Mumbai, 29^th January 2025: Honda Motorcycle and Scooter India (HMSI) continues its commitment to creating a safer road environment by organizing an engaging ‘Kids Carnival’ focused on road safety education. The event, aimed at empowering young minds with essential traffic safety knowledge, aligns with Honda’s global vision of achieving zero traffic collision fatalities by 2050. HMSI has taken significant steps towards fostering road safety awareness, while aligning with the Government of India’s goal of reducing road fatalities by half by 2030.

The Kids’ Carnival was organized at HMSI’s all four plants across India – Tapukara (Rajasthan), Vithalapur (Gujarat), Narsapura (Karnata) and its culmination at the company’s Global Resource Factory in IMT Manesar, Gurugram, Haryana. It featured interactive and fun-filled activities designed to educate children about the importance of road safety. From traffic rules and road signs to the significance of responsible behaviour on roads, it introduced young participants to these vital concepts in an engaging manner.

The Kids Carnival activity brought together over 1100 students and teachers from government and primary schools, aiming to promote a culture of road safety among young minds. Students from 5^th to 6^th standards accompanied by their teachers, actively participated in interactive activities designed to educate and empower them as road safety ambassadors.

HMSI’s road safety education program is built upon scientifically devised learning modules that make learning fun yet informative. The event featured a range of engaging activities, including:

• Road Safety Skit: Students performed specially curated skits covering various aspects of road safety, making the learning process interactive and relatable.
• Road Safety Videos: Specially designed movies were showcased to encourage a positive mindset towards safe road usage among children.
• Interactive Games: Fun-filled activities were organized to reinforce road safety concepts in an enjoyable and memorable manner.

HMSI remains dedicated to spreading road safety awareness to all sections of society, from school children to corporate employees and communities at large. With a skilled team of safety instructors, HMSI conducts daily road safety education programs at its 10 adopted Traffic Training Parks (TTP) and 6 Safety Driving Education Centers (SDEC) across India. To date, the initiative has reached over 90 lakh Indians.

Through its National Road Safety Awareness Program, HMSI provides:

1. Scientifically Devised Learning Modules: Covering essential topics such as road signs, driver responsibilities, riding gear, and safe riding etiquettes.
2. Practical Learning: Virtual riding simulators to help participants experience over 100 possible on-road dangers before actual riding.
3. Interactive Training: “Kiken Yosoku Training” (KYT) to enhance sensitivity to road hazards and encourage safe driving behavior.
4. Skill Enhancement for Existing Riders: Slow riding activities and narrow plank riding exercises to hone skills for experienced riders.

HMSI’s efforts reflect its mission to be a company that society values and supports, striving to build a safer and more responsible future generation. Through innovative and engaging road safety programs, HMSI continues to make a lasting impact across various segments of society.

HMSI also recently launched its innovative digital road safety learning platform, E-Gurukul, which offers training modules tailored for three specific age groups from 5 years till 18 years ensuring a comprehensive approach towards road safety. Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming or downloading, and multilingual modules to ensure accessibility across diverse regions. The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups.

Ahmedabad – 29th January 2025 – Ishan Technologies, a leader in ICT services with a pan-India presence and a member of Oracle PartnerNetwork (OPN), has announced the launch of its Contact Center as a Service (CCaaS) solution, Ishan CXConnect, in collaboration with Oracle. This new platform is set to elevate customer service experiences while maintaining secure communications by providing businesses with scalable, cloud-based contact center solutions. Ishan CXConnect is powered by Oracle Enterprise Session Border Controller (E-SBC), offering streamlined, high-quality voice communications with superior network security.

As the CCaaS sector gains momentum in India, Ishan Technologies has customised the service to address the evolving needs of modern businesses. With features such as the “Click to Call” functionality, customers can connect with mobile app-based customer care, enhancing the overall user experience. Hosted on Ishan’s Cloud, the service components are built with resilient architecture ensuring the highest uptimes.

With the integration of Oracle’s E-SBC, Ishan CXConnect delivers advanced voice capabilities alongside Ishan Technologies’ managed services, offering uptime and resiliency. Ishan Technologies maintains a managed solution that remains proprietary. This integration allows for CRM, reporting solutions, and more, handled by the company’s dedicated Professional Services (PS) team. The solution is bundled with regulatory compliance solutions which include network, telephony plans, applications, and support services, all hosted in Ishan’s own data centers in Mumbai and Gandhinagar, with potential expansion to Chennai based on customer needs.

