Bengaluru, January 28: SEBI registered weath- tech platform, Elever has announced the launch of its new Portfolio Management Services (PMS) to deliver consistent, long-term returns to investors. Elever uses a combination of data and technology to suggest systematic investments to its clients. Its quant-based investment approach is designed to help investors achieve significant alpha on invested amounts.

Elever’s rule-based models, factor investing strategies and tactical quant methods help not only to pick good quality stocks but also select the right investment weightage.This all-weather strategy aims to enhance portfolio performance by combining data-driven insights with a systematic approach ensuring superior risk-adjusted returns.

The launch of the PMS addresses a critical market gap, as traditional active money management strategies have increasingly struggled to outperform benchmarks. According to Elever’s analysis, over the past 18 years, most large-cap active funds underperformed their benchmarks in 13 years, while mid-cap funds faced similar challenges since the mid-2010s. This underperformance has fueled demand for advanced, data-driven investment solutions like Elever’s PMS, which delivers superior, consistent returns for investors.

This has created a strong demand for advanced, data-driven investment solutions like PMS that can deliver higher and more consistent returns for investors. To meet this growing demand, Elever’s PMS employs a sophisticated multi-factor model that analyzes over 500 factors across 17 years. The platform’s proprietary tactical risk-rotation models utilize machine learning algorithms to predict market signals with up to 90% accuracy for the next 6-12 months, allowing for dynamic portfolio adjustments in response to changing market conditions.

“Generating alpha consistently in today’s market is a significant challenge,” said Karan Aggarwal, Co-founder and Chief Investment Officer at Elever PMS. “Our investment philosophy is built on three core pillars: rule-based investing, factor alpha, and tactical allocation. By eliminating human bias through our 100% rule-based approach and combining proprietary factor models with tactical risk rotation, we aim to navigate market cycles effectively and deliver superior risk-adjusted returns.” he said.

Karan, the CIO of Elever is a CFA and brings over 15 years of experience in developing equity and fixed income products and has previously managed investment strategies totaling more than USD 5 billion at Indxx Capital. His expertise spans serving AMCs, ETF sponsors, hedge funds, and pension funds, with a specialized focus on factor investing and quantitative research.

The launch aligns with significant growth in India’s wealth management sector. According to a recent Deloitte report, the unmet demand for wealth management services in FY24 was estimated at US$0.4 trillion, with target customer segment wealth expected to rise from US$1.1 trillion in FY24 to US$2.3 trillion by FY29. PMS AUM in India has nearly tripled growing from US$149 billion in FY17 to US$405 billion in FY24. Higher awareness about PMS as an investment vehicle and stock market returns post-COVID are the key drivers of this growth.

“At Elever, we are pioneering factor investing in PMS because it offers a systematic and transparent approach to delivering consistent value,” said Anshul Sharan, Co-founder and CEO of Elever. “By tailoring strategies to market conditions and leveraging proprietary factor combinations that outperform in varying scenarios, we empower investors with adaptive portfolios that optimize risk-adjusted returns across bull, bear, and consolidation phases.With this launch, we aim to cater to India’s new-age affluent, including HNIs, founders, entrepreneurs, and CXOs across various industries, while also expanding our reach to global investors keen to be part of India’s remarkable growth story,” he said.

Anshul brings extensive leadership experience across strategy, product management, and risk management. During his tenure as Head of Strategy at Credit Access Grameen, he played a pivotal role in leading the company to a successful IPO in 2018 and subsequently became the Chief Risk Officer of the listed entity.

As part of its PMS offerings, Elever has launched 4 unique schemes, each tailored to meet diverse investment needs and risk profiles: the flagship FactorAlpha PMS for all-weather performance, FactorAlpha SmallCap PMS for capturing small-size potential, FactorShields PMS for risk-conscious investors seeking stability, and FactorIncome PMS for those seeking steady income & inflation-beating returns. This comprehensive suite reflects a deep understanding of diverse investor needs in today’s complex market environment.

Bengaluru, January 26, 2025: The Principal Scientist of CSIR-NAL-Mr. C.Veera Sesha Kumar graced the annual day celebrations as Chief Guest at the Orchids The International School, Whitefield campus, accompanied by Guest of Honour-Mr. Som Singh, Chairman, Pragathi Group of Educational Institutions. The theme for this year’s Orchids annual celebrations was called Estilo, which was a mixture of creativity, talent, uniqueness, and vibrancy. The event offered a rhythmic tapestry, giving parents a glimpse into Karnataka’s vibrant folk culture, the nine navarasa, and the evolution of humankind. Orchids students showcased the state’s rich cultural heritage through their mesmerising performances, leaving the audience spellbound.

