Infinix India Launches Bold ‘Question the Noise’ Campaign
India, March 24, 2025: Infinix, a rapidly growing new-age technology brand, has launched its latest brand film titled ‘#QuestionTheNoise’. In a market saturated with flashy advertisements, Infinix takes a refreshingly honest approach by highlighting its dedication to product excellence rather than marketing hype. The film features rising star Piyush Khati, known for his performance in Netflix’s acclaimed series Class, in a satirical narrative that resonates with the discerning new-age audience.
At the heart of this campaign is the launch of Infinix Note 50x 5G+, a smartphone designed to redefine performance, processor and user experience. Breaking away from traditional marketing strategies, Infinix introduces a witty concept in the film that portrays how the company’s marketing team was left with minimal budget for advertisements because the engineers invested every resource into perfecting their products. This tongue-in-cheek approach cleverly conveys Infinix’s commitment to innovation and quality, suggesting that superior products don’t need excessive promotion.
The core message of ‘#QuestionTheNoise’ centers on Infinix India’s unwavering focus on creating breakthrough technology that delivers genuine value to consumers’ lives. By taking this bold and strong stance against industry norms, Infinix reinforces its dedication to providing best-in-class features at accessible price points. The brand film adopts a chaotic, high-energy approach to its surroundings. Amidst this frenzy, Piyush injects humor, playfully navigating the chaos while steering the focus back to what truly matters—the product.
“As a new-age brand, we understand that today’s consumers seek authenticity and real value. With #QuestionTheNoise, we emphasize that true innovation speaks louder than marketing hype,” said Anish Kapoor, CEO, Infinix India. “This film playfully showcases our commitment to investing every resource into building a smartphone that redefines performance and user experience. At Infinix, we believe that great products speak for themselves. The Note 50x 5G+ is a testament to that—designed to deliver the right innovation at the right price. With #QuestionTheNoise, we invite consumers to focus on what truly matters: real value, meaningful features, and a smartphone that delivers where it counts.”
The Note 50x 5G+ boasts cutting-edge technology with Android 15-based XOS 15, offering features like improved personalization, fluid animations, and smarter AI features, a powerful MediaTek Dimensity 7300 Ultimate SoC, ultra-fast charging, and Military grade certification, all packaged in a sleek, stylish design. With this launch, Infinix continues to challenge industry norms by prioritizing innovation and real value for consumers over extravagant marketing spend.
Infinix has established itself as a pioneer in new-age technology, with an expanding portfolio spanning smartphones, laptops, TWS, Tablets and smart TVs designed for the tech-savvy new-age demography. Known for exceptional design, quality craftsmanship, and cutting-edge technologies, Infinix products consistently deliver value that goes beyond marketing promises.
Chhatra Sansad Conclave at LPU Leaders Inspire Youth for 2047
National , March 24, 2025 : The 8th edition of the Chhatra Sansad India Conclave (CSI) at Lovely Professional University (LPU) was a historic gathering, bringing together over 20,000+ young minds and some of the nation’s most influential leaders. With the theme “Vision India 2047: Bharat @ 100,” the conclave created an electrifying atmosphere of ideas, passion, and energy encouraging youth to play an active role in shaping the future of the nation. The grand event was graced by the presence of esteemed leaders such as V. Narayanan, Chairman, Indian Space Research Organisation & Secretary (ISRO), Department of Defence, Mrs. Smriti Irani, Former Union Minister of Women & Child Development, HRD & Textiles, Dr. Ashok Kumar Mittal, Member of Parliament (Rajya Sabha) and Founder Chancellor of LPU, Khan Sir, Indian Educationist, Smt. Jaya Kishori, Motivational Speaker, and Spiritual Leader, Shri Temjen Imna Along, Minister of Tourism & Higher Education, Government of Nagaland, Dr. Maulana Kalbe Rushaid Rizvi, Social Reformer, and Shri Kunal Sharma, Founder President of CSI.
