TVS Motor & Petronas Strengthen Partnership for Indian Motorsport

Bengaluru, March 13, 2025: TVS Motor Company (TVSM) – a leading global automaker in the two and three-wheeler segment – has further strengthened its partnership with PETRONAS Lubricants International (PLI) to elevate the Indian motorsport landscape. Under this expanded alliance, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team – for the next three years, supporting the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC), and Indian National Motorcycle Racing Championship (INMRC). This partnership reaffirms the shared commitment of two companies towards promoting motorsports in India while reinforcing PLI’s position in the country’s high-performance lubricants market.

PETRONAS has been the title sponsor of TVS Racing across the 2022-2023 season, complementing the team’s four-decade legacy in Indian motorsports. As part of this partnership, PLI will continue as the official supplier of after-market oils to TVSM’s extensive dealership network. The PETRONAS TVS TRU4 product range will offer premium semi and full synthetic lubricants designed for high-performance TVS motorcycles, further enhancing engine efficiency and longevity. This collaboration not only reinforces PLI’s footprint in India’s two-wheeler market but also aligns with TVS Racing’s commitment to innovation and excellence in motorsports.

Speaking on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80% win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratizing motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer of PETRONAS Lubricants India (Pvt) Ltd said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”

TVS Racing continues to dominate national and international motorsports, with Aishwarya Pissay extending her winning streak at the Bajas Championship and the TVS Asia One Make Championship (OMC) concluding a successful third season with 15 racers from nine countries. On the national stage, the team secured Teams & Manufacturer titles in INMRC Pro Stock (165cc & 301-400cc), championships across all INRC categories, and strong podium finishes at the INSC. The 14th season of TVS Indian OMC also wrapped up successfully, featuring 50 of India’s top racing talents.

With its ‘Track to Road’ philosophy, TVS Racing continues to shape the TVS Apache series, integrating race-derived technology into high-performance motorcycles. The PETRONAS TVS Racing Team remains committed to pushing the boundaries of motorsports excellence, setting new benchmarks across key racing formats.

As TVS Racing and PLI strengthen their partnership, their shared expertise and vision will continue to inspire riders and motorsports enthusiasts, driving new milestones in two-wheeler racing.

Analysis of IIP Growth by Jahnavi Prabhakar, Economist, BoB

 By: Jahnavi Prabhakar, Economist, BoB.

Manufacturing sector made a remarkable recovery and pushed IIP growth higher in Jan’25. Stronger growth from mining sector provided much need support. Within use-based classification, output of primary goods, infrastructure and capital goods registered an uptick in Jan’25 against growth noted in Jan’24. Overall, on a FYTD basis, IIP growth weakened to 4.2% against 6% growth registered last year. Despite the moderation, we expect growth in Q4 to fare better amidst the pickup in investment activity with thrust on capex and policy continuity by RBI. However, escalated concerns surrounding global tariff war poses as headwinds to exports and requires careful monitoring.

IIP growth expands: IIP growth rose to 5% in Jan’25 compared with a growth of 4.2% in Jan’24. This was much higherthan our estimate of 3% increase. The improvement was led by manufacturing sector which expanded to 5.5% in Jan’25 (3.6% in Jan’24). Mining sector growth decelerated to 4.4% against a growth of 6.6% last year. Electricity output also moderated down to 2.4% (3-month low) compared with a growth of 5.6% in Jan’24. On a FYTD basis, IIP growth eased to 4.2% (6% growth last year) and registered much slower growth across the board. Mining and manufacturing growth eased down to 3.4% (from 8.3%) and 4.2% (5.5% last year) respectively in FYTD’25. Even electricity growth turned out to be slower at 5.1% against 6.8% growth noted last year for the same period.

Within manufacturing, out of 23 sub-sectors, 13 of them resulted in stronger growth in Jan’25. These included, manufacture of other transport equipment, pharma, other non-metallic minerals, coke & refined products, food products and motor vehicles amongst a few. Notably, only 10 sectors have recorded weaker growth during this period including, manufacture of electrical equipment, wood products, machinery equipment, printing and leather products.

