Mumbai Hits Decade-High April Home Sales, Demand Peaks

By: Mr. Dhaval Ajmera, Director, Ajmera Realty & Infra India Ltd on Mumbai Home sales- April 2025

Mumbai has witnessed one of the best-performing months of April in the decade as the city records over 12000 home sales, showcasing a stellar rise for the month both on a y-o-y and a long-term basis. This is a robust testimony to the growing demand for quality homes in the financial capital, driven by the strengthening of purchasing power among the buyers’ fraternity, along with the desire to upgrade to a better lifestyle. With the redevelopment boom at its peak, the preferential categories attracting major sales continue to be luxury and mid-segment housing and micro-markets like Versova, Borivali, and Ghatkopar are witnessing a multi-fold growth.

This demand looks promising to be sustained in the long run, given that the maximum city is undergoing a massive infrastructural facelift that is attracting the attention of buyers and investors from both within and beyond the national geography.

Honda Motorcycle and Scooter India launches 2025 Dio 125 in India

Mumbai, 17 April 2025: Continuing its legacy of customer-centric offerings, Honda Motorcycle & Scooter India (HMSI) today introduced the new OBD2B compliant Dio 125. Packed with bold aesthetics and advanced features, the prices of the new 2025 Honda Dio 125 start at Rs. 96,749 (ex-showroom Pune).

Introducing the OBD2B Dio 125, Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “For over 21 years, the Dio has been an iconic name in the Indian market, standing as a symbol of style, performance, and trust. It has consistently been the first choice for customers looking for a trendy and reliable moto-scooter. With the launch of the new OBD2B Dio 125, we are excited to take forward its iconic legacy, keeping the core concept of moto-scooter intact, with added value and excitement for our customers.”

Commenting on this announcement, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “We are ecstatic to introduce the new OBD2B version of Dio 125 – a scooter that has resonated with young India for years. With its refreshed graphics, advanced TFT display, and enhanced connectivity features, the new Dio 125 is designed to meet the evolving aspirations of today’s customers. True to its tagline, ‘Dio Wanna Have Fun?’, this moto scooter has always been a popular choice among India’s younger generation, and this update will further strengthen its position in the segment.”

New Dio 125: Advanced Features and New Colours

The Dio 125 now comes with vibrant, refreshed graphics and striking colour schemes that amplify its funky and youthful appeal. It boasts a host of new advancements designed to elevate the riding experience of customers. At the heart of this upgrade is a 123.92cc, single-cylinder PGM-Fi engine that is now OBD2B compliant. It develops 6.11 kW of power and 10.5 Nm of torque. This moto-scooter is also equipped with an advanced Idling stop system which enhances fuel efficiency, aligning with Honda’s sustainable philosophy.

In terms of features, the Dio 125 sports a new 4.2-inch TFT display with mileage indicators, trip meter, Eco indicator, and range (distance to empty). It is compatible with Honda RoadSync app, enabling functions like navigation and call/message alerts, allowing riders to stay connected while on the move. The Dio 125 also comes equipped with a Smart key and a USB Type-C charging port, ensuring convenience for riders to charge their devices on the go.

Standing true to the trust reposed by millions of customers over the years in brand Dio, the Dio 125 retains its iconic silhouette, enhancing its visual appeal. It will be offered in two variants, DLX and H-Smart, with five colour options on sale. They are – Mat Marvel Blue Metallic, Pearl Deep Ground Gray, Pearl Sports Yellow, Pearl Igneous Black, and Imperial Red.

Lumio Debuts Lumio Vision 9 and Lumio Vision 7 Review

Mumbai, April 12, 2025 – Circuit House Technologies, born in 2024, the innovative force behind the newly launched consumer tech brand Lumio™, has taken an audacious mission to address the slow TV epidemic in the $5 billion Indian Smart TV market. Today, Lumio introduces two premium Smart TV lineups — Lumio Vision 9, a QD-Mini LED masterpiece, and Lumio Vision 7 series, a QLED powerhouse — designed to deliver the fastest performance, most colorful and accurate display, and complete immersive home entertainment experience. Reimagined from ground zero with an obsessive focus on solving longstanding customer pain points, these TVs promise to spark joy and reshape the playbook in a category ripe for reinvention.