“India is rapidly emerging as a hub for CCaaS solutions, driven by growing demand for enhanced customer engagement. Ishan CXConnect powered by Oracle’s E-SBC will help allow businesses to reduce overhead costs, streamline operations, and focus on their core competencies with better communications protection against cyberthreats,” said Pinkesh Kotecha, Chairman and Managing Director, Ishan Technologies. “This platform is a 360-degree solution that delivers streamlined, secure, and future-ready communications for our customers.”

“We are excited to partner with Ishan Technologies to bring Ishan CXConnect to the market,” said Payam Sharifi, senior vice president, worldwide sales, Oracle Communications. “The combination of the robust network security and voice capabilities in Oracle’s E-SBC, paired with Ishan’s expertise in cloud and contact center management, creates a powerful solution for enterprises. Together, we will help evolving businesses optimize their customer interactions, while maintaining the highest standards of security and performance.”

Mumbai, India | 29 January 2025 | NSE: KPITTECH BSE: 542651: KPIT Technologies, a global leader in building mobility solutions for a cleaner, smarter, and safer world, announced financial results for Q3 FY25 today.

Performance overview

• Q3 FY25 Revenues
  • Revenues at $176MN with CC growth of 17.4% Y-o-Y and $ revenue growth of 18.1% Y-o-Y
  • YTD Q3FY25 CC Revenue Growth of 20.7%
  • Growth led by Powertrain and Connected Vehicles domains
  • Growth led by Asia geography and Passenger Car Vertical
• Q3 FY25 EBITDA and PAT
  • EBITDA at 21.1%, Y-o-Y growth of 20.8%
  • PAT stands at INR 1870MN, growing at 20.4% YoY
• Marks 18^th consecutive growth quarter
• TCV of new engagements won during Q3FY25: $236 million
• Outlook – Increases FY25 EBITDA outlook to 21%+ from earlier 20.5%+, maintains CC revenue growth outlook of 18% to 22% range

Commenting on the performance of Q3 FY25

Kishor Patil, Co-founder, CEO and MD, KPIT said,

“The third quarter revenues are in-line with our annual revenue outlook while the operating profit has improved due to revenue mix change and productivity improvement, despite currency headwinds. Thus, we increase our annual EBITDA Margin outlook to 21%+ from 20.5%+ earlier. We are investing in AI technologies fine-tuned with automotive-specific data. Our AI philosophy is rooted in developing human-centric, innovative, safe, and responsible AI solutions that drive value creation for our clients. We will leverage these AI investments to augment our talent pool, while creating new opportunities for future growth. Our leadership and strength of relationship with our T25 clients is demonstrated by higher deal closures, efficient cash conversion and robust build-up in the pipeline.”

Sachin Tikekar, President and Joint MD, KPIT said,

“We have been developing new sub-verticals viz Trucks and Off-highway. There are sizable opportunities through these investments, and they are now contributing to building our pipeline across the geographies. These will contribute to our growth from the second half of the next financial year. There are new relationships being explored and built with the Passenger Car and Truck makers in China and Rest of Europe outside Germany. In terms of our new offerings, there is greater interest from our T25 clients in the areas of vehicle cost reduction, cyber security and data-oriented services. Our attrition remains at all-time low levels and our leadership development programs are in full swing to further enhance our continued growth.”

Guwahati; January 29, 2025: Mega Entertainment, the pioneer of fashion and pageant events in Northeast India, is delighted to announce the Grand Finale of the 21st Livon Mega Miss North East. Scheduled for January 31, 2025, this highly anticipated event will take place at the ITA Cultural Complex in Guwahati. Fifty-seven talented candidates from across Northeast India will compete for the three coveted winners’ crowns.

Mega Miss North East (MMNE) is conceptualized by fashion entrepreneur Abhijeet Singha, produced by Mega Entertainment, and marketed by Mega Activation.