Primary good strengthens: Within use-based classification, primary good outshined and registered a growth of 5.5% (6-month high) against a growth of 2.9% in Jan’24. Infrastructure and construction good output registered higher growth of 7% in Jan’25 (5.5% in Jan’24). This was led by improvement in cement output. Output of Capital goods edged up, registering a growth of 7.8% in Jan’25 compared with 3.2% growth in Jan’24. On the other hand, FMCG output contracted to (-) 0.2% in Jan’25 compared with a 0.3% increase in Jan’24. Marginally slower growth was noted for intermediate goods at 5.2% in Jan’25 compared with a growth of 5.3% last year for the same period. Moreover, consumer durable output softened to 7.2% in Jan’25 from 11.6% growth in Jan’24.

Way forward: Industrial production is expected to grow at a stronger pace in Q4 with support from government capex which is expected to pick up further pace. RBI tinkering with policy rates will also bodes well for the economy. However, there are downside risk pertaining to the external sector amidst the enveloping threat of tariff war.

World Kidney Day 2025 Early Detection Saves Lives

Mumbai- “Are Your Kidneys OK?” is the theme of World Kidney Day 2025, a global initiative aimed at raising awareness about kidney health and the importance of early detection and prevention. Kidneys play a vital role in filtering waste, regulating blood pressure, and maintaining fluid balance. However, kidney disease often develops silently, with no noticeable symptoms until it reaches an advanced stage. Early screening and proactive care are essential to protecting kidney health and preventing serious complications. On the occasion of World Kidney Day, Dr. Amit Jain, Nephrologist at Apex Group of Hospitals, highlights the silent yet serious threat of kidney disease, affecting millions worldwide. Often undiagnosed until advanced stages, kidney disease can lead to severe complications, including heart disease, nerve damage, and kidney failure requiring dialysis or transplantation.

“Kidney disease is often called a ‘silent killer’ because it progresses without noticeable symptoms. Many people remain unaware of their condition until it reaches a critical stage,” says Dr. Amit Jain. “However, with routine screenings and timely intervention, kidney disease can often be slowed or prevented.”

He further added,. Millions of people worldwide are at risk, yet many remain unaware until they face severe complications. Early detection and timely intervention are key to preventing kidney disease and managing existing conditions effectively. The kidneys play a crucial role in filtering waste, balancing fluids, and regulating blood pressure. When they fail, harmful toxins build up in the body, leading to serious health problems, including heart disease, nerve damage, and even kidney failure requiring dialysis or transplantation. However, with routine screenings and proactive care, kidney disease can often be slowed or prevented.

This year’s World Kidney Day emphasizes the critical importance of early diagnosis in preventing kidney disease and maintaining kidney health. Kidney ailments often develop silently, without clear symptoms, making early detection essential for effective treatment and intervention.

Who Is at Risk?

Certain individuals face a higher risk of kidney disease, including those with:
✔ Diabetes (the leading cause of kidney failure)
✔ High blood pressure (damages kidney blood vessels)
✔ A family history of kidney disease
✔ Heart disease or obesity
✔ Chronic use of painkillers or nephrotoxic drugs

Apex Group of Hospitals remains dedicated to fostering a culture of care, inclusivity, and excellence in healthcare. Apex Group of Hospitals is a trusted chain of healthcare facilities, managed and operated by expert medical professionals with over 25 years of experience. With a capacity of 350+ beds, Apex Hospitals is committed to providing high-quality healthcare services to the people of Mumbai and surrounding areas. Our hospitals are strategically located in Borivali, Kandivali, and Mulund, ensuring

Rangsons Aerospace Raises INR 300 Crore to Fuel Growth

Bengaluru, March 13, 2025 – Rangsons Aerospace, a leading product technology firm for aerospace, defense and homeland security has announced today that it has secured an investment of ₹300 crore (USD 36.5 Million) towards expanding its operational capacity to address the increasing demand for its Products and Solutions for the commercial and military aviation markets globally, and drive growth into new business areas through strategic acquisitions. This funding round was led by ValueQuest Investment Advisors and had Anand Rathi Advisors as the financial advisor for the transaction.

