Skylark Drones Launches India’s First Spray Management Software for Agriculture

India, February 18, 2025 – As India’s agricultural drone sector prepares for exponential growth, Skylark Drones, a leading startup providing drone solutions unveiled DMO-AG at the Krishi Darshan Expo 2025 in Hisar – a first-of-its-kind software platform set to transform how agricultural drones are managed and operated across the country.

The launch is crucial when India’s agriculture sector is rapidly adopting drone technology, driven by government initiatives and increasing demand for precision farming solutions. DMO-AG addresses a critical market gap by offering a unified platform that brings together farmers, drone operators, maintenance teams, and agrochemical companies.

“With DMO-AG, we expect a transformative shift in the agricultural industry. By democratizing access to drone technology, we anticipate increased adoption of precision farming, leading to higher yields, reduced input costs, and more sustainable practices. Our DGCA-compliant platform will not only empower farmers but also Drone Service Providers and Done pilots with real-time insights, automation, and Revenue management, ultimately making Indian agriculture more efficient, data-driven, and future-ready.” – Mrinal Pai, Co-founder, Skylark Drones

The DGCA-compliant platform introduces several groundbreaking features including real-time fleet management, crop-specific recommendations, and automated health monitoring – all accessible through an intuitive interface available in local languages. This comprehensive solution is compatible with all major autopilot-enabled controllers, making it a versatile tool for India’s diverse agricultural landscape.

Skylark Drones, which has already executed more than 10 million autonomous drone flights and processed more than 100 million drone images across 120+ enterprise customers nationwide, brings substantial expertise to this sector. The launch of DMO-AG marks a significant milestone in its mission to make drone technology more accessible and efficient for India’s agricultural community.

“With India’s agricultural drone market expected to grow at 25-30% CAGR, surpassing $1 billion by 2030, DMO-AG is poised to lead this transformation. Backed by government support and the rising demand for precision farming, our platform democratizes access to advanced drone technology” adds Mrinal Pai

HT Labs bags 7 wins at afaqs Digies Awards 2025

Mumbai, February 18, 2025: HT Labs is proud to secure 7 wins across key categories at the recent afaqs! Digies 2025 awards. Recognised for its innovation, creativity, and customer engagement, HT Labs’ flagship platforms, OTTplay Premium, India’s leading
content discovery and streaming platform, and Slurrp, India’s ultimate food discovery platform, continue to set new industry benchmarks and these awards recognise their passion, creativity, and commitment to pushing the boundaries of digital engagement.

OTTplay Premium’s Award-Winning Innovations:

  1. Bronze Best Use of Instagram (OTTplay Premium): OTTplay Premium captivated audiences with curated content, exclusive behind-the-scenes insights, and tailored streaming recommendations, elevating user engagement on Instagram.
  2. Bronze – Best Use of Video in PR (OTTplay Premium): Recognised for its powerful video storytelling, OTTplay Premium effectively leveraged behind-the-scenes content, influencer collaborations, and creative video ads, strengthening its brand presence.
  3. Bronze – Best Innovation in Digital (OTTplay Premium): OTTplay Premium was honoured for redefining content discovery, using data-driven insights and AI-powered recommendations to enhance the OTT experience.
  4. Bronze – Best Use of Social Media Marketing (OTTplay): Celebrated for its strategic social media campaigns, OTTplay engaged users with creative storytelling, audience segmentation, and real-time conversations, fostering a dynamic community.

Slurrp’s Digital Excellence Recognised:

  1. Gold – Best Microsite (Slurrp – C3PO): Slurrp was applauded for its seamless user experience and personalised culinary recommendations, making it a go-to destination for food lovers.
  2. Gold – Best Use of Instagram (Slurrp): By harnessing the power of visual storytelling, live interactions, and community-driven content, Slurrp created an immersive Instagram experience, featuring stunning food photography, interactive tutorials, and
    user-generated content.
  3. Bronze – Best Consumer Engagement on Mobile (Slurrp – C3PO): Slurrp’s cutting-edge mobile engagement strategies, including personalised notifications, gamification, and intuitive features, ensured a frictionless user journey on the go.

