of-the-art amenities with a scope of future development. Over 20 acres are dedicated to open spaces—including 6.8 acres for amenities and clubhouse, and 4.8 acres for landscaped green spaces—all beside a pristine ~190-acre lake. Complementing its scenic location and thoughtfully laid out master plan, The Secret Lake boasts top-tier infrastructure, with special emphasis on sports amenities such as Padel Tennis, Pickleball and more. The roads with pedestrian pathways are lined with a three-tier avenue plantation, which transforms every street into a living, breathing boulevard. Every element of infrastructure here reflects an ideal blend of form and function.

The Secret Lake draws its name from the serene, almost hidden ~190-acre lake, making it a natural gem tucked away from the city’s noise, yet deeply connected to it, balancing city life and nature retreat.

Mr. Rohit Cariappa, Director – Head of Sales & CRM at Assetz Property Group, comments, “With the launch of The Secret Lake, we’ve moved beyond just selling plots to creating a holistic ecosystem. This plotted development isn’t just about owning land, it’s about being part of a community where every aspect of modern, healthy living has been carefully considered.”

Mr. Sunil Pareek, Executive Director at Assetz, added, “Besides high-rises and townships, plotted development is one among the segments in Assetz’s diversified portfolio. We’ve created value addition while serving our targeted customer segment with over 145 acres of plotted developments. Our plotted development projects are premium in nature, with top-grade infrastructure spends and are built to last for decades. Our locations and infrastructure is reflected in our average sale price, which is close to 7000 per square foot in FY25.”

British Council and NHM London Reveal Wildlife Photographer of the Year Winners

New Delhi, 5 May 2025: The British Council, UK’s international organisation for cultural relations and educational opportunities, and the Natural History Museum (NHM), London, announced the launch of the Museum’s Wildlife Photographer of the Year exhibition at the British Council. Running from 2 May to 6 June 2025, the 60th edition of the celebrated showcase features award-winning photographs capturing the beauty and fragility of the natural world. The exhibition was inaugurated by Rt Hon Lisa Nandy MP, Secretary of State for Culture, Media and Sport, UK Government marking the start of a month-long celebration of art, biodiversity, and conservation.

The British Council has long championed the arts as a powerful medium for fostering dialogue, creativity, and global collaboration. Hosting the Wildlife Photographer of the Year exhibition in India underscores its commitment to promoting cultural exchange and raising awareness about critical environmental issues. By bringing home this globally acclaimed showcase the British Council aims to engage diverse audiences – from young learners to educators and artists – in conversations about sustainability, biodiversity, and the role of creativity in driving positive change.

This exhibition is part of an ongoing collaboration between the Foreign, Commonwealth & Development Office and the Natural History Museum, helping to bring world-class British cultural institutions to global audiences and spark conversations around climate, conservation, and nature.

Speaking on the occasion, Alison Barrett MBE, Country Director India, British Council said, “The Natural History Museum Wildlife Photographer of the Year exhibition is a testament to the power of art to inspire action. By hosting this showcase at the British Council, we aim to spark meaningful conversations about conservation and creativity, engaging young people we work with in the global movement to protect our planet’s biodiversity.”

Speaking on the annual exhibit’s 60th edition being featured at the British Council, Dr Doug Gurr, Director of the Natural History Museum, said, “We’re delighted to present Wildlife Photographer of the Year in New Delhi, India, with a showcase of our category winning images. These are photographs that not only encourage further wildlife conservation efforts, but that spark the creation of real advocates for our planet on a global scale.”

The Wildlife Photographer of the Year exhibition in New Delhi features extraordinary category-winning images from photographers all over the world, capturing rare moments in nature and highlighting pressing conservation challenges. The month-long exhibit will also feature a variety of engaging events and activities, including a digital library wall and curated book display, a drawing session for children on the theme of ‘Wildlife Conservation’, a creative writing competition for children participating in the British Council’s Delhi Teaching Centre’s Summer School, screening of Ashwika Kapur’s documentary ‘Catapults to Cameras’, and a panel discussion with representatives from the Natural History Museum, London, and the British High Commission.

