New Delhi, 15th April, 2025: Fytika, a leading wellness brand, has launched Fytika Sleep Eazzz Gummies, an innovative, non-addictive solution designed to promote deep, restorative sleep naturally. With increasing screen time, work-related stress, and disrupted routines, India is grappling with an escalating sleep crisis. Studies indicate that India ranks as the second most sleep-deprived country, with 6 out of 10 Indians facing occasional sleeplessness and insomnia rates ranging between 13.8% and 33%.

Modern lifestyles have disrupted natural sleep cycles, with longer screen exposure, increased stress, late-night work hours, and unhealthy dietary habits contributing to widespread sleep deprivation. Poor sleep not only affects mental well-being but is also linked to serious health conditions such as heart disease and diabetes. Fytika Sleep Eazzz Gummies provide a scientifically formulated and Ayurvedic-backed approach to better sleep.

Shivam Tyagi, Co-Founder of Fytika Healthcare, said, “Sleep is the foundation of overall well-being, and we have designed Fytika Sleep Eazzz Gummies to offer a natural, effective solution for those struggling with sleep disturbances. By combining the power of Melatonin with Ayurvedic wisdom and essential minerals, we offer a scientifically backed and safe approach to improving sleep quality, ensuring individuals wake up feeling refreshed and rejuvenated.”

Dr. Himanshu Varshney, MBBS, Resident in Respiratory Medicine and Critical Care, Consultant at Fytika Healthcare, highlights the severity of India’s sleep crisis: “Sleep deprivation is a growing public health concern in India, with 61% of Indians sleeping less than six hours per night, leading to serious long-term health risks. Studies indicate that individuals who consistently get inadequate sleep have a 48% higher risk of developing heart disease and a 50% increased likelihood of diabetes. Additionally, chronic sleep loss contributes to a 33% increase in daytime drowsiness, reducing workplace productivity and increasing accident risks. Women are particularly affected, with 38% struggling to fall asleep compared to 29% of men, often due to hormonal fluctuations. Given these alarming trends, it is essential to incorporate natural, effective solutions that support healthy sleep patterns.”

Fytika Sleep Eazzz Gummies are designed to naturally regulate sleep-wake cycles and promote relaxation with a blend of Melatonin, Ayurvedic herbs like Jatamansi, Chamomile, and Valeriana, and essential minerals such as Zinc and Magnesium. Unlike conventional sleep aids, these gummies are free from added sugar, artificial additives, and the risk of dependency, making them a clean and safe alternative for everyday use.

Designed for both men and women, Fytika Sleep Eazzz Gummies help alleviate anxiety, regulate sleep cycles, and promote long-term sleep health without any side effects or dependency risks. The gummies are now available for purchase on Fytika’s official website and leading online marketplaces.