CHHAAVA Breaks Box Office Records, Captivates Millions
National, 21st February 2025: Cinema lovers, history buffs, and action enthusiasts alike— get ready for a blockbuster spectacle that’s igniting theatres everywhere! Chhaava, the spectacular historical drama on the life of Chhatrapati Sambhaji Maharaj, isn’t just a film; it’s an experience best felt on the grand canvas of the big screen. Vicky Kaushal, in a career-defining role, brings the legendary warrior to life with an intensity that has left audiences spellbound.
Since its release, Chhaava has commanded an extraordinary presence in theatres, maintaining a record-breaking 35% weekday occupancy at PVR INOX cinemas. Adding to its resounding success, the film has now been declared tax-free in Maharashtra and Goa, making it even more accessible to audiences. With reports indicating that another state may soon follow suit, the film’s cultural and historical impact continues to grow.
“The tax-free status in Maharashtra and Goa underscores the importance of Chhaava as a historical and cultural masterpiece. The film has ignited an unparalleled passion among audiences, proving the timeless appeal of powerful historical storytelling. Yesterday, on Chhatrapati Shivaji Maharaj Jayanti, moviegoers turned out in large numbers to celebrate the legacy of the great warrior ,leading to an overwhelming response of 75% occupancy across our cinemas in the West region! This response is a testament to its grandeur, authenticity, and Vicky Kaushal’s electrifying performance, reinforcing the magic of the big-screen experience,” says Gautam Dutta, CEO, PVR INOX Limited.
Here’s what makes Chhaava a must-watch in theatres:
- A Powerhouse Performance
Vicky Kaushal delivers a commanding portrayal of Chhatrapati Sambhaji Maharaj, embodying his courage, conviction, and unyielding spirit. His intense performance has drawn unanimous praise, while Rashmika Mandanna’s portrayal of Yesubai adds emotional depth. Akshaye Khanna’s chilling turn as Aurangzeb makes for an unforgettable antagonist, elevating the film’s dramatic stakes. - A Story Etched in History, Told with Passion
Adapted from Shivaji Sawant’s acclaimed Marathi novel Chhava, the film delves deep into the trials and triumphs of Sambhaji Maharaj. From his childhood to his fierce battles against the Mughals, the story captures the resilience of a leader who defied the odds and left an indelible mark on history. - Box Office Triumph & Audience Fervor
Smashing records since day one, Chhaava has grossed approximately ₹200 crore worldwide within just five days. It stands as Vicky Kaushal’s biggest opening yet, and its sustained momentum proves that audiences can’t get enough of this gripping historical epic. The film’s box office dominance is a testament to its widespread appeal and powerful storytelling. - Spectacular Cinematic Craftsmanship
The film’s breathtaking cinematography, larger-than-life battle sequences, and stunning set designs transport viewers straight into the heart of 17th-century India. The immersive scale of the production, coupled with meticulously choreographed action, ensures a visually arresting experience that only a theatre can fully deliver. - An Emotional & Patriotic Powerhouse
Chhaava isn’t just about war—it’s about valor, sacrifice, and the undying spirit of a leader who lived for his people. The film has left audiences in tears, ignited conversations about Maratha pride, and reinforced the power of cinematic storytelling. Watching it in a packed theatre, surrounded by people moved by the same emotions, amplifies its impact tenfold.
With immersive formats like P(XL), IMAX, and 4DX, PVR INOX cinemas offer the perfect setting to experience this landmark film. Feel every battle cry, witness every grand moment, and be part of the spectacle that has redefined historical epics in Indian cinema.
Don’t miss out—book your tickets now and experience Chhaava in all its grandeur before its legendary run comes to an end!
360 ONE Asset Launches Gold ETF
Chandigarh, 21 February 2025: 360 ONE Asset Management Limited (formerly known as IIFL Asset Management Limited) (“360 ONE Asset”), announced the launch of 360 ONE Gold ETF. It is an open-ended exchange-traded fund (ETF) designed to replicate or track domestic gold prices. This passively managed fund provides investors with a convenient and efficient way to gain exposure to gold, combining liquidity, transparency, and cost-effectiveness.