This investment in Rangsons Aerospace marks the first addition to the portfolio construction for ValueQuest Tristar Fund, a Category II AIF (Alternate Investment Fund) focused on thematic sector investments. With deep niche expertise in these industries, ValueQuest believes the tailwinds in these sectors will drive long-term, decadal growth, making it an opportune time to launch this thematic fund.

Mr. Pavan Ranga, Managing Director, Rangsons Aerospace said, “We are excited about this fund raise from ValueQuest. It will help accelerate our expansion plans and enhance our ability to serve the growing demands of the aerospace and defense sectors”. He further added, “This investment fuels our vision of expanding into global markets and advancing aerospace innovation. One of our goals is to capture a significant share of the ₹20,000 crore fluid-conveyance system market while continuing to develop world-class solutions for India’s Ministry of Defence and international partners.”

Mr. Aniket Dharamshi, Fund Manager, VQ Tristar, added, “The team at Rangsons has built a promising business and we are confident in their ability to continue scaling. We are excited to partner with them on their growth journey and support their vision of becoming a leader in aerospace and defense solutions.” Additionally, Mr. Ravi Dharamshi, Founder & CIO, ValueQuest, stated “Tristar is specifically designed to capitalize on the long-term growth potential in sectors like defense, aerospace, and precision engineering. With our deep sector specific expertise, we are well-positioned to identify and partner with breakthrough entrepreneurs like Pavan and his team at Rangsons to create long-term value.”

Mr. Sachin Mehta, Director, Anand Rathi Investment Banking, added: “We are honoured to partner with Rangsons Aerospace, part of the prestigious NR Group, and grateful to Pavan for this opportunity. This marks our fourth transaction in the burgeoning Indian aerospace sector and our second with ValueQuest. We look forward to supporting the sector’s growth with our expertise and deep industry knowledge.”

Mr. Samir Bahl, CEO, Anand Rathi Investment Banking, commented:
“Rangsons Aerospace has built a strong reputation as a trusted partner for global aerospace and defence majors, backed by large orders, strong execution capabilities, and visionary leadership. This transaction highlights the increasing investor confidence in India’s aerospace sector, and we are proud to have facilitated this partnership between Rangsons Aerospace and ValueQuest.”

Impact Communications Acquires Majority Stake in Immersive Communication

Mumbai, March 13, 2025: In a significant industry development, Impact Communications has entered into a strategic partnership with Immersive Communication, acquiring majority stakes in the innovative experiential and shopper marketing agency. This collaboration marks a pivotal moment in India’s marketing landscape, combining Impact’s legacy expertise with Immersive’s dynamic approach to create a powerhouse in creative, technology-driven brand experiences.

Founded by Arti Singh, a trailblazer in retail, shopper marketing, and brand activations, Immersive Communication has established itself as an innovative force connecting brands with consumers. Singh, who handled leadership roles at Dentsu, Madison, and other agencies, has guided the agency to success through agility and a deep understanding of consumer behavior, perfectly complementing Impact’s established presence in the marketing and communications space.

This partnership transcends a traditional business arrangement, focusing instead on mutual growth and enhanced capabilities. By joining forces, both companies will benefit from technological advancements, expanded creative talent, and strengthened operational bandwidth. Immersive Communication will now offer an expanded suite of services, leveraging Impact’s cutting-edge technologies while maintaining its signature innovation and agility in experiential and shopper marketing solutions.

“This strategic partnership with Impact Communications marks a defining moment for Immersive,” said Arti Singh, Founder & CEO of Immersive Communication. “This collaboration empowers us with the necessary scale, infrastructure, and innovation to reimagine how brands engage with consumers. With Impact’s operational strength and our creative agility infused with our abilities, we are set to deliver unparalleled experiential solutions across the country.”

