By : Sachin Alug, CEO, NLB Services

The Maha Kumbh, Hinduism’s largest spiritual gathering held every 12 years, marks an extraordinary milestone in 2025 as the rarest Kumbh celebration in 144 years. This historic congregation is emerging as a powerhouse for temporary employment and economic growth in India. Beyond its profound spiritual significance, the sacred gathering has transformed into a major driver of economic activity. The Uttar Pradesh government anticipates welcoming 400 million devotees, making it one of history’s largest peaceful gatherings. According to the Confederation of All India Traders (CAIT), the event is expected to generate a staggering ₹2 trillion in economic activity, creating unprecedented opportunities across various sectors. The economic ripple effect extends through infrastructure development, event management, security services, local trade, tourism, entertainment, and horticulture, fostering growth in both traditional and modern business segments. The surge in temporary jobs in these diverse sectors is providing a significant boost to both the formal and informal employment sectors.

This landmark event is projected to boost commerce not only in Prayagraj but also in neighboring regions, with key industries such as tourism, transportation & logistics, healthcare, IT, and retail expected to see substantial benefits. Over its 45-day duration, Maha Kumbh 2025 is anticipated to generate an estimated 1.2 million gig and temporary jobs, benefitting over 8 lakh workers across various sectors. In the tourism and hospitality industry, roles such as hotel staff, tour guides, porters, travel consultants, and coordinators are expected to grow substantially, contributing approximately 4.5 Lakh to manage the massive influx of visitors.

Similarly, the transportation and logistics sector will experience heightened demand for drivers, supply chain managers, courier personnel, and other support staff, creating an estimated 3 Lakh employment. Temporary medical camps set up during the event will provide freelance nurses, paramedics, and allied healthcare professionals with opportunities, generating around 1.5 Lakh to ensure the safety and well-being of millions of attendees. Meanwhile, the IT and technology sector is likely to witness a surge in demand, with 2 Lakh professionals required to manage virtual darshan apps, real-time event update applications, and cybersecurity for seamless digital experiences. Retail businesses catering to the needs of devotees are expected to create approximately 1 lakh jobs for on-ground sales and customer support staff to meet the demand for religious items, souvenirs, and local products.