RAKTDA and Trip.com Strengthen Alliance for Chinese Travelers
March 2025: Ras Al Khaimah Tourism Development Authority (RAKTDA) and Trip.com Group, a leading global travel services provider, have signed a Memorandum of Understanding (MoU) at ITB Berlin 2025 to launch a range of new initiatives designed to boost Ras Al Khaimah’s appeal as a must-visit destination for Chinese travellers. The signing of the MoU builds on a period of significant momentum for Ras Al Khaimah in China.
The agreement, signed by Amanda Wang, Vice President of Trip.com Group, and Iyad Rasbey, Vice President of Destination Tourism Development at RAKTDA, builds on the success of an existing partnership and sets the stage for the launch of transformative initiatives that will enhance Ras Al Khaimah’s visibility, appeal and accessibility in China, one of the world’s fastest-growing outbound travel markets.
Harnessing Trip.com Group’s advanced digital ecosystem, data intelligence and consumer reach, the partnership will drive strategic marketing initiatives that engage Chinese travellers at every stage of their journey – from inspiration and planning to booking and on-the-ground experiences.
Through immersive storytelling, targeted promotions, and exclusive travel offerings, Ras Al Khaimah will be positioned as the go-to destination for Chinese visitors seeking an authentic Arabian escape. Combining breathtaking natural landscapes, rich cultural heritage, and world-class hospitality, the Nature Emirate offers a one-of-a-kind blend of adventure, relaxation, and history, providing a compelling alternative to traditional Middle Eastern destinations.
Since the partnership’s launch in June 2024, Trip.com Group has generated more than 17.5-million-page impressions for Ras Al Khaimah. The collaboration has been particularly impactful for Ras Al Khaimah’s hospitality sector, with hotel bookings increasing by 22% in the second half of 2024, driven by targeted promotions and destination marketing campaigns.
Highlighting the outstanding success of the partnership to date, Trip.com Group honoured RAKTDA with its “Outstanding Strategic Partner of the Year” and “Best Overseas Partner of 2024” awards at its Global Partner Summit staged in December 2024.
Iyad Rasbey, Vice President, Destination Tourism Development at RAKTDA, stated, “China is one of the fastest-growing source markets. The extension of our partnership with Trip.com Group is an important step in our ongoing strategy to explore new growth opportunities. By combining our expertise in destination marketing with Trip.com Group’s market insights and digital influence, we will present Ras Al Khaimah to a broader audience, highlighting its heritage and Arabian hospitality.”
Amanda Wang, Vice President of Trip.com Group, highlighted the shared vision with Ras Al Khaimah’s unique appeal to Chinese travellers. “Ras Al Khaimah offers natural beauty, adventure, and cultural significance,” she said. “We plan to enhance our digital capabilities with RAKTDA to create engaging stories for Chinese travellers. By boosting our marketing efforts and increasing Ras Al Khaimah’s presence on our platforms, we aim to attract more visitors to explore this remarkable emirate.”
As part of the next phase of collaboration, the partners will introduce a flagship Ras Al Khaimah Star Hub store on Ctrip – Trip.com Group’s primary travel booking platform for Chinese travellers – providing a dedicated virtual space for travel inspiration, promotions, and curated itineraries. RAKTDA is also enhancing the travel experience for Chinese tourists visiting the emirate, by offering language support and digital payment solutions.
Ras Al Khaimah Tourism Development Authority (RAKTDA) reported its strongest year ever in 2024, welcoming a record-high 1.28 million overnight arrivals, marking 12% growth in tourism revenues and a notable 15% rise in MICE visitors. This success is a testament to the Emirate’s strategic and sustainable growth vision to attract over 3.5 million annual visitors by 2030.
FedEx Accelerates Women Entrepreneurs’ Growth with Saksham
Mumbai, March 10, 2025: Federal Express Corporation (“FedEx”), the world’s largest express transportation company, continues to champion inclusive entrepreneurship in India through the ‘Saksham’ initiative for the fourth conservative year. This year, Saksham has empowered over 270 women entrepreneurs and nearly 160 LGBTQIA+ community members. These entrepreneurs received customized Saksham kits containing essential business resources, as well as mentorship and industry-specific training. The initiative has supported small businesses across sectors such as tiffin services, tailoring, handicrafts, food services, and beauty—providing them with the tools needed to scale and succeed.
