Mumbai, June 5: Foodstories, the food lifestyle platform founded by Avni and Ashni Biyani, makes its Mumbai debut this June with immersive flagship destinations in Bandra and Lokhandwala, introducing a new kind of culinary and cultural experience for the modern Indian consumer.
Created at the intersection of food, wellbeing and community, Foodstories is not a traditional grocery store. It is a platform that brings together farmers, makers, artisans, producers, chefs and storytellers through curated products, experiences and everyday rituals.
Launching alongside the stores is the Foodstories mobile app and a Mumbai-based fulfilment ecosystem enabling deliveries across the city in under 60 minutes, extending the experience beyond the store.
At the heart of Foodstories is a simple belief: food, when sourced with intention and enjoyed with curiosity, has the power to nourish not only the body, but culture, connection and self-expression.
“At Foodstories, we believe food is one of the most powerful ways people express who they are,” says Avni Biyani, Co-Founder.”The choices we make every day shape our wellbeing, rituals and culture. We celebrate the farmers, producers, bakers and artisans behind every ingredient because understanding where food comes from changes how we experience it. Foodstories exists to make food more joyful, intentional and connected.”
The Mumbai stores introduce a collection of original concepts including That Grocery Café, which brings ingredient stories from shelf to plate; That Bev Bar, focused on hydration, caffeination and creativity; and That Bake Shop, led by award-winning pastry educator Chef Dean Rodrigues, where baking becomes a live experience throughout the day.
Freshness remains central to the experience, with a fresh pasta bar by Chef Aabhas Mehrotra of Sorrentina fame, live spice grinding, freshly roasted nuts, made-to-order nut butters and a working flour mill created in collaboration with Two Brothers Organic Farms.
Guests can also explore The Tea Library, a dedicated tea discovery destination designed around origin, craft and contemporary tea rituals.
Foodstories is powered by a community of passionate specialists including bakers, farmers, chefs, water sommeliers and caviarologists, while also serving as a platform for emerging Indian food brands and producers.
Around the world, food destinations are becoming cultural destinations. If Los Angeles has Erewhon, Mumbai now has Foodstories a new home for discovery, wellbeing and modern food culture.
“Mumbai is a city that has always embraced ambition, creativity and culture, and nowhere is that more visible than Bandra,” says Ashni Biyani, Co-Founder.”Foodstories was built for this consumer. We wanted to create a destination where discovery becomes part of everyday life; where buying ingredients can lead to a conversation with a maker, a tasting or an entirely new food experience. We’re not simply opening stores in Mumbai. We’re building a platform for modern food culture.”
Foodstories allows customers to engage with the brand in-store, through dedicated relationship managers, online via its website and app, and through rapid delivery across Mumbai.
As food increasingly becomes a reflection of lifestyle and wellbeing, Foodstories is building a new category in India one where food, culture, community and discovery come together under a single roof.
Designed for a generation that wants to live better, eat better and stay curious, Foodstories arrives in Mumbai starting with Bandra and soon launching in Lokhandwala, Andheri.