India’s Smart TV market has seen approximately 60 million units shipped in the past eight years. Yet, a huge problem persists: slow and laggy interfaces. Research conducted by Lumio, identifies sluggish operation as the #1 pain point for Smart TV users in India. From lagging interfaces to unresponsive remote button clicks, millions of households are stuck with TVs that fail to keep up with modern demands. Lumio is here to change that.

“We’ve built the fastest TVs in India1 to end the Slow TV epidemic once and for all,” says Raghu Reddy, CEO of Circuit House Technologies. “Our vision is simple: technology should spark joy. With Lumio Vision 9 and Vision 7 series, we’re delivering blazing speed, class leading picture and sound, to give a joyful entertainment experience to Indian consumers”.

Introducing Lumio Vision 9 and Vision 7: Flagship Killer of Smart TVs

Lumio’s debut lineup sets a new benchmark for Smart TVs, blending cutting-edge technology with a customer-first approach. Both series are powered by the Flagship Boss Processor, 3GB DDR4 RAM, and DOPE Display, tuned for accurate color reproduction. With more than 100% color coverage and Premium QLED Technology, these TVs promise a viewing experience that’s as lifelike as it is breathtaking.

Lumio Vision 9: QD-Mini LED Excellence

  • 1920 Blue Mini-LEDs with quantum dot enhancement layer for unparalleled contrast and vibrancy
  • Up to 900 nits peak brightness for dazzling clarity in any lighting
  • Color Gamut Coverage: DCI-P3 111%, Rec 2020 81%
  • Color Delta E 1.71 for near-perfect color accuracy
  • Available in 55 inch screen size to meet the growing demand for premium quality Smart TVs.

Lumio Vision 7: QLED Brilliance

  • Up to 400 nits brightness for any kind of lit room.
  • Color Gamut Coverage: Up to DCI-P3 114%, Rec 2020 83%
  • Color Delta E as less as 1.08 for exceptional color precision, down to 43 inches—no compromises on picture quality
  • A premium experience tailored to every household, from compact apartments to spacious living rooms starting from 43, 50 and 55 inches.

Both Lumio Vision 7 and Vision 9 feature Dolby Vision®, Dolby Atmos, DGS Audio with a Quad Speaker System, built with up to 150% more speaker cavity for a richer soundscape. Connectivity is plenty with 3 HDMI ports (48Gbps bandwidth, one e-ARC), 3 USB ports, Optical Audio Out, and High-Speed Wi-Fi on both series, along with 16GB of storage on the Vision 7 and 32GB of storage on the Vision 9.

Lumio’s products go beyond specs. All our TV undergoes 60+ stringent quality tests tailored to India’s diverse conditions—dust, humidity, power fluctuations, and more—ensuring durability and longevity at the Dixon manufacturing plant. With 300+ service centers covering 19,000+ pincodes, Lumio’s pan-India after-sales network guarantees peace of mind. Lumio will also provide 2 years of comprehensive warranty for both Lumio Vision 7 and Lumio Vision 9.

TLDR: A Fresh Take on Sports & Music

Lumio Vision TVs aren’t just about speed—they’re designed for the moments that truly count. With the new TLDR app, Lumio brings you a sleek, all-in-one experience tailored for sports lovers and music enthusiasts alike.

Sports, Simplified: TLDR puts everything you need at your fingertips—live matches, schedules, results, tournament standings, highlights, and post-match analysis—all wrapped in a smooth, easy-to-navigate interface. Kicking off with comprehensive coverage of Cricket and Football, TLDR promises to expand with more sports in the months ahead.

