February 11th 2025: Jaipuria School of Business, Ghaziabad, conducted its two-day International Conference on Emerging Frontiers (ICEF) 2025 on February 7 and February 8 at the institution’s campus.

The prestigious two-day conference was held under the patronage of Shishir Jaipuria, Chairman of Seth Anandram Jaipuria Group of Educational Institutions, and focused on the theme ‘Digital Innovation and Sustainable Business Practices.’ The conference brought together scholars, researchers, and industry experts from around the globe to discuss and explore the latest trends and innovations in these crucial areas.

The inaugural function was graced by eminent speakers including Manjeev Singh Puri, former ambassador to Nepal; Dr. Abhilasha Gaur, CEO, NASSCOM; Prof. Joseph M. Cheer, Western Sydney University; Vinod Malhotra, former civil servant and adviser to the Jaipuria Group; Prof. Weng Marc Lim, Dean of Sunway Business School, Sunway University, Malaysia; Prof. Emeritus Dr. Sushil, IIT Delhi and Prof. Ravinder Rena, Professor of Economics at University of the Western Cape, South Africa.

Dr. Rajiv Thakur, Director General of Jaipuria School of Business, set the tone for the event, describing ICEF as a “magical conference” that brings together innovators and thought leaders.

In his address, Manjeev Singh Puri emphasized the imperative of business transformation in today’s fast-evolving landscape. Prof. Ravinder Rena emphasized on the need to adopt sustainable practices. He said, “As we navigate this complex landscape, it is crucial that we prioritize sustainable practices, ensuring that the benefits of digitalization are shared equitably and that its negative consequences are mitigated.”

Prof Joseph Cheer underscored the importance of adopting responsible tourism practices. He said, “By prioritizing responsible tourism practices, respecting local cultures and environments, and being mindful of our footprint, we can ensure tourism benefits both travelers and host communities alike.”

Joining virtually, Prof. Weng Marc Lim spoke of the need to embrace the philosophy of science, which emphasizes curiosity, experimentation, and continuous learning, the need for businesses to navigate complex challenges and discover new opportunities. Prof Emeritus Dr. Sushil talked about innovation as the means to drive the change.

ICEF 2025 featured a series of keynote speeches, and paper presentations on a broad range of topics, including business, technology, and management. A key highlight of the event was the Best Paper Awards, recognizing outstanding research contributions in the field. The conference served as a platform for participants to share their research findings, exchange ideas, and collaborate on future projects. The conference also featured distinguished international speakers, including Dr. Kim Lim, TAN, faculty and researcher at James Cook University Singapore, and Dr. Cordelia Mason, Professor at Universiti Kuala Lumpur Business School, Malaysia.

In addition to these international speakers, several other eminent speakers and contributors shared their valuable insights and expertise, offering attendees a comprehensive understanding of emerging domains.

The conference allowed participants to network with peers and industry leaders and explore potential associations for mutual growth.

ICEF also featured discussions on the partnership proposal with the delegation of James Cook University, Singapore and signing MOU with DAV College, Nepal, which marked a significant step towards academic collaboration and knowledge exchange.