Sonu Tyagi Inspires Students at IP University on Media & Emerging Avenues
New Delhi, March 13, 2025 – Sonu Tyagi, the spiritually inclined visionary founder of Approach Entertainment Group and Go Spiritual, captivated students and faculty during an engaging interactive session titled Media and Emerging Avenues at the University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University (IPU). The event, held on March 12, 2025, at 11:30 AM at the university’s Surjamal Vihar campus in Delhi, offered a deep dive into the evolving media landscape, emphasizing the power of ethical storytelling and a wide array of emerging career opportunities beyond traditional fields.
IP University, a prestigious NAAC A++ accredited state university, continues to lead in fostering academic excellence and innovation, making it an ideal venue for this impactful session.
Sonu Tyagi, a celebrated writer, director, producer, and media luminary, brought his wealth of experience to the forefront, sharing insights from his illustrious career in advertising, filmmaking, journalism, and spiritual media. With advanced qualifications in Psychology, Advertising Management, Journalism, and Filmmaking, Sonu Tyagi has left an indelible mark on the industry through projects like the spiritual web series Two Great Masters, which explores the teachings of Swami Vivekananda and Paramhansa Yogananda. His recent recognition at the Media Meet & Felicitation of Journalists by Brahma Kumaris and NISCORT Media College underscored his commitment to ethical journalism and spiritual empowerment.
The session, attended by students, aspiring media professionals, and faculty, was a masterclass in navigating the dynamic media ecosystem. Tyagi highlighted the transformative potential of digital platforms and the rise of OTT content, while introducing students to emerging career avenues beyond traditional fields like Journalism, Advertising, and Public Relations. He delved into opportunities in Celebrity & Artist Management, Influencer Management, Content Creation, Branded Entertainment, Digital Media and Journalism, and OTT, presenting these as vibrant pathways for the next generation. Drawing from his leadership at Approach Entertainment Group, a trailblazing organization headquartered in Mumbai with operations across New Delhi, Gurugram, Kolkata, Goa, Chandigarh, Dehradun, Hyderabad, and Ahmedabad, Sonu Tyagi outlined how creativity and ethics can shape a positive societal narrative.
The group excels in celebrity management, film production, advertising, corporate film solutions, film marketing, and events, earning accolades like the Biz India 2010 Award, Service Excellence Award, PR Agency of the Year Award, and Yuva Ratn Award. Its subsidiaries, including Approach Communications—an award-winning PR and integrated communications agency with a healthcare vertical—and Approach Bollywood, a dedicated entertainment newswire, showcase its industry leadership. Tyagi also previewed upcoming ventures like Approach Politics for political communications and Approach Rural for rural marketing, signaling ambitious expansion.
Tyagi’s spiritual inclination shone through as he emphasized the urgent need for positive and spiritual content creation aimed at youth, to foster a mentally fit and morally grounded society. He motivated students to harness their skills to inspire others through uplifting content, drawing from his work with Go Spiritual, the charitable and spiritual arm of Approach Entertainment Group. This transformative platform promotes spirituality, mental health, wellness, spiritual tourism, Ayurveda, holistic health, organic living, and social causes.
With the launch of Go Spiritual News Magazine and plans for Go Spiritual Web TV & OTT and a news app, it seeks to spread spiritual awareness globally. Sonu Tyagi highlighted how Go Spiritual and Approach Entertainment are actively campaigning against obscene and absurd digital content, advocating for media that nurtures rather than exploits. He urged students to reject sensationalism and create content that reflects values and positivity, aligning with his vision for a better society.
Reflecting on the event, Sonu Tyagi said, “It was a privilege to connect with the talented students and faculty at USMC, IP University. The media industry is at a crossroads, and I hope our discussion on emerging avenues—like Celebrity & Artist Management, Influencer Management, and OTT—and the need for positive, spiritual content inspires the next generation to create media that uplifts and empowers society.”
The event was expertly coordinated by Dr. Riyaz Arshad Nazish, a faculty member at USMC and a seasoned producer with a rich background in electronic media and filmmaking, alongside Dr. Kavita Koli, Producer Radio at USMC, who is all set to introduce a community radio at the University School of Mass Communication. Dr. Nazish, known for directing impactful corporate films like Transforming Young Minds and Beyond Milestones for IP University, and Dr. Koli, with her innovative vision for community radio, ensured a seamless flow, fostering an interactive environment where students could engage directly with Tyagi. Adding gravitas to the occasion was Prof. (Dr.) Durgesh Tripathi, Dean of USMC, whose pioneering work in digital media and online education enriched the dialogue with an academic perspective.
Students described the session as “eye-opening” and “motivational,” with many inspired to explore careers in Influencer Management, Content Creation, and OTT while embracing Tyagi’s call to create positive content. His focus on spirituality and wellness, rooted in Go Spiritual’s mission and the campaign against harmful digital content, struck a chord, encouraging attendees to rethink media’s role in building a healthier society.
