Zouk Partners with Unicommerce for Growth Opportunities
New Delhi, 14th April 2025: Zouk, India’s leading 100% vegan, handcrafted, and proudly Indian lifestyle brand, offering bags, luggage, and accessories, has partnered with Unicommerce and Shipway to strengthen and streamline its growing e-commerce operations. This collaboration focuses on improving the brand’s online inventory management, logistics efficiency, and delivery capabilities across India.
Founded in 2016, Zouk is a digital-first, direct-to-consumer (D2C) brand based in Mumbai. It operates in the USD 17 billion online fashion and lifestyle market, reaching customers through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. Today, Zouk fulfills nearly 40,000 online orders each month across these diverse digital channels.
While Zouk sees strong demand from major metro cities like Bengaluru, Chennai, Mumbai, Delhi, Hyderabad, and Kolkata, the brand also caters to a growing customer base across the country. To support this widespread reach, Zouk leverages Unicommerce’s warehouse and inventory management solution to streamline order processing, optimise inventory allocation and tracking, and manage returns efficiently.
To further enhance its delivery capabilities, Zouk has also deployed Unicommerce-owned Shipway for automated courier selection. This helps choose courier partners best suited for each order based on delivery time and cost considerations. Shipway also provides reverse logistics and tracking tools. Through its courier aggregation and automation tools, Shipway ensures delivery coverage across over 29,000 pin codes in India, simplifying shipping processes and supporting efficient order fulfilment.
Zouk’s rapidly expanding offline presence, spanning exclusive stores in Bengaluru, Delhi NCR, Mumbai, Pune, and Lucknow, along with multiple multi-brand outlets, adds another layer of complexity that Unicommerce helps simplify through its unified order management platform.
Kapil Makhija, MD and CEO of Unicommerce commented, “Unicommerce is a one-stop shop for all e-commerce enablement technology needs. We are delighted to partner with Zouk to power their e-commerce operations and help them leverage technology to scale and optimize their online presence.“
Pradeep Krishnakumar, Co-Founder of Zouk, stated, “At Zouk, delivering a seamless and consistent consumer experience is at the heart of everything we do. Partnering with Unicommerce and Shipway has enabled us to strengthen our operations so that every order, whether from a metro or a remote town, is fulfilled smoothly and efficiently.”
Uniware and Shipway solutions by Unicommerce are scalable and designed to accommodate the growing volumes as Zouk expands its business.
Zouk expands offline presence with its sixth exclusive store in India
29th January 2025 – Proudly Indian bags and luggage brand Zouk has recently opened its first store at Phoenix Market City, Viman Nagar, Pune, the cultural heart of Maharashtra. This new location marks an exciting chapter in Zouk’s journey as the brand continues to bring its high-quality, ethically made products to more customers across India.
Zouk had recently raised $10 million in Series B to scale up the brand and expand its offline store network. It had also collaborated with Arjun Kapoor and Parineeti Chopra for its festive campaign.
With a focus on blending traditional Indian craftsmanship with contemporary designs, Zouk’s collection includes a variety of bags, from everyday handbags to versatile luggage bags, each crafted to be 100% vegan and cruelty-free. The brand’s commitment to ethical fashion has garnered a strong following, particularly among eco-conscious consumers looking for stylish alternatives.
“We are thrilled to launch our first store in Pune, a city that resonates with our values of innovation and a cruelty-free lifestyle.” said Pradeep Krishnakumar, Co-founder of Zouk, “This new opening is a testament to our growing community of customers who believe in supporting local, ethical brands. We are on track to reach double-digit store locations soon, bringing us closer to our goal of making Zouk a top choice for consumers across India.”
The store at Phoenix Market City, Viman Nagar, Pune, is designed to offer a personalized shopping experience, allowing customers to explore Zouk’s complete range up close and discover products that blend style with ethics. As the brand looks forward to continued expansion, shoppers can expect to see more Zouk stores across major cities in the coming months.