New Delhi, 29th May 2025 — Appy Pie has launched PixelYatra, Bharat’s first-of-its-kind AI model trained specifically in the Hindi language for generating cards, banners, posters, and social creatives. Built on Appy Pie’s flagship model, PixelForge, PixelYatra brings vernacular intelligence to generative AI—empowering users across Bharat to design compelling visuals using simple Hindi prompts.

With this launch, Appy Pie becomes one of the first AI platforms to infuse Bharat’s linguistic and cultural identity into visual design, bridging a critical gap in accessibility for the next billion users from Tier 2 and Tier 3 cities.

“PixelYatra is built for Bharat,” said Abhinav Girdhar, CEO of Appy Pie. “It understands the language, the emotion, and the cultural nuance behind every prompt. Whether it’s a wedding invite, a Diwali card, or a local shop banner, PixelYatra enables anyone to create beautiful visuals in Hindi—instantly and effortlessly.”

Built for Bharat’s Cultural & Visual Identity

PixelYatra has been trained on a diverse and inclusive dataset comprising:

• Devanagari script input
• Context-rich Hindi phrases like शुभकामनाएं (best wishes), बिक्री (sale), आमंत्रण (invitation)
• Templates inspired by festivals, traditions, and regional use cases such as religious banners, political posters, and local business creatives

This makes it especially powerful for Bharat’s smaller towns and rural areas, where local languages dominate digital expression.

Use Cases That Matter Across Bharat

With PixelYatra, users can effortlessly generate:

• Festival greetings: Diwali, Holi, Eid, Raksha Bandhan, Janmashtami
• Wedding and family function invitations
• Sale banners and shopfront creatives
• Birthday and celebration posters
• Social media creatives in Hindi for influencers and entrepreneurs

PixelYatra is ideal for print shops, local vendors, coaching centers, mandaps, and more—offering professional-grade visuals without the need for a graphic designer.

Part of Appy Pie’s Growing Generative AI Suite

PixelYatra joins Appy Pie’s rapidly expanding family of AI-first creative tools:

• PixelForge – Text-to-image generation
• Vibeo – Text-to-video and image-to-video generation
• Flawless Text – AI-driven typography engine
• PixelYatra – Regional design generation with Hindi fluency

Together, these tools embody Appy Pie’s mission to make AI-powered content creation accessible, affordable, and locally relevant to Bharat.