The University School of Mass Communication, a trailblazer in media education, reaffirmed its commitment to bridging academia and industry through this event. Offering programs like BA and MA in Journalism and Mass Communication, as well as Ph.D. opportunities, USMC equips students with the skills to thrive in a competitive field. The session underscored the school’s dedication to preparing future leaders who can navigate the complexities of modern media with creativity, conscience, and a commitment to societal good.
Go Spiritual Announces Launch of News Magazine App
Mumbai – Go Spiritual, a renowned organization dedicated to advancing spirituality, wellness, and cultural awareness, is set to launch the Go Spiritual News Magazine App. This exciting development follows the successful launch of the Go Spiritual News Magazine Portal.
The Go Spiritual News Magazine App is poised to enhance accessibility and user engagement, offering a seamless mobile experience to individuals worldwide. Designed to provide extensive media coverage and insightful features, the app will focus on key aspects of India’s rich spiritual heritage. Through its platform, Go Spiritual aims to position India as the ultimate spiritual destination while fostering greater cultural understanding.
The Go Spiritual News Magazine app is designed to be a comprehensive reservoir of spiritually enriching content, covering a wide array of topics including News, Spiritual insights, Yoga & Meditation practices, Wellness tips, Mindfulness techniques, Lifestyle choices, Social issues, Health awareness, Relationship advice, Inspirational stories, Tourism destinations, Explorations of Hinduism and other religions, Event coverage, Feature articles, Exclusive Interviews, Senior citizen wellness, Culinary explorations, Temple visits, Festival celebrations, Book recommendations, and much more.
Sonu Tyagi, the visionary Founder of Go Spiritual and Approach Entertainment, expressed his enthusiasm for this ambitious endeavor.
“Spirituality is a profound journey that encapsulates India’s timeless wisdom and cultural richness. Through the Go Spiritual News Magazine App, we aim to bring the essence of India’s spiritual heritage to the global stage, inspiring individuals from all walks of life to explore its legacy and embrace its teachings,” Tyagi stated.
The digital platform and app are integral to Go Spiritual’s broader mission of bridging ancient traditions with modern accessibility. Beyond providing enriching spiritual content, the app will delve into diverse topics such as yoga and meditation, wellness practices, mindfulness, health, and inspirational stories. It will also feature a dedicated section for exploring pilgrimage destinations, temple histories, and India’s various spiritual traditions. By combining technology with spiritual insight, Go Spiritual is creating a digital ecosystem that fosters global engagement with India’s spiritual treasures.
The app’s launch aligns with Go Spiritual’s commitment to making spirituality accessible and relevant in today’s fast-paced world. Interactive features, user-friendly navigation, and rich multimedia content will ensure that users can engage with the app seamlessly, whether seeking daily inspiration, travel tips for spiritual tourism, or deeper spiritual knowledge. The app will also include travel guides and logistical information to aid visitors planning pilgrimages or other spiritual journeys, further enhancing India’s appeal as a spiritual tourism destination.
The upcoming launch of the app is part of a series of initiatives by Go Spiritual to extend its impact globally. Following the release of the News Magazine Portal, the organization is preparing to debut its Web TV and OTT platforms, which will offer a wide array of spiritual and positive lifestyle content. These platforms aim to create a comprehensive media ecosystem that resonates with audiences worldwide, celebrating the depth of India’s spiritual and cultural heritage.
Go Spiritual is a leading charitable and spiritual initiative that blends ancient wisdom with modern solutions to address the challenges of today’s world. Dedicated to promoting spirituality, philanthropy, mental health and wellness, spiritual tourism, events, media, publications, Ayurveda, holistic health, organic living, and social causes, the organization stands as a beacon of hope and transformation.
This visionary initiative is the spiritual and social arm of the renowned Approach Entertainment Group, reflecting the group’s commitment to fostering transformative platforms that resonate with the spiritual and emotional needs of society.
Approach Entertainment Group is a trailblazer in various domains, including celebrity management, film production, advertising and corporate film solutions, film marketing, and events and entertainment marketing. The group’s exceptional contributions have earned it numerous prestigious accolades, including the Biz India 2010 Award, the Service Excellence Award, the PR Agency of the Year Award, and the Yuva Ratn Award.
The group’s success and innovation are driven by its founder, Sonu Tyagi, an award-winning writer, director, and producer. His recent work as the co-producer of the acclaimed spiritual web series Two Great Masters highlights his dedication to meaningful storytelling. He is currently working on new film and web series projects that promise to further elevate the group’s creative contributions.
“By presenting India’s spiritual heritage to a global audience, Go Spiritual is elevating the significance of the country’s traditions while positioning India as a beacon of spirituality, unity, and cultural richness on the world stage.”