Sanjay Kaul, Chairman of Impact Group, also shared his perspective: “Partnering with Immersive Communication is a pivotal step toward creating a veritable ‘powerhouse’ that seamlessly blends creativity, technology, and execution scale. With Arti’s leadership, we are confident that this collaboration will redefine the future of experiential marketing in India.”

As marketing landscapes continue to evolve, this strategic alliance is positioned to drive new benchmarks in engagement, creativity, and consumer experiences. By combining their respective strengths, Impact Communications and Immersive Communication are set to lead the charge in experiential marketing, delivering innovative solutions that resonate in today’s dynamic marketplace while providing exceptional value to clients and consumers.

Sonu Tyagi Inspires Students at IP University on Media & Emerging Avenues

New Delhi, March 13, 2025 – Sonu Tyagi, the spiritually inclined visionary founder of Approach Entertainment Group and Go Spiritual, captivated students and faculty during an engaging interactive session titled Media and Emerging Avenues at the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University (IPU). The event, held on March 12, 2025, at 11:30 AM at the university’s Surjamal Vihar campus in Delhi, offered a deep dive into the evolving media landscape, emphasizing the power of ethical storytelling and a wide array of emerging career opportunities beyond traditional fields.

IP University, a prestigious NAAC A++ accredited state university, continues to lead in fostering academic excellence and innovation, making it an ideal venue for this impactful session.

Sonu Tyagi, a celebrated writer, director, producer, and media luminary, brought his wealth of experience to the forefront, sharing insights from his illustrious career in advertising, filmmaking, journalism, and spiritual media. With advanced qualifications in Psychology, Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has left an indelible mark on the industry through projects like the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda. His recent recognition at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College underscored his commitment to ethical journalism and spiritual empowerment.

The session, attended by students, aspiring media professionals, and faculty, was a masterclass in navigating the dynamic media ecosystem. Tyagi highlighted the transformative potential of digital platforms and the rise of OTT content, while introducing students to emerging career avenues beyond traditional fields like Journalism, Advertising, and Public Relations. He delved into opportunities in Celebrity & Artist Management, Influencer Management, Content Creation, Branded Entertainment, Digital Media and Journalism, and OTT, presenting these as vibrant pathways for the next generation. Drawing from his leadership at Approach Entertainment Group, a trailblazing organization headquartered in Mumbai with operations across New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, Sonu Tyagi outlined how creativity and ethics can shape a positive societal narrative.

The group excels in celebrity management, film production, advertising, corporate film solutions, film marketing, and events, earning accolades like the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and Yuva Ratn Award. Its subsidiaries, including Approach Communications—an award-winning PR and integrated communications agency with a healthcare vertical—and Approach Bollywood, a dedicated entertainment newswire, showcase its industry leadership. Tyagi also previewed upcoming ventures like Approach Politics for political communications and Approach Rural for rural marketing, signaling ambitious expansion.

Tyagi’s spiritual inclination shone through as he emphasized the urgent need for positive and spiritual content creation aimed at youth, to foster a mentally fit and morally grounded society. He motivated students to harness their skills to inspire others through uplifting content, drawing from his work with Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group. This transformative platform promotes spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes.

With the launch of Go Spiritual News Magazine and plans for Go Spiritual Web TV & OTT and a news app, it seeks to spread spiritual awareness globally. Sonu Tyagi highlighted how Go Spiritual and Approach Entertainment are actively campaigning against obscene and absurd digital content, advocating for media that nurtures rather than exploits. He urged students to reject sensationalism and create content that reflects values and positivity, aligning with his vision for a better society.

Reflecting on the event, Sonu Tyagi said, “It was a privilege to connect with the talented students and faculty at USMC, IP University. The media industry is at a crossroads, and I hope our discussion on emerging avenues—like Celebrity & Artist Management, Influencer Management, and OTT—and the need for positive, spiritual content inspires the next generation to create media that uplifts and empowers society.”