“The Global Entrepreneurship Monitor (GEM) highlights, if there is a sustained and concerted effort to help women start and grow businesses at the same rates as men, USD 5 to 6 trillion of new global economic output could be added,” said Suvendu Choudhury, vice president, India Operations, FedEx. “With 2.2 crore[1] women-owned MSMEs in India, their potential is vast. However, barriers to capital, business knowledge, and market access persist. Through ‘Saksham,’ FedEx, in collaboration with United Way, aims to bridge this gap, enabling women entrepreneurs to establish stronger businesses and contribute to economic growth.”
Since its inception in 2021 in collaboration with United Way Mumbai, ‘Saksham’ has achieved significant milestones. In 2024 alone, 38% of beneficiaries who previously had no income now earn an average of ₹61,176 annually. Additionally, 19% of those earning under ₹15,000 annually have increased their income to an average of ₹66,782. These numbers highlight the direct economic upliftment the program has fostered*.
As part of its broader commitment to inclusive growth, ‘Saksham’ also supports the LGBTQIA+ community. Before joining the program, 45% of these participants were unemployed. Post-enrolment, 90% have either secured jobs or started their own businesses. Among them, 68% now hold private-sector roles earning ₹14,000–₹15,000 per month, while 23% have launched successful enterprises in cultural performances, beauty services, and tailoring*.
“At United Way Mumbai, we believe that economic empowerment is key to building resilient communities. Through Saksham, we have witnessed firsthand the transformative impact of access to resources, mentorship, and market linkages on women and LGBTQIA+ entrepreneurs. The success stories emerging from this initiative are a testament to the power of inclusive entrepreneurship in driving sustainable economic growth. We are grateful to FedEx for their support to this partnership,” said George Aikara, CEO, United Way Mumbai.
For the women entrepreneurs benefiting from this initiative, Saksham represents more than just business growth—it is a transformative journey. Mamta Gawali, a program beneficiary and beauty services entrepreneur, shared: “Before Saksham, sustaining my business was a constant struggle, and expanding seemed impossible. But with the Saksham Kit, which provided essential tools, products, and equipment’s, I enhanced my services and attracted more customers. The financial management training taught me the importance of saving, and today, I have a bank account and a clear plan to grow my business—ensuring a better future for my children.”
As FedEx continues its journey as a responsible corporate citizen, initiatives like Saksham reinforce its commitment to fostering an inclusive and economically empowered India. By taking tangible actions under #AccelerateAction, FedEx is strengthening the foundation for women entrepreneurs to thrive, creating a ripple effect that uplifts communities and drives economic progress.
Vegas Mall Expands Fashion Line with Libas and Bewakoof Openings
Delhi NCR, 4th March 2025; Strengthening its position as a premier shopping destination, Vegas Mall, Dwarka, has further expanded its fashion portfolio with the launch of Libas and Bewakoof. The addition of these two leading brands enhances the mall’s diverse retail mix, offering shoppers a blend of ethnic elegance and trendy street fashion under one roof.
Libas, located on the second floor, offers its unique contemporary ethnic apparel to Delhi’s fashion-forward customers. The elegant collection, which combines traditional and modern patterns, appeals to women seeking elegance and comfort. Libas’s latest store promises to deliver an immersive shopping experience, allowing guests to browse a diverse selection of clothing for everyday wear, work, and festive events.
Meanwhile, Bewakoof, located on the basement floor, introduces its bold and quirky fashion to the youth. Known for its trendy casual wear, graphic tees, and oversized fits, the brand is a favorite among Gen Z and millennials. The new store will serve as a go-to destination for shoppers looking for expressive, affordable, and high-quality fashion.
Ravinder Choudhary, Vice President, Vegas Mall expressed his delight about the debut, saying, “At Vegas Mall, we are committed to curating a dynamic and engaging shopping experience for our visitors.” The inclusion of Libas and Bewakoof strengthens our retail offerings, giving customers access to a diverse range of trendy options. We are convinced that both brands will significantly contribute to our robust retail ecosystem.”