The conclave was inaugurated with an inspiring address by Dr. Ashok Kumar Mittal, Member of Parliament (Rajya Sabha) and Founder Chancellor of LPU. He welcomed the distinguished leaders and youth attendees, emphasizing the immense power of young leaders to reshape the nation. Dr. Mittal encouraged them to believe in their capacity for change and contribute boldly to India’s vision for 2047, highlighting LPU’s commitment to nurturing visionary leaders who will drive India’s rise on the global stage.
ISRO Chairman V. Narayanan motivated the youth to push boundaries and explore new horizons in space exploration and scientific innovation. He shared his vision of a future where India stands at the forefront of technological advancement, with youth as the driving force behind this transformation. Dr. Narayanan emphasized that India is not in competition with any other country, but is solely focused on the advancement of its own nation. He highlighted that India has already made remarkable milestones in space, and it is the youth who will continue to lead the way in making these advancements even greater.
Smriti Irani, (Former Union Minister of Women & Child Development, HRD & Textiles), spoke about the power of choices, integrity, and resilience. She encouraged the youth to rise above challenges and embrace their role as active contributors to India’s growth and prosperity. She highlighted the immense potential of India’s youth, urging them to not only excel in every field but to also focus on building their own enterprises. She emphasized that the youth of India are already incredibly efficient, and now is the time to channel that efficiency into creating businesses and enterprises that can drive India’s future growth.
Miss Jaya Kishori, a renowned motivational speaker and spiritual leader, called on the youth to embrace self-discipline, values, and purpose-driven actions. She encouraged them to build not just a prosperous India but one that leads the world with kindness and ethical strength.
Mr. Temjen Imna Along, Nagaland BJP President and Minister for Higher Education & Tribal Affairs spoke of an inclusive India where no community, no region, and no individual is left behind. His vision of India in 2047 was one where the youth lead with a sense of unity, ensuring that progress and opportunities reach every corner of the nation.
Adv. Kunal Sharma, Founder President of Chhatra Sansad India, emphasized that the future of India won’t be defined by leaders in offices but by the youth leading from the ground. His words rang with energy and conviction, urging every young individual present to take action, mobilize, and contribute actively to the nation’s future.
The distinguished dignitaries, including Mr. Nitin Gadkari, Union Minister for Road Transport and Highways, Mr. Vikrant Massey, Indian Actor, Anurag Thakur, Member of Parliament and former Union Minister of Information & Broadcasting, Youth Affairs & Sports, Imran Pratapgarhi, Member of Parliament, Shri Rahul Shivshankar, Editor-in-Chief of CNN News18, Shri Suresh Prabhu, Former Union Minister, and Lt. General Ajay Chandpuria, AVSM, VSM, Commanding Officer, Vajra Corps, connected with the youth through video messages, offering their valuable insights. They stressed the importance of youth-driven innovation, and discipline, and urged the youth to take ownership of the nation’s future and contribute to the ongoing digital revolution, ensuring India’s progress across every sector, from sports to technology. The speakers also highlighted the importance of nurturing India’s diverse voices to ensure that every citizen benefits from the nation’s growth.
The event also featured a crucial debate on “One Nation, One Election,” chaired by Maulana Kalbe Rushaid Rizvi, sparking insightful discussions on the future of a unified electoral system that reflects the collective aspirations of the nation. Students also took part in the debate, enriching the conversation with their perspectives.
The Chhatra Sansad India Conclave was a defining moment in India’s journey toward its 100th year of independence, reminding everyone that the future of the nation lies in the hands of its youth. The event sparked a wave of inspiration, with the youth taking great pride in the opportunity to engage with and learn from the most influential leaders of the country. Through thought-provoking discussions and inspiring speeches, young minds were encouraged to think critically about leadership, innovation, and inclusivity as crucial pillars for building a prosperous and progressive India by 2047.
ISS Secunderabad Launches Cambridge Primary Curriculum
Hyderabad, 24th March, 2025: Responding to the growing demand for world-class education in Secunderabad, the International School of Secunderabad (ISS),Alwal, part of the Crimson Schools Network, is introducing the Cambridge Primary Curriculum for students in Grades 1 and 2 from June 2025. This globally recognized curriculum, implemented in over 160 countries, fosters analytical thinking, creativity, and subject mastery through an adaptable, structured approach and equips young learners with the skills needed for their holistic development.