The New Fund Offer (NFO) will remain open from 20 February 2025 to 28 February 2025. The minimum application amount is Rs. 500 (and in multiples of Re.1 thereafter.) The NFO is priced at Rs. 10 per unit.
The 360 ONE Gold ETF will invest at least 95% of its total assets in gold or gold-related instruments, ensuring close alignment with domestic gold price movements. The remaining 5% may be allocated to debt or money market securities to enhance liquidity and manage operational requirements.
The fund will be managed by Rahul Khetawat, Fund Manager at 360 ONE Asset, and will track domestic gold prices as its benchmark. Notably, the ETF comes with zero exit load, ensuring flexibility for investors.
Commenting on the launch, Raghav Iyengar, CEO, 360 ONE Asset, said, “Gold has always been a key asset class for Indian investors. With the 360 ONE Gold ETF, we aim to provide a seamless, transparent, and efficient way to invest in gold, without the hassles of physical ownership. This ETF aligns with our philosophy of offering innovative and investor-friendly solutions in the wealth management space.”
Rahul Khetawat, Fund Manager at 360 ONE Asset, added, “Gold has historically played a crucial role in portfolio diversification. Our Gold ETF is designed to track gold prices closely while offering the advantages of liquidity and cost efficiency. We believe this will be a valuable addition to investors looking to benefit from gold’s long-term potential.”
The 360 ONE Gold ETF is suitable for investors seeking long-term capital appreciation in alignment with gold price movements. The fund aims to generate returns in line with physical gold.
SIMSREE Launches M.Sc. Finance with FPSB India as Knowledge Partner
Mumbai, February 20, 2025 – Sydenham Institute of Management Studies, Research & Entrepreneurship Education (SIMSREE) launches the M.Sc. Finance degree program. Knowledge Partner is FPSB India that awards globally recognized CERTIFIED FINANCIAL PLANNER® (CFP®) Certification.
This M.Sc. Finance degree program full-time, two-year course opens doors to a wide range of career opportunities, including roles in financial planning, portfolio management, investment analysis, wealth management, and corporate finance to name a few, in both domestic and international markets. Graduates will benefit from lucrative job prospects and entrepreneurial opportunities. FPSB India, as a knowledge partner, will facilitate the integration of CFP® certifications into the academic journey of M.Sc. Finance students, enabling them to earn this prestigious credential alongside their degree, and join the network of 3,215 CFP professionals in India and more than 230,648 CFP professionals worldwide. With an impressive 17.7% growth rate, India is one of the fastest-growing markets for CERTIFIED FINANCIAL PLANNER (CFP) professionals in the world.
Key Features of the Program:
- Forward-thinking curriculum to develop expertise in financial planning, portfolio management, investment analysis, and tax planning
- Summer internships and live projects providing hands-on industry experience.
- Guidance by renowned faculty and mentoring from industry leaders.
- Access to global career pathways, leveraging the prestigious CFP® certification.
Speaking on becoming the Knowledge Partner for the M.Sc. Finance program of prestigious B-School SIMSREE, Krishan Mishra, CEO, FPSB India, said: “This partnership represents a significant step forward in developing a workforce equipped with both the technical expertise and professional ethics required in today’s financial services sector. With the CERTIFIED FINANCIAL PLANNER® certification enabled into the program, students will not only gain academic excellence but also a globally recognized professional credential that sets them apart in the industry.”
Lending SIMSREE’s vision to the launch of the M. Sc. Finance, Dr. Shriniwas S Dhure, Director, SIMSREE stated, “At SIMSREE, we are committed to delivering educational excellence that bridges the gap between academia and industry. The M.Sc. Finance program reflects our mission to prepare students for leadership roles in the rapidly evolving financial landscape. Through partnerships like this with FPSB India, we aim to equip our graduates with future-ready skills and an edge in the competitive global market.”