Ms. Geetha Lakshmi, Principal, Orchids The International School, Whitefield campus, said, “The annual day celebrations at Orchids The International School, Whitefield Campus, is a proud moment for all of us. It reflects the hard work, creativity, and spirit of our students, teachers, and parents who have come together to make this event a grand success. At Orchids, we believe in nurturing not just academic excellence but also the artistic, athletic, and social skills of every child. This platform allows our students to showcase their diverse talents and build the confidence they need to face the world.”

Speaking on the occasion, the Chief Guest-Principal Scientist, Mr. C. Veera Sesha Kumar said, “In today’s rapidly evolving world, fostering curiosity and innovation in young minds is the key to building a better tomorrow. Orchids, with its emphasis on holistic education, not only imparts knowledge but also encourages students to dream big, think critically, and strive for excellence in every aspect of their lives. I commend the school for creating an environment where every student is encouraged to shine and contribute meaningfully to the world.”

Mr. Som Singh, Chairman, Pragathi Group of Educational Institutions, said, “The annual day celebration at Orchids The International School is a momentous occasion that reflects the collective vision, perseverance, and achievements of students, educators, and parents alike. It is a time to honour the talents and dedication of the students who are shaping themselves into well-rounded individuals, equipped to meet the challenges of the future. Orchids’ commitment to excellence in education and its focus on fostering creativity, discipline, and leadership make it a beacon of inspiration for the community. As we celebrate this day, we are reminded that these young minds are the architects of tomorrow, and it is our shared responsibility to nurture their dreams and aspirations. ”

The students performed a series of vibrant dance performances that highlighted Karnataka’s cultural diversity and artistic expression, leaving the audience mesmerised. Also, melodious renditions by the school choir and individual instrumental performances added a soulful touch to the evening. Parents, faculty, and invited guests were enthralled by the high-energy performances and appreciated the school’s efforts in providing a platform for students to exhibit their talents.

The annual day celebrations at Orchids The International School, Whitefield campus, reaffirmed the institution’s dedication to nurturing young minds and fostering a spirit of excellence in academics and extracurricular pursuits.

Mumbai, January 28, 2025: Max Level, a leading PR and marketing agency specialising in the gaming and esports space, has been appointed as the official PR and communications partner for Specter, India’s pioneering backend platform developed by Dirtcube Interactive. This collaboration aims to enhance Specter’s brand presence, solutions offering, and engagement in the gaming industry while expanding to other areas.

Specter is a comprehensive backend solution designed to streamline game development processes. It integrates essential services such as player progression, game economy management, automated achievements, leaderboards, LiveOps, and other features into a unified platform, enabling developers and marketers to create immersive and scalable gaming experiences efficiently.

Dirtcube Interactive, based in Navi Mumbai, has been at the forefront of game development and technology innovation. Their portfolio includes hyper-casual games, game development and art services, and innovative products like Capshot, a social platform for sharing memes with friends and GameStarz, an open-world mobile gaming arena filled with a multitude of social and competitive experiences. The launch of Specter marks a significant milestone in their commitment to empowering the gaming ecosystem.

Pravan Parikh, Co-Founder & Product Lead at Dirtcube Interactive, expressed enthusiasm about the partnership, stating, “We are delighted to collaborate with Max Level as our PR and communications partner. Their deep understanding of the gaming industry and strategic approach will be instrumental in amplifying Specter’s reach and impact. Together, we aim to bridge gaps in the game development ecosystem and make game development more accessible, efficient, and rewarding.”

Max Level will leverage its expertise to craft and execute strategic PR campaigns that highlight Specter’s unique offerings and its potential to revolutionise game development in India and beyond. The agency’s role will encompass media relations, content creation, and strategic communications to position Specter prominently within the industry.

Siddharth Nayyar, Co-Founder and Chief Revenue Officer at Max Level, commented on the new mandate, “Partnering with Dirtcube Interactive for Specter is an exciting opportunity for us. Specter is set to transform the backend infrastructure of game development, and we are committed to showcasing its innovative capabilities to the broader gaming community. Our goal is to enhance Specter’s visibility and establish it as the go-to solution for developers seeking a comprehensive and scalable backend platform.”

