Mahindra Launches Next Gen Sales and Service Experience
Chandigarh, February 11, 2025: Mahindra is transforming the automotive customer journey with an immersive and experiential approach to SUV sales and service. Inspired by its Heartcore Design philosophy, Mahindra’s next-gen dealerships are set to offer a sophisticated, interactive, and tech-driven engagement—from showroom to service bay for its entire range of Electric Origin and ICE SUVs.
A Holistic, Sensory-Driven SUV Showroom Experience
With a modern colour palette, dramatic lighting, intuitive technology and a seamless interaction, every element of the space in the revamped showrooms is crafted to evoke the sense of progressive design, intelligent innovation and refined elegance.
Mahindra’s reimagined dealerships will be more than just a space to buy a car—they will be an experience. Customers will step into an immersive environment complete with:
- A showcase of Mahindra’s breakthrough technologies – from the INGLO Electric Origin architecture to MAIA, the fastest automotive mind in the world along with Hero features.
- The Sonic Studio Experience – India’s most immersive in-car audio experience with a 1,400-watt, 16-speaker Harman Kardon system featuring Dolby Atmos.
- 500 specialists from luxury and premium brands to provide tailored consultations, ensuring customers get the most out of their Mahindra SUVs.
Revolutionising after-sales with AI & Remote Diagnostics
Beyond the showroom, Mahindra is setting a new benchmark in after-sales service, with:
- Dedicated service bays for eSUVs, expert technicians trained for handling EVs and advanced tools, equipment and technology to cater to the world class SUVs.
- Predictive diagnostics tailored for software-driven vehicles including first-of-its-kind Remote Vehicle Diagnostics (RVD), ensuring proactive maintenance and a seamless customer experience.
- Battery Repair Centres – a strategically located nationwide network for seamless EV battery care.
- A 400-strong team of Mahindra Tech Experts, supported by engineers from Mahindra Research Valley (MRV), to ensure precision service.
Unparalleled EV Ownership Support with CHARGE.IN
Mahindra is also launching CHARGE.IN, a dedicated EV charging vertical with 350+ experts offering bespoke charging solutions. From home charger installations to seamless integration with India’s fastest-growing DC charging network, CHARGE.IN will ensure effortless electric mobility.
Me4U App: A Connected Ownership Ecosystem
Mahindra’s Me4U App simplifies and enhances entire ownership experience from pre-sales to sales and after sales with:
- Real-time order tracking, test drive bookings, and vehicle insights even before delivery. Live vehicle status, remote controls, and energy management post-delivery.
- Seamless integration with 50% of India’s fastest-charging DC chargers by March 2025. Integrated charging solution for not only wall box charger but also full integration including payment gateway for India’s DC fast charging network.
Unlimit Love, Unlimit India: Celebrating a Bold New Era across the Nation
To mark this transformation, Mahindra dealerships and service centres will host a nationwide celebration featuring personalised showroom walkthroughs, immersive test-drive experiences, and interactive tech showcases.
Visitors will get an exclusive chance to engage with expert sales consultants, enjoy themed giveaways, and explore innovative financing options like the ‘Three for Me’ program.
This vibrant celebration builds up to a grand moment on February 14, when bookings for the BE 6 and XEV 9e open at 9:00 AM across all nine variants.
Marking a significant milestone in Mahindra’s Unlimit Love vision, this launch represents more than just a purchase—it’s the beginning of a deep, emotional, and tech-driven connection between customers and their future SUVs.
Nanhi Kali Celebrates 9th Proud Fathers for Daughters Edition
Chandigarh, January 24, 2025: The ninth edition of Proud Fathers For Daughters, an annual fundraising event by Project Nanhi Kali, took place on January 11 and 12, 2025 at the National Sports Club of India, Worli, Mumbai. The event witnessed an extraordinary turnout of 265 father-daughter duos from across the country, with 527 portraits captured during the two-day event. The proceeds from the event will go towards the education of 527 underserved girls, empowering them with opportunities for a brighter future.
Proud Fathers For Daughters was founded by Anand Mahindra, Chairperson of the Mahindra Group and K.C. Mahindra Education Trust, and renowned photographer Atul Kasbekar to shift societal mindsets towards the girl child and reinforce the importance of gender equality. The event challenges entrenched stereotypes, showcasing fathers not just as caregivers, but as active champions of their daughters’ dreams, ambitions, and independence. It’s a powerful reminder that when fathers support their daughters wholeheartedly, they unlock limitless potential, breaking down barriers for future generations.
Since its inception, Proud Fathers For Daughters has become a symbol of hope and empowerment, creating 2,397 stunning portraits that celebrate a father’s unwavering support for his daughter’s dreams. Each portrait tells a powerful story of love, encouragement, and the belief in a brighter future for all girls. Through the funds raised at the event through the years, Project Nanhi Kali has been able to support the education of over 5,597 underserved girls, giving them the tools to break barriers of inequality, pursue their ambitions, and rewrite their stories.
This year’s theme, “Her First Coach,” drew inspiration from Project Nanhi Kali’s new curriculum, which focuses on 21st-century skills and sports leadership to foster holistic development in girls. The event highlighted the pivotal role fathers play as their daughters’ first guides, mentors, and cheerleaders and encourage fathers to championing their daughters dreams and ambitions.
Renowned photographers Atul Kasbekar, Colston Julian, Jaideep Oberoi, Prasad Naik, Rafique Sayed, Tarun Vishwa, and Tejal Patni generously dedicated their time, talent, and creative expertise to make Proud Fathers For Daughters a truly unforgettable event. These celebrated photographers came together not only to capture tender moments of pride and joy between fathers and daughters but also to champion a transformative cause. By lending their skills to this initiative, they turned every portrait into a cherished memory, while underscoring the power of storytelling through photography to inspire change and drive impact. Their commitment to using their art for social good added a profound depth to the event, amplifying its message of empowerment and hope.
Participants contributed INR 10,000 for a professional father-daughter photoshoot, with each contribution funding the education of one underserved girl for an entire year at Project Nanhi Kali. Beyond providing education and skilling, Project Nanhi Kali’s updated curriculum emphasises leadership through sports, teamwork, and critical thinking, preparing girls to thrive in the 21st-century.
Sheetal Mehta, Executive Director at Project Nanhi Kali and Senior Vice President, CSR, Mahindra, remarked: “At Project Nanhi Kali, we are committed to creating an ecosystem where girls are empowered to dream big. Through our new curriculum, we equip girls with 21st-century skills and sports leadership skills, enabling them to lead and succeed. The theme of this year’s Proud Fathers For Daughters—‘Her First Coach’—beautifully underscores the important role fathers play in shaping their daughters into future leaders. We are deeply touched by the overwhelming response and thank the participants for their unwavering support towards our cause through the years. Not to forget, we extend our heartfelt gratitude to the photographers for their creativity and unwavering support. This edition’s success reaffirms the belief that when families and communities champion a girl’s dreams, the impact is transformative—not just for her, but for society at large.”