Jaipur, May 04: Canara Robeco Mutual Fund, India’s second-oldest Mutual Fund, has launched its investor education initiative ‘Stree, Shakti, Samriddhi’, aimed to empower women across the nation through financial knowledge, encouraging their participation in mutual fund investments and promoting financial literacy.
The initiative was launched in Jaipur and will be expanded as a pan-India drive, reaching women across diverse regions and communities. Through this program, Canara Robeco AMC aims to build financial awareness, promote disciplined investing and enable women to take confident financial decisions.
The programme will feature a series of interactive workshops, expert-led sessions and on-ground community engagements. These activities will be targeted at increasing financial literacy amongst women by raising awareness around savings, investments and use of digital financial solutions.
“Increasing women’s participation in financial markets is critical to building a more inclusive and resilient economy. At Canara Robeco AMC, we believe that financial empowerment begins with awareness and access to the right knowledge,” said Mr. Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. “Through ‘Stree, Shakti, Samriddhi’, we aim to create a platform that reaches women at the grassroots level, simplifies investment concepts and encourages them to focus on long-term wealth creation. Starting from Jaipur, we are committed to taking this initiative across the country to drive meaningful change.”
The initiative is designed to simplify investment concepts to make it simple and relatable, while addressing the common myths around mutual funds and financial planning. By building awareness and confidence, it aims to drive greater participation of women in their financial journeys.
“We are focused on taking investor education to the communities that need it the most, in a manner that is engaging and easy to understand,” said Mr. Gaurav Goyal, Head – Sales & Marketing, Canara Robeco AMC. “With the launch of ‘Stree, Shakti, Samriddhi’, we are placing a dedicated focus on empowering women investors by addressing their unique financial needs and aspirations. Through meaningful on-ground engagement via workshops and discussions, we aim to help women understand the benefits of mutual fund investing and adopt a disciplined approach towards financial planning. Our goal is to make investing more inclusive and relevant for women across India.”
The initiative reinforces Canara Robeco AMC’s continued commitment to investor education and financial inclusion. The AMC has also undertaken several other investor education initiatives, including Nivesh Bus Yatra, introducing the 3S Rap Song, collaborating with Mint publication for regular investor education articles, etc., aimed at promoting financial awareness and encouraging informed investing.