Apart from PR services, Max Level provides gaming and esports brands with an array of services including campaign management, IP building, production, video editing, consultancy, social media marketing, influencer programs, and more.

The addition of Specter to its already diverse portfolio of brands underscores Max Level’s growing market share in the Indian gaming, esports, and tech market. With a portfolio spanning brands like NODWIN Gaming, S8UL, 88 Games, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to grow its client base while maintaining a focus on delivering tailored PR and marketing services that resonate with gaming and esports audiences.

Mumbai, January 28, 2025 – HDFC securities, a leading stock broking company, and a wholly owned subsidiary of HDFC Bank, announced a strategic partnership with KFin Technologies Limited (KFintech), one of the largest Central Recordkeeping Agencies (CRAs) in the country, to enhance the accessibility and adoption of National Pension System (NPS) amongst its subscribers. HDFC Securities has an extensive network of over 3.5 lakh subscribers and over 2700 corporate clients.

CRAs are crucial to the NPS ecosystem, providing centralized management of subscriber records, ensuring transparency, and streamlining account management. It enables subscribers to track contributions, monitor investments, and make changes easily. KFintech’s CRA platform offers several innovative features designed to enhance user experience and security, with subscribers benefiting from flexible transaction statement downloads across any date range, and real-time SMS notifications for all contribution modes. The platform combines enhanced security features like dual-factor authentication through password and SMS OTP with dedicated portals for subscribers, complemented by WhatsApp services and a missed call facility for easier access.

Commenting on the partnership, Mr. Dhiraj Relli, MD & CEO, HDFC securities, said, “We’re excited to partner with KFintech to enhance our service offerings. This collaboration will enable us to provide our subscribers and corporate clients with a superior technological platform for NPS management. The timing couldn’t have been better, as we’re seeing increased interest in Corporate NPS following the enhanced tax benefits, and typically, these are the initial months of the year.”

“KFintech has demonstrated its technological leadership in the industry by contributing to 47% of new registrations growth, the highest among CRAs. This partnership will leverage the technological advantage to streamline the onboarding process and enhance the user experience for our new subscribers and corporate clients. Together with KFintech, we’re well-positioned to drive greater pension penetration in the corporate sector.” added, Mr. Relli.

Sreekanth Nadella, MD & CEO at KFin Technologies, said, “The rapid digitization of financial services has created a unique opportunity to reshape the pension landscape in India. As part of our commitment to democratizing pension coverage across the country, this partnership with HDFC securities marks a transformative step forward. By leveraging our comprehensive digital solutions, combined with HDFC securities’ robust corporate network, we aim to create a powerful synergy that will significantly enhance access to NPS across the country.”

The partnership comes at an opportune time as the Government of India has recently enhanced tax benefits under corporate NPS from 10% to 14% of basic income, driving increased interest in the corporate NPS market. Currently, with only 18,700 corporations registered under Corporate NPS and 21.6 lakh subscribers, there is substantial growth potential in this segment.

Kochi, 28th January, 2025: V-Marc India Limited, a leading manufacturer of wires and cables in India, announces its expansion plans in Kerala. Known for its embrace of technology and innovation, Kerala is a key market for V-Marc to introduce its latest range of advanced wire and cable solutions. The launch of new products Flexi-TUF eB-HFFR Wires and eB+ Power Cables, developed through extensive research and powered by electron beam (eBeam) technology, was also held in the launch conference in Kochi.

“V-Marc is the fastest-growing wire and cable company in India. As a public-listed company, our goal is to deliver the best results for our customers and stakeholders while expanding our product portfolio by creating new business verticals. Our expansion into Kerala and the launch of our latest eBeam technology-based products aligns with India’s growing focus on renewable energy and energy efficiency,” said Mr. Deepak Tikle, Executive Director, V-Marc India Ltd.

The Flexi-TUF eB-HFFR Wires and eB+ Power Cables feature a unique insulation material, developed by V-Marc, that replaces hazardous PVC with XLPO-based polymer. These innovative solutions offer 80% higher current-carrying capacity, a service life exceeding 60 years, the ability to withstand working temperatures up to 150°C, and robust protection against short circuits. This eco-friendly insulation prevents chlorine emissions during fire incidents, significantly reducing the risk of suffocation. The advanced technology used in these products is already well-established in Europe, the US, and Southeast Asia.