“We are thrilled to see OTTplay and Slurrp recognised for its digital excellence and innovation. These awards validate our dedication to creating a personalised, engaging content discovery experience. From social media to video storytelling, we’re committed
to redefining how audiences interact with content. We remain dedicated to pushing creative boundaries and enhancing user experience across our products,” said
Avinash Mudaliar, Co-Founder & CEO, HT Labs.

As HT Labs continues to drive innovation across its platforms, these accolades reaffirm its position as a leader in digital engagement, content discovery, and customer experience.

Staze launches ‘Can’t Staze Calm’ campaign to celebrate bold, fun, and fearless beauty

National, 18 February 2024: Staze Beauty, the dynamic color cosmetics brand from the house of Honasa, has unveiled its latest campaign, ‘Can’t Staze Calm.’ Through a series of three quirky brand films, the campaign celebrates the bold, unapologetic spirit of Staze, positioning its high-performance products as the must-haves for every modern beauty enthusiast – all with a playful and unconventional twist.

Conceptualized by Double Barrel Communications, these films break away from the traditional glamorization of makeup, instead making beauty fun, effortless, and unapologetically real. The first film turns a dramatic poolside rescue into a comedic moment when a confident girl pushes through the crowd – not to perform CPR, but to save the day with Staze Tubing Mascara, proving it’s mess-free, smudge-proof, and long-lasting. The second film adds a spooky twist as a girl fearlessly offers a Staze 3-in-1 Lipstick to a ghost, proving great makeup lasts even in the afterlife. The third film builds suspense as a hooded figure stalks a young man, only to hilariously reveal she just wanted to show off the Staze 2-in-1 Gloss Lock.

Speaking about the campaign, Meetu Mulchandani, Head of Brand Factory, Honasa Consumer Limited said, “In just one year, Staze has seen tremendous growth, winning the hearts of consumers who love our bold and high-performance beauty solutions. With the ‘Can’t Staze Calm’ campaign, we are spotlighting what really sets our products apart – unmatched quality and long-lasting power – by placing them in different fun and unexpected situations. We have designed them to resonate with today’s young beauty enthusiasts, who seek products that are both effective and playful. These films bring out the unique edge of Staze in a way that is as entertaining as it is impactful – because great beauty should never be boring!”

Neelesh Phadnis, Founder & MD, Double Barrel Communications Pvt Ltd said, When Honasa Consumer Products approached us with a bold and unconventional challenge to create shock value through films for their cosmetic brand, we knew we were in for something exciting. At Double Barrel Communications, we dove headfirst into this brief, crafting three wild and unexpected stories to bring Staze Cosmetics’ star products to life: the 3-in-1 Lipstick, Tubing Mascara, and Gloss Lock. This project was more than just another campaign; it was a thrilling creative ride. We pushed boundaries, had a blast along the way, and truly enjoyed collaborating with the team to make something unforgettable.

Kaushaljis vs Kaushal Trailer Unveils Hilarious Generational Face-Off

Mumbai, 18th February 2025: What happens when the generation gap takes an unexpected and hilarious turn? The much-anticipated trailer of Kaushalji vs Kaushal is here, offering a hilarious yet thought-provoking take on this, the family entertainer is all set to tickle your funny bone while delivering a powerful message about urbanization, modernity, and the ever-changing dynamics of relationships. Directed by Seemaa Desai and produced by Jyoti Deshpande, Umesh Shukhla, Ashish Wagh and Parag Desai under the production house – Jio Studios, Merry Go Round Studios and Mumbai Talkeez, Kaushaljis vs Kaushal follows the journey of 27-year-old Yug Kaushal, who moves to Delhi, leaving behind his small-town roots in Kannauj.

Having embraced a fast-paced urban lifestyle, Yug often criticizes his parents for their so-called outdated ways. But when his words hit harder than he intended prompting his parents to adopt a “modern” mindset and consider mutual separation the situation spirals into chaos. What follows is a rollercoaster of emotions as Yug, shaken by the prospect of his family falling apart, embarks on a humorous journey of self-discovery. Through love, laughter, and a deep dive into his own roots, he realizes the beauty of tradition and the importance of family values.