The Cambridge Curriculum encourages exploration, discussion, and practical application. Students gain a deeper understanding in a wide range of subject disciplines while refining their ability to question, analyze, and draw connections between concepts.
Speaking on the development, Husien Dohadwalla, CEO Crimson Schools, said, “International education must go beyond academics to support a child’s overall development. The Cambridge Primary Curriculum ensures a smooth shift from early exploratory learning to progression-based academic engagement, allowing students to develop cognitive, linguistic, social, and emotional skills alongside subject proficiency. It also aligns with NEP 2020’s emphasis on foundational literacy and numeracy, competency-based learning, and multilingual exposure in primary education. By combining play-based methodologies with assessments, this curriculum prepares learners for higher grades across boards while giving parents the assurance of a globally recognized foundational education system. The learning experience is further enriched with well-structured extracurricular programs, including STEM, performing arts, and specialized sports training through academy collaborations.”
The International School of Secunderabad (ISS), Alwal ensures that a strong academic environment, expert faculty, and well-rounded student development programs support its adoption of the Cambridge Primary Curriculum.
Outlining Crimson’s role in this progress, Jasmeet Singh Chhabra, Co-Founder Crimson, said, ‘We ensure that schools under our network have the right academic frameworks, faculty expertise, and learning environment to implement globally benchmarked curricula effectively. With Crimson’s guidance in faculty training, school operations, and infrastructure enhancements, ISS has enhanced its readiness to deliver the Cambridge Primary Curriculum successfully.”
A thoughtfully designed campus boosts the learning experience with technology-integrated classrooms and dedicated spaces for science, reading, and creative exploration. Delivering a global curriculum also requires educators to stay informed on proven teaching-learning methods so that students receive high-quality education. ISS regularly trains faculty, allowing teachers to implement Cambridge Primary’s evidence-based approaches. STEAM subjects, significant in inculcating 21st-century skills, prepare students for a world driven by technology, innovation, and collaboration through hands-on learning and real-world experiences.
Focusing on student well-being, ISS follows international safety protocols, which include CCTV surveillance, secure entry and exit points, child-safe infrastructure, and regular emergency drills to ensure preparedness. Age-appropriate facilities, ergonomically designed classrooms, and monitored play areas contribute to a setting where students feel safe.
Teachers nurture students’ mental and emotional well-being, equipping them with skills like conflict resolution, emotional regulation, leadership, and flexibility, helping them build resilience, agility, and social awareness to navigate challenges smoothly.
Over 2,600 Cyclists Compete for INR 33.6 Lakhs at HCL Cyclothon Noida 2025
Noida, March 24, 2025: HCL Group successfully hosted the third edition of the HCL Cyclothon in Noida, bringing together over 2,600 cycling enthusiasts from 24 states of India. The race kicked off from Gaur City Chowk covering an extended 10km loop along the Noida-Greater Noida link road. Participants included 150 professional cyclists, 1,350 amateur riders, and 1,100 green riders, alongside 150 policemen and 65 college girls from nearby villages.
Organized under the aegis of the Cycling Federation of India (CFI) in association with the Government of Uttar Pradesh and supported by the Uttar Pradesh Police Department, the event featured Asia’s largest prize purse for a cycling race—₹33.6 lakhs. Ms. Laxmi Singh, Commissioner of Police, Gautam Budh Nagar, graced the occasion as the Chief Guest, joined by Mr. Shikhar Malhotra, Director, HCL Group and CEO & Vice-Chairman of HCL Healthcare and Mr. Maninder Singh, Secretary General, CFI, as Guests of Honour.
Since its launch in 2023, HCL Cyclothon has rapidly grown into one of India’s premier road cycling events. Now held annually in Noida, Chennai, and Hyderabad, it has so far attracted approximately 12,000 cyclists from 24 states. With strong support from state governments, the event provides a safe, vehicle-free environment, encouraging participation from amateur cyclists while offering a competitive platform for CI-certified professionals. HCL Cyclothon has emerged as a catalyst for a nationwide fitness movement, inspiring people to adopt healthier, and more active lifestyles.