Music, Made Easy: Tired of endlessly scrolling through YouTube, one of the most used platforms on Google TV? TLDR redefines music discovery by cutting through the clutter. Instantly access Trending Playlists, fresh releases, and your own YouTube Playlists right from the TLDR Music section. On Lumio Vision TVs, finding your next favorite song is quicker and more enjoyable than ever.

The Minion Remote comes with a dedicated quick shortcut key with TLDR button. This remote also comes with all relevant keys to make it a complete remote.

Lumio Vision TVs comes with Google TV™, offering 400,000+ movies and TV shows across 10,000+ apps. Google Cast, Virtual Remote is also available from Google TV. You can set your Google Photos Album as ScreenSaver on Google TV. With Google’s Gemini integration, making interacting with your Google TV more intuitive, with helpful features like AI summaries of movies, Custom AI Wallpaper etc.

leveraging Amazon’s nationwide reach and customer-centric services. “Amazon has a strong track record of partnering with innovative brands that bring fresh perspectives across categories. We are excited to welcome Lumio to they enter the premium smart TV category. With nationwide delivery, flexible payment options, and comprehensive installation services, we are making cutting-edge entertainment technology more accessible to our customers. This partnership expands our premium TV selection while ensuring a seamless shopping and setup experience,” – Zeba Khan, Director, Consumer Electronics, Amazon India.

How AI is Redefining Smart Homes and Enhancing Our Lifestyles

By: Mr. Keshav Agarwal, Director, Srijan Realty

The real estate market has changed from massive complexes to smart homes as a result of the fusion of technical advancements with the traditional value of home ownership. By incorporating state-of-the-art technology, digitalization has revolutionized Indian real estate and luxury living by making homes more responsive, cozy, and secure whether accessible through a computer or smartphone. Artificial intelligence (AI) has changed the way people live by bringing in sensors, appliances, and gadgets that can communicate with one another and be operated from a distance.

A recent survey by Security.org found that 78% of respondents are willing to pay more for smart homes. Additionally, 82% of renters desire at least one smart home appliance. This is because, in addition to producing smart homes, combining various home automation technologies has increased property value. Home use has changed as a result of voice-activated controls. Virtual assistants allow users to control their home’s lighting, music, and security systems with their voice. Saying “turn on the lights” as soon as you enter the house, for example, completes the mission.

In the same way, energy-saving lights, intelligent plugs, and smart temperature controls are groundbreaking. These technologies reduce carbon emissions and energy costs by helping individuals manage their energy usage. For example, a smart thermostat guarantees comfort and savings by understanding the daily routine and automatically modifying the temperature.

In today’s world, home security is a significant issue for homeowners, with smart homes greatly improving this feature. Smart doorbell cameras and motion sensors allow people to keep an eye on their homes at all times. These AI-powered technologies facilitate the swift recognition of possible dangers and notify homeowners immediately. Consequently, this improves the security of both the premises and its residents. Moreover, due to the progress of smart locks, people are not obligated to rely on traditional keys anymore. People can now access their homes by using PINs, OTPs, Bluetooth, and multiple other techniques. The keyless entry system has granted homeowners enhanced access and control over their residences. By employing these simple yet sophisticated access controls, homeowners can provide temporary entry to visitors and others while monitoring their access logs in real-time.

Consequently, NMSC forecasts that the Indian smart home market’s worth will reach USD 15.31 million. Various factors have contributed to the success of this flourishing market. Elements like increased urbanization, rising disposable income, advancements in technology, and changing consumer preferences play a role in this. Government initiatives and the rise of smart cities also play a major role in boosting this expanding sector across India.

In the end, AI and smart home technologies are revolutionizing the way people live by improving convenience, security, and energy efficiency. With rising demand and market changes, these technologies are poised to influence the future of real estate, providing smarter and more sustainable living options tailored to modern lifestyles.

Mumbai Real Estate Sees Record Stamp Duty, Premium Sales in FY25

Mumbai’s real estate market capped off FY 2024–25 on a robust note, clocking over 15,603 property registrations in March 2025, a 10.3% year-on-year (YoY) increase, according to data from the Inspector General of Registration (IGR) accessed by Knight Frank India.