The newly released trailer gives audiences a sneak peek into the film’s heartwarming narrative, blending comedy with drama in a way that resonates with audiences of all ages.

Expressing her excitement, director Seemaa Desai says, “Kaushaljis vs Kaushal is a heartfelt exploration of the generational gap between Gen X and Millennials. At its core, the film is a story about love, complicated ,yet beautiful. It’s about family, with all its imperfections and second chances. We often see love stories about young couples, but what about those who have been together for decades? This film takes a lighthearted yet poignant look at marriage and asks: what if love doesn’t have to fade, even after years of conflict? I trust that audiences will connect with the endearing characters, laugh, cry, and see a bit of their own families reflected on screen. It’s a reflective film made from the heart for the hearts”.

Ashutosh Rana (Mr. Kaushal) shares: “This film is a delightful take on relationships, love, and the modern complexities of marriage. Playing Mr. Kaushal was an absolute joy. He is a rare combination of an accountant who loves qawwali. It’s a character full of quirks, emotions, and humor, and I can’t wait for audiences to witness this unique family drama. What makes it even more special is that it’s coming to JioHotstar, bringing this laughter-filled rollercoaster straight to your screens. Get ready for a heartwarming, entertaining, and utterly relatable ride!”

Sheeba Chaddha (Mrs. Kaushal) reflects, “Marriage is not just about love; it’s about understanding, compromise, and sometimes, even absurd battles! Mrs. Kaushal is a character that many will relate to—the kind of woman who has spent years balancing responsibilities, only to realize she has forgotten herself in the process. This film takes a humorous yet heartfelt look at marriage, relationships, and the importance of rediscovering love even when it seems lost. I had the best time bringing her to life, and I hope the audience laughs, cries, and sees a bit of themselves in her journey.”

Pavail Gulati (Yug Kaushal) describes his role, “Yug is stuck in the ultimate dilemma who is trying to fix his parents’ broken marriage while struggling to hold on to his own love story. He is that guy who is walking the thin rope trying to fix things , but life, of course, has other plans! This film beautifully captures how families, no matter how chaotic, always find a way back to each other. It’s emotional, funny, and deeply relatable. I thank Umesh sir for trusting me with Yug’s character. When I heard the story, from Seemaa maam it resonated with me so much that I knew I had to be a part of it. I’m grateful to her for this opportunity . I am sure audiences, especially the younger generation will see their own struggles reflected in Yug’s story.

Isha Talwar (Kiara) said, “Kiara is a woman who knows exactly what she wants—a loving, harmonious family. But what happens when love brings her into the middle of complete chaos instead? That’s the heart of Kaushalji’s vs Kaushalji! This film isn’t just about romance; it’s about understanding that no family is perfect, yet love always finds a way. I loved playing Kiara because she brings a fresh perspective on relationships, and I believe her journey will resonate with many people.”

Brijendra Kala on his character Aseemji: “I view Aseemji as that friend and extended family member we all need someone who stands by us through thick and thin. Much like his friend Sahil, he loves qawwali & they sing qawwali together. The scenes in this film are a riot! There’s comedy, drama, and many relatable moments that will make you laugh out loud. The film’s blend of humor and genuine emotion is truly special. Kaushaljis vs Kaushal isn’t just another family drama it’s a fresh, entertaining take on marriage and relationships that will make you rethink love, even in the face of conflict. Being a part of this madness was an absolute joy!”

Grusha Kapoor (Best Friend & Lawyer) adds: “As the lawyer friend in this family feud, my character is very progressive. Sheela aunty brings her signature one-liners to every scene. Along with wisdom, & laughter, The courtroom isn’t just a place for legal battles it’s where the heart of the story unfolds in the most hilarious and emotional ways. This film reminds us that even in the messiest relationships, there’s always hope. It’s a must-watch for every family that has ever fought over trivial matters yet never stopped loving one another.”