Recognizing the importance of financial planning education in shaping future-ready professionals, Prof. Rajanish K. Kamat, Hon’ble Vice Chancellor of Homi Bhabha State University, emphasized the value of empowering students with globally recognized credentials and future-focused skills and said, “Financial planning education is essential for building a secure future and we are proud to equip students with globally recognized skills through the CERTIFIED FINANCIAL PLANNER® certification, preparing them to excel as ethical and skilled professionals in the evolving financial planning landscape.”
Dr. Sangeeta Pandit, HOD Finance, SIMSREE, was also present at the signing ceremony, underscoring the institute’s commitment to offering best-in-class education and career opportunities.
Federation University Australia Acquires Employability.life
New Delhi, February 19, 2025: Federation University Australia today announced its expansion in India with the strategic acquisition of Employability.life, reaching 10 million students in higher education to make them work-ready.
Federation University, which dates back to 1870 when the School of Mines in Ballarat was established, has evolved into Victoria’s leading regional university, and established local and global partnerships, and produced over 123,000 graduates. The university is ranked #175 in the Times Higher Education World’s Young Universities. It is ranked #1 in Victoria and #2 in Australia for full-time postgraduate employment.
New Delhi headquartered Employability.life, a workplace readiness company, has partnerships with several colleges and universities across Maharashtra, Karnataka, Haryana, Uttar Pradesh, Delhi, and Punjab.
Federation University and Employability.life are set to expand their presence across many more key Indian cities and universities. Federation University reinforces its position as a leader in global education, offering Indian students unparalleled access to international learning experiences and career opportunities.
Through this acquisition, Employability.life will be integrated into Federation University’s ecosystem, helping to bridge the gap between academic learning and workplace readiness.
Employability.life, known for its work-simulated learning approach, will now operate under Federation University, expanding its reach and impact across India.
Commenting on the acquisition, Prof. Duncan Bentley, Vice Chancellor, Federation University Australia said: “Federation University Australia is thrilled to announce the acquisition of Employability.life as part of our mission to deliver a world-class education that combines academic excellence with practical, real-world experience. Federation University’s mission is to transform lives and enhancing communities, and the acquisition of Employability.life will help us deliver on that commitment on a global scale. It will also expand our presence in India where our expertise in supporting regional communities has helped us forge many valuable partnerships in education and research.”
Mr. Raja Dasgupta, CEO, Employability.life stated: “With Federation University acquiring Employability.life, we are targeting to reach ten million students in higher education and prepare them for the future of work. Federation University’s acquisition of Employability.life marks a pivotal step in transforming the Indian education landscape by bridging the gap between academia and industry.”
By integrating Employability.life’s XPMC framework in collaboration with Federation University’s academic approach, we are creating a revolutionary learning experience for learners in Indian institutions, he said.
“This initiative will equip students with future-ready skills, blending global best practices with localized industry needs. Our combined expertise will enable us to scale innovative, work-simulated learning models, ensuring graduates are not just academically proficient but also ready for the future of work. We are excited to drive this vision forward and shape the future of education in India,” Mr. Dasgupta said.
Recent initiatives have underscored the commitment to deepening educational ties between Australia and India. In October 2024, the second Australia-India Education and Skills Council (AIESC) meeting in Sydney highlighted the importance of collaborative approaches to education delivery and impactful research. Union Minister for Education, Shri Dharmendra Pradhan, emphasized that education and skills are pivotal in building economic prosperity for both countries.
With Federation University’s acquisition of Employability.life, the organizations aim to reach ten million students in higher education to prepare them for the future of work.