Under the visionary leadership of Abhijeet Singha, MMNE continues to set benchmarks in the pageantry world. Speaking about the milestone event, Abhijeet Singha, Founder of Mega Entertainment, said, “I am filled with immense pride as we celebrate the 21st edition of Livon Mega Miss North East. Over the past two decades, our platform has evolved into a launchpad for global talent, where contestants hone their skills and prepare to make an impact. We have witnessed countless women launch successful careers, inspire communities, and shatter glass ceilings. Our commitment to empowering Northeast India’s youth grows stronger each year, fostering growth, confidence, and unlocking possibilities.”

Speaking about their association with the pageant, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said, “Livon has always been a trusted hairstyling companion for Gen Z and the youth, inspiring them to express their unique style with confidence. Our partnership with Mega Miss North East perfectly embodies our brand philosophy, SalonHairOnTheGo, as we continue to celebrate freedom of self-expression and individuality anywhere anytime. At Livon, we take immense pride in supporting transformative journeys, and we are excited to contribute to this inspiring platform. With a wide range of serums that deliver salon-finish hair, Livon is the ultimate styling essential for every routine. This collaboration reflects the vibrant culture and beauty of the Northeast, and we are thrilled to partner with the 21st edition of this iconic pageant. This year, this platform aims to go beyond boundaries by opening international opportunities for the winners, enabling them to showcase their talent on a global stage.”

This year MMNE is supported by the Ministry of Tourism, Government of India, under the Incredible India initiative. The event will spotlight the region’s unique cultural heritage through a special campaign featuring the Hidden Paradises of Northeast India. The campaign will be showcased by the contestants, further amplifying the region’s appeal to a global audience.

The event is also supported by Neyah as the Cosmetics Partner, Hotel Daaysco Oley Allo as the Hospitality Partner and Coca Cola as the Beverage Partner. Guwahati-based public relations agency Life’s Purple is the official PR Partner for the event, who will also offer the winners’ reputation management advisory for their reigning term.

Adding a global dimension to the occasion, Mister International 2024, Fran Zafra from Spain, will grace the Grand Finale as a special guest. His presence underscores the international prestige and recognition associated with the event.

The three winners of MMNE will be crowned equally with equal privileges and responsibilities. Winners of the pageant will not only gain the opportunity to represent India at prestigious international platforms but will also receive prizes worth over Rs. 50,000. Other benefits include travel opportunities, professional representation from Mega Entertainment, brand engagements, shoots, appearances at youth and fashion events, among others.

The 21st Livon Mega Miss North East pageant will culminate in a spectacular Grand Finale, where talented finalists from across the eight northeastern states will vie for the coveted title. Following an intensive grooming and training session in Guwahati, the shortlisted contestants will take centre stage, showcasing not only their beauty and talent but also the region’s rich cultural heritage, in an evening that promises elegance, empowerment, and cultural pride.

Tier-2 and Tier-3 cities in India represent a dynamic segment of the nation’s urban landscape. These cities, characterized by their moderate population density and emerging economies, are now at the forefront of India’s growth story. Further, urban development initiatives have played a pivotal role in this transformation. Investments in infrastructure, such as improved connectivity through highways, airports, and metro networks, are unlocking the potential of these cities.

Recent projections for real estate in emerging markets are highly encouraging. According to ANAROCK’s Consumer Sentiment Survey, 26% of property investors are now prioritizing Tier-2 and Tier-3 cities, signaling a notable shift in investment trends. Economic factors such as government funding for infrastructure projects and lower land prices compared to metros are driving the demand for luxury real estate in these regions.

Besides, government initiatives like the Smart City Mission, PMAY, and AMRUT are making substantial contributions through investments in roads, highways, public transport, and regional airports. These improvements enhance connectivity, linking smaller cities to major urban centers, and making them more accessible and attractive to potential residents. As a result, the demand for luxury residential properties in these evolving urban areas continues to rise.

Piyush Kansal, Executive Director, Royale Estate Group said, “Tier-2 and Tier-3 cities are witnessing a remarkable shift in luxury real estate demand. Rising disposable incomes and changing lifestyle preferences, coupled with enhanced connectivity through airports, highways, and metro extensions, are making these cities highly attractive for homebuyers. Additionally, HNIs and NRIs are increasingly investing in their hometowns, seeking luxury and second homes with world-class amenities. This transformation is redefining the real estate landscape, as smaller cities now offer premium living options that rival those in metros.”