Vegas Mall Dwarka Concludes a Spectacular Week-Long Valentine’s Celebration

Delhi: February 18, 2025: Vegas Mall, Dwarka, successfully wrapped up its Valentine’s Week Celebration- Love under the stars, leaving visitors with unforgettable memories of love, joy, and entertainment. The week-long festivities, held from February 8th to February 14th, witnessed an overwhelming response, attracting thousands of visitors who immersed themselves in soulful music, dance, and engaging activities.

Throughout the week, the mall was transformed into a romantic haven, with stunning décor, that provided the perfect backdrop for couples and families to capture special moments. Visitors were treated to a variety of experiences, from live musical performances and dance nights to a nostalgic Open-Air Movie Screening on Valentine’s Day. The celebratory atmosphere, coupled with exclusive shopping offers and dining experiences, made Vegas Mall the ultimate Valentine’s destination in Dwarka.

Speaking about the success of the event, Ravinder Choudhary, Vice President, Vegas Mall, said, “We are delighted by the incredible response to our Valentine’s Week Celebration. It was heartwarming to see visitors of all ages come together to celebrate love in its many forms. Our aim was to create a vibrant and engaging atmosphere, and we are glad that Vegas Mall was the go-to destination for Valentine’s celebrations this year.”

The event not only enhanced the shopping experience but also reinforced Vegas Mall’s position as a premier lifestyle and entertainment hub in Dwarka. With such an overwhelming turnout and enthusiastic participation, Vegas Mall looks forward to curating more exciting events for its visitors in the future.

The Boyfriend’s Hoodie Collection Cozy Up in Love

18th February 2025: Snuggle into ultimate comfort with the Boyfriend’s Hoodie Collection! From oversized hoodies to soft sweaters, these stylish layers are perfect for both lounging and living. Whether you’re wrapping up for a cozy evening or making a statement on the go, these hoodies bring warmth and love into every moment.

Ujjivan Bank Teams Up with Kolkata Traffic Police for Road Safety Week

Kolkata, Monday, 18 February 2025: Ujjivan Small Finance Bank, in collaboration with South East Traffic Guard, Kolkata traffic police is observing Road Safety Week with a focus on promoting the Safe Drive, Save Life initiative. As part of this campaign, the bank is installing 6 directional boards and 6 signages at key strategic locations across South Kolkata to enhance road safety awareness.

Additionally, a Road Show featuring placard displays with social messages on safe driving will be organized to engage citizens and spread awareness about responsible road behavior.

This initiative reinforces Ujjivan SFB’s commitment to community well-being and public safety while supporting the city’s ongoing road safety efforts.

Oraculum 2025 at FORE School Shaping India’s Future

New Delhi, 18th February, 2025FORE School of Management successfully hosted Oraculum 2025, bringing together industry leaders, policymakers, and aspiring professionals for two days of thought-provoking discussions. Centered around the theme “Viksit Bharat: Catalyzing Innovation, Sustainability, and Inclusive Growth for a Global Future,” the event provided a platform to explore India’s evolving role as a global leader in technology, business, and sustainable development.

The event commenced with an inspiring inaugural session, where Dr. Subir Verma, Director of FORE School of Management, emphasized the increasing significance of digital innovation in shaping businesses and economies. Using Elon Musk as an example, he highlighted the need for digital managers who can adapt to rapid technological advancements. Shri P. Dwarkanath, Former Chairman of GSK Consumer Healthcare, introduced the KASH framework—Knowledge, Attitude, Skills, and Habits—as key attributes for success, encouraging students to develop a forward-thinking mindset and reminding them that today’s job seekers could be tomorrow’s job creators.

Adding to the conversation, Prashant Srivastava, Vice President-HR at Greenlam Industries, shared insights on Vision 2047, India’s roadmap to becoming a global leader, and explored the role of AI in sustainable development. Meanwhile, Pushkar Aditya, Senior Vice President of Technology at Clovia, delivered a keynote address on building businesses that go beyond profitability, integrating innovation, sustainability, and social impact into their core.