The Cyclothon featured various categories to encourage participation across age groups and skill levels, including the Professional Road Race (50 km), Amateur Road Race (60 km), Amateur MTB Road Race (26 km), Amateur Road Race (26 km), and the Green Ride (10 km).
Ms. Laxmi Singh, reflecting on the success of the event, she said, “It is heartening to see an initiative like HCL Cyclothon encouraging fitness and community engagement in Noida. Events like these not only promote health but also strengthen our vision for a safer and greener city. We look forward to making Noida a hub for cycling and fitness.”
HCL also honored the Noida Traffic Police Department by presenting them with water bottles, bags, and smartwatches in recognition of their support for the Cyclothon.
Speaking about the event’s growing impact, Mr. Shikhar Malhotra, stated, “Cycling is a powerful way to unlock human potential and promote a healthy lifestyle. The enthusiastic response to HCL Cyclothon, including the third edition in Noida and previous editions in Chennai and Hyderabad, is truly inspiring. We are grateful to the participants who joined us in championing fitness and community spirit.”
Winners details are mentioned below:
Professional Category (Female)
Winner: Swasti Singh (Odisha)
Runner-up: Chayanika Gogoi (RSPB)
2nd Runner-up: Muskan (Gujarat)
Professional Category (Male)
Winner: Sahil Kumar (IAF)
Runner-up: Surya Thathu (Maharashtra)
2nd Runner-up: Dinesh Kumar (IAF)
HCL also announced plans to activate a designated area in Noida one Sunday each month starting May 2025, transforming it into a hub for fitness activities and cycling initiatives. This initiative aims to foster a vibrant community space while reinforcing HCL’s commitment to a healthier, more sustainable Noida.
Niva Bupa Launches ‘Rise’ for India’s Missing Middle
Bengaluru 24th March 2025 : Niva Bupa Health Insurance Company Limited (Formerly known as Max Bupa Health Insurance Company Limited) – one of India’s leading standalone health insurers has unveiled ‘Rise’—a health insurance plan designed to make quality healthcare more accessible for India’s “Missing Middle.” With several industry-first features that deliver value and flexibility, ‘Rise’ is set to redefine affordability and accessibility in health insurance.
‘Rise’ has been designed after comprehensive consumer immersion with consumers in the middle class segment residing in both large and small cities of India to understand their lifestyle, needs and preferences. The interactions revealed insights that people in this cohort have seasonal income and are looking for tangible benefits to manage their health due to lack of good primary private health care. Based on these insights, Niva Bupa has created an affordable and customised health insurance product which offers not just comprehensive coverage to customers but also provides them the option to choose whether they prefer to get treated in a private network hospital or a government hospital. This, coupled with unlimited digital consultations and an option to pay premium as per their convenience makes ‘Rise’ a perfectly suited health insurance plan for this customer segment.
In India, the “missing middle” population, as defined by the NITI Ayog report published in October 2021, refers to individuals who earn too much to qualify for government-sponsored health schemes but too little to afford premium of a private health insurance. This segment, comprising of nearly 40 crore Indians, which includes a significant portion of the middle class, is particularly vulnerable in times of medical emergencies, as they face the financial burden of high healthcare costs while lacking adequate coverage. Without access to affordable health insurance, many individuals in this group resort to depleting their savings or borrowing to cover medical expenses, leading to long-term financial instability. Expanding access to affordable health insurance for the “missing middle” is essential for improving healthcare outcomes, preventing medical debt, and fostering economic stability in India. ‘Rise’ is intended to bridge the gap of inadequate coverage for India’s “missing middle” with unique customised benefits to especially appeal to this customer segment.
Key Features of Rise:
- Flexi-Pay Benefit: A significant portion of India’s population works in an informal sector; self-employed, own small businesses, daily wage earners and gig workers; with inconsistent monthly incomes. In order to provide affordability to this group, for the first time ever flexi-payment has been introduced for purchase of health insurance cover, wherein customers can start their policy by paying a token amount of just 20% of the total premium amount and pay the rest anytime during the policy tenure. The sooner they complete the payments, the higher the discount they receive.