On the other hand, a report from PropEquity supports buyers’ growing appeal towards luxury homes. The report states that housing sales in the top 30 tier 2 cities have risen 11% to nearly 2.08 lakh units in the financial year 2023-24. This economic uplift enables individuals to invest in luxury properties, leading to a burgeoning demand for premium housing. In addition, sustainability has become a central theme in the real estate sector, particularly in Tier-2 and Tier-3 cities, where eco-friendly projects and green building practices are gaining significant traction. Developers are increasingly adopting sustainable solutions like solar energy systems, rainwater harvesting, and smart waste management to create environmentally responsible communities.

Manit Sethi, Director, Excentia Infra said, “Urban development is integrating sustainability through various innovations. Growing awareness about environmental impact and the cost benefits of sustainable living have further driven this shift in preferences. Hence, this paves the way for developers to responsibly shape the future of real estate, ensuring that development meets both environmental and lifestyle aspirations. Thus, we look forward to remaining committed to sustainability, redefining real estate with responsibility and vision.”

As property demand rises, Tier-2 and Tier-3 cities are experiencing steady value appreciation, positioning them as appealing options for both investors and homebuyers. Their comparatively lower property prices, coupled with rapid infrastructure development, present significant opportunities for long-term capital growth.

Yash Miglani, Managing Director, Migsun Group said, “The future of real estate in tier 2 and 3 cities lies in creating integrated ecosystems that combine residential, commercial, and recreational spaces. Urban development projects are driving this transformation, enabling these cities to become self-sufficient hubs that cater to diverse lifestyles and business needs. This approach not only enhances convenience but also attracts buyers and investors looking for comprehensive living solutions. As infrastructure improves and demand grows, we envision unlocking their true potential through our projects and establishing them as sustainable, thriving urban centres.”

Ravindra Gandhi, Founder and Managing Director of Tirasya Estates said, “Tier 2 and 3 cities offer an untapped market with rising demand for modern and luxurious residential spaces. The growing desire for premium homes allows developers to craft quality and diversity of housing options, catering to a wider range of buyer preferences and budgets. Moreover, cities like Goa offer a distinctive blend of modern amenities and traditional charm, appealing to a global audience. This unique combination not only attracts investors seeking high-value opportunities but also homebuyers desiring a lifestyle that merges contemporary living with heritage. Hence, this transformation reflects the broader potential of these cities to thrive while maintaining their cultural identity. We look forward to maintaining this allure by uniting development with the essence of the city, ensuring that our projects not only elevate the real estate landscape but also contribute to the cities’ sustainable growth and long-term prosperity.”

Thus, urban development has been a key catalyst in transforming Tier-2 and Tier-3 cities into thriving real estate hubs. Infrastructure improvements, such as better connectivity, modern amenities, and government-backed initiatives, have sparked significant growth in these regions. As buyer preferences shift towards sustainable and holistic living, these cities are increasingly aligning with global trends, offering a unique blend of modernity and tradition.

Mumbai, January 29, 2025: The Multi Commodity Exchange of India Ltd. (MCX), India’s leading Exchange in the Commodity Derivatives Market segment, shall be conducting a special live trading session on Saturday, February 1, 2025, to make available the trading platform for market participants on account of presentation of the Union Budget, supporting their real-time risk management and hedging requirements.

The exchange will remain open for normal trade from 9.00 a.m. to 5.00 p.m.

For complete details, please refer to MCX circular no. MCX/TRD/841/2024 dated December 24, 2024, and for clearing and settlement, please refer to MCXCCL circular no. MCXCCL/C&S/327/2024 dated December 30, 2024.

New Delhi, January 29th, 2025: Lenskart, India’s pioneer in eyewear innovation, is redefining the way we see, hear, and stay connected with the launch of Phonic—a groundbreaking audio eyewear. Designed for today’s multitasking generation, Phonic exemplifies Lenskart’s dedication to offering world-class technology at an accessible price.

Phonic combines premium audio features with eyewear, enabling users to take calls, listen to music, and interact with their digital world. This next-level wearable tech keeps you stylishly in sync with your world.

With designs like Navigator and Hustlr, Phonic is set to elevate your multitasking experience. Whether on a Zoom call or using voice commands to check your schedule, Phonic makes it effortless and extraordinary.