Nikhil Arya joins Sony SAB’s Tenali Rama as the unflinching Kotwal with a mysterious past

Mumbai, May 6, 2025: Sony SAB’s Tenali Rama continues to delight viewers with its winning mix of wit, wisdom, and whimsical twists. As the story deepens and the stakes rise, a new character is set to enter the fray—one who observes more than he speaks, and commands presence without raising his voice.

Acclaimed actor Nikhil Arya steps into the intriguing role of Kotwal —the kingdom’s silent protector and serious enforcer of law, whose stillness speaks volumes. Kotwal is a man of few words and many secrets. A no-nonsense officer, he operates with quiet precision and unwavering duty. He’s present at every crime scene, every conundrum, yet almost ghostlike in his stillness. His partnership with Tenali Rama (Krishna Bharadwaj) and Laxman (Kunal Karan Kapoor) adds a compelling triangle to the show’s core dynamic: where Rama is dramatic and Laxman is composed, Kotwal is immovable—a human monolith with eyes that miss nothing. His silent, unreadable nature leaves Rama and Laxman both curious and challenged, so much so that they strike a playful bet to see who can make the Kotwal laugh first. But behind the calm and quiet lies a deeper mystery. As the story unfolds, it becomes clear that even those who say the least may have the most to reveal.

Nikhil Arya, speaking about his role, shared, “Playing Kotwal has been a fascinating challenge. It’s rare to get a character whose strength lies in silence. There’s an intensity to him—he’s always present, always alert, but never one for unnecessary words. The real fun is in the subtle shifts—the raised brow, the sideways glance—those are his dialogues. Being part of a show like Tenali Rama, which balances humor And depth so beautifully, is a joy. The dynamic between Kotwal, Rama, and Laxman is something I think the audience will really enjoy, especially the playful attempts to make him laugh—and I’m looking forward to what lies ahead.”

 Watch Tenali Rama, every Monday to Saturday at 8 PM, only on Sony SAB

Max Hospital Vaishali Hosts ONCO-CON 2025 with 700 Oncologists

In an initiative to bring together leading oncologists from across the country in the fight against Cancer, Max Institute of Cancer Care, Vaishali organized the biggest Oncology event in the region today- ONCO–CON 2025, on the theme “Close the Care Gap”. The two daylong conference witnessed the participation of over 700+ eminent oncologists, surgeons, radiologists, and clinicians from across India.

 

ONCO–CON is a high-impact platform for the country’s oncology experts to deliberate on breakthroughs in cancer diagnostics, precision treatment, and multidisciplinary disease management. The event featured focused sessions on Breast, Lung, Gynaecological, GI, Head & Neck, Uro-Oncology, Haematological, and Pediatric cancers, with live debates, case-based discussions, panel interactions, workshops, and poster presentations.

During the event Dr. Harit Chaturvedi, Chairman of Max Institute of Cancer Care said “There was a time when cancer was considered as the end of life for every person, but today we are here discussing the success stories of rare cases of cancer that were treated promptly and how advanced technology like Da Vinci Xi robotic procedures are providing new lease of life to several cancer patients. All of this was made possible due to the several rapid advancements in the field of medical science over the past few years and through this platform, we were able to bring together leading oncologists in this battle against cancer.”

ONCO–CON 2025 also featured focused discussions on various Disease Management Groups (DMGs), enabling multidisciplinary insights into complex cancer cases. A dedicated haematology workshop provided learning experience on current therapeutic strategies. The precision and benefits of the Da Vinci Xi Surgical Robot were demonstrated, while a medical quiz and poster presentation fostered academic engagement among young clinicians.

Dr. Gopal Sharma, Principal Director, Medical Oncology – Max Super Speciality Hospital, Vaishali stated, “ONCO–CON 2025 has served as a powerful reminder of what we can achieve when the oncology community & primary care physicians come together. The exchange of ideas, case studies, and new technologies at this forum equips us to deliver more personalized and effective cancer care. As clinicians, we often face complex challenges, and such platforms provide not just academic insight, but also inspiration and collaboration. At Max Institute of Cancer Care, Vaishali we remain committed to driving innovation and teamwork in our shared mission to close the care gap and improve patient outcomes.”