With these exciting additions, Vegas Mall continues to redefine the shopping experience, offering a vibrant mix of premium and homegrown brands. The launch of Libas and Bewakoof further solidifies its reputation as a top lifestyle and fashion hub in the city.
Honda Cars India Sales Reach 10,323 Units in February 2025
Mumbai, March 3rd, 2025: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered total sales of 10,323 units in February’2025. Domestic sales of the company stood at 5,616 units and exports at 4,707 units in the month of February’25.
Sharing thoughts on Feb’25 sales performance, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd. said, “The market conditions have been challenging for the auto industry where we saw reduced momentum in car registrations and difficulties in creating fresh demand during Feb as compared to last year. However, our recent launches of All New Amaze and Special editions of Elevate Black and City Apex with good response from market have helped us to create new excitement in our products and sustain sales in this tough period. With new benefits outlined in the Union Budget 2026 to boost overall consumer demand, we hope situation will improve in coming period. On the export front, we continue to post healthy volumes led by strong performance of Elevate and City in export markets.”
Toyota Kirloskar Motor Drives 13% Growth in February 2025
Bangalore, 03 March 2025: Toyota Kirloskar Motor (TKM) has announced sales of 28,414 units in the month of February 2025 signifying an increase of 13% as compared to the same period last year thus reinforcing a strong market acceptance and customer trust. Building on its momentum, the growth in sales represents a significant increase compared to the 25,220 units sold in February 2024, further solidifying Toyota’s growing commitment to delivering unparalleled quality and a superior ownership experience across all touchpoints.
In the domestic market, TKM sold 26,414 units, while exports stood at 2000 units.
Furthermore, during the first 11 months of FY 2024-25, TKM has achieved total sales of 3,06,105 units, reflecting an 30% growth over the same period last year when 236,332 units were sold in FY 2023-24.
Commenting on the strong performance, Varinder Wadhwa, Vice President, Sales-Service-Used Car Business said, “We thank our customers for their unwavering confidence in the Toyota brand. MPVs and SUVs continue to be the primary growth drivers, contributing 68% to overall sales. The strong demand for models such as the Innova Crysta, Innova Hycross, Urban Cruiser Hyryder, Hilux, Fortuner, Legender, and Rumion reflects the growing preference for reliable and quality products.
In response to the market needs, we have recently reopened bookings for the Land Cruiser 300. Additionally, we introduced the new GR-S grade under the GR Sport branding, featuring an off-road-tuned suspension, differential locks, and enhanced shock absorbers to ensure superior performance in extreme conditions. The market response has been positive, and we are humbled by the enthusiasm.
The recently launched All-New Camry continues to gain momentum reflecting customer’s preference for green mobility solutions. Meanwhile, models from the small car segment like Taisor and Glanza are playing a significantly role by contributing to 28% of the month’s sales. This success is further augmented by the brand’s exceptional after-sales services and customer centric-approach, strengthening customer confidence and loyalty.
Prega News Challenges Perceptions with Women’s Day Campaign
Mumbai; March 3, 2025: Prega News, India’s leading pregnancy detection kit brand from Mankind Pharma, has unveiled its latest Women’s Day campaign that addresses the critical issue of societal attitudes towards working mothers. The thought-provoking campaign video titled #shecancarryboth showcases how society often struggles to accept and appreciate women who excel in both their professional and maternal roles.
The emotionally resonant narrative follows a parent-teacher meeting at a school, where Sanvi, a young student, awaits her mother’s arrival amidst judgmental whispers from other parents. The story takes a powerful turn when Sanvi’s mother, a decorated Army officer, arrives in full uniform, just in time for Sanvi’s turn. Before the meeting, Sanvi’s teacher asks her to read out a paragraph she wrote on her role model, challenging preconceived notions about maternal responsibilities and professional commitments.
“Through this campaign, we aim to spark a crucial conversation about how society views and treats working mothers,” said Joy Chatterjee, Vice President, Sales and Marketing Head of Mankind’s Consumer Business Unit. “While women have made significant strides in their professional journeys, societal mindsets often lag behind, creating unnecessary pressure and judgment. This campaign reinforces our commitment to supporting and celebrating women who challenge these stereotypes.”
