May 11: OZiva has launched its Mother’s Day campaign, #MaaKaKhana, built around the thought, “Sabko khilane wali Maa, khud kya khaati hai?” The campaign highlights how mothers often prioritise the nutrition of their families while overlooking their own dietary needs. Rooted in the emotional connection of “Maa ke haath ka khana,” the initiative shifts the focus toward the mother’s own health and wellbeing. The campaign features Zeenat Aman, Pankaj Bhadouria, Seema Anand, and Priya Malik, showcasing relatable everyday moments that encourage conversations around women’s nutrition.
Speaking about the campaign, Parvathy Raja, VP – Brand Marketing at OZiva ” said that while awareness around protein is growing, very few mothers prioritise it in their own daily routines. Through #MaaKaKhana, the brand aims to encourage small but meaningful lifestyle changes that support long-term wellness. OZiva’s Protein & Herbs for Women offers 23 grams of clean protein per serving along with Ayurvedic herbs such as Shatavari, flax seeds, and curcumin to support energy, metabolism, and hormonal balance.
