Kolkata, April 17, 2025: As Bengal ushers in the Bengali New Year with vibrant traditions and heartfelt celebrations; Kalyan Jewellers invites customers to mark the occasion with timeless jewellery, meaningful gifting, and festive savings. Inspired by the festive spirit of Poila Boishakh, the brand brings focus to a thoughtfully curated selection of handcrafted gold jewellery pieces that celebrate Bengal’s timeless artistry while resonating with the tastes of the modern-day wearer.

Perfectly suited for the festivities, the collection features intricately designed pieces that echo Bengal’s rich artistic legacy. From the bold elegance of the bala and the ornate komor bandhani to layered lahara haars embedded with guineas and the jui bangles, each design reflects cultural depth and festive spirit. Styled with the quintessential red-and-white garod saree these 22KT gold pieces are ideal for festive rituals, family gatherings, and heartfelt gifting — bringing to life the essence of tradition and celebration with a distinctly Bengali soul.

To make the celebrations even more rewarding, Kalyan Jewellers is offering a flat 50% off on making charges* across a wide range of jewellery. This limited-time offer brings customers the opportunity to invest in heirloom-worthy pieces while enjoying unmatched value. With every purchase, customers also benefit from Kalyan Jewellers’ signature 4-Level Assurance Certificate, which guarantees purity certification, lifetime maintenance, transparent product details, and assured buy-back and exchange options — reinforcing the brand’s commitment to trust, quality, and long-term relationships.

Adding to the festive cheer, Kalyan Jewellers has launched a soulful digital film featuring brand ambassador Ritabhari Chakraborty, capturing the essence of Poila Boishakh through the age-old art of Kabi Gaan — a poetic exchange between a couple. Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery — a symbol of love, appreciation, and celebration. Blending nostalgia with contemporary storytelling, the film beautifully reflects the brand’s ethos of celebrating life’s meaningful moments through jewellery.

This Poila Boishakh, celebrate tradition, connection, and craftsmanship with Kalyan Jewellers — where every piece tells a story of elegance and enduring emotion.