13th August 2024: BAYSIDE CORPORATIONS (BCS), a leading name in luxury real estate consultancy with a strong presence in Goa and Chandigarh-Tricity, has announced a strategic partnership with Integrated Centre For Consultancy Pvt. Ltd (ICCPL), a renowned PR firm specializing in real estate. This collaboration aims to generate a Gross Transaction Value (GTV) of over INR 500-700 crores in FY 24-25.

Under this partnership, BCS will be responsible for converting leads into actual sales, while ICCPL will handle marketing and lead generation for luxury properties. The joint effort targets luxury housing markets in Goa and Chandigarh-Tricity, with plans to market and sell over 16 projects in both regions. The portfolio includes properties ranging from Rs 3 crores to Rs 15 crores, including 3BHK units to 1-acre farmhouses.

An official spokesperson for the partnership stated, “The Indian luxury housing market is expanding rapidly, extending beyond metros to major tourist destinations like Goa and emerging cities such as Mohali and Panchkula. With this potential, it is crucial to have organized and structured brokerage firms to consolidate smaller brokers and amplify sales in these markets.”

The spokesperson added, “Through this strategic partnership, we aim to build a robust network of independent investors, brokers, and professionals interested in investing and earning from real estate.”

ICCPL is a diversified media and communications firm with a strong presence in Northern India, as well as cities like Mumbai, Bengaluru, and Goa. The firm is also a leading digital marketing agency through its wholly-owned subsidiary DIGICOMM and handles marketing designs through its subsidiary STUDIO 360. ICCPL was a pioneer in the proptech segment with the launch of FIND MY CO-WORK (FMCW) in 2018, which was later integrated with one of its subsidiaries.

On the other hand, BAYSIDE CORPORATIONS (BCS) has been a prominent player in the luxury real estate market in Goa since 2021 and expanded into Tricity in 2024. Recently, BCS made headlines with plans to hire over 400 employees in FY 24-25.