Stamp duty collections for the month touched ₹1,597 crore, the highest ever recorded in a single month, reflecting a 45% YoY surge. The record-breaking revenue was primarily driven by a notable rise in high-value property transactions and sustained demand for premium homes.

On a month-on-month (MoM) basis, March saw property registrations rise by 29%, while stamp duty collections jumped 71%, making it the most active month for Mumbai’s real estate market in the past year. Residential properties accounted for 80% of the total registrations in March, underscoring the strong sentiment among homebuyers.

The daily stamp duty collections grew from ₹35 crore in April 2024 to ₹52 crore in March 2025, while daily property registrations rose from 388 to 503 units during the same period, reinforcing the trend of increased traction in the mid-to-premium housing segments.

For the entire financial year FY 2024–25, Mumbai recorded 143,948 property registrations, marking a 9% YoY growth compared to 132,723 registrations in the previous fiscal. Stamp duty collections for the year increased by 22%, further validating the market’s shift towards higher-value transactions.

Here is what real estate industry leaders have to say:

Mr. Prashant Sharma, President, NAREDCO Maharashtra
“The consistent rise in Mumbai’s property registrations, surpassing the 15,000 mark in March 2025, is a strong testimony to the city’s enduring real estate appeal. The 10.3% YoY growth in registrations and a remarkable 45% surge in stamp duty collections reflect both the growing aspiration for homeownership and the significant momentum in premium housing. This performance, driven by stable economic conditions, robust infrastructure development, and growing confidence in the market, reaffirms that Mumbai continues to lead India’s real estate transformation. We expect this momentum to accelerate further with anticipated interest rate easing and continued government push for urban infrastructure.”

Ms. Shraddha Kedia-Agarwal, Director, Transcon Developers
“The impressive growth in property registrations and stamp duty collections in March 2025 clearly indicates a shift in buyer sentiment towards quality living and long-term investment. With a rise in transactions for high-value homes and an increasing preference for larger apartments, it’s evident that homebuyers are prioritizing comfort, lifestyle, and future-ready infrastructure. We have seen a similar uptick in demand across our premium developments, especially in well-connected suburban micro-markets. This data underlines the growing maturity of Mumbai’s real estate market.”

Mr. Nishant Deshmukh, Founder and Managing Partner, Sugee Group
“The March 2025 property registration numbers is a reflection of Mumbai’s real estate strength and the increasing buyer confidence in long-term investments. A 22% YoY growth in stamp duty collection for the full financial year clearly shows an upswing in high-value transactions, and we’re witnessing this trend across premium micro-markets including Central Suburbs. The rise in demand for larger homes is particularly encouraging, as it reinforces the growing preference for spacious living in the city’s evolving urban fabric. Our projects have been strategically positioned to cater to this very need, and the market response has been very encouraging.”

Mr. Samyak Jain, Director, Siddha Group
“Mumbai’s increased property registration numbers and rising demand for spacious apartments are indicative of a strong, evolving housing market. The surge highlights the aspirational shift of today’s homebuyer, who is now more inclined toward investing in premium, well-located properties. We have always believed in offering value with design, and the current trend validates the need for thoughtfully designed homes that align with changing lifestyle aspirations.”

Epsilon Foundation Opens Mother & Child Care Unit at Jindal Sanjeevani

Vijayanagar, 26th March 2025: Epsilon Foundation, the CSR wing of Epsilon Carbon Private Limited, inaugurated a 26-bed Mother & Child Care Unit at Jindal Sanjeevani Multi Speciality Hospital (JSMSH) in Vijayanagar, Bellari, Karnataka. This initiative will improve the maternal and paediatric care in the region with best-in-class equipments and facilities.