Example – For a total premium of INR 10,000, the customer just needs to pay INR 2000 (20% of 10,000) token amount to start the policy and pay the balance premium anytime within the policy tenure. In order to keep the policy active, the customer just needs to pay INR 400 (5% of the balance premium of INR 8000) as monthly subscription.
- Smart Cash Benefit: The plan offers something to the customer even when they wish to avail treatment for free in a government hospital. If the customer decides not to visit a private hospital and does not make a claim under the ‘Rise’ policy for their treatment, they can claim a guaranteed cash pay-out of ₹5,000 from Niva Bupa upon submission of his discharge summary from the government hospital to take care of their post-treatment expenses.
- Return Benefit: Yet another industry-first feature being introduced with ‘Rise’ is return of 50% of total premium paid by the customer as an additional sum insured, over and above the base sum insured. So, for a 10,000 premium INR 5,000 will be returned back to the customer as additional sum insured. This amount will accumulate for lifetime with 10% Bonus being added on the accumulated amount every year. No Waiting Period or Exclusion will be applicable on this ‘Return’ Sum Insured.
In addition to these benefits, the product offers unlimited digital consultations in 16 vernacular languages so that customers can consult with general practitioners anytime, anywhere, unlimited times. ‘Rise’ comes with host of optional benefits which provides customers the option to modify their room type category, remove capping of INR 50,000 on modern treatment and increase the limit up to base sum insured.
Commenting on the launch of Rise, Dr. Bhabatosh Mishra, Director – Underwriting, Products & Claims, Niva Bupa Health Insurance, said “At Niva Bupa, we are committed to delivering innovative solutions that cater to the evolving needs of our customers. Rise is not only a step forward in bridging the insurance gap for India’s Missing Middle but also aligns with IRDAI’s vision of Insurance for All by 2047. This plan ensures that health insurance is affordable, flexible, and tailored to the needs of our underserved population, empowering individuals and families with access to healthcare and financial security.”
Rise is an affordable health insurance plan that would cover comprehensive range of healthcare expenses, including coverage for all treatments needing 2+hours of hospitalization, domiciliary and home care treatment as well as 60 days’ pre and 180 days’ post-hospitalization expenses.
The plans are available in Individual, Multi-member and Family floater variants and will have zone-wise pricing starting from as low as just INR 6,416 to INR 8,669 for a 35-year old individual for a 10 lakh sum insured.
| Coverage Type | Zone 1 | Zone 2 | Zone 3 | Zone 4 |
| 35 Year Old for Self only | 8,669 | 7,802 | 7,802 | 6,416 |
| Individual Policy for Self & Spouse with age 35 and 32 years | 15,605 | 14,044 | 14,044 | 11,546 |
| Floater policy (2A) with age of eldest member being 35 years | 14,375 | 12,937 | 12,937 | 10,637 |
| Floater policy (2A1C) with age of eldest member being 35 years | 18,222 | 16,400 | 16,400 | 13,484 |
Note: All premiums shown are for Sum Insured of 10 Lacs and inclusive of 18% GST.
With ‘Rise,’ Niva Bupa is making health insurance more flexible, rewarding, and accessible than ever before, ensuring that every Indian has the confidence to seek the best healthcare without financial strain.
NAR-INDIA and NAREDCO Sign MoU to Boost Real Estate Skills
New Delhi, 24 March, 2025: The National Association of Realtors-India (NAR-INDIA) and the National Real Estate Development Council (NAREDCO) have signed a landmark Memorandum of Understanding (MoU) to establish a collaborative framework that promotes professional excellence, industry growth, and policy advocacy in the real estate sector.
The MoU aims to enhance industry standards, facilitate knowledge exchange, promote skill development and training, and strengthen networking and collaboration among real estate professionals. Both organizations will work together to promote ethical practices, transparency, and professionalism in the real estate sector by developing and implementing industry standards.
The partnership will also focus on promoting skill development and training in the real estate sector. NAR-INDIA will support NAREDCO’s National Institute of Real Estate Development (NIRED) by providing 100 candidates for training programs and workshops throughout the year.
