Bengaluru, June 11: TechnoSport, India’s largest activewear brand, has partnered with the Jharkhand T20 League, as the Title Sponsor, scheduled to take place from June 10 to June 23, 2026, at the JSCA International Stadium Complex, Ranchi. The ‘Technosport Jharkhand T20 League’ aligns with the brand’s latest campaign, ‘Real Movement’, bringing together some of Jharkhand’s leading and emerging cricketing talent on a professional T20 platform.
Owned by the Jharkhand State Cricket Association the ‘Technosport Jharkhand T20 League’ is the state’s first official franchise-based T20 competition. The league will feature 27 matches, with six franchises competing for the title namely, Ranchi Titans, Jamshedpur Steelers, Chota Nagpur Royals, Koylanchal Super Kings, Dhanbad Diamonds and Santhal Strikers.
This edition will feature some of the state’s leading cricketing names, including Ishan Kishan, Robin Minz, Kumar Kushagra, Anukul Roy, Sushant Mishra, Utkarsh Singh and Virat Singh alongside emerging players. The opening ceremony will also be attended by MS Dhoni, one of Jharkhand’s most celebrated sporting icons with the first match between Chota Nagpur Royals and Ranchi Titans.
The association comes as TechnoSport strengthens its presence in Jharkhand, a market with growing consumer momentum. According to the State Economic Survey Report 2026, Jharkhand’s real per capita income marked a 65.7% increase over 2011-12 levels at a CAGR of 4%. TechnoSport currently reaches consumers in the state through 500+ General Trade Retailers and is set to launch two Exclusive Brand Outlets in July, 2026. With the Jharkhand T20 League, the brand aims to deepen its regional connect in a market where cricket, youth culture and active lifestyles are increasingly coming together.
Commenting on TechnoSport’s association with the league, Patralika Agrawal, Head of Marketing, TechnoSport said, “The Technosport Jharkhand T20 League is a strong intersection of sport, youth culture and regional growth. As we expand our presence in Jharkhand through general trade and upcoming exclusive brand outlets, this partnership gives us a meaningful platform to engage with consumers in a market where cricket has deep cultural relevance. The league also reflects the kind of sporting ecosystem we want to support, one that gives local talent a professional stage and inspires wider participation. Coming on board as Title Sponsor allows us to build brand salience while staying true to our core purpose of enabling movement for all.”
Speaking about the partnership, Sambhav Jain, Director SJ Uplift & AV24 Sports pvt ltd. said, “From day one, our mission has been to give Jharkhand’s incredible raw talent a platform to shine, to dream, and to conquer. An ambition this big requires partners who share that same relentless drive which is why we are absolutely thrilled to welcome Technosport as our Title Sponsor. Their commitment to high performance perfectly matches the energy and passion of our athletes. Together, we aren’t just launching a league; we are fueling a movement that will inspire the next generation of champions. The energy is electric, the stage is set, and we cannot wait to see this partnership redefine the future of cricket in our state.”
The Jharkhand T20 League adds to TechnoSport’s growing association with sport-led platforms across India. Through the partnership, the brand will look to build stronger visibility in the state while engaging with consumers around cricket, performance and everyday movement.