Samsung to Launch Bespoke AI Jet Ultra, World’s Strongest Cordless Vacuum

GURUGRAM, India – April 1st 2025: Samsung, India’s largest consumer electronics brand, today announced the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner,1 which was unveiled at the Welcome to Bespoke AI global event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.

“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL verified AI-powered cordless stick vacuum cleaner,2 we’re confident that this new model will be a true game changer in the global market.”

The Bespoke AI Jet Ultra boasts suction power of up to 400W3 to tackle even the toughest cleaning tasks. The HexaJet Motor is the key component that generates high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode,4 so users can clean their whole house in one go.

Intelligent Cleaning Support Through AI Cleaning Mode 2.0

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0.5 By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments6 using Samsung’s AI Optimum Tech and automatically adjust the cleaning performance. When using the Active Dual Brush, it can recognize whether a carpet is normal or long-pile. The vacuum cleaner senses corners7 with the Slim LED Brush+, as well. And by adjusting the suction power and brush speed8 for the different cleaning environments, it uses power more efficiently, reducing battery power use by 21% and increasing maneuverability by 8% with performance akin to Mid mode.9

Advanced HEPA Filtration System

Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust.10 When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%.11

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust12 to escape into the air.

Samsung Unveils Exclusive Festive Offers on Bespoke AI Digital Appliances

March 19, 2025, Gurugram: Samsung, India’s largest consumer electronics brand, is celebrating Ugadi, Gudi Padwa, and Eid with exciting offers on its AI-powered refrigerators, washing machines, air conditioners, and microwaves. As families prepare to welcome prosperity and new beginnings, Samsung is making home upgrades more rewarding with exclusive deals on its latest innovations. Available only till March 31, 2025, these limited period offers allow consumers to bring home smarter and more connected appliances at an unmatched value.

Affordability Offers: Consumers can avail up to 48% off on select digital appliances, up to ₹20,000 cash-back, and easy zero down payment options.

Extended Warranty Offers: 2-year extended and comprehensive warranty with Samsung Care+ worth, is available on select Front Load washing machines, while 1-year extended warranty is offered on Refrigerators.

Warranty Offers: Samsung is also ensuring long-term durability with a 20-year warranty on the Digital Inverter Compressor of Refrigerators and Digital Inverter Motor of Washing Machines, a 10-year warranty on the Ceramic Enamel Cavity of Microwaves, and a 5-year Comprehensive Warranty on Air Conditioners, making every purchase a lasting investment.

Installation Offer: Bespoke AI Wind Free™ ACs come with free installation, helping consumers enjoy superior cooling effortlessly.

Allowing consumers to elevate their home living with intelligent and intuitive appliances, these offers will be available on Samsung.com and select Samsung retail outlets across India.

Samsung to Unveil Three Galaxy A Series Smartphones Next Week

Bengaluru, India – February 28, 2025: Samsung is gearing up to launch three new Galaxy A series smartphones in India next week. Galaxy A is Samsung’s most successful smartphone series in India, with Samsung selling millions of these devices every year.

The new Galaxy A series smartphones will be the successors to Galaxy A35 and Galaxy A55 smartphones launched last year.

Designed to meet the evolving needs of young consumers, the Galaxy A series smartphones are likely to feature new design, enhanced durability, and advanced security ensuring a seamless and secure user experience.

Over the years, Samsung has introduced several of its flagship features to the Galaxy A series, helping expand its latest innovations to a wider user base. The launch of the three new Galaxy A series smartphones will likely continue the tradition, giving more choice to Indian consumers.