Mr. G Hari Babu, National President, NAREDCO, said, “This MoU represents a significant step towards transforming India’s real estate industry into a globally competitive and professionally driven sector. By collaborating with NAR-INDIA, we aim to raise industry standards, bring in greater transparency, and advocate for policies that promote sustainable growth. This partnership will empower realtors and developers to align with global best practices, ultimately benefiting homebuyers and investors.”
Mr. Sumanth Reddy, Chairman, NAR-INDIA, added, “The real estate industry is evolving rapidly, and professionalism, ethics, and innovation are now more critical than ever. Through this MoU, we are creating a collaborative ecosystem where realtors and developers can exchange knowledge, enhance skills, and contribute to a more structured and efficient industry. Our goal is to uplift the standards of real estate transactions and ensure a better experience for customers.”
Under the MoU, NAR-INDIA and NAREDCO will jointly develop industry standards, exchange information on the latest developments in the real estate sector, and share key data, statistics, and research reports. They will also cross-promote relevant news, developments, and events on their respective websites and communication channels.
I wholeheartedly welcome the historic MoU between NAR-INDIA and NAREDCO, a significant milestone in India’s real estate sector. This partnership will undoubtedly elevate industry standards, promote transparency, and foster professionalism. As Chairman of the Association of Property Professionals Delhi NCR, I believe that this collaboration will have a far-reaching impact on the sector, benefiting not just realtors and developers but also homebuyers and investors, said Mr. Abhishek Jain, Chairman, Association of Property Professionals Delhi NCR.
This MoU marks a significant milestone in the efforts of NAR-INDIA and NAREDCO to promote professional excellence, industry growth, and policy advocacy in the real estate sector. With this partnership, both organizations aim to create a more collaborative and growth-oriented real estate ecosystem in India.
SSF Plastics files draft papers for Rs 550-cr IPO
Chandigarh, March 24, 2025: SSF Plastics India Ltd has filed preliminary papers with capital markets regulator SEBI to raise Rs 550 crore through an initial public offering (IPO).
The proposed IPO comprises a fresh issue of equity shares worth Rs 300 crore and an offer for sale (OFS) of Rs 250 crore by promoters and promoter group entities, according to the draft red herring prospectus (DRHP) filed on Thursday.
At present, promoters and promoter group entities hold 100 per cent stake in the company.
Proceeds from the fresh issue will be utilised for payment of debt, funding capital expenditure requirements for purchase of plant and machinery and for general corporate purposes.
SSF Plastics is a one-stop packaging solutions player providing end-to-end services from design to delivery across key product segments such as bottles and containers, caps/ closures and tubs, and engineering plastic components, among others.
The company caters to a wide range of end-user industries such as personal care, home care, food and beverages, consumer electronics, engine oil and lubricants, and pharmaceuticals.
On the financial front, SSF Plastics posted a profit of Rs 15.19 crore and a revenue from operations of Rs 397.41 crore for six months ended September 2024.
IIFL Capital Services Ltd and Nuvama Wealth Management Ltd are the book-running lead managers to the issue.
Arati Kadav’s Mrs. Masterclass Inspires Aspiring Filmmakers
Mumbai, March 2024 – Whistling Woods International (WWI), India’s premier institute for film, communication, and creative arts, hosted an exclusive masterclass featuring the creative team behind Mrs. The session offered students an in-depth exploration of adaptation, creative reinterpretation, and the technical intricacies of filmmaking.
The masterclass examined the evolution of storytelling across cultural and cinematic landscapes. The distinguished panel included industry experts such as Arati Kadav (Director & WWI Alumna), Prerna Saigal (Editor), Sarit Sekhar Chatterjee (Sound Designer), Harman Baweja (Producer), Nishant Dahiya (Lead Actor), Shray Gupta (Assistant Director & WWI Alumnus), Neeraj Pandey (Lyricist), and Jayesh Ughade (Zee5 Content Head & WWI Alumnus).
