New Delhi, July 10, 2025 : Casio Computer Co., Ltd. announced that it has appointed the internationally acclaimed seven-member hip hop / R&B girl group XG as the global ambassador for the G-SHOCK brand of shock-resistant watches.

XG, consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, is a hip hop / R&B girl group known for its bold music and powerful performances. The name stands for “Xtraordinary Girls,” reflecting their commitment to empowering people from all walks of life around the world through a genre-defying style that breaks conventions. With a strong global following, especially among younger people, XG is rising as a new force in international music and culture.

XG has pioneered a new music genre called “X-Pop,” breaking away from the conventions of J-Pop and K-Pop to create a style all their own. This spirit of originality and strength closely aligns with G-SHOCK, a unique brand known for its toughness, shock resistance, and distinctive design — making XG a natural choice as the brand’s global ambassador.

To celebrate the partnership, a special website will showcase key visuals and a promotional video featuring XG. Centered around the slogan “No Destination,” the video portrays XG boldly stepping into a new world with G-SHOCK, expressing the strength to shape one’s future without fear or hesitation. Art direction came from YAR, the creative team led by YOSHIROTTEN — one of Japan’s most promising rising artists — and delivered a bold and energetic visual experience.

XG has this to say about their appointment as global ambassadors: “G-SHOCK watches always remind us of how we never gave up on chasing our dreams, even when things got tough. It gives us the courage to keep going and keep challenging ourselves. XG-SHOCK, let’s go!”

Additional key visuals and content will be released over time as G-SHOCK continues to share its world in collaboration with XG.

G-SHOCK watches worn by XG

GMA-P2100M

Built on the GMA-S2100, the design offers versatile navy, pink, and white color options that complement any outfit, accented with a touch of elegant pink gold for added flair.

GA-2100-1A1

Based on the GA-2100 with its signature octagonal bezel, this timepiece is unified in matte black, creating a minimalist yet bold and stylish look.

DW-5600UBB-1

Built on the DW-5600, which carries the iconic form of the very first G-SHOCK DW-5000C, the timepiece is finished in matte black for a refined and understated look that fits effortlessly with any outfit.

GMA-P2100-7A

Finished in a bright, refined white, the timepiece brings out a soft, feminine look.

XG

XG is a seven-member hip hop / R&B girl group consisting of members JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. They made their debut in March 2022 with their first single, “Tippy Toes.” The group’s name, XG, stands for “Xtraordinary Girls” and reflects their commitment to empowering people from diverse backgrounds around the world through their boundary-defying music and performances.

XG has achieved numerous global milestones, including becoming the first Japanese artist to top the U.S. Billboard “Hot Trending Songs Powered by Twitter” chart in the weekly ranking, and the first Japanese girl group to grace the cover of the U.S. Billboard magazine. In November 2024, their second mini-album, AWE, marked their first appearance on the Billboard 200 album chart. XG launched their first world tour, XG 1st WORLD TOUR “The first HOWL,” in 2024, performing 47 shows across 35 cities before concluding at Tokyo Dome on May 14, 2025. In April 2025, they also became the only Japanese act to perform at the Coachella Valley Music and Arts Festival, where they closed the Sahara Stage and received high praise from both domestic and international media.