Love, Drama & Bollywood Magic Ultra Play’s Valentine’s Day TVC is a Must-Watch
February 2025: There’s something magical about Purana Pyaar—the kind of love that lingers across lifetimes, just like our favorite Bollywood films. Whether it’s the stolen glances of black-and-white romances, the grand musical declarations of the ‘70s, or the intense emotions of the ‘90s, and early 2000s, Hindi cinema has immortalized love in its purest form.
Ultra Play brings you the ultimate Bollywood experience, where Har Pal Filmy means reliving timeless love stories, iconic dialogues, and unforgettable melodies. With a curated collection of classics, digitally remastered gems, and hidden treasures, Ultra Play is your destination to celebrate love—old, new, and everything in between.
This Valentine’s Day, Ultra Play, India’s first Hindi-exclusive OTT platform from the stable of Ultra Media & Entertainment Group gives love an unexpected, filmy twist with its latest TVC. The campaign, staying true to the brand’s tagline “Har Pal Filmy”, blends humour, nostalgia, and Bollywood magic to showcase how love stories are forever—even in the most unusual circumstances. Ultra Media & Entertainment Group is India’s leading content powerhouse, specializing in film production, distribution, content restoration, and OTT services. Through its D2C regional OTT platforms like Ultra Play (Hindi content), Ultra Jhakaas (Marathi regional OTT), and Ultra Gaane (audio, and video music streaming), Ultra Media is committed to preserving India’s cinematic heritage while delivering compelling stories to audiences worldwide.
The TVC is set at a traditional mourning ceremony where friends and family have gathered to pay their respects to the late Auntyji. As condolences pour in, an unsuspecting guest starts reminiscing about her life. But what begins as a heartfelt tribute quickly takes a hilarious turn when he unknowingly starts revealing an old love story between Auntyji and his Papaji, who was fondly called as ‘Bobby’ by her. With every sentence, he unintentionally drops Bollywood movie titles like Rangeela, Amar Prem, Taal, Karz, Dillagi, Shola aur Shabnam, Yaadein, Judaai, Deewar, Border and more—turning the solemn gathering into an awkward yet laugh-out-loud moment.
Speaking about the campaign, Mr. Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group & Ultra Play OTT, shared, “Bollywood has given us countless iconic love stories, and through this campaign, we wanted to celebrate romance in a truly ‘Ultra Play’ style—unexpected, filmy, and entertaining. Our platform is a tribute to Hindi cinema, bringing timeless classics and hidden gems to audiences who love the magic of storytelling. This Valentine’s Day, we remind everyone that love is unpredictable, just like our favourite movies.”
Ultra Play has a curated collection of over 2,000 movies spanning from the 1950s till date. The platform features movies from filmmakers such as Guru Dutt, Raj Kapoor, Shakti Samanta, Subhash Ghai, Vidhu Vinod Chopra & many more. As a Hindi-exclusive OTT platform, Ultra Play focusses solely on Hindi content.
Brinda Agrawal, Head of Marketing, Ultra Media & Entertainment Group, added, “Our ‘Har Pal Filmy’ campaign is about finding cinematic moments in everyday life. This TVC takes a light-hearted approach to romance, proving that love stories never really die—they just become legendary. Ultra Play is all about celebrating Hindi cinema, and with this campaign, we continue to make classic Bollywood feel fresh, relatable, and fun”. Conceptualized in-house, this TVC is a focal point of the platform’s marketing efforts, ensuring that the platform resonates with audiences across all age groups. This 360-degree campaign will be amplified across Print, TV, OOH and social media platforms.
Pioneering the future of entertainment Ultra Media & Entertainment Group since 1982 has always been ahead of the curve since its inception. From VHS to VCDs and DVDs, the company pioneered DVD technology in India and later expanded its digital footprint with 84 YouTube channels, catering to diverse audiences across the globe with a 40+ million subscriber base. Building on its legacy, Ultra launched three exclusive OTT platforms Ultra Jhakaas, Ultra Play & Ultra Gaane this FY24 and is now gearing up to introduce FAST (Free Ad-Supported Streaming TV) channels in FY25-26, offering affordable, ad-supported content tailored to evolving viewer preferences.
