Zomato’s ‘Ek, Do, Teen…Dus!’ Campaign Promotes 10-Minute Delivery

National, March 21, 2025: Zomato, India’s food ordering and delivery platform, announced the launch of its latest campaign for Zomato Quick, its 10-minute food delivery service. The quirky new campaign comprises four snackable films showcasing the metaphorical journey of food from restaurant kitchens to customers’ doorsteps.

These four films humorously reimagine the iconic “Ek Do Teen” song, playfully stopping at “Dus” to emphasize the speed of delivery – just 10 minutes. The catchy tune, combined with the relatable scenarios of craving satisfaction, is sure to strike a chord with today’s time-pressed foodies.

Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes.

Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers’ doorsteps in an impressively shorter time.

In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song “Ek, Do, Teen, Char,…” Our aim is that ads should not feel like ads; they should always entertain and bring a smile.”

The multi-faceted campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.

Available now in 15 cities across India, Quick brings the speed of quick commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.

Zomato’s Early Data Reveals Strong Consumer Interest In Valentine’s Day

India, 17th February 2025: As India prepares to celebrate Valentine’s Day, Zomato has witnessed an early surge in demand for cakes, desserts, and more. There is a surge in demand for gifting occasions, reflecting higher adoption for celebrating special occasions in a memorable way.

Notable trends and offerings thus far include:

  • Increased keyword searches: Searches for relevant keywords like ‘Valentine,’ ‘heart,’ and ‘gift hamper’ are already increasing. Additionally, some quirky yet humorous keyword searches include ‘lover’, ‘boyfriend’, ‘girlfriend’, and ‘romance.’
  • Rose Day: Sales of rose-themed and/or flavoured dishes on Rose Day (February 7th) soared by a twofold increase. Delivery of rose-flavored beverages also rose by 70%.
  • Chocolate Day: On Chocolate Day (February 10th), over 125K chocolate-based dishes were sold.
  • Promising fondue sales: The newly launched chocolate fondue boxes are showing promising early sales figures.
  • An uptick in sales across new launches: Restaurant partners and brands have introduced special Valentine’s Day offerings on the app, including:
  • Heart-Shaped Treats: A range of heart-shaped food items, including cakes, donuts, cookies, tarts, French hearts, pizza and more.
  • ‘Secret Message’ Cake: Cakes with a hidden message for a personal touch.
  • Valentine’s Day Gift Hampers: Curated gift hampers, with optional add-ons, are available, building on the success of similar offerings for previous special occasions.
  • Growth beyond desserts: Categories like pizza and Asian cuisine are experiencing increased demand.

For consumers looking for a more immersive experience, the app is also offering at-home date night options in select locations in Delhi NCR, Mumbai, and Bengaluru, including:

  • DIY Culinary Kits: Offerings include DIY sushi, ramen, taco, and cocktail-making kits.
  • Curated Cheeseboards: A selection of cheeseboards for sharing.
  • Chocolate fondue box: Boxes with an assortment of dippable treats.

Looking back at some key trends from 2024’s Valentine’s Day:

  • Significant Sales Growth: Last year, on Valentine’s Day, sales of popular categories like cake and desserts increased three to four times compared to an ordinary day, with chocolate and velvet cakes being particularly popular picks.
  • Gift Hampers Popularity: Sales of gift hampers saw a twelvefold increase compared to a regular day, making them the best-performing category across special occasions in 2024.
  • Emerging categories: The fastest-growing upcoming categories on the app include jar cakes, bento cakes, themed assorted dessert boxes, a combination of chocolate and strawberries.