Zomato Welcomes a New Era of Quick Bites with ‘Ek, Do, Teen…Dus!’ 10-Minute Delivery
National, March 21, 2025: Zomato, India’s food ordering and delivery platform, announced the launch of its latest campaign for Zomato Quick, its 10-minute food delivery service. The quirky new campaign comprises four snackable films showcasing the metaphorical journey of food from restaurant kitchens to customers’ doorsteps.
These four films humorously reimagine the iconic “Ek Do Teen” song, playfully stopping at “Dus” to emphasize the speed of delivery – just 10 minutes. The catchy tune, combined with the relatable scenarios of craving satisfaction, is sure to strike a chord with today’s time-pressed foodies.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes.
Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers’ doorsteps in an impressively shorter time.
In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song “Ek, Do, Teen, Char,…” Our aim is that ads should not feel like ads; they should always entertain and bring a smile.“
The multi-faceted campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.
Available now in 15 cities across India, Quick brings the speed of quick commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.
Gen Z Sisters Launch Muze, Mumbai’s New Euro-Asian Hotspot
Mumbai, 21 March 2025: Who needs another predictable pasta or sushi roll when you can have gochujang risotto with seafood or carbonara udon? Verdant Entertainment Pvt Ltd has today announced the launch of Muze, a Euro-Asian fusion dining experience by Gen Z sisters Saloni and Anannya. Located in Khar West, this 2,900 sq. ft. space with 100 seats is their most personal venture yet—a love letter to the cuisines, cultures, and design aesthetics that have shaped their experiences from childhood.
Drawing from their travels, the sisters have crafted a space where Art Deco meets bold Asian aesthetics like animal prints, while the menu balances unexpected flavors where familiar dishes take on bold new identities. Carbonara sheds its pasta roots and finds a new home in silky udon noodles. Muze is a place where risotto isn’t just a risotto—it’s infused with the depth of gochujang and topped with fresh seafood. Even a pizza refuses to play by the rules, with fiery sambal prawns and a peppery rocket leaf finish. And for dessert? A Vietnamese tiramisu that brings the richness of condensed milk coffee into the folds of a classic Italian treat.
“We wanted Muze to be a reflection of our travels—each dish carries a memory, a place, a moment that stayed with us,” says Saloni Shelar, Founder Verdant Entertainment Pvt Ltd. “Whether it’s the Carbonara Udon that reminds us of summers in Tokyo or the Lotus Salad inspired by the vibrant night markets of Vietnam, our menu is a passport to flavors we love, reimagined in ways that excite.”
Leading the kitchen is Head Chef Thevar Chandrahasan Pandian (formerly Indigo Fine Dine, Sassy Teaspoon, and Isabella Tapas Bar), whose culinary approach balances innovation with deep respect for tradition. With a focus on refined techniques and unexpected pairings, he transforms ingredients into dishes that are both playful and deeply satisfying.
Muze’s cocktail menu is a bold reflection of its playful yet refined approach to Euro-Asian flavors. Signature drinks like Muze di Gara—a vibrant fusion of white rum, pineapple oleo, and pickled ginger brine—deliver a unique twist on tropical freshness. The Muze Style Negroni reinvents the classic with a coconut fat-wash Campari, homemade pandan liqueur, and gin, adding a silky, aromatic depth. Meanwhile, the intriguing Muze Sa-Bi blends gin with homemade galangal syrup and a touch of wasabi for an unexpected kick.
Anannya, Founder, Verdant Entertainment Pvt Ltd, shared, “Mumbai’s dining scene is constantly evolving, and we wanted to create something that feels fresh and exciting while still being welcoming. MUZE is our tribute to the cities that have inspired us, and we can’t wait to share it with our guests.”
Designed by Designworkx, Muze’s interiors channel the energy of discovery, blending the glamour of the Roaring Twenties with bold Asian aesthetics. Deep jewel tones, striking geometric patterns, and playful touches like flamingo and tiger motifs bring the space to life. You notice the radical lines and geometry referencing the 1920s European flapper girl era in the elevated diners, while the Art Deco influence extends beyond the interiors to the plating as well. Ambient lighting and layered textures create a balance of grandeur and warmth, mirroring the menu’s fusion of familiar comforts with bold new identities.
Muze is now welcoming guests eager for a dining experience that rewrites the rules. With flavors without borders, cocktails that surprise, and an ambiance that invites adventure, this is not just a restaurant—it’s a journey.