Rajat Agrawal, COO, Ultra Media & Entertainment Group shares, ” The OTT industry is evolving beyond variety—viewers now seek culturally resonant, nostalgic, and personalized content. The rise of hyper-niche platforms, AI-driven curation, and ad-supported models reflects this shift. At Ultra Play, we’re embracing this by offering a Hindi-exclusive experience that celebrates Bollywood’s storytelling legacy. From remastered classics to AI-powered recommendations, we’re redefining nostalgia for new-age audiences while exploring FAST channels for accessible, high-quality entertainment. This Valentine’s Day, our latest TVC adds a quirky, filmy twist to love and nostalgia, staying true to our brand’s essence. We’re not just streaming movies; we’re keeping Bollywood’s cinematic heritage alive for generations to come”
With the launch of Ultra Play and its suite of OTT platforms, Ultra is deepening its global reach as Indian content gains increasing popularity across South Asian countries, Middle-East, UK, USA, and Africa. The company’s commitment to delivering diverse, high-quality entertainment remains stronger than ever.
Swiggy Red FM Honor Delivery Partners with Breakfast Ride
Delhi, February 10th, 2025: Every day, Swiggy’s delivery partners navigate the city’s streets, ensuring that meals reach customers on time. But for once, the road wasn’t about deliveries, it was about celebration. (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, in collaboration with Red FM’s Riders Music Festival, hosted a special Breakfast Ride earlier this week, giving its delivery partners a rare chance to experience the joy of riding without the pressures of work. The ride, flagged off by popular Red FM RJs, ended with a scrumptious feast.
The objective of this collaboration was to recognize the unsung heroes who make everyday meals possible – delivery partners. The Breakfast Ride offered the delivery partners a rare opportunity to experience the joy of the open road – without the pressure of delivery orders. Instead, the ride was all about music, camaraderie, and a well-earned feast at the finish line. This collaboration was more than just about biking and beats; it was a meaningful celebration of those who keep the nation fed.
Speaking about the partnership, Rohit Kapoor, CEO, Swiggy, shared, “For our delivery partners, the road is their workplace. This Breakfast Ride was about giving them a moment to enjoy it differently—no orders, no rush, just the thrill of riding and the camaraderie of the journey. It is a small but meaningful way to express our gratitude.”
Speaking about this collaboration, Ms. Nisha Narayanan, Director & COO of Red FM & Magic FM, said, “Riders Music Festival has always been about passion, adventure, and music. This time, we wanted to turn the spotlight on delivery partners who work tirelessly every day. The Breakfast Ride was our way of giving them a well-deserved break – a chance to enjoy the thrill of the open road, free from orders, just pure fun, music, and a feast at the end. It was a small yet meaningful way to say thank you.”
Swiggy consistently works towards empowering its delivery partners through a range of initiatives designed to ensure their safety, financial well-being, and career progression. The Breakfast Ride is just one such initiative. Through Project Next, Swiggy provides delivery partners with pathways to transition into new roles within the company, such as sales executives, allowing them to build long-term careers within the ecosystem. Similarly, Swiggy Skills, in partnership with the Ministry of Skill Development & Entrepreneurship (MSDE), equips delivery partners and restaurant staff with training and certification opportunities through the Skill India Digital Hub (SIDH).
Understanding the importance of financial literacy, Swiggy recently partnered with the National Stock Exchange (NSE) to introduce an education program tailored for delivery partners, with a special focus on female partners. Led by SEBI-certified trainers, the program covers essential topics like budgeting, investment, and debt management, ensuring delivery partners are equipped to make informed financial decisions.
Safety remains a top priority at Swiggy, as evidenced by its Delivering Safely initiative. Swiggy conducts regular road safety awareness workshops in collaboration with traffic police departments across various states. It also provides its partners with Bureau of Indian Standards (BIS)-approved protective helmets, smart gear for visibility in harsh weather, and accident insurance coverage, setting a benchmark for industry standards in gig worker support.