“The company believes in partnering with dealers and distributors as a core strategy to drive its business growth across India, said Mr. A. N. Ramesh Kumar, Vice President, Sales & Marketing, V-Marc India Ltd.

V-Marc’s comprehensive product range caters to various sectors, including residential, commercial, healthcare, industrial, and infrastructure projects. V-Marc is involved in and growing exponentially across various business verticals, including MVCC (Medium Voltage Covered Conductor) and accessories, instrumentation and control cables, automotive wires and harnesses, switches, MCBs, and appliances such as fans and geysers.

Manila, Philippines | January 2025 – As fintech adoption continues to rise in the Philippines, financial services increasingly serve a role in addressing vulnerabilities and safeguarding information in the evolving digital landscape.

Data breaches, fraud, and identity theft are amongst these  significant challenges, especially in a digital environment where artificial intelligence (AI) plays a growing role in the digital ecosystem. Amid this rapid digital advancement, there is a rising concern on data protection and application of security measures. Survey data released by Statista in 2024 revealed that 50% of respondents reported being targeted by phishing attacks, while 42% encountered smishing, a type of fraud scheme carried out through text messages.

Considering this, and as the global business landscape commemorates Data Privacy Day on January 28, a heightened awareness to combat these challenges and a recurring prompt highlighting the importance of taking proactive measures in safeguarding personal data are necessary

Moreover, financial services are the bearer of not only offering secure platforms, but also educating consumers on how to manage good financial hygiene. UnaCash takes a proactive approach by integrating both. The focus is to empower consumers to actively seek steps on understanding digital risks and become vigilant against potential threats, all the while learning how to choose a platform that demonstrates a commitment to security.

Here are detailed recommendations from UnaCash to support Filipino consumers on the best practices for safeguarding personal data.

Use strong and unique passwords.  One of the most effective ways to protect online accounts is by using strong, unique passwords. Ensure that the corresponding accounts per platform uses a different password to guarantee that they are individually protected.

Enable two-factor authentication. Make sure to enable the two-factor authentication (2FA) on your financial apps and online accounts to add an extra layer of security. The second verification step, such as a one-time password (OTP) sent to your mobile device or email, helps reduce the chances of unauthorized access for the account.

Learn to identify and beware of phishing scams. Phishing scams are one of the most common ways where personal information is obtained illegally. These can appear as emails, social media posts, or SMS messages from seemingly legitimate companies. Always double-check the source of any communication and avoid clicking unfamiliar links. Upon receiving one, you can immediately visit the official website of the company or inform their customer service to verify its authenticity.

Make regular updates on your software and apps. Updates ensure that security vulnerabilities are mitigated against potential hacking attempts. These updates often contain important security patches that can help you protect your data against emerging threats and keep your digital environment secure.

Always monitor personal transactions. Track transaction histories for any unusual activity or discrepancies. For unauthorized changes, immediately report to the service provider to ensure that the account remains protected from fraud.

“We have witnessed the digital landscape rapidly evolve in recent years. Financial solutions like us advocate consistently on educating consumers on how to practice good financial hygiene, and of course, navigate the digital space safely,” said Sean Plantado, channel manager of UnaCash. “We want our customers to be better equipped to safeguard their personal information, regardless of what platform they are using.”

The Commitment to Secure Data by UnaCash

Consumers belonging in the GenZ bracket are increasingly entering the marketplace, highlighting the need for robust data protection since this generation is a significant player in the retail space. Statista indicates that vulnerabilities can impact individuals as early as 18 years of age, matching the analysis from UnaCash where 23 million working-age individuals in Southeast Asia will be poised as primary contributors in the digital economy by 2030. With this emerging consumer base, the financial services reinforces its mission to provide a secure and informed financial platform for its client-base.

Below is a list of simple practices of UnaCash to promote data privacy protection:

• Advanced security features. Integration of encryption, a multi-layer authentication, and a dedicated fraud detection team to ensure that user data remains protected against cyber threats. 

• Continuous consumer education. The data source and storage is found only in the UnaCash app, which consumers are responsible when it comes to and encourages users to generate a pin to open their account apart from the one-time password (OTP) authentication process.

• Responsive support. A dedicated customer support team ensures that users have access to timely assistance, be it in the physical store or through the UnaCash communication channels. This applies to suspicious activity or even resolving account concerns, a swift and effective support is being prioritized.