Mr. Vikram Handa and Mrs. Tarini Jindal Handa inaugurated this new Mother & Child Care unit which features a 10-bed maternity ward equipped with a dedicated labour operating theatre (OT), coupled with a 6-bed Neonatal Intensive Care Unit (NICU), and a 10-bed Paediatric Intensive Care Unit (PICU), with potential to expand this into a 30 beds facility. The Mother & Child Care unit is projected to support 1,500 safe deliveries, provide life-saving care to 1,000 neonates and 2,000 paediatric patients annually.

A dedicated 6-bed Burns Unit with a full-time plastic surgeon is set to launch in April, offering specialized treatment and care for approximately 100 burn patients annually.

Jindal Sanjeevani Multi Speciality Hospital (JSMSH), a 150-bed facility, has served as a trusted healthcare provider for over 15 years in Vijayanagar district, catering to communities across 150 villages within a 30-kilometer radius. The addition of these specialized units will significantly enhance JSMSH’s capability to deliver high-quality medical care, particularly for women and children in need.

Speaking on the inauguration, Mr. Vikram Handa, Director, Epsilon Foundation, emphasized that enhancing healthcare infrastructure from primary to advanced care is at the heart of Epsilon’s CSR vision. He highlighted that for pregnant women and newborns in the region, access to critical care has long been a challenge, with many having to travel over 70 kilometers for medical check-ups and treatment, making it both risky and far-fetched. He stated that the Mother & Child Care Unit shows the foundation’s commitment towards essential medical services, ensuring safer deliveries, and improving neonatal and paediatric care. Quality healthcare is a fundamental right, and that Epsilon Foundation is dedicated to making a meaningful impact in the communities it serves, he added.

Further strengthening its commitment to community well-being, Epsilon Foundation is introducing a Community Welfare Health Scheme which aims to provide comprehensive, free maternal care for expectant mothers, ensuring safe deliveries and improved maternal health outcomes. Additionally, the program will offer plastic surgeries for accident victims, helping them regain confidence and rebuild their lives.

Kancheepuram Varamahalakshmi Silks Opens 68th Showroom in Tumkur, Karnataka

Tumkur, March 19, 2025: Sai Silks Kalamandir Ltd (SSKL), one of India’s leading ethnic wear retailers, has launched its 68th showroom under the Kancheepuram Varamahalakshmi Silks format in Tumkur, Karnataka. The grand inauguration was graced by Sri Sri Siddalinga Mahaswamigalu on March 19.

Kancheepuram Varamahalakshmi Silks is renowned for its premium-quality silk sarees at the lowest prices in the market. With its own exclusive looms and in-house designs, the brand ensures direct sourcing and cost efficiency, offering unmatched value to customers. Its extensive collection features Kancheepuram Silk Sarees, Banarasi, Patola, Kota, Paithani, Organza, Kuppadam, Ikkat, Bandhani, and many more – catering to weddings, festive occasions, and everyday elegance.

Speaking on the occasion, Durgarao Chalavadi, Director, Sai Silks Kalamandir Ltd, said, “We are excited to bring the legacy of Kancheepuram Varamahalakshmi Silks to Tumkur with our 68th showroom. Our commitment is to provide customers with the best Price, premium Quality, and widest Range (PQR) of ethnic sarees at the most competitive prices. With a strong presence in Karnataka, we aim to redefine the saree shopping experience by offering the best of traditional and contemporary weaves at unbeatable prices.”

To strengthen its foothold in Karnataka, SSKL is also investing in a state-of-the-art warehousing facility to support its growing retail network. The brand continues to expand aggressively in South India, which accounts for 50% of saree sales in India, reinforcing its position as a market leader in ethnic wear.

IIM Sambalpur Opens MBA Applications for Working Professionals 2025-2027

Mumbai, March 19th, 2025: IIM Sambalpur, a premier management institution, has announced the final date for submitting applications for its two-year MBA program for Working Professionals (2025-2027) at the Delhi Campus located at ISID, Vasant Kunj, New Delhi. This MBA program is uniquely designed to cater to working professionals seeking to upgrade their expertise in key management areas such as Data Science, Product Management, Entrepreneurship, Sustainability, and Risk Management. With a blended learning format, the program offers a combination of in-person weekend classes and interactive online sessions, ensuring flexibility for professionals balancing work and studies.