The Breakfast Ride at the Riders Music Festival was more than just a moment of celebration—it was a testament to Swiggy’s unwavering commitment to its delivery partners. As these riders continue to crisscross the city, Swiggy remains dedicated to ensuring their well-being, growth, and recognition, both on and off the road.
Fateh Education Announces India-wide Fairs for Study Abroad Aspirants
New Delhi; 29 January 2025: Fateh Education, a leading study abroad consultancy specializing in the UK and Ireland has announced the dates of its highly anticipated ‘Fateh Education Fair 2025.’ Starting on late January, the fair will continue till 15th Feb, covering multiple cities nationwide. The objective is to help students and parents get unparalleled opportunities and a chance to meet representatives of different universities and explore the prospect of studying abroad.
The fair will enable counsellors and university representatives to guide students with a personalised approach to ensure that they have the right tools to conquer their dreams. Fateh Education fairs are tailored events which allow students and universities to interact with each other in a highly organised process. There is also a keen focus on crowd management and communication which ensures that quality counselling takes place.
Education Fair Schedule:
- Chennai: February 1, Hyatt Regency
- Bangalore: February 2, Taj MG Road
- Pune: February 8, Hyatt Regency, Viman Nagar
- Mumbai: February 9, ITC Maratha
- Delhi: February 15, Le Meridien, New Delhi
Students are welcome to have one-on-one conversations with university delegates, get insights into diverse courses, seek guidance on the eligibility and application processes, and get any assistance that they might need to start their study-abroad journey.
Speaking about the Education Fairs, Mr. Suneet Singh Kochar, CEO, Fateh Education said, “We are very excited to meet students across the country. Our fairs are designed very carefully by Fateh Education’s team to bridge the gap between students and universities, ensuring students are well-equipped to make informed decisions about their future. These education fairs embody our mission and commitment towards providing students with the right resources to make informed decisions on the career path, destination, course and university.”
BC Jindal Group’s JIRE Bags 180 MW Solar-BESS Order from NHPC
New Delhi, 27th January 2025: BC Jindal Group, India’s leading conglomerate with over Rs. 18,000 crore turnover, has announced that its renewable energy arm, Jindal India Renewable Energy (JIRE) has won a 180 MW solar plus storage project from state-owned, NHPC. The project is part of NHPC’s 1200 MW inter-state transmission system-connected solar power projects tender with 600 MW/1200 MW energy storage systems.
JIRE has bagged 180 MW of solar power capacity from NHPC at a tariff of Rs 3.09/kWh. As per the stated terms, the company will be executing a solar project on a build-own-operate basis. In addition, the green-field project will have to be completed within 24 months from signing of the power purchase agreement (PPA).
Commenting on the announcement, Mr. Amit Kumar Mittal, CEO, Jindal India Renewable Energy, said, “Winning the competitive bid for this crucial project is a reflection of JIRE’s proficiency and capabilities in the renewable energy space. This also gives impetus to our goal of expanding the company’s capacity to 5 GW from solar, wind, hybrid, hydro and FDRE modes, within the next four years. We aim to take this momentum forward in the upcoming quarters as well.”
NHPC will enter into an agreement with JIRE for a period of 25 years. The Navratna Company will purchase solar power from JIRE and sell it to state utilities and others. As part of the contract, JIRE will have to deploy an ESS of at least 0.5 MW/ 1MWh capacity for 1 MW contracted capacity.
In 2025-2026, JIRE is looking to strategically expand its capacity portfolio by acquiring key operational assets within the country and across geographies. The company has sets sight on augmenting its presence and is actively pursuing aggressive acquisitions of operational assets both domestically and abroad. These acquisitions are anticipated to be finalised in 1-2 years and will be funded through a mix of internal accruals and debt.