ABND and New Era Machines Forge Strong Branding Alliance
This collaboration aims to strengthen New Era Machines’ brand positioning, aligning it with its vision of innovation, precision engineering, and global expansion.
New Era Machines is a well-established leader in manufacturing high-performance, automated baking solutions, catering to clients across international markets.
“We are excited to work with ABND in shaping our brand strategy,” said Ankit Kaushal, Head of Global Sales, New Era Machines. “Their expertise in brand building and strategic storytelling will help us redefine our brand identity and elevate our global positioning.”
Kunal Vora, Founder-Partner of ABND, added, “New Era Machines is a pioneer in the food processing industry with a strong reputation for quality and innovation. We are thrilled to collaborate with them to develop a compelling brand strategy that reflects their leadership and drives their growth ambitions.”
PHDCCI to Host 3-Day GI Mahotsav at Dilli Haat, Mar 21-23, 2025
PHDCCI is organizing a 3-days Exhibition and Conference, “GI Mahotsav”, of GI-tagged products from 21st to 23rd March 2025 at Dilli Haat-INA, New Delhi. The event is being organized to raise awareness on GI, with the support of the Office of the Development Commissioner (MSME), Ministry of MSME, Govt. of India.
Geographical Indication (GI) is a label used to identify a product that originates from a specific geographical area and possesses unique qualities, reputation, or characteristics that are essentially attributable to its place of origin. These GI-tagged products help consumers to give guarantee of the authenticity and quality linked to that geographical origin. Further, GI is a form of intellectual property protection given to producers in that region, preventing others from falsely claiming the same origin for their products.
As of March 31, 2024, India has 635 products with Geographical Indication (GI) tags. These products include agricultural products, handicrafts and art wares, food products, and various kind of other consumer products. A significant number of potential products are yet to be recognized with a GI tag in the coming years.
The Indian Government has set a target to register 10,000 Geographical Indication (GI) products by 2030 which means several potential products will receive GI tags in the coming years.
The exhibition aims to bring together various states of India to showcase their unique GItagged products, highlighting the rich cultural and traditional heritage of our nation. The 3 Day Exhibition will provide an excellent platform for artisans, producers, and entrepreneurs to connect with buyers, policymakers and industry experts.
OBJECTIVE:
- Raising awareness about the importance of protecting and promoting products with unique geographical origins
- Providing a platform for producers to connect with consumers and buyers for sales & marketing.
- Celebrating the diverse cultures and craftsmanship associated with these products, essentially aiming to showcase and market India’s GI tagged goods on domestic and international markets
- Encouraging States to identify more products with unique characteristics and specifications which could be tagged under GI.
Experience Healthier Cooking with TTK Prestige’s New Air Chef Air Oven
Hyderabad, 21st March 2025: TTK Prestige, the legendary brand known for its innovative and versatile kitchen appliances, proudly introduces its latest addition to the kitchen appliance collection—the Air Chef Air Oven, a ground breaking addition to its Air Fryers category. Packed with advanced features and cutting-edge technology, this appliance is a game-changer for anyone looking to prepare delicious meals with minimal effort and maximum health benefits.
The Air Chef Air Oven presents a number of advanced features tailored for contemporary cooking requirements. The device has a spacious 12L capacity, ideal for families and parties, enabling users to cook a range of dishes with ease. Central to its performance is the revolutionary 360° Rapid Air Technology, which distributes hot air uniformly around food, creating flawlessly crispy and golden finishes with as much as 80% less oil—providing a healthier cooking alternative compared to conventional cooking.
To maximize user ease, the Air Chef Air Oven comes with a chic digital control panel and preset functions. These pre-set configurations enable easy baking, grilling, frying, and roasting, while temperature and time control functions provide the users with utmost flexibility to design their cooking procedure. Further adding to its user-friendliness, the machine is equipped with a door that can be easily removed for ease of cleaning and maintenance, as well as a transparent window equipped with an internal lamp through which the users can observe the cooking process without disrupting it.
The Air Chef Air Oven features smoke-free heating technology, providing a hygienic and odorless kitchen space. It provides intense performance with its 1800W heating power, shortening cooking time without compromising on high-quality output. The device also features a variety of useful accessories, including a grill tray, baking tray, rotisserie attachment, frying basket, and rotisserie handle, allowing users to unlock unlimited culinary opportunities—from roasting meat to baking sweets.