The event was expertly coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and a seasoned producer with a rich background in electronic media and filmmaking, alongside Dr. Kavita Koli, Producer Radio at USMC, who is all set to introduce a community radio at the University School of Mass Communication. Dr. Nazish, known for directing impactful corporate films like Transforming Young Minds and Beyond Milestones for IP University, and Dr. Koli, with her innovative vision for community radio, ensured a seamless flow, fostering an interactive environment where students could engage directly with Tyagi. Adding gravitas to the occasion was Prof. (Dr.) Durgesh Tripathi, Dean of USMC, whose pioneering work in digital media and online education enriched the dialogue with an academic perspective.

Students described the session as “eye-opening” and “motivational,” with many inspired to explore careers in Influencer Management, Content Creation, and OTT while embracing Tyagi’s call to create positive content. His focus on spirituality and wellness, rooted in Go Spiritual’s mission and the campaign against harmful digital content, struck a chord, encouraging attendees to rethink media’s role in building a healthier society.

The University School of Mass Communication, a trailblazer in media education, reaffirmed its commitment to bridging academia and industry through this event. Offering programs like BA and MA in Journalism and Mass Communication, as well as Ph.D. opportunities, USMC equips students with the skills to thrive in a competitive field. The session underscored the school’s dedication to preparing future leaders who can navigate the complexities of modern media with creativity, conscience, and a commitment to societal good.

Parvati Nair Donates Mechanical Elephant to Thiruvananthapuram Temple

March 13, 2025: Popular South Indian actor Parvati Nair joined hands with People for the Ethical Treatment of Animals (PETA) India and Action for Elephants UK to donate a mechanical elephant to the Sree Balabhadrakali Kshetram temple in Thiruvananthapuram.

The mechanical elephant, named Devi Dasan, was unveiled at a ceremony held at the temple, marking a significant step towards promoting animal welfare and safety in temple festivities.

“Technology is allowing us to perform our religious duties while assuring the safety of God’s creation,” said Parvati Nair, a long-time supporter of animal protection. “It gives me absolute pleasure to be part of this initiative with Action for Elephants UK and PETA India to allow devotees to take part in divine ceremonies in the safest, most compassionate manner.”

“As an animal lover, it’s heartbreaking to see elephants being exploited and mistreated in the name of tradition and culture,” added Parvati Nair. “I hope that this mechanical elephant will inspire other temples to adopt humane alternatives and promote a culture of compassion and respect for animals.”

The mechanical elephant is designed to mimic the movements and appearance of a real elephant, providing a safe and humane alternative for temple festivities. This initiative aims to reduce the use of real elephants in temples, which are often subjected to abuse, neglect, and exploitation.

PETA India has been working closely with temples and authorities to promote the use of mechanical elephants and other humane alternatives in temple festivities. This effort is part of a broader campaign to protect elephants and promote animal welfare in India.

The use of mechanical elephants in temples not only ensures the safety and well-being of devotees but also promotes a culture of compassion and respect for animals. By adopting humane alternatives, temples can set an example for the community and contribute to a more compassionate society.

PETA India’s initiative has already gained momentum, with several temples across the country expressing interest in adopting mechanical elephants. This movement is expected to inspire a wave of change in the way temples celebrate festivals, prioritizing animal welfare and safety.

What causes Peripheral Vascular Disease in Diabetics

By: Dr. Krishna Chaitanya, Lead Consultant – Vascular and Endovascular Surgery, Aster RV Hospital

Peripheral Vascular Disease (PVD) is a common complication for those with diabetes, significantly impacting blood flow and increasing the risk of severe complications like infections, ulcers, and in some cases, amputation. This blog will explore the connection between diabetes and PVD, shedding light on risk factors, early symptoms, and treatment options to help manage and reduce the impact of this condition.

Why Diabetics are Prone to PVD

Diabetes is an illness that impacts blood glucose but is also associated with changes in blood vessels and circulation throughout the body. Diabetes causes high blood glucose, which leads to damage within vessel walls to form plaques and narrowing of the arteries. Also, in diabetics, the duration of blood vessel inflammation is likely to be higher than in patients without diabetes, which increases the risk of PVD.