The BC Jindal Group had recently floated its dedicated entity, JIRE, to hold the renewable venture of the group. This company will oversee the renewable power generation, solar cells and module manufacturing businesses.
Jindal India Renewable Energy operates under the BC Jindal Group, founded in 1952 by Shri B.C. Jindal. Originally a steel pipe and fittings manufacturer, the group has grown into one of India’s leading conglomerates with a significant presence in the power sector. JIRE’s initiative represents a forward-thinking approach to energy diversification. With a focus on environmental well-being at the core of its inception, BC Jindal Group’s commitment extends beyond compliance to a genuine dedication to preserving the environment for future generations.
Yami Gautam Joins Piramal Pharma’s Brand Little’s
Chandigarh, January 24, 2025 – Piramal Pharma Limited’s India Consumer Healthcare (ICH) today announced the launch of its new campaign, #SwitchToSofter, for its flagship baby care brand, Little’s®. The campaign features actress Yami Gautam as the brand’s new ambassador and introduces Little’s Fluffy Soft Diaper Pants—crafted with superior imported materials to ensure 12-hour absorption, an anti-rash formula, and a wetness indicator for all-round protection and enhanced softness for babies.
Young mothers often turn to family, friends, and their social circles instead of actually conducting proper research themselves, when selecting baby products. Brand Little’s aims to break this trend by convincing mothers to make an informed choice by trying the brand which promises to give smoother and softer diapers, which can be felt tangibly. The brand strongly conveys this message through a #SwitchToSofter campaign with their new brand ambassador Yami Gautam. To further assure the consumers on product quality, the brand is offering a money back guarantee if the consumer is not happy with the product, thus building more confidence.
Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare said, “With the rise of urbanization, greater exposure to global trends, and growing awareness about child health and hygiene, the expectations of new mothers in India have increased significantly for baby care products. Today, new mothers demand a diaper that guarantees not only absorption but also gentle softness to protect delicate baby skin. Little’s Fluffy Soft Diaper Pants have been thoughtfully designed to meet these needs with comfort, protection, and innovation.”
Speaking on this association with Little’s, Yami Gautam said, “As a new mother, I am incredibly happy to partner with Little’s, a brand that truly understands the needs of both babies and mothers. Motherhood is a beautiful yet challenging journey, and having Little’s by my side makes it easier. The launch of Little’s Fluffy Soft Diaper Pants exemplifies their commitment to ultimate comfort, enriching the softness experience for babies. This focus on comfort helps keep my baby relaxed, allowing me to enjoy motherhood with less stress.”
Little’s, founded in the 1980s, has built a strong legacy as a trusted name in baby care. Over the past three decades, it has become one of India’s most beloved brands for baby products, gaining the confidence of Indian mothers. The brand offers a comprehensive range of products catering to babies from birth to 2 years of age, addressing their diverse needs at different life stages. Its product portfolio includes diapers, wipes, feeding, toys & baby personal care, all of which are widely used and recommended by parents. Little’s has earned a reputation for providing reliable and high-quality products to support babies’ well-being and growth.
EMAAR Launches Urban Ascent in Gurugram
Mumbai / Gurugram, 23 January 2025: Emaar India, the Indian business entity of the globally renowned brand EMAAR, announced the launch of its latest luxury residential project, ‘Urban Ascent’ at Sector 112, Gurugram, strategically situated on Dwarka Expressway. The location is at the cusp of Delhi and Gurugram, offering easy access to robust physical and social infrastructure. Dwarka Expressway, since its inauguration, has been a hotbed of investment, especially for Delhi residents, owing to the ease of access it has created to both Gurugram business & entertainment hubs as well as to national capital-Delhi.
Urban Ascent, spanning 140,606 sq. m. (9.164 acres), is a statement of refined living, seamlessly blending modern luxury & convenience. The project offers a range of thoughtfully designed spacious 3 & 4 BHK residences to suit diverse customer needs, offering ample space for an opulent lifestyle. Urban Ascent boasts of seamless connectivity, being less than 0.5 Km from Dwarka Expressway, linking it to NH-48 providing quick access to Gurugram business hubs on one side and Yashobhoomi & Dwarka side of Delhi, on the other.