Dr. Gaurav Aggarwal, Executive Vice President & Zonal Head, Max Super Speciality Hospital, Vaishali & Lucknow, added, “We are extremely pleased with the accomplishment of ONCO–CON 2025. As the prevalence of Cancer is increasing every year, our healthcare system needs to come together and join hands in order to provide better patient outcomes to those suffering from cancer. This conference has helped us bring together some of the brightest minds in the field of Oncology from across the country and provide them with a unique experience and opportunity to discuss the latest advancements in the field.”

Max Institute of Cancer Care, Vaishali, reaffirmed its commitment to fostering platforms like ONCO–CON annually, aimed at advancing knowledge exchange, innovation, and collaborative progress in the ongoing battle against cancer. As the most advanced cancer centre in the region, the Institute continues to lead the way in introducing and discussing cutting-edge oncology treatments such as robotic surgery, advanced radiation techniques like EDGE 3.0, CAR-T cell therapy, immunotherapy, Tomo-therapy, and more.

Myntra’s Ultimate Glam Clan Hits 5 Lakh Sign-Ups, Led by Gen Z

Bengaluru, May 06, 2025: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has achieved a significant milestone with its Ultimate Glam Clan program, surpassing 500K creator signups on the platform, since its launch in Sept ‘24. The program, which empowers everyday shoppers to become content creators, is redefining how users engage with fashion on the platform. Notably, Gen Z is leading this creator revolution, accounting for 67% of new signups in recent months, a testament to the program’s strong resonance with the next generation of trendsetters.

Since its launch, the Ultimate Glam Clan program has gained remarkable traction, empowering creators to share product reviews through high-quality images and videos while earning rewards. This program has not only boosted engagement but has also contributed to assisted shopping behaviour by providing users with relatable, authentic content.

Speaking on the milestone, Sunder Balasubramanian, Chief Marketing Officer, Myntra, said, “The growth of this program is a testament to the growing demand for authentic, user-generated content & feedback loops in the digital ecosystem.  At Myntra, we understand that today’s consumers, especially Gen–Z, prioritise authenticity when making purchasing decisions,and this program is our way of creating a platform that shares real, relatable experiences between fellow shoppers. This enhances  trust and the  connection customers feel when making purchases, making their shopping journey more personal.”

Measuring Success: Myntra measures the program’s success through key metrics, including signups, percentage of active creators, and the volume of user-generated posts. Key Metrics Highlighting the
Success of the Program:

  • 500K Creators on Board: With over 500K signups,  And 67% of new signups in recent months were Gen–Z.
  • Creator Earnings: Creators can earn up to ₹25,000 in Myntra credits every month, with the opportunity to earn more through exclusive challenges.  Myntra has rewarded creators with an average payout of ~ INR 900 per creator per month over the past 7 months . Top-performing shoppers have monetized their content to the tune of ~ 2L+ in just 7 months.
  • Increased Engagement and Conversion: Users who engage with user-generated content (UGC) show higher engagement, with a 2% increase in engagement rate per user on the app.

The Ultimate Glam Clan operates on a tiered structure, offering creators the opportunity to progress from ‘Expert’ to ‘Trendsetter’. The progression is based on the number of posts, views, and orders received. Creators can start earning from the ‘Leader’ level and work their way up, unlocking higher rewards and more exposure as they reach ‘Trendsetter’ status.

The program’s incentivization model remains robust, with creators earning based on the number of posts and engagement metrics. With the recent launch of video posts, creators can now earn 2X their income compared to image posts, further enhancing the rewards for active participants.

Real-Time Analytics: Another key feature of the program is the Real-Time Analytics Dashboard, which provides creators with valuable insights into views, clicks, and reach. This tool allows creators to optimize their content, increase engagement, and connect more effectively with Myntra’s growing community of shoppers.