Though diabetes itself is a significant risk factor, other elements can contribute to the development and progression of PVD:

  • Smoking: Smoking is found to contribute to worsening atherosclerosis and also damages blood vessels, hence posing serious risks for diabetics
  • Hypertension (High Blood Pressure): High blood pressure raises the stress on the arterial walls, which in turn worsens blood vessel deterioration
  • Dyslipidemia: Plaque builds up if the patient has high levels of bad cholesterol (LDL) and low levels of good cholesterol (HDL)
  • Age and Gender: People who are 50 and above, and men are more susceptible to developing PVD than women

Symptoms that Indicate PVD in Diabetics:

Some of the PVD symptoms are not prominently noticeable or are even different from the common features traditionally associated with the disease, which worsens this situation for diabetics. Common symptoms include:

  • Claudication: Pain, cramping, or heaviness in the legs or buttocks that occurs during walking and is relieved by rest.
  • Coldness in the Extremities: One may feel cold due to reduced blood flow to the feet or legs.
  • Poor Healing of Sores and Ulcers: There is poor circulation in the feet, thus it takes longer for injuries to heal fully.
  • Shiny Skin or Loss of Hair on the Legs and Feet: When circulation is reduced, it changes skin texture and also the rate of hair growth.
  • Reduced Pulse in the Legs and Feet: Lack of or weak pulse in the legs indicates limited blood circulation.

How to Treat Peripheral Vascular Disease in Diabetic Patients?

Managing PVD in diabetic patients typically requires a combination of lifestyle changes, medications, and in some cases, surgical intervention. The primary goal of managing SLE is the relief of symptoms, promotion of circulation, and avoiding further advancement of the illness.

Lifestyle Modifications

Smoking Cessation: You need to quit smoking to stop the progression of PVD. Smoking acts as a barrier to blood flow and also affects blood vessels.

Exercise Therapy: In more chronic cases, supervised exercise programs such as walking are suggested as they improve circulation, hence alleviating patients’ symptoms.

Dietary Changes: Low fat, high fiber, fruits, and vegetable diets lower cholesterol and balance blood glucose concentrations.

Medications

Several medications may be prescribed to help manage PVD in diabetics:

Antiplatelet Agents: Drugs such as aspirin or clopidogrel thin the blood so that it flows more easily through the arteries and limits clot formation.

Cholesterol-Lowering Medications: Statins for cardiac care reduce cholesterol values in the blood and lower the rate of atherosclerotic plaque formation.

Blood Pressure Medications: Controlling blood pressure reduces arterial stress and helps prevent PVD progression.

Blood Sugar Control: Ensuring the patient’s blood sugar is well-controlled is another way to avoid worsening of blood vessels.

Surgical and Interventional Procedures

In cases of advanced PVD, lifestyle changes and medication might not be enough; surgical options may be necessary:

Angioplasty and Stenting: A minimally invasive procedure in which the artery is expanded by the inflation of a balloon, with a stent put in the artery to maintain its open state.

Atherectomy: A process where plaque is removed to open the arteries and allow regular blood flow.

Bypass Surgery: In more severe cases, bypass surgery can be an option, creating an alternate pathway for blood flow around narrowed or blocked arteries.

Style your Holi Look with Silver Accessories from BINNI

Holi is no longer the festival where one would only look for the oldest garment in their wardrobe and step out to get sloshed in colors. It has become yet another occasion to step out in style and make a bold statement with one’s look.

Let’s credit the movies and Bollywood to make white the official Holi Outfit color. Shraddha Tripathi, Founder and CEO, BINNI; a D2C fashion accessories brand suggests silver jewellery should be your go to, when planning to accessorize your Holi look. Here are a few Tips and Tricks to style, layer and slay this HOLI!!

