HT Labs bags 7 wins at afaqs Digies Awards 2025
Mumbai, February 18, 2025: HT Labs is proud to secure 7 wins across key categories at the recent afaqs! Digies 2025 awards. Recognised for its innovation, creativity, and customer engagement, HT Labs’ flagship platforms, OTTplay Premium, India’s leading
content discovery and streaming platform, and Slurrp, India’s ultimate food discovery platform, continue to set new industry benchmarks and these awards recognise their passion, creativity, and commitment to pushing the boundaries of digital engagement.
OTTplay Premium’s Award-Winning Innovations:
- Bronze – Best Use of Instagram (OTTplay Premium): OTTplay Premium captivated audiences with curated content, exclusive behind-the-scenes insights, and tailored streaming recommendations, elevating user engagement on Instagram.
- Bronze – Best Use of Video in PR (OTTplay Premium): Recognised for its powerful video storytelling, OTTplay Premium effectively leveraged behind-the-scenes content, influencer collaborations, and creative video ads, strengthening its brand presence.
- Bronze – Best Innovation in Digital (OTTplay Premium): OTTplay Premium was honoured for redefining content discovery, using data-driven insights and AI-powered recommendations to enhance the OTT experience.
- Bronze – Best Use of Social Media Marketing (OTTplay): Celebrated for its strategic social media campaigns, OTTplay engaged users with creative storytelling, audience segmentation, and real-time conversations, fostering a dynamic community.
Slurrp’s Digital Excellence Recognised:
- Gold – Best Microsite (Slurrp – C3PO): Slurrp was applauded for its seamless user experience and personalised culinary recommendations, making it a go-to destination for food lovers.
- Gold – Best Use of Instagram (Slurrp): By harnessing the power of visual storytelling, live interactions, and community-driven content, Slurrp created an immersive Instagram experience, featuring stunning food photography, interactive tutorials, and
user-generated content. - Bronze – Best Consumer Engagement on Mobile (Slurrp – C3PO): Slurrp’s cutting-edge mobile engagement strategies, including personalised notifications, gamification, and intuitive features, ensured a frictionless user journey on the go.
“We are thrilled to see OTTplay and Slurrp recognised for its digital excellence and innovation. These awards validate our dedication to creating a personalised, engaging content discovery experience. From social media to video storytelling, we’re committed
to redefining how audiences interact with content. We remain dedicated to pushing creative boundaries and enhancing user experience across our products,” said
Avinash Mudaliar, Co-Founder & CEO, HT Labs.
As HT Labs continues to drive innovation across its platforms, these accolades reaffirm its position as a leader in digital engagement, content discovery, and customer experience.
Agrizy Expands R&D Capabilities with State-of-the-Art Facility in Bengaluru
14th February 2025: Agrizy, a B2B platform connecting agri-food processing units to large brands, has strengthened its innovation capability with the launch of its new cutting-edge Research and Development (R&D) lab in HSR Layout, Bengaluru. Emphasizing advancing nutraceutical and cosmetic formulations, this research facility will set new benchmarks in efficacy, sustainability, and regulatory compliance.
The lab is designed to spearhead pioneering advancements in herbal extracts, clean-label ingredients, and functional formulations. With a keen emphasis on research-backed product development, the unit will cater to the evolving demands of health-conscious consumers and the burgeoning nutraceuticals and clean beauty segment.
Collaboration with leading scientists, universities, and industry experts will be a key aspect of this research centre. This facility will also serve as a hub for co-development opportunities, offering formulation expertise, pilot-scale production, and clinical validation support for emerging and established brands.
Vicky Dodani, Co-Founder & CEO, Agrizy said, “This new R&D unit represents Agrizy’s dedication to bridging the gap between cutting-edge scientific research and real-world application, ensuring that our formulations meet the highest standards of efficacy and safety. By integrating advanced research, sustainable sourcing, and regulatory expertise, we aim to redefine innovation in nutraceuticals and cosmetics products. Our goal is to pioneer next-generation solutions that not only enhance consumer well-being but also contribute to the evolution of a more responsible and sustainable industry.”
The launch of Agrizy’s research facility comes at a pivotal moment when the Indian nutraceutical market is expected to become a sector worth $18 billion by 2026. This growth is fueled by rising health awareness and demand for natural, scientifically validated products. The cosmetic sector is also experiencing exponential growth, driven by the increasing consumer preference for clean and efficacious beauty solutions. By 2026, the industry is expected to reach the $7.2 billion mark.
Looking ahead, Agrizy plans to extend its research focus into clinical studies and personalized formulations, reinforcing its mission to deliver science-driven, high-quality solutions that redefine wellness and personal care.
CarDekho Group Celebrates PowerDrift’s 3 Million YouTube Subscribers
112th February 2025: PowerDrift, one of the automotive channels by CarDekho Group, has achieved a milestone by surpassing 3 million subscribers on YouTube.
PowerDrift’s success is attributed to its ability to adapt to changing audience preferences, delivering quality, engaging, and authentic storytelling that resonates with automotive enthusiasts and industry stakeholders alike. Beyond reviews and comparisons, the channel’s diverse formats, such as travelogues, experiential videos, and series like Game of Performance and Signal2Signal, have garnered popularity. PowerDrift has embraced emerging technologies like AR/VR and short-form content, aiming to stay relevant in an evolving digital landscape.
It has an average viewer retention rate exceeding 65% and a loyal community that actively engages through comments and shares. A significant portion of its viewers is aged between 18 and 34, predominantly male, with a growing female viewership of 15%. While Tier 1 cities contribute most of the viewership, there is a marked increase in engagement from Tier 2 and 3 cities, driven by practical, value-driven content and regional-language adaptations.
Internationally, PowerDrift has witnessed growing traction in markets like the UAE, the US, and Southeast Asia, reflecting its global appeal. Over the years, PowerDrift has evolved from simple reviews to producing narratives that blend travel, culture, lifestyle, and adventure capturing the imagination of a diverse audience base.
Rohan Albal, Co-Founder & CEO, PowerDrift said, “PowerDrift has always been about more than just sharing information — it’s about creating a connection with our audience through innovative and engaging storytelling. We embarked on this journey with a small team and big dreams to redefine automotive content. By combining cinematic visuals with insightful narratives, we’ve built a format that speaks to enthusiasts and casual viewers alike. Over the years, this vision has evolved into a vibrant, community-driven brand fueled by innovation and collaboration. Surpassing 3 million subscribers is not just a milestone but a reflection of our relentless drive to push boundaries and bring motoring stories to life.”