• Compliance on data privacy security measures. UnaCash is compliant with the NPC, adhering to the Data Privacy Act of 2012 and is continuously implementing data protection protocols. There are consistent security assessments to uphold the transparency and accountability in handling every customer’s data. Alongside this, UnaCash never stores application details physically or digitally through any other platform aside from its app to protect its overall storage location.

“It is important to highlight that awareness on financial security goes hand-in-hand with the broader goal of protecting personal data. A financially literate consumer is most likely to use secure platforms, easily identify risks, and take proactive steps to protect their respective data. UnaCash remains committed to fostering a culture of security and trust, ensuring that Filipino customers are confident with their financial journey without compromising their personal information in the digital space,” Plantado concluded.

New Delhi, 28^th Jan, 2025:  Square Yards, India’s largest integrated real estate platform, today announced its Q3’ FY25 results continuing its upward trajectory, marked by 45% year-on-year (Y-Y) revenue growth and a return to profitability with INR 22cr EBITDA (6% margin). Revenue for the quarter stood at Rs 358.6cr and Gross Transaction Value (GTV) stood at Rs 16,271 Cr, up 54% Y-o-Y. With this, company’s 9M revenue for FY24 now stands at Rs 938.4 Cr up 46% Y-Y.

Tanuj Shori, Founder & CEO of Square Yards, expressed his enthusiasm for the company’s progress: “This would mark our 2nd consecutive year of profitability, and first year of operating cash flow break even. We expect to close at USD 170mn+ revenue for FY that would put us at more than 3x the size of any other proptech platform in the country (and the only profitable platform). It would also entail a ~55% CAGR over the last 4 years. We also expect operating leverage to continue to increase, with next FY to be in the range of 15% EBITDA margins. 

Key Achievements in Q3FY25

Square Yards demonstrated impressive growth across all key metrics in Q3FY25. Gross Transaction Value (GTV) grew by 54% for the quarter and 52% for the first nine months of the fiscal year, driven by a healthy 44% year-on-year increase in the order book. Overall revenue for the 9M FY25 period surged 46% year-on-year, with revenue from the India business growing even faster at 50%. Gross profit for Q3 reached INR 90 crore, representing a 25% gross margin, while EBITDA stood at INR 22 crore, reflecting a 6% margin. Financial services led the company’s growth with a 58% year-on-year jump, supported by fintech platform Urban Money, which is expected to close the year with USD 5.5 billion in GTV. Real estate recorded a 41% year-on-year rise in the order book, and the home renovations platform maintained its upward momentum with over 50% year-on-year growth. With strong fundamentals and diversified growth across its core verticals, the company is well-positioned to maintain its leadership in the proptech industry.

New Delhi: In a bid to strengthen industry-academia partnership and promote entrepreneurship and hands-on skilling, the Directorate General of Training (DGT) inked an MoU with the Pilani Innovation & Entrepreneurship Development Society, BITS Pilani, for conducting innovation and incubation programs for NSTI students and make them future-ready. This collaboration is expected to create opportunities for start-ups.

“The collaboration between DGT and PIEDS (Pilani Innovation & Entrepreneurship Development Society) is a transformative step in bridging the gap between education and industry. We aim to combine the academic excellence of BITS Pilani with the robust training and skilling ecosystem of DGT. The aim is to equip youths with practical skills, fostering entrepreneurship and creating a future-ready workforce for the job market,” said Ms. Trishaljit Sethi, Director General Training, Ministry of Skill Development and Entrepreneurship.

The partnership has two major components: The Innovation Challenge and The Open Incubation Program. They nurture the entrepreneurial mindset and help spot talent and sweep up creative thoughts to be successful startups. The Innovation Challenge encourages NSTI trainees and alumni, featuring an Open Track for all participants and a Women NSTI Track that helps women pursue entrepreneurship and fill the gender gap in innovation. The Open Incubation Program is a 6-month grant-based initiative that covers ideation, incubation, mentorship, workshops, and funding to help participants scale their ideas. Projects supported by PIEDS are reviewed at the institute level, zonal level, and DGT level to identify innovations with high potential for recognition and rewards.

“The new trend underscores the value of hands-on training and job-oriented skills given by ITIs and NSTIs, which are known for skilling, practical training, and experienced faculty,” the DGT training said, amid the government setting out Rs. 60,000 crores for five years for overhauling hundreds of ITIs across the country in the last budgetary allocation.

