ManipalCigna Launches ‘Samman’ to Empower 10,000 Financial Advisors
Kolkata, April 17, 2025 – ManipalCigna Health Insurance, one of India’s leading health insurance companies has launched ‘Samman’, an initiative dedicated to recognizing and celebrating the invaluable contributions of financial advisors who have been instrumental in guiding individuals and families toward financial security. This initiative aims to honor the relentless dedication of personal finance advisors who have played a pivotal role in promoting health insurance and financial protection across the country.
The ‘Samman’ initiative, has successfully reached over 2,000 participants across states including West Bengal, Odisha, Bihar, Jharkhand, and the Northeast. The initiative covered key cities such as Kolkata, Asansol, Kharagpur, Bolpur, Bardhaman, Guwahati, Patna, Bhubaneswar, Cuttack, Puri, Sambalpur, Jamshedpur, Dhanbad, and Chakradharpur. As a result, 1,200 new advisors have joined ManipalCigna, strengthening the company’s distribution network and enhancing its ability to meet the evolving financial protection needs of customers.
Speaking on the initiative, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said, “Insurance advisors play a crucial role in helping individuals and families secure their financial future. Through ‘Samman,’ we recognize their dedication and reinforce our commitment to their growth and success. With this initiative, we wanted to show our appreciation towards our advisors and also strengthen our advisor network to better serve our customers’ financial protection needs.”
Rohit Mittal, Vice President & Zonal Business Head – East, ManipalCigna Health Insurance, added, “The ‘Samman’ initiative reflects our mission to empower advisors who guide customers toward informed health insurance choices. We plan to reach out to 10,000 advisors by the end of this year with this initiative, equipping them with the tools and support they need to drive greater awareness and adoption of financial protection solutions.”
The ‘Samman’ initiative is a testament to ManipalCigna’s dedication to empowering financial advisors and reaffirming its commitment to protecting the health and financial well-being of the country. With a goal to grow its total advisor strength in the Eastern Zone to 15,000 by the end of 2025, the company is fostering collaboration and excellence within its advisor community.
Through these efforts, ManipalCigna continues to build a healthier and more financially secure future for individuals and families across India.
ManipalCigna Launches Campaign Across 21 States
Mumbai, January 21, 2025 – ManipalCigna Health Insurance today launched the second phase of their successful campaign, Sada Secure Raho. In this phase the brand is going live with a comprehensive radio initiative aimed at reaching audiences in Tier II cities and beyond. This month-long campaign will take place across 63 locations in 21 Indian states from January 20, 2025, to February 21, 2025. To maximize reach and engagement, ManipalCigna will collaborate with popular regional radio stations, broadcasting in ten local languages including Hindi, Telugu, Assamese, Punjabi, Kannada, Malayalam, Marathi, Oriya, Tamil, and Bengali.
“Sada Secure Raho campaign is envisioned to raise awareness about health insurance while promoting our latest offering ManipalCigna ‘Sarvah’, designed to cater to the health insurance needs of individuals across India. While phase one was digital focused, in the second phase, we went with radio as our medium due to its reach and resonance in our target markets, especially in tier 3 and 4 cities,” said Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance.
The radio campaign features three engaging spots emphasizing the innovative offerings of the product like ‘Infinite cover’ – Anant Benefit, which provides access to unlimited coverage for hospitalization against 4 major illnesses, like Heart, Cancer, Stroke and Major Organ/Bone marrow transplant, and Zero Waiting Period, highlighting Day 1 coverage for listed pre-existing conditions.
With a total of over 45,000 spots scheduled over the campaign duration, ManipalCigna is ready to deliver impactful messages highlighting the significance of health insurance in everyday life. The total on-air seconds for this campaign will reach an impressive of around 10 lakh seconds, ensuring that the message reaches our target audience in these markets. Through this campaign, ManipalCigna Health Insurance looks forward to creating a positive impact in raising awareness about health insurance across India.