A central theme of the discussion was the art of adaptation in storytelling. Producer Harman Baweja emphasised that while every adaptation must preserve the essence of its source material, it should also resonate with contemporary audiences. “What truly makes a difference isn’t just a great idea or script—it’s about having a great team through and through,” he noted, underscoring the collaborative nature of filmmaking.
For Director Arati Kadav, the protagonist’s journey was paramount. She encouraged students to delve into character psychology, stating, “I must enter the story through her eyes and see the world as she does,” reinforcing the significance of emotional depth and relatability in storytelling.
Lead actor Nishant Dahiya spoke about the complexities of character portrayal, urging students to establish a personal connection with their roles. “Finding that connection is crucial for an authentic performance,” he advised. Editor Prerna Saigal highlighted the impact of pacing and perspective on audience perception, while Sound Designer Sarit Sekhar Chatterjee emphasised the power of silence, describing it as a character in its own right.
Adding another dimension, Lyricist Neeraj Pandey discussed how music enhances emotional depth in storytelling, encouraging students to see it as an integral narrative tool.
The session concluded with an engaging Q&A, offering students direct interaction with the panel and deeper insights into the filmmaking craft. The masterclass reaffirmed WWI’s commitment to bridging academia and industry, equipping students with invaluable real-world learning experiences from accomplished professionals.
With its insightful discussions, industry expertise, and immersive learning experience, the Mrs masterclass left a lasting impact on WWI students, inspiring the next generation of storytellers.
Birla Opus Paints Teams Up with JioHotstar for Indian Colours League IPL 2025
India, 24 March, Mumbai: Cricket is more than just a game; it’s an emotion that unites millions, especially in India. After the massive celebrations following the ICC Champions Trophy victory, the excitement of the Indian Premier League (IPL) 2025 has taken over the nation. Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, announced its partnership with JioHotstar, adding its own vibrant touch to the tournament. The much-loved paint brand in India is a key partner of TATA IPL 2025.
In a unique strategy to engage IPL enthusiasts across the globe, Birla Opus Paints is introducing the Indian Colours League, a campaign that captures the true spirit of the IPL while bringing to life the brand’s philosophy of Duniya Ko Rang Do. This initiative showcases that even in rivalry, there is camaraderie, unity, and the potential to craft a legacy.
Every IPL match sees two franchise teams go head-to-head, but this time, the iconic colours that define these teams will do more than just represent them. Inspired by the idea that colours, like cricket, have the power to tell stories, Birla Opus Paints has created the Indian Colours League, where the colours of the two competing teams will dynamically fuse to form a new and exclusive shade. This new shade will not only embody the essence of their clash but also reflect their history, intensity, energy, and camaraderie. Before every match the players from opposing IPL teams will talk about what their team’s colours mean to them and as they speak, their team colours will blend dynamically to become a new, one-of-a-kind Birla Opus Paints’ shade that represents the essence of their match.
Talking about the association, Inderpreet Singh, Head – Marketing, Birla Opus Paints said, “At Birla Opus Paints, we believe in the transformative power of colours. This IPL season, through the Indian Colours League, we’re blending the colours of the rival teams in each match to celebrate camaraderie and legacy. This IPL season, we invite fans to witness the magic that happens when colours fuse – because both in cricket and in life, every interaction has the power to create something truly unforgettable.”
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar said, “At JioHotstar, we are always looking for ways to push the boundaries of fan engagement, and the Indian Colours League does just that. Cricket and colours both have a deep emotional connection with people, and this campaign beautifully brings them together. By blending the worlds of cricket and colour, we are offering fans an experience that goes beyond the game, turning every match into a visual spectacle. We are excited to partner with Birla Opus Paints to make IPL 2025 more immersive and unforgettable for millions of cricket lovers.”
Sachin Kamble, Chief Creative Officer, Leo – South Asia, said, “Cricket isn’t just a game – it’s a canvas of passion, sportsmanship, emotion, camaraderie just like the colours that represents each team and their winning spirit. Indian Colours League leverages this aspect of IPL. Just how competitiveness blends with friendship resulting in a good game, two colours come together to create another beautiful shade, the colour that stands for unity bringing the country together.”