Perfect for professionals managing tasks in noisy environments or commuters on the move, Phonic integrates Bluetooth audio into lightweight eyewear, offering seamless hands-free connectivity.

Why Phonic is a Game-Changer

• InvisibleTech, Visible Impact: Phonic combines cutting-edge Bluetooth audio with stylish, everyday eyewear, creating a hands-free experience that feels natural.
• All-Day Connectivity: With up to 7 hours of playtime,Phonic ensures uninterrupted access to calls, music, and voice assistance, whether you’re at work, driving, or on the move.
• IntuitiveVoice Assistance: The eyewear integrates seamlessly with Android and iOS voice assistants, letting users send messages, set reminders, and control music—all through simple voice commands.
• Customizablefor Every Need: Phonic frames can be fitted with prescription lenses or sunglasses, making it perfect for work and leisure.
• EffortlessControls: Smart button navigation allows users to switch between functions with a single click, keeping their focus where it matters most.

Peyush Bansal, CEO and Founder of Lenskart, shared his vision for Phonic:“At Lenskart, we design products that address real consumer needs. Phonic is for everyone who juggles multiple roles daily—whether it’s professionals in noisy offices, frequent drivers, or commuters who need hands-free convenience. Phonic empowers users to stay connected, productive, and stylish, without adding complexity to their lives.”

Greater Noida, January 28, 2025: VVIP Group, a renowned name in the real estate sector, announced the launch of its prestigious project, VVIP Addresses, in Sector 12, Greater Noida West, ushering in a new era of luxury living in the region. The inauguration included the grand opening of the project’s Experience Centre, Sales, and Marketing Office. A unique feature of this project is the Box Cricket Stadium, the first-ever to be integrated into a housing project in Greater Noida West.

The launch event was graced by dignitaries from various domains including former MP and senior JDU leader KC Tyagi, spiritual guru and social activist Pramod Krishnam, UP Cricket Association President Yudhveer Singh Tyagi, former Indian cricketer Praveen Kumar, Ghaziabad Authority Chief Engineer NK Chaudhary, Principal Architect of VVIP Addresses Vishal Mittal, and Interior Architect SK Goel. The attendees lauded the project for its grandeur and advanced features, calling it a milestone for the region.

Spread across 5 acres, VVIP Addresses features 4 high-end towers offering expansive apartments ranging from 2,995 sq. ft. to 4,645 sq. ft. Designed to reflect luxury and modern living, these apartments boast 12-foot-high ceilings, exceptional designs, and state-of-the-art amenities. The project also includes an all-weather swimming pool, a fitness center, a gated community, and other premium facilities.

Speaking on the occasion, Mr. Praveen Tyagi, CMD of VVIP Group, said, “We are excited to launch VVIP Addresses, a project that reflects our commitment to creating landmark developments that set new standards in luxury living. With expansive, high-end residences and exceptional amenities like the Box Cricket Stadium, we are proud to offer a unique lifestyle in Greater Noida.”

Mr.Vibhor Tyagi and Mr.Vaibhav Tyagi, the second-generation heads of VVIP Group, expressed, “We don’t just sell flats; we sell homes. Transparency and quality are our top priorities, and we make no compromises.”

Mr. Umesh Rathore, Vice President of Sales and CRM, added, “Homebuyers and investors are showing great interest in VVIP Addresses due to its premium location and cutting-edge amenities. We are grateful for the positive responses we received from our customers.”

With over three decades of experience, VVIP Group has established a strong foothold in the real estate sector, successfully delivering several residential and commercial projects in Ghaziabad, Noida, and Greater Noida. The launch of VVIP Addresses redefines premium housing in Greater Noida West, setting a new benchmark for luxury and innovation.

Bangalore, 29 January 2025 — A significant shift is underway in the priorities of Indian employees, with nearly four in five (78%) stating they aim to prioritize family time with spouses, children and parents over career advancement in 2025, according to Indeed’s inaugural Future Career Resolution survey. This study, which explores employee aspirations for 2025 across key APAC markets—including India, Singapore, Australia, and Japan—reveals a growing focus on work-life harmony which is about more than just shorter hours. Employees want less stress and more focus on mental well-being while being in well-paid jobs that they enjoy and offer flexibility for family and personal interests.

