SingleInterface Brings AI to Storefronts in Retail

New Delhi, April 16, 2025: SingleInterface, Asia’s largest retail tech platform for multi-location brands, today unveiled its integrated AI platform – SingleInterface AI – marking its transformation into the first full-stack AI software suite built exclusively for storefronts.

From digital-first to AI-first, SingleInterface AI redefines how multi-location brands get discovered by their customers and engage with hyperlocal audiences—at every store, every pin on the map, and every customer touchpoint.

“We believe the future of hyperlocal marketing and commerce is AI-native. It’s transforming how every storefront shows up in “near me” searches, responds, and grows. With SingleInterface AI, we’re embedding enterprise-grade intelligence into every hyperlocal brand interaction,” said Tarun Sobhani, Co-Founder and CEO, SingleInterface.

AI That Impacts Every Location
This launch unifies and elevates SingleInterface’s core offerings—from business listings to engagement—into one smart, self-learning platform. With advanced interaction analytics and real-time sentiment decoding, SingleInterface AI turns every storefront into a performance engine. Brands gain sharper visibility into local trends, intent signals, and campaign impact—driving measurable growth and actionable insights at every touchpoint.

What’s Inside SingleInterface AI

SingleInterface AI offers a modular yet deeply integrated suite of AI engines, each solving a distinct challenge faced by multi-location enterprises.

  • Presence AI: Ensures every location (branch, outlet, or store) is easily searchable with up-to-date information, enabled by automated listings across Google, Apple Maps, car navigation systems and AI voice assistants.
  • Pages AI: Automatically generates high-performing, search-optimized microsites for each individual location complete with real-time content, embedded chat, and actionable CTAs.
  • Reviews AI: Understands location-level customer reviews with AI-powered emotional