National, 18 February 2024: Staze Beauty, the dynamic color cosmetics brand from the house of Honasa, has unveiled its latest campaign, ‘Can’t Staze Calm.’ Through a series of three quirky brand films, the campaign celebrates the bold, unapologetic spirit of Staze, positioning its high-performance products as the must-haves for every modern beauty enthusiast – all with a playful and unconventional twist.

Conceptualized by Double Barrel Communications, these films break away from the traditional glamorization of makeup, instead making beauty fun, effortless, and unapologetically real. The first film turns a dramatic poolside rescue into a comedic moment when a confident girl pushes through the crowd – not to perform CPR, but to save the day with Staze Tubing Mascara, proving it’s mess-free, smudge-proof, and long-lasting. The second film adds a spooky twist as a girl fearlessly offers a Staze 3-in-1 Lipstick to a ghost, proving great makeup lasts even in the afterlife. The third film builds suspense as a hooded figure stalks a young man, only to hilariously reveal she just wanted to show off the Staze 2-in-1 Gloss Lock.

Speaking about the campaign, Meetu Mulchandani, Head of Brand Factory, Honasa Consumer Limited said, “In just one year, Staze has seen tremendous growth, winning the hearts of consumers who love our bold and high-performance beauty solutions. With the ‘Can’t Staze Calm’ campaign, we are spotlighting what really sets our products apart – unmatched quality and long-lasting power – by placing them in different fun and unexpected situations. We have designed them to resonate with today’s young beauty enthusiasts, who seek products that are both effective and playful. These films bring out the unique edge of Staze in a way that is as entertaining as it is impactful – because great beauty should never be boring!”

Neelesh Phadnis, Founder & MD, Double Barrel Communications Pvt Ltd said, When Honasa Consumer Products approached us with a bold and unconventional challenge to create shock value through films for their cosmetic brand, we knew we were in for something exciting. At Double Barrel Communications, we dove headfirst into this brief, crafting three wild and unexpected stories to bring Staze Cosmetics’ star products to life: the 3-in-1 Lipstick, Tubing Mascara, and Gloss Lock. This project was more than just another campaign; it was a thrilling creative ride. We pushed boundaries, had a blast along the way, and truly enjoyed collaborating with the team to make something unforgettable.