Additionally, over one in four (27%) Indian employees have identified increasing their earning capacity as their top resolution for 2025. Many employees are also feeling the financial pinch as inflation continues to outpace salary growth, with respondents stating not having a competitive salary as the biggest obstacle. In metropolitan areas like Delhi and Mumbai, the escalating cost of living has driven a substantial portion of the workforce to seek additional sources of income. In fact, 41% of workers are already exploring or engaging in side gigs to maintain financial stability and offset the rising expenses. Interestingly, despite the desire to earn more, many employees are less inclined toward pursuing leadership roles. Instead, the ideal career for Indian employees in 2025 includes stability, fair pay, and good benefits

“We’re definitely seeing a shift in what matters to Indian workers,” said Rachael Townsley, Marketing Director (Australia, India & Singapore) at Indeed. “More and more, people are telling us they want to find a better balance between work and home life. While earning more is important, the dream career for most isn’t about moving up the ladder – it’s about feeling secure, being paid fairly, and having benefits that actually make a difference. It’s a reminder that creating workplaces where people feel supported in both their work and personal lives isn’t just nice to have – it’s essential for helping people thrive.”

Confidence in the job market, potential of AI and hiring strategies

Alongside these evolving priorities, Indian employees remain optimistic about the job market. Over half (55%) express confidence in the expansion of opportunities in emerging sectors and industries. In preparation, employees are actively working to build diverse skill sets and are staying flexible and open to new job opportunities or relocations.

This optimism extends to the adoption of advanced technologies, with 55% of respondents expressing confidence in the growing potential of AI and tech-driven fields. Key skills identified for career advancement in 2025 include emotional intelligence and conflict resolution, data literacy and analytical abilities and advanced technology competencies such as AI, machine learning, and coding.

59% of Indian employees also expect to see a shift in hiring practices, with a stronger focus on skills-based recruitment over traditional degree-based qualifications. This trend reflects the growing demand for job roles in emerging industries such as technology and AI, where practical expertise and hands-on skills often outweigh formal educational credentials. Employers are increasingly valuing candidates who can demonstrate adaptability and specialized skills relevant to rapidly evolving fields, signaling a transformation in how talent is identified and developed.

Career aspirations in India vs APAC

When compared to other countries in APAC, there are some similarities and differences. Close to one-third of Australia’s workers 29% and 24% of Singapore’s workers rank increasing their earning capacity as their primary career resolution for 2025, similar to India. Almost one in five of Japan’s workers (19%) shared having the same goal, though that is not the top priority. However, workers in Singapore, Australia, and Japan are seeking meaning in their work alongside higher salaries in 2025. This aspiration is strongest in Japan, where 23% of workers ranked earning more while doing what they love as a top priority.

These variations reflect diverse work cultures and economic conditions. While India’s focus on stability and financial growth signals a preference for resilience amid uncertainty, the emphasis on meaningful work in other markets highlights a growing trend of aligning personal values with professional goals.

Methodology

This survey was conducted by Valuvox on behalf of Indeed between December 2024 and January 2025, reaching 6,126 employees and job seekers across Singapore, India, Japan, and Australia. The participants were evenly divided by age and by career stage, ranging from fresh graduates to senior professionals. The sample sizes included 2,507 respondents from India and 1,211, 1,206, and 1,202 respondents each from Singapore, Australia, and Japan respectively.

GURUGRAM, India – 29th January 2025: Samsung, India’s largest consumer electronics brand, today launched its 2025 lineup of BESPOKE AI WindFree™ Air conditioners, a fusion of cutting-edge AI technology and premium design. With a focus on intelligent cooling, energy efficiency, and connected living, the new range of 19 models cater to the evolving demands of Indian consumers. These air conditioners are thoughtfully engineered to deliver comfort, convenience, and innovation while tackling the challenges of India’s extreme summers.

This range harnesses AI-driven innovations to adapt seamlessly to varying climate conditions, ensuring consistent comfort and maximum efficiency. The WindFree™ Cooling technology eliminates direct drafts, dispersing air gently through 23,000 micro holes, while the AI Fast & Comfort Cooling feature rapidly cools the space and intelligently transitions to energy-efficient settings for sustained comfort. Designed with modern lifestyles in mind, the range incorporates SmartThings connectivity, offering advanced features such as Map View for remote monitoring and Quick Remote for effortless control.