The campaign gains added significance as an Ashoka University report revealed that 73% of Indian women exit their jobs after childbirth and struggle to re-join the workforce. Among those who manage to return to work, 48% drop out within four months of reintegration. By showcasing a military officer who successfully balances her role as a mother and a defender of the nation, Prega News emphasises that maternal love isn’t measured by conforming to traditional expectations.
“What makes this campaign special is its focus on the child’s perspective. Through Sanvi’s heartfelt essay about her ‘superhero’ mother, we see how children appreciate and draw inspiration from their working mothers,” Mr Chatterjee added. “This narrative challenges the guilt often imposed on working mothers by highlighting how their professional success can positively influence their children’s aspirations.”
The #shecancarryboth campaign builds upon Prega News’ consistent commitment to women’s empowerment, following last year’s successful #shecancarryboth initiative. As India’s premier pregnancy detection brand with an 85% market share (as per IQVIA, MAT March 24), Prega News continues to champion progressive values and challenge societal norms that limit women’s potential.
Vegas Mall Dwarka Concludes a Spectacular Week-Long Valentine’s Celebration
Delhi: February 18, 2025: Vegas Mall, Dwarka, successfully wrapped up its Valentine’s Week Celebration- Love under the stars, leaving visitors with unforgettable memories of love, joy, and entertainment. The week-long festivities, held from February 8th to February 14th, witnessed an overwhelming response, attracting thousands of visitors who immersed themselves in soulful music, dance, and engaging activities.
Throughout the week, the mall was transformed into a romantic haven, with stunning décor, that provided the perfect backdrop for couples and families to capture special moments. Visitors were treated to a variety of experiences, from live musical performances and dance nights to a nostalgic Open-Air Movie Screening on Valentine’s Day. The celebratory atmosphere, coupled with exclusive shopping offers and dining experiences, made Vegas Mall the ultimate Valentine’s destination in Dwarka.
Speaking about the success of the event, Ravinder Choudhary, Vice President, Vegas Mall, said, “We are delighted by the incredible response to our Valentine’s Week Celebration. It was heartwarming to see visitors of all ages come together to celebrate love in its many forms. Our aim was to create a vibrant and engaging atmosphere, and we are glad that Vegas Mall was the go-to destination for Valentine’s celebrations this year.”
The event not only enhanced the shopping experience but also reinforced Vegas Mall’s position as a premier lifestyle and entertainment hub in Dwarka. With such an overwhelming turnout and enthusiastic participation, Vegas Mall looks forward to curating more exciting events for its visitors in the future.
Honda Cars India Achieves E20 Compliance for a Sustainable Future
Mumbai, February 6, 2025: Honda Cars India Ltd. (HCIL), a leading premium car manufacturer in India, today announced that it has achieved E20 (20% Ethanol blended) Petrol compliance certification for all its current models comprising of Honda Elevate, Honda City e:HEV, Honda City and Honda Amaze. It also includes E20 compliant certification received for 2nd Generation Honda Amaze in January 2025. This achievement highlights Honda’s commitment to sustainable mobility and supporting India’s transition to greener and cleaner transportation.
HCIL embraced E20 petrol since 2009 and all Honda cars manufactured in India from 1 Jan 2009 have been E20 material compatible, demonstrating its unwavering commitment to its customers by providing them with the most advanced global products and services ahead of time. Customers can freely use the E20 petrol in their existing Honda cars without durability concerns or need of changing any part in the car.
The Government of India has mandated all Gasoline fueled Mono Fuel and Bi-Fuel vehicles with positive ignition engines including Hybrids, manufactured on and after 1st April 2025 to be certified with Ethanol (E20) fuel to comply with the prevailing emission norms.
Speaking on the latest achievement, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd. said, “At Honda Cars India, we are committed to driving sustainable mobility solutions and all our cars have been E20 material compatible since Jan 2009 enabling our customers to seamlessly adopt the greener E20 fuel without any modifications. The latest compliance certification for all our current models ahead of the pan India E20 fuel introduction aligns with the Government of India’s goal to implement greener fuels. As India moves towards a cleaner and more sustainable future, HCIL will continue to remain at the forefront.”