Prof. Mahadeo Jaiswal, Director, IIM Sambalpur informed, “Our weekend-based blended MBA for Working Professionals at the Delhi Campus is aimed at giving entrepreneurs and working professional’s strategic leadership and digital abilities in Data Science, Product Management, Entrepreneurship, Sustainability, and Risk Management while allowing them to continue working. This comprehensive program provides globally accepted certifications from NSE Academy partners such as RIMS, US, in addition to special tracks, an international immersion and a dual degree option from the best global universities. With a blended learning methodology such as flipped classrooms, case discussions, project work, management simulations, and industry-led sessions, this program develops leadership through a CEO Immersion Program and career guidance support, enabling professionals to manage and shape the changing global business environment.”

Program Highlights:

  • Designed for working professionals with a minimum of three years of experience.
  • Weekend classes at the Delhi Campus to accommodate busy schedules.
  • Specializations in emerging fields such as Data Science, Product Management, and Sustainability.
  • Global certifications, including Risk Management (RIMS-CRMP) and Business Valuation by Prof. Aswath Damodaran.
  • CEO immersion program and networking opportunities with industry leaders.
  • An option for international Immersion as well as Dual MBA degree from international universities.

Eligibility Criteria:

  • A Bachelor’s degree (or equivalent) in any discipline with a minimum of 50% marks.
  • At least three years of full-time managerial, entrepreneurial, or professional experience.

Delhi-NCR Real Estate Hits INR 1 Lakh Crore Outpaces Hyderabad and Mumbai

Delhi-NCR: The real estate sector in Delhi-NCR has achieved a historic milestone in 2024, surpassing ₹1 lakh crore in housing sales, with Gurugram emerging as the driving force behind this remarkable growth. According to a report by PropEquity, Delhi-NCR has outpaced Hyderabad and Mumbai, reinforcing its position as India’s leading real estate hub.

The surge in housing sales has been fueled primarily by the growing demand for luxury and premium homes in Gurugram. The city’s well-developed infrastructure, improved connectivity, and expanding corporate presence have significantly contributed to this unprecedented rise in real estate transactions.

The shift toward high-end residential properties in Delhi-NCR, particularly in Gurugram, has been notable. Developers are responding to evolving homebuyer preferences by offering world-class amenities, sustainable designs, and integrated lifestyle experiences. This shift has not only propelled record-breaking sales but also attracted substantial investments from both domestic and international players. Key drivers of this growth include enhanced infrastructure and seamless connectivity.

Amit Modi, Director, County Group, said, “The increase in prices and strengthening demand in Delhi-NCR is due to strong infrastructure development, growing corporate presence, and more job opportunities. Recently, there has been a significant rise in office leasing in Delhi-NCR. Additionally, the government’s stance towards real estate is also positive, as evident from the last budget and the subsequent reduction in the repo rate. People are now moving towards luxury homes to improve their lifestyles. As a result, there has been a rapid increase in the demand for homes priced at two crores and above. While this trend is expected to continue, a potential stabilization in prices could emerge if supply aligns with demand and interest rates remain conducive to homebuyers.”

Vishal Sabharwal, Head Sales, Orris Group says, the Delhi-NCR’s real estate boom is the direct impact of infrastructure expansion and strong economic growth. The 63% rise in sales of residential properties highlights the growing demand for properties. This substantial growth is largely attributed to Gurugram, where housing sales escalated to 66%. With the advent of the Dwarka Expressway, upcoming metro extensions, and improved road networks, the city has become even more accessible for businesses and residents. This, coupled with Gurugram’s status as a corporate hub, has fueled an influx of professionals seeking premium housing. As connectivity and commercial activity continue to expand, we foresee Delhi-NCR continuing to remain a key driver of India’s property market.