Safety & Elevated Lifestyle
The project strategically incorporates a central activity podium architecture designed that enhances safety, additionally, all amenities including the clubhouse, are designed and integrated on an elevated platform, eliminating any interference from vehicular movement. Furthermore, the living and dining areas are adorned with marble, seamless glass railings in the balcony, shower partition with frosted film in master toilet, modular kitchen with chimney & Hob and white goods like oven, microwave, refrigerator, washing machine & RO system.
Futuristic & Sustainable
Reinforcing the company’s commitment to sustainability, the project cultivates a vibrant landscape with over 350 native trees to be planted. Key sustainable features at this IGBC Gold pre-certified project include rainwater harvesting, water efficient plumbing fixtures, water waste recycling and reuse, environment friendly waste management, solar powered common area & provision for EV charging, ensuring a cleaner, greener environment for all residents.
Prime Connectivity
Urban Ascent offers seamless accessibility, located just 45 minutes from the airport, ensuring unmatched convenience for frequent travellers and effortless access for visitors. It offers seamless accessibility to the nearest Gurgaon railway station (6.8 Kms); Dwarka sector 25 metro station (5 Kms); and in close proximity to hospitals – Park Hospital (4.5 Kms), Columbia Asia Hospital (5.6 Kms), Manipal Hospital (6.1 Kms). Also, providing ease of access to educational institutes like – Orchids The International School (1.9 Kms), Shikshiyan School (4.7 Kms), Delhi Public School Sector 102 (8.5 Kms). The project is also close to commercial and retail destinations with EBD114Nxt, Arcade 114, Grand Central, Yashobhoomi Convention Center, within a radius of 8 Kms.
Speaking at the launch, Mr. Kalyan Chakrabarti, CEO, Emaar India, said, “We are excited to launch our first project of 2025, Urban Ascent is more than just a residential project – it’s a lifestyle crafted for those who seek comfort, convenience and a connection to nature. In line with our ethos of building state-of-the-art project with excellent quality, innovation and transparency; this project is designed to offer our residents not just a home, but an elevated lifestyle enriched with world-class amenities, seamless connectivity, and sustainable living spaces. At Emaar, we are committed to creating spaces that people are proud to call home, and Urban Ascent is a reflection of that vision. We are dedicated to building communities that perfectly embody a sense of belonging coupled with a cohesive and congenial living experience.”
Urban Ascent offers thoughtfully curated amenities for each age group, accentuating the experience of luxury and the feel of living in an elite community, staying true to the values of sustainability.
Refined Living & Indulgence
For fitness enthusiasts and wellness seekers, ‘Urban Ascent’ offers a safe and serene environment, featuring amenities like jogging track, yoga pavilion, Zen Garden, and an open-air theatre and well-equipped gymnasium designed to promote an active and healthy lifestyle. The clubhouse of 36,000 sq. ft. built-up area includes premium facilities, such as a restaurant, café, banquet hall, squash court, indoor games area, and swimming pools for adults and kids, ensuring a lifestyle of convenience and luxury. Families can enjoy a multi-purpose court with tennis and basketball facility, kids’ play area, outdoor gymnasium, and pet park, perfect spaces for relaxation. Designed to enhance everyday living, the development seamlessly blends functionality with wellness and leisure.
Safe & Secure
Urban Ascent offers some of the latest safety and security amenities as a gated community, with biometric digital lock at apartment main door and video door phone. CCTV in the main entrance lobby, basement lobby, external periphery and inside lift cars. The tower lobby reception and main gate are equipped with VDP-cum-access control for enhanced security and convenience. Additionally, the Central Activity Podium ensures a vehicle free zone for all residents to enjoy nature within a safe environment.