    1. Subtle Elegance: if you like it simple and classy, opt for a single standout bangle or cuff with minimal jewellery. A single spiked bangle or engraved cuff can add an edge without overpowering the look.
  1. Bold Look: If you are someone who likes to stand out and make a statement, stack multiple heavy, intricately designed cuffs or bangles. This will elevate even simple outfits, and let the accessories shine. You can also add metallic or bold nail colors for completing the look.
  2. Minimalist Necklace Set – If you prefer a delicate and elegant style, a fine pearl or beaded choker (like the white choker with green detailing) is perfect for deep necklines. Add small studs or ear cuffs instead of heavy earrings for a chic, modern touch.
  3. Layering Magic – For a simple yet deep neckline opt for a fusion look. Complement the long silver necklace with additional delicate coloured stone studded silver necklace for a boho-fusion vibe.
  4. Jhumka Elegance – If you love to wear jhumkas (like the silver and pearl hook jhumkas), let them take center stage. Pair them with a delicate silver or pearl bracelet instead of a necklace to maintain balance. This would also work for close neck kurtis.
  5. Ear Cuff Statement – Style your hair in a sleek bun or braid to highlight the intricate ear cuffs. You may add a bun stick for additional flair.
  6. Colourful Danglers – With bold danglers (like the red statement earrings), opt for a minimal or no-necklace look, especially if your dress is deep-necked. A sleek bangle or ring can complement without overpowering.
  7. Mix Textures: Combine silver bangles with beaded or fabric accessories for a more eclectic, bohemian style.
  8. Pop of Colour – Enhance the white outfit and silver jewellery by pairing it with colourful bangles. Opt for oxidized silver anklets paired with a mirror work or colorful Mojris if you are going for high ankle or layered pants.

i-merit Signs MoU with SRM Institute to Launch Skill Development Programs

Delhi, 13th March 2025: i-merit, the flagship program of Scholars Merit Online Pvt. Ltd., has signed a Memorandum of Understanding (MoU) with SRM Institute of Science & Technology (SRMIST), Delhi-NCR Campus, to introduce a series of skill development programs under the i-merit banner. These programs, designed to enhance students’ employability index, will range from short-term courses of 120 hours to comprehensive programs spanning 12 to 25 weeks, providing a structured approach to industry-oriented learning.

This collaboration aims to bridge the gap between academic learning and industry expectations, equipping students with technical and soft skills essential for securing job opportunities in today’s competitive market. The i-merit Nova courses will be integrated into the i-merit Accelerate and Elevate programs, offering practical, hands-on training aligned with industry requirements.

Speaking on the partnership, Nancy D, CBO at Scholars Merit PVT Ltd., said, “At i-merit, we recognize that while academic degrees provide foundational knowledge, they often fall short in preparing students for real-world professional challenges. Our skill development programs at SRMIST are designed to address this gap by offering industry-aligned training that enhances employability. By extending our outreach through partnerships like this, we aim to empower over 50,000 students by December 2025.”

Prof. R. P. Mahapatra, Dean, SRM Institute of Science & Technology, Delhi-NCR Campus, expressed enthusiasm about the collaboration, stating, “SRMIST is dedicated to providing our students with an education that not only meets academic excellence but also prepares them for the job market. Our partnership with i-merit will ensure that our students acquire the necessary skills to excel in their careers. With programs tailored to meet industry needs, this initiative will significantly boost the employability index of our students.”

SRMIST, Delhi-NCR Campus, is a premier educational institution offering a wide range of undergraduate, postgraduate, and doctoral programs in fields such as engineering and technology, management, computer applications, pharmacy, and hotel management. Recognized as a Category-1 university by MHRD and UGC, SRMIST holds an A++ accreditation by NAAC and is approved by AICTE and PCI. With a strong commitment to academic excellence and industry integration, SRMIST aims to be among the top private universities globally by 2025.

This MoU with SRMIST follows i-merit’s recent collaboration with Sri Sai Group of Institutes, where over 300 students are currently enrolled in i-merit Nova courses. With an ambitious goal of partnering with 100 colleges and impacting 50,000 students, i-merit continues to expand its footprint in skill development across India, ensuring that graduates are well-equipped to meet the evolving demands of the job market.