Hyderabad, 19th February 2025 – ORRA, India’s leading diamond jewellery brand, is enhancing its footprint in Hyderabad by launching and inaugurating a new store at Kompally, Hyderabad. With over 96 retail stores across India, this 4326 sq. ft. store is set to redefine the jewellery shopping experience for the city’s discerning clientele. It showcases our latest diamond jewellery collections, notably featuring the exclusive 73-faceted ORRA Crown Star. The store is designed with comfortable seating and modern interiors, all contributing to an elevated shopping experience. A dedicated wedding jewellery lounge offers a personalized experience for bride-to be’s, families and friends, ensuring a seamless selection of exquisite pieces for everyone.

The new store’s interiors showcase ORRA’s dedication to luxury and sophistication, with a modern layout, plush décor, and ambient lighting extending across ground and first levels. Customers are invited to explore ORRA’s opulent collections, including the renowned ‘ORRA Crown Star’ collection, featuring the 73-faceted diamond that is exclusively patented in India, the contemporary ‘Aekta’ The Wedding Collection, Astra, Desired, and Platinum collection.

Mr. Dipu Mehta, Managing Director of ORRA, expressed excitement about the Kompally store launch, stating, “We are thrilled to inaugurate our new store in Hyderabad, a city that has always had a deep appreciation for fine jewellery. Hyderabad is a market that blends tradition with modernity, much like ORRA’s collections, which balance heritage craftsmanship with contemporary designs. We are confident that our new store will become a beloved destination for jewellery enthusiasts in the city.

Each collection showcases its unique features and captivating designs, highlighting ORRA’s commitment to quality and excellence. ORRA also unveiled Solis – Always on Shine, the latest collection designed to keep you effortlessly chic and stylish throughout your everyday routine. From boardroom meetings to casual brunches and self-care days, Solis provides everyday diamonds for every occasion, with prices starting at ₹9,999.*

ORRA’s commitment to craftsmanship and elegance is beautifully showcased through their collections, ensuring that every piece tells a unique story of love and celebration. ORRA is known for providing 100% certified jewellery with complimentary insurance* and free lifetime maintenance. The brand offers a lifetime exchange, buyback, a seven-day return policy, and our diamonds are conflict-free. Additionally, ORRA provides a 6-month upgrade facility, and all its jewellery is BIS Hallmark Certified.