Reflecting on the event, Dr. Subir Verma remarked, “Oraculum 2025 was a testament to FORE School of Management’s commitment to fostering innovation and leadership. Through insightful discussions and real-world perspectives, we aim to equip our students with the skills and mindset required to navigate the evolving global landscape. The knowledge shared over these two days will undoubtedly inspire the next generation of professionals to drive meaningful change in their respective fields.”

Over the course of two days, panel discussions and workshops explored India’s economic and technological transformation. One of the key sessions, The Role of Consultants in India’s Innovation Ecosystem, featured Amit Bagadia (PwC India), Rishi Kapoor (Material+), and Rohit Khatnawalia (Genpact). The panel shed light on how consultants help startups scale, manage risks, and leverage market opportunities, providing students with valuable insights into the skills required to thrive in consulting careers.

Envision 2.0, 3.0, and 4.0 brought together leaders from top organizations to explore key trends shaping India’s business landscape. Envision 2.0 featured experts from Xebia, Hitachi, and Lloyds Technology Centre, discussing 5G adoption, AI-driven hiring, and digital transformation. Envision 3.0 saw leaders from Dabur, ST Telemedia Global Data Centre, HCL Tech, and GEP delve into immersive marketing and the future of storytelling. “Real Talk – Trailblazers’ Tales” provided career insights from professionals at EY Global Delivery Services, InterGlobe Enterprises, PayU, Smart World Developers, and Sumitomo Corporation. Hitaishi Gupta, Senior Research Manager at Boston Consulting Group discussed e-commerce’s future in Tier 2 and Tier 3 cities, while Pranjal Parihar, Deputy Vice President of Kotak Private Banking, led a workshop on leadership and wealth management. Finally, Envision 4.0 examined the evolving workplace, with discussions on hybrid work models, HR digitization, and the feasibility of a four-day workweek, featuring industry leaders highlighting efficiency, flexibility, and outcome-driven performance.

The event concluded on a high note with Workshop: The Elevator Edge, where students worked in teams to develop innovative business solutions under the mentorship of industry professionals. Their presentations focused on strategic business models, SWOT analysis, and go-to-market strategies, receiving constructive feedback on feasibility, execution, and the delicate balance between profitability and social responsibility for Coca-Cola.

More than just a conclave, Oraculum 2025 served as an opportunity for students to interact with industry leaders, gain exposure to emerging business trends, and refine the skills necessary to thrive in the modern workforce. With a strong focus on Viksit Bharat 2047, the event reaffirmed FORE School of Management’s commitment to developing future business leaders who are both globally competitive and socially responsible.

Herbalife India Partners with Rising Cricket Star Yashasvi Jaiswal

Bangalore, 17 February 2025: Herbalife India, a premier health and wellness company, community, and platform, proudly announces its partnership with rising cricket star Yashasvi Jaiswal. This collaboration amplifies Herbalife India’s commitment to enhancing athletic performance through premium sports nutrition in India.

Over the years, Herbalife has been a steadfast supporter of top athletes, providing them with the nutritional tools necessary to achieve remarkable success. The partnership with Jaiswal highlights Herbalife’s belief in the power of sports to promote health and community engagement.

Jaiswal’s inspiring journey from a small town in Uttar Pradesh to the Indian national cricket team is a testament to his resilience and dedication. Starting his cricketing career at just ten years old, he has faced numerous challenges, making him a role model for aspiring athletes. This partnership reflects a shared vision of using sports to encourage well-being and inspire positive change.

Ajay Khanna, Managing Director, Herbalife India, said, “We are excited to partner with Yashasvi Jaiswal, who truly represents hard work and excellence. His journey shows the determination we value at Herbalife. As we celebrate our 25th anniversary in India, this journey reflects our growth and success in empowering athletes through proper nutrition. We believe that our science-backed products and expert support are essential for athletes to perform at their best. Together with Yashasvi, we aim to inspire young athletes across India to pursue their dreams and prioritize their health.”

Yashasvi Jaiswal said, ” I am excited to be part of Herbalife’s nutrition and wellness journey. Access to proper nutrition is key for helping athletes maintain peak performance and endurance, and I am thrilled to partner with Herbalife. They not only provide nutritional support but also promote overall well-being.