Adding more convenience to the lives of the work from home generation, BESPOKE AI WindFree™ ACs also connect seamlessly with Samsung’s SmartThings app using Wi-Fi allowing you to change settings or switch it on/off using Bixby voice assistant, Alexa and Google Home. You can also optimize cooling with smart AI Auto Cooling and automatically cool the room even before you reach home with the geo-fencing based Welcome Cooling feature. Powered with the new ‘Good Sleep’ mode, these ACs promote pleasant sleep throughout the night by adjusting the temperature according to sleep stages.

“We are excited to redefine the home cooling experience, while addressing the unique challenges of Indian summers with the 2025 Bespoke AI WindFree™ air conditioners. These Air Conditioners are a testament to Samsung’s commitment to innovation that enhances everyday living. By blending AI-driven cooling and energy efficiency, smart connectivity, and lifestyle-enhancing features, this range brings powerful AI tech innovation for the Indian consumer.,” said Ghufran Alam, Senior Director, Digital Appliances, Samsung India.

Samsung has had a stellar year in the Indian air conditioner market, with robust sales and strong momentum heading into 2025. With the launch of its Bespoke AI WindFree™ lineup, the company is positioning itself to lead the AI-driven revolution in the AC sector. By integrating smart AI features that optimize energy use and enhance user experience, this new range is set to elevate Samsung’s presence in the market.

AI-Driven Cooling and Energy Efficiency

The Bespoke AI WindFree™ ACs leverage cutting-edge AI technology to redefine cooling efficiency. The AI Energy Mode intelligently adjusts the cooling settings to save up to 30% energy. This addresses the top key buying factor for consumers while buying an air conditioner – the demand for energy-efficient appliances without compromising on comfort.

The AI Fast & Comfort Cooling feature ensures instant relief by rapidly reducing room temperature with maximum fan speed. Once the desired temperature is achieved, the system intelligently switches to WindFree™ Mode to maintain consistent cooling, ensuring a comfortable environment for activities like sleeping or entertaining guests.

The AI Digital Inverter control ensures uninterrupted cooling even when outdoor temperatures reach a scorching 58°C, providing reliability during India’s extreme summers.

Unparalleled Smart Features with SmartThings Integration

The new lineup comes with Samsung’s SmartThings platform, redefining how users interact with air conditioners. Indian consumers, in a research showed high preference for convenient operations like simple remote control pop up function via a smart app.This AC comes with features like Quick Remote allow users to control their AC’s power, mode, temperature, and air volume from their smartphone. This eliminates the hassle of locating a physical remote and ensures convenience at one’s fingertips.

The Map View feature offers a virtual 3D representation of the home, making it easy to monitor and control the AC remotely. Consumers can check vital metrics like room temperature, air quality, and energy consumption, ensuring a connected, smarter living experience. Compatibility with Bixby, Alexa, and Google Assistant enables voice control, making the interaction seamless and intuitive.

Welcome Cooling further enhances convenience by automatically starting the AC as users near their home, providing a perfectly comfortable environment upon arrival.

Dedicated WindFree Good Sleep Feature for Unmatched Rest

The WindFree Good Sleep feature is specifically designed to optimize the bedroom climate during the night. By carefully regulating temperature and humidity, it prevents sudden fluctuations that could disturb sleep, ensuring a restful and uninterrupted slumber. This feature is perfect for Indian consumers seeking comfort and relaxation in their everyday lives.

Enhanced Comfort and Hygiene

Unlike conventional filters, the Copper Anti-bacterial Filter redefines convenience and efficiency in air conditioner maintenance. Positioned externally on the top, it allows for easy removal and cleaning without the need to open any covers or exert force. Crafted from dense mesh, it effectively captures dust, ensuring the Heat Exchanger remains clean and operates efficiently. Additionally, the copper-infused yarn in the filter reduces certain airborne bacteria by up to 99% , contributing to a cleaner and healthier indoor environment.

Durability and Reliability

Built to last, the Bespoke AI WindFree™ ACs come with a 5-year comprehensive warranty and a 10-year warranty on the AI Inverter compressor. The inclusion of Durafin™ Ultra coating protects the heat exchanger from corrosion, ensuring long-term performance and durability.