The event observed that engineering students are keen to upskill themselves by joining skill-oriented programs, which indicates demand for job-ready, future-ready skills in the current job market. The partnership between DGT and PIED, BITS aims to integrate industry-relevant skilling into the curriculum and encourage stronger collaboration with industry for on-the-job training and apprenticeship, including dual training systems.

The partnership is set to address a unique phenomenon in India’s education and skill training landscape as the skill ecosystem is set to be overhauled, courtesy of multiple initiatives of the government with the support of the industry. The meet observed a phenomenon of reverse pathway where engineering students, postgraduates, and even diploma holders are enrolling in skilling programs like the Crafts Instructor Training Scheme (CITS) offered by various National Skill Training Institutes.

Prof. Arya Kumar, Dean of Alumni Relations, BITS Pilani, said, “The collaboration between PIEDS and BITS Pilani for promoting competencies and capabilities amongst skilled youth, especially women, will go a long way in giving momentum to the creation of startups, employment, and wealth creation for the nation.”

Head Alumni & PIEDS Society Sachin Arya also played a crucial role in setting up these entrepreneurial pathways for NSTI and ITI students for creation of a supporting excelling ecosystem. The DGT expects leveraging the industry connection and historic reputation of BITs Pilani to further spread awareness about ITIs and NSTIs among the student community and industry stakeholders. The tie-up will also create opportunities for start-ups and entrepreneurial ventures in order to enrich the skilling ecosystem of India.

The initiative aims to align skill training with industry needs by facilitating internships and apprenticeship programs to boost employability. The central government has been taking a slew of steps to make skilling a mass movement, and the recent inaugural QS World Future Skills Index report is a testament to the efforts of the government, which said that India is one of the world’s most-ready job markets to recruit talent skilled in the key areas, such as that of AI, digital, and green technologies.

I am reaching out to introduce Urban Space, a home furnishing brand revolutionising the decor industry with high-quality, and innovative designs. As the Union Budget 2025 approaches, we would like to share a quote from Rohit Agarwal, Co-Founder of Urban Space, for Republic Day story:

“This Republic Day, let us celebrate the warmth and comfort that make a house truly a home. Just as India is built on the foundations of diversity and unity, our homes are a reflection of who we are—deeply rooted in tradition yet embracing modernity.

As we envision a self-reliant India, it’s time to champion homegrown brands that bring our culture to life through thoughtful design and innovation. By supporting local craftsmanship and creativity, we not only build beautiful homes but also strengthen the foundation of our nation’s growth.

Panjim, 28th January, 2025: Under the visionary leadership of Hon’ble Prime Minister Shri Narendra Modi, whose Start-Up India vision has inspired countless entrepreneurial journeys across the nation, and with the steadfast commitment of Chief Minister Dr. Pramod Sawant to foster innovation and self-reliance in Goa, the state continues to champion entrepreneurship.

With the support of the Government of Goa, the Entrepreneurship Development Institute of India (EDII), Goa Centre, is organizing a transformative three-day Entrepreneurship Development Program from 28th – 30th January 2025, at Nalanda Hall, EDC House, Panaji. This initiative is a part of Economic Development Corporation (EDC) Corporate Social Responsibility (CSR) activities, designed to nurture entrepreneurial talent and accelerate economic growth across the state. This initiative, aligned with the Chief Minister’s Rojgar Yojana (CMRY) and the Goa Tribal Employment Generation Program (GTEGP), is subsidized under EDC Goa’s CSR initiative to promote entrepreneurship across the state.

The comprehensive program is designed to equip entrepreneurs with the essential knowledge and skills to succeed in today’s competitive business landscape. The curriculum covers a range of critical topics, including the essence of entrepreneurship, where participants will learn about the characteristics of successful entrepreneurs, identifying business opportunities, and crafting a robust business plan. Additionally, the program will delve into marketing strategies, including branding, social media marketing, e-commerce, customer relationship management, sales strategies, and business pitching. Furthermore, participants will gain insights into financial and legal management, covering the fundamentals of financial management, business accounting, legal structures, operational efficiency, scaling, and diversification, providing a holistic understanding of what it takes to build and sustain a thriving business.

The subsidization of program fees under the EDC Goa CSR initiative ensures that the workshop is accessible to a wide range of participants, fostering inclusivity and economic empowerment. This initiative seeks to further bolster innovation, create job opportunities, and drive Goa’s journey toward becoming a hub for startups and self-reliant businesses.