Mumbai, March 5th, 2025: Following its successful debut in Mumbai, The Esteemed Chinese brand Pokiddo Junior, an indoor entertainment brand, is gearing up for a major expansion in India. Prasuk Jain Hospitality Private Limited, the parent company of Snow World Entertainment, has made a substantial plan for investment of 40 crores to drive this growth, reinforcing its commitment to providing world-class indoor play experiences. As part of its expansion strategy, five new centers will open in cities like Delhi, and Bengaluru, and a second location in Mumbai, catering to the increasing demand for premium family entertainment.

India’s indoor amusement sector is witnessing remarkable growth, with over 6.6 million square feet of operational play spaces spanning 500 locations across 83 cities. The industry is projected to expand to 11 million square feet by 2028, reflecting a significant surge in demand for innovative, experience-driven entertainment. Pokiddo Junior is at the forefront of this transformation, bringing a fresh approach to the sector by combining play and learning in an immersive environment. As the industry expands, Pokiddo Junior’s rapid growth is perfectly aligned with this trajectory, ensuring that Indian families have access to world-class entertainment that caters to both fun and development. Considered to be one of the leading upcoming players, Pokiddo has expanded it’s footprint in India, USA, UAE, KSA, & Europe.

“At Pokiddo Junior, we believe that play is an essential part of a child’s growth and development. With India’s indoor amusement industry on a rapid growth trajectory, we see an incredible opportunity to set new benchmarks in experiential entertainment. Our expansion is not just about adding more locations, it’s about creating immersive spaces where families can connect, kids can explore, and the industry as a whole can evolve. We’re excited to bring Pokiddo’s world-class experiences to more cities and contribute to the growing demand for innovative indoor entertainment in India,” said Prasuk Jain, Managing Director of Prasuk Jain Hospitality Private Limited

With its expansion strategy focused on high-footfall metro areas, Pokiddo Junior is strategically selecting locations that offer accessibility, convenience, and a vibrant atmosphere for families. The brand aims to replicate the success of its Mumbai venue by maintaining high standards of quality, safety, and engagement in every new location.

The Mumbai center, located in Raghuvanshi Mills, quickly gained popularity as a destination for parents and children alike. Featuring state-of-the-art play zones, kids’ karting tracks, trampoline arenas, ball pits, and immersive arcade games, Pokiddo Junior offers an engaging and enriching environment for children aged 9 and below. Unique spaces such as the Princess Room, Supermarket Room, and Farmland encourage role-playing and imaginative play, making it more than just a fun experience—it’s also a space for learning and development. It is extending it’s current footprint by adding 3000 sq ft to its existing location to open the first kids salon, VR Zone, Sky Simulator, Carnival & Cafe.

The rapid expansion of the International brand Pokiddo Junior is a testament to its vision of redefining indoor entertainment in India. By seamlessly blending fun and learning, the brand continues to set new benchmarks in the children’s entertainment space, ensuring a memorable experience for both kids and parents.