Indian Colours League has been co-conceptualised by Birla Opus Paints, Leo India and Wavemaker India in partnership with JioHotstar.
Every unique shade born from these high-energy matchups is more than just a blend, it is a carefully crafted identity that reflects the spirit of its origin, paying tribute to the teams, cities, and cultures they represent. Just as every match is a unique battle, every clash of colours results in something new and exciting—a shade that represents not just competition, but also the deep respect and shared love for the game. Through this thoughtful approach, every match leaves behind a colour-coded legacy, a unique shade that fans will associate with that specific clash forever.
Drinkprime Marks 9 Years of Impact on World Water Day 2025
Bangalore, March 24, 2025 – As the world observes World Water Day, DrinkPrime, India’s leading smart water purifier company, proudly announces remarkable growth momentum, having doubled its user base to 250,000 households in less than a year. This milestone coincides with the company completing 9 years in business and touching the lives of 1 million people across India. The achievement highlights the urgent need for sustainable and affordable water solutions amid growing water scarcity concerns in urban India.
With India’s per capita water availability dropping to 1,367 cubic meters by 2031, as per recent estimates, the nation faces an escalating crisis. Over 163 million people in India consume contaminated water, which leads to waterborne diseases such as cholera and diarrhea. This exacerbates the already critical issue of clean water scarcity across the country.
DrinkPrime has established dominance in Bangalore with over 100,000 active households and is rapidly expanding in other metropolitan areas, including Hyderabad, Delhi-NCR, Mumbai, and Pune. The company’s newest markets, Mumbai and Pune, have shown particularly strong adoption rates, currently growing at nearly 30% month-over-month.
“Our growth trajectory reflects urban India’s increasing awareness around safe, accessible drinking water without the financial burden of traditional purifiers,” said Manas Ranjan Hota, Co-founder of DrinkPrime. “World Water Day reminds us that water isn’t merely a resource, it’s a fundamental human right. The fact that only 7% of Indian households have water purifiers underscores the enormous gap between water availability and water safety—a gap we’re closing with our rental model.”
While traditional purifiers come with hefty upfront costs of over ₹15,000 and recurring annual maintenance expenses of ₹4,000-5,000, DrinkPrime’s subscription model offers access to safe drinking water at a cost lower than just the yearly maintenance of a conventional purifier. This approach has resonated strongly with consumers seeking alternatives to both expensive purifiers and plastic water cans that contaminate drinking water with microplastics.
To meet evolving customer needs, DrinkPrime has completely revamped its product portfolio over the past year. The company now offers three new models: DrinkPrime Copper as its flagship bestselling product with added health benefits, the premium DrinkPrime Alkaline for enhanced pH balance, and the more affordable RO+ option for price-conscious households.
“The COVID-19 pandemic made one thing very clear—access to clean water isn’t a luxury; it’s a necessity,” said Vijender Reddy Muthyala, Co-founder & CEO of DrinkPrime. “Our subscription model addresses the three core pain points of the water can user: affordability over traditional alternatives through monthly rentals, convenience by eliminating the logistics of replacements, and reliability with lifetime free maintenance and service response within 30 minutes on average.”
However, safe drinking water is just one part of the equation. Climate change has worsened India’s water crisis, with erratic monsoons and depleting groundwater levels severely affecting water quality. Recognizing this, DrinkPrime actively promotes water conservation by encouraging users to repurpose RO-reject water for non-drinking uses such as cleaning, gardening, and cooling systems.
The company’s water quality database, built from over 60,000 tests conducted annually, reveals concerning levels of contaminants in municipal water supplies across urban centers. This data drives continuous improvement of DrinkPrime’s purification technology to address local water conditions.
Customer referrals account for over a third of new sign-ups, reflecting strong consumer satisfaction. DrinkPrime’s IoT-enabled technology allows users to monitor water consumption, quality, and purifier performance in real-time, providing greater transparency and ease of use.
With continued investment in research and development, DrinkPrime is adapting its technology to suit varying local water conditions while expanding to more cities. As water security becomes an increasing concern in urban India, the company aims to contribute to long-term solutions that improve access to safe drinking water while promoting responsible water use.