ACT Fibernet’s Smart Wi-Fi Delivers Lag-Free Cricket Streaming
Bengaluru, March 21, 2025: As the most thrilling cricket season of the year approaches, ACT Fibernet is revolutionizing how fans experience every match with its cutting-edge AI-powered Smart Wi-Fi. Designed to deliver uninterrupted high-speed internet, seamless connectivity, and an adaptive network, ACT’s Smart Wi-Fi ensures you never miss a single boundary, six, or nail-biting finish.
“We understand how important a seamless connection is for an uninterrupted sport-watching experience,” said Mr Ravi Karthik, Chief Marketing and Customer Experience Officer, ACT Fibernet. “With ACT SmartWi-Fi®, fans can enjoy high-speed, uninterrupted streaming, no matter where they are in their home. Our smart technology adapts in real-time, ensuring our customers get the most seamless Wi-Fi experience.”
ACT Fibernet’s Smart Wi-Fi, powered by ACT Zippy, transforms traditional Wi-Fi into an intelligent, self-optimizing network. This AI-driven technology proactively scans your home environment, detecting interference and adjusting in real-time through solutions like channel switching and band steering, delivering a buffer-free streaming experience. With unlimited data plans and AI-powered technology, ACT SmartWi-Fi® takes cricket viewing to the next level.
ACT SmartWi-Fi® brings a game-changing experience of uninterrupted streaming, adaptive network performance, and multi-device connectivity. Whether you’re streaming in 4K on your smart TV, checking match stats on your phone, or live-tweeting the game, ACT SmartWi-Fi® ensures all your devices receive optimal speed and connectivity. With whole-home coverage, you can enjoy the game from any room without disruptions while the intelligent self-healing network continuously monitors and fixes issues for a seamless experience.
ACT Fibernet tailors its plans to suit each city’s unique needs, ensuring their customers get the plan as per their exact needs.
WXM Finishes Ground Zero Tapings, Paving the Way for India’s Wrestling Future
Gurugram, March 21, 2025 – Wrestling Xtreme Mania (WXM) wrapped up its highly anticipated Ground Zero Tapings, marking a significant milestone in the evolution of professional wrestling in India. From March 18th to 20th, WXM’s state-of-the-art facility in Gurugram witnessed high-octane matches featuring India’s finest pro-wrestling talent alongside globally renowned superstars like Raj-The Maharaja (aka Jinder Mahal), Axel Tischer, Samuray del Sol (Kalisto), Dijak, and many others.
A New Home for Indian Pro-Wrestling
For years, Indian pro-wrestlers have had no structured platform to showcase their talent. Those with dreams of making it big were forced to look overseas, with little to no support at home. WXM is transforming the same by creating a foundation for homegrown wrestling excellence by combining world-class infrastructure, top-tier coaching, and a stage where Indian wrestlers can prove themselves alongside the best in the world.
Their cutting-edge training facility and arena are designed to groom the next generation of wrestling superstars. With international-standard equipment, structured athlete development programs, and mentorship from global wrestling icons, WXM is giving Indian talent everything they need to succeed.
In the words of Jeet, COO, WXM, “Indian wrestlers have waited too long for a real opportunity, and WXM is giving them exactly that. We now have world-class training, a competitive platform, and a chance to prove ourselves on a global stage. This is just the beginning.”
Rishi, CEO, WXM added, “The response from fans has been phenomenal. The energy in the arena, the excitement on social media, and the love for our production quality confirm what we already knew—India is ready for its own wrestling revolution. We are building something that will stand the test of time.“
Raj-The Maharaja (aka Jinder Mahal), International Wrestler, WXM said, “The world is taking notice of WXM. We have international stars from the US, Canada, UK, Germany, Japan, and beyond stepping into an Indian ring. This is a global product born in India, and soon, fans everywhere will be watching what we’re building here.”
It’s about every Indian who has ever believed that we can create something world-class, something legendary, and something that will go down in history.
WXM is on a mission to make pro-wrestling one of the top two sports in India, competing alongside cricket in popularity and engagement. Through high-caliber productions, intense storytelling, and strategic partnerships, WXM is building an ecosystem that blends sport with entertainment (sportainment), ensuring that every match is not just a competition but an unforgettable experience.