Herbalife sponsors over 150 athletes, teams, and leagues across the globe, supporting them with quality sports nutrition products at all stages of their training and competing. In India, Herbalife continues to support cricket and non-cricket athletes like Smriti Mandhana, Lakshya Sen, Manika Batra, Mary Kom and Palak Kohli. Herbalife has supported major teams and sporting events, including the Official Nutrition Partnership with Team India for the Summer Olympics in 2016, 2021, and 2024, the Commonwealth Games in 2022, and Special Olympics Bharat in 2023. Additionally, Herbalife was the Official Nutrition Partner for 7 Pro Kabaddi Teams in Season 8 and has been the Official Presenting Sponsor of IRONMAN 70.3 Goa since 2022, among other partnerships.

HP unveils high-performance Victus Laptop with AI Enhancements in India

New Delhi, February 17, 2025HP today announced the launch of its latest Victus 15 laptop in India. This laptop is designed to push the boundaries of gaming performance with AI enhancements. Featuring the latest AMD Ryzen 9 Hawkpoint 8945HS NPU processor, the HP Victus 15 is set to deliver unparalleled speed, efficiency, and adaptive intelligence to optimize gaming experiences in real time. In a bid to offer more value to gamers, HP is providing a 3-month free Xbox Game Pass, giving consumers an access to a vast library of games and allowing them to explore new titles without additional cost.

The AI enhancements of the HP Victus 15 work seamlessly to improve game rendering, enhance frame rates, and reduce latency, ensuring smoother gameplay and immersive visuals. The latest 8000 series AMD processors provide gamers with an improved and uninterrupted gameplay experience by utilizing advanced AI-powered optimization techniques. These processors intelligently allocate system resources, adapt to real-time game demands, and enhance performance without compromising efficiency. Whether tackling graphically intense battle sequences or streaming high-resolution content, the AI-driven technology ensures seamless transitions, reduced lag, and heightened responsiveness for an immersive gaming session. With NVIDIA GeForce RTX 4060 8GB graphics, gamers can experience ray tracing and AI-powered enhancements like DLSS for ultra-realistic gameplay.

“At HP, our commitment is to deliver the best experience to our customers. The HP Victus 15 laptop is set to redefine gaming experiences with its powerful AI capabilities, superior graphics, and improved thermal management for elevated gameplay. Whether casual or competitive, gamers can expect a seamless, powerful, and immersive journey with this next-gen AI gaming laptop,” said Vineet Gehani – Senior Director, Personal Systems, HP India.

Beyond gaming, HP Victus 15 laptop also caters to the productivity needs. It comes preloaded with Microsoft Office 2024, offering users an enhanced work experience with improved accessibility tools and seamless multitasking. Additionally, HP is providing a 1-year free subscription to Microsoft 365 (M365), enabling users to leverage cloud-based productivity tools and collaboration features.

HP Victus 15: High-Performance Productivity

  • Chill Out: HP Victus 15 now features HP’s robust OMEN Tempest Cooling solution as well as an IR thermopile sensor to accurately manage temperatures.
  • Personalization: For added personalization, HP Victus 15 comes with upgradeable 16GB DDR5 RAM, allowing gamers to scale their system based on their evolving needs.
  • High-refresh rate: The laptop also includes a high-refresh-rate 144Hz Full HD anti-glare display, reducing motion blur and image ghosting to deliver ultra-smooth gameplay.
  • Anti-glare Panel: The HP Victus 15 comes with an anti-glare 300 nits panel. Non-reflective and low gloss helps with less glare while gaming outdoors.
  • Micro Edge Display: By squeezing a larger screen into a smaller frame, the ultra-thin, barely visible bezel in HP Victus 15 revolutionizes your flicker-free display’s appearance with an efficient design.
  • Seamless productivity: Weighing 2.29kg, the HP Victus 15 comes with a full-size, backlit keyboard with a numeric keypad.
  • Peace of Mind: With 70WHR battery backup, this gaming PC is crafted for long usage.