PNB and Aadhar Housing Expand in Northeast to Boost Financial Inclusion
Chandigarh, 19 April 2025: PNB Housing Finance Ltd. and Aadhar Housing Finance Ltd. announced their foray into the North East region of the country with the inauguration of their first -ever branch in Guwahati, Assam. This expansion marks a significant milestone in advancing affordable housing solutions, aligned with the government’s mission of ‘Housing for All’ and driving financial inclusion through the Pradhan Mantri Awas Yojana (PMAY) agenda.
With a commitment to fostering home ownership in the underserved North East region, PNB Housing Finance and Aadhar Housing Finance will offer tailored, innovative affordable housing finance solutions as part of a strategic push to bridge the home finance gap in the region. The expansion will not only facilitate access to housing finance, but also boost real estate demand and support regional development.
Mr. Sanjay Shukla, MD, National Housing Board, said, “Thedistinct geographic challenges and developing infrastructure in the North East region presents both opportunities and responsibilities. Real estate and housing finance are complementary sectors which are not only pivotal for the sustainable development of this region, but also catalysts for unlocking its true potential. By widening their presence in this region, both PNB Housing and Aadhar Housing will significantly contribute in driving last-mile financial inclusion, thus empowering the local economy manifold.”
Mr. Girish Kousgi, MD & CEO, PNB Housing Finance, said, “The North East region – armed with a wealth of culture and resources – presents immense opportunities for growth and development. We are thrilled to expand our presence in this region, beginning with Guwahati, and further widening our distribution footprint across the North East. Our comprehensive affordable housing product ‘Roshni’ aims to make a meaningful difference in the lives of people here, ensuring that families can thrive in safe and sustainable environments. We are aligned with the government’s PMAY agenda, and are committed to help aspiring home owners achieve their dreams.”
Mr. Rishi Anand, MD & CEO, Aadhar Housing Finance, said, “Our foray into the Northeast with our first branch in Guwahati marks a significant milestone in our journey. We endeavour to provide home ownership to the Economically weaker segment and Lower middle-income group, empowering them to build a secure future. Guwahati, with its growing economy and vibrant community, is a key market for us, and we are excited to be part of its growth story. In alignment with the Government’s vision of Housing for All, we are committed to making low-income housing accessible to more families in the region. This new branch will bring us closer to our customers in the underserved Northeastern states.”
PNB Housing Finance Celebrates Women’s Journeys with ‘AchievHer 2.0’
PNB Housing Finance, one of India’s largest housing finance companies, launched the second edition of its inspirational series— ‘AchievHer 2.0’, reinforcing its commitment to diversity, empowerment, and inclusion. Building on the success of the previous edition, this initiative continues to throw the spotlight on the remarkable journeys of women within the organization, recognizing their resilience, dedication, and leadership across the organization.
‘AchievHer 2.0’ is an extension of the company’s ‘Aikyam’ initiative, a people-first initiative designed to foster a culture of inclusivity and empowerment. Through a compelling video series, the campaign delves into the personal and professional journeys of its female employees, capturing special moments of their achievements, challenges, learnings and growth. PNB Housing Finance remains committed to creating a supportive and thriving workplace, where women are encouraged to break barriers and excel in their respective fields.
Commenting on the initiative, Mr. Girish Kousgi, MD & CEO, PNB Housing Finance, said, “The success of ‘AchievHer’ last year reaffirmed our belief in the power of storytelling. With ‘AchievHer 2.0,’ we are once again celebrating the inspiring journeys of our female employees, who embody determination and excellence. At PNB Housing Finance, we are dedicated to fostering an inclusive culture where every individual, irrespective of gender, can thrive and lead by example.”