Arete Hospitals Launches Initiative for World Head Injury Awareness Day
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BIMTECH and FH Vorarlberg Austria Strengthen Ties Through a Deep Dive into India’s Cultural and Economic Fabric
Mumbai, 21st March 2025: Birla Institute of Management Technology (BIMTECH), a leading business school in India, successfully organized the “India Study Program 2025”. This immersive program provided students from FH Vorarlberg, Austria, with a unique opportunity to explore India’s rich cultural, social, and business landscapes while engaging in insightful discussions on sustainability, diversity, and leadership.
The 10-day program held interactive sessions with BIMTECH’s highly experienced faculty, cultural immersion activities, and field visits to significant locations, including the Aravalli Biodiversity Park (ABP) Vasant Vihar, New Delhi, a gender and child development initiative at Protsahan, and a historical tour of Agra Fort and the Taj Mahal. The curriculum was carefully designed to provide students with a deeper understanding of India’s heritage, sustainability challenges, and corporate ecosystem.
The thought-provoking academic sessions included insightful lectures on topics such as sustainable business practices, the role of Ayurveda in holistic wellness, and the impact of environmental challenges. Practical experiences like meditation, yoga sessions, and student interactions enriched the learning journey.
Reflecting on the success of this experience, Dr. Prabina Rajib, Director, BIMTECH, shared, “The India Study Program 2025 has been a remarkable journey of cultural exchange and intellectual dialogue. Through this initiative, our guests have not only gained academic insights but also first-hand exposure to India’s vibrant traditions and progressive steps in sustainability and development. Such initiatives are paramount for the holistic development of students preparing them to lead and manage diverse teams in a globalized business environment. We are proud to be a globally connected institution that embraces cultural diversity.”
A key highlight was the visit to SCORE Livelihood Foundation interventions at Jhansi, Uttar Pradesh by fourteen students and two faculty members of Vorarlberg University of Applied Sciences. This immersive experience provided them with an opportunity to engage in cross-cultural discussions, interact closely with local communities, and understand the challenges and best practices in sustainable development, particularly in water, agriculture, horticulture, and forestry.
As part of their visit, the students explored Khajaraha village in Babia and Ghughava village in Badagaon Block, along with key institutions such as the Climate and Applied Forest Research Institute, RISE-Jhansi Incubation Centre, and Lakshya Community Radio Station. To deepen their cultural understanding, the students also stayed 1-night with Indian families in pairs, offering them a first-hand experience of local traditions and lifestyles.
The final session featured a reflection and feedback discussion, where students shared their experiences, highlighting how this visit deepened their understanding of India’s social fabric and evolving economics. Students from both the institutes participated in group discussion on Sustainable Development Programs and recognised that achieving SDGs, and slowing climate change requires global collaboration by developed, developing and underdeveloped countries on different scales and resources. The program culminated with a visit to Dilli Haat, where students explored India’s diverse handicrafts and cultural expressions.
Inspired by its founders Late Basant Kumar Birla and Sarala Birla, BIMTECH pioneered innovative programs like PGDM, PGDM-International Business (IB), PGDM-Retail Management (RM), and PGDM-Insurance Business Management (IBM), nurturing individuals into global leaders. Also, BIMTECH is now AACSB accredited, joining the Ivy League of Top Globally Recognized B-Schools. Fostering a symbiotic relationship, the institute excels in management education, supported by its globally placed robust alumni network of over 8000 individuals.
Tokyo Meets New Delhi: Adrift Kaya’s Neon Nights Set the Stage for Excitement
March 21,2025:When the clock strikes 10:30 PM, Adrift Kaya undergoes a dramatic transformation. The refined izakaya, known for its impeccable Japanese flavors, sheds its fine-dining skin to reveal Neon Nights—a tribute to Tokyo’s pulsating after-hours culture, making its debut at JW Marriott New Delhi Aerocity on March 21st. This first-of-its-kind concept, brought to India by Michelin-starred Chef David Myers, reimagines nightlife by blending underground energy with exquisite culinary craftsmanship.
Like the neon-lit streets of Shinjuku and Shibuya, Neon Nights electrifies the senses. A secret menu—bold, elusive, and available only for those who dare to ask—promises a gastronomic adventure laced with intrigue. Think Toro Tartare with Sriracha and Crispy Rice, Sweet Corn Tofu Tempura with Black Vinegar Sauce, and Yakitori Chicken Meatballs with Onsen Tamago and Teriyaki Glaze. Pair these with cocktails that capture the soul of Japan’s vibrant bar culture, such as the fiery Fire Akuma, a Suntory Toki whiskey concoction laced with chili, or the ethereal Coco Geisha, a delicate blend of sake, coconut water, and bitters.