Umesh Rathore, VP-Sales & Marketing at VVIP Group, emphasized the transformation of Delhi-NCR’s luxury housing segment, particularly in Noida-Greater Noida. He noted, “Luxury real estate in the region has evolved tremendously, driven by robust infrastructure, enhanced connectivity, and an increasing appetite for premium living. Noida-Greater Noida, in particular, offers aspirational homebuyers an ideal blend of opulence and investment potential at competitive prices. With property values appreciating and rental yields on the rise, Delhi-NCR is shaping up as India’s next major luxury real estate destination. As future developments unfold, we aim to create projects that cater to this growing demand in this thriving hub.”

Neeraj Sharma, MD of Escon Infra Realtors, underscored the growing investor interest in Delhi-NCR’s real estate market. “With the Noida International Airport nearing completion, land values along the Noida-Greater Noida and Yamuna Expressway corridors have doubled. The upcoming 3,500-hectare Fintech City and dedicated zones for Japanese and Korean enterprises have further attracted developers to the region. As a result, prices along the Noida Expressway have surged by 66% since 2019. Additionally, private equity firms and REITs are channelling capital into Delhi-NCR’s luxury segment, banking on India’s rapid urbanization.”

Gurugram’s ascent as a premier real estate destination is intrinsically linked to its infrastructural advancements. Improved road networks, the expansion of metro corridors, and the development of the Dwarka Expressway have significantly enhanced connectivity to Delhi and other parts of the National Capital Region. These developments have boosted the region’s desirability, attracting both investors and homebuyers. The surpassing of Hyderabad and Mumbai in sales value further underscores investor confidence in Delhi-NCR’s real estate potential, driven by a flourishing startup ecosystem, a steady influx of multinational corporations, and rapid urban expansion.

As policy support strengthens, infrastructure continues to advance, and demand for luxury housing rises, experts believe that Delhi-NCR’s dominance in the real estate sector will persist, making it a prime location for both residential and commercial investments.

Sudeep Puthyathaya Joins Salt Brand Solutions as Executive Creative Director

Mumbai, India – March 17, 2025: Salt Brand Solutions announces the appointment of Sudeep Puthyathaya as the new Executive Creative Director, marking a significant addition to its growing leadership team alongside Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan.

Mahesh Chauhan (Mash), Director, Salt Brand Solutions, welcoming Sudeep’s appointment said:
“This is a significant step towards further strengthening Salt’s creative leadership. He also added that with Sagar, Sudeep, and me coming together, it definitely will add great value to our clients, and this makes me truly excited for Salt 2.0”

Sagar Mahabaleshwarkar, Executive Director, Salt Brand Solutions said:

“Sudeep brings a deep understanding of storytelling that connects with real people. His craft in creating human insight-led narratives perfectly complements the creative force we are building at Salt.

Sudeep Puthyathaya, a creative leader with over 23 years of experience, has built iconic campaigns for some of India’s biggest brands, including Mercedes-Benz India, Taj Hotels, Volini, Royal Enfield, J&J, GSK India, and Citibank, among many others. His work is defined by a deep belief in human-centered narratives that drive both connection and recall.

Speaking on his new role, Sudeep Puthyathaya said:

“I’ve always believed that the most powerful brands are built on stories that resonate at a human level. Salt’s culture of bold, insight-driven thinking is a perfect fit for the kind of work I want to create. I’m excited to collaborate with Mash and Sagar to craft narratives that strengthens brand narratives and leave a lasting impact.”

A respected figure in the creative community, Sudeep has also served on the jury for the New York Festivals and Abby’s, bringing a sharp eye for creativity and effectiveness.

As Executive Creative Director, Sudeep will work closely with Sagar and Mash (Mahesh Chauhan) to sharpen Salt’s creative vision, delivering work that is strategic, authentic, and disruptive in the best way. His addition strengthens Salt’s ambition to be the creative partner that brands need in today’s fast-evolving landscape.