CHHAAVA Breaks Box Office Records, Captivates Millions

National, 21st February 2025: Cinema lovers, history buffs, and action enthusiasts alike— get ready for a blockbuster spectacle that’s igniting theatres everywhere! Chhaava, the spectacular historical drama on the life of Chhatrapati Sambhaji Maharaj, isn’t just a film; it’s an experience best felt on the grand canvas of the big screen. Vicky Kaushal, in a career-defining role, brings the legendary warrior to life with an intensity that has left audiences spellbound.

Since its release, Chhaava has commanded an extraordinary presence in theatres, maintaining a record-breaking 35% weekday occupancy at PVR INOX cinemas. Adding to its resounding success, the film has now been declared tax-free in Maharashtra and Goa, making it even more accessible to audiences. With reports indicating that another state may soon follow suit, the film’s cultural and historical impact continues to grow.

“The tax-free status in Maharashtra and Goa underscores the importance of Chhaava as a historical and cultural masterpiece. The film has ignited an unparalleled passion among audiences, proving the timeless appeal of powerful historical storytelling. Yesterday, on Chhatrapati Shivaji Maharaj Jayanti, moviegoers turned out in large numbers to celebrate the legacy of the great warrior ,leading to an overwhelming response of 75% occupancy across our cinemas in the West region! This response is a testament to its grandeur, authenticity, and Vicky Kaushal’s electrifying performance, reinforcing the magic of the big-screen experience,” says Gautam Dutta, CEO, PVR INOX Limited.

Here’s what makes Chhaava a must-watch in theatres:

  1. A Powerhouse Performance
    Vicky Kaushal delivers a commanding portrayal of Chhatrapati Sambhaji Maharaj, embodying his courage, conviction, and unyielding spirit. His intense performance has drawn unanimous praise, while Rashmika Mandanna’s portrayal of Yesubai adds emotional depth. Akshaye Khanna’s chilling turn as Aurangzeb makes for an unforgettable antagonist, elevating the film’s dramatic stakes.
  2. A Story Etched in History, Told with Passion
    Adapted from Shivaji Sawant’s acclaimed Marathi novel Chhava, the film delves deep into the trials and triumphs of Sambhaji Maharaj. From his childhood to his fierce battles against the Mughals, the story captures the resilience of a leader who defied the odds and left an indelible mark on history.
  3. Box Office Triumph & Audience Fervor
    Smashing records since day one, Chhaava has grossed approximately ₹200 crore worldwide within just five days. It stands as Vicky Kaushal’s biggest opening yet, and its sustained momentum proves that audiences can’t get enough of this gripping historical epic. The film’s box office dominance is a testament to its widespread appeal and powerful storytelling.
  4. Spectacular Cinematic Craftsmanship
    The film’s breathtaking cinematography, larger-than-life battle sequences, and stunning set designs transport viewers straight into the heart of 17th-century India. The immersive scale of the production, coupled with meticulously choreographed action, ensures a visually arresting experience that only a theatre can fully deliver.
  5. An Emotional & Patriotic Powerhouse
    Chhaava isn’t just about war—it’s about valor, sacrifice, and the undying spirit of a leader who lived for his people. The film has left audiences in tears, ignited conversations about Maratha pride, and reinforced the power of cinematic storytelling. Watching it in a packed theatre, surrounded by people moved by the same emotions, amplifies its impact tenfold.

With immersive formats like P(XL), IMAX, and 4DX, PVR INOX cinemas offer the perfect setting to experience this landmark film. Feel every battle cry, witness every grand moment, and be part of the spectacle that has redefined historical epics in Indian cinema.

Don’t miss out—book your tickets now and experience Chhaava in all its grandeur before its legendary run comes to an end!

Birla Estates Launches ‘Real Advise’ Campaign with Vicky Kaushal

Mumbai, 29th August, 2024Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Limited, launches “Real Advice,” a ground-breaking campaign that marks one of India’s first initiatives to raise awareness and educate Indian audiences on the Real Estate sector. The “Real Advice” campaign by Birla Estates provides insights, information, and also is educating and empowering individuals to make informed decisions with respect to real estate.

The campaign features a series of short films, a microsite and digital content addressing common real estate challenges and questions that many people encounter. Films featuring Vicky Kaushal are designed to make Real Estate easy and simple for a wide audience. From demystifying Real Estate jargons to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the Real Estate market.

The content of conversation includes the home buying process, real estate terminologies, insights on interiors and more. With this campaign, Birla Estates aims to empower viewers with the knowledge while also promoting greater understanding and clarity within the Real Estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in Real Estate, making the journey clearer and more informed for all.

Mr. K T Jithendran, MD & CEO of Birla Estates, remarked, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role ensuring that buyers feel well-supported and informed throughout their journey”

Ms. Anitha Krishnan, Head – Marketing at Birla Estates commented saying, “The intent of the ‘Real Advice’ campaign, is to empower the consumer with the power of knowledge and information. We intent to do this with a holistic approach through microsite with blogs, podcasts, chatbot, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach and the intent is to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate”

With ‘Real Advice with Vicky Kaushal,’ Birla Estates aims to create a new benchmark in real estate engagement, further demonstrating its commitment to empowering buyers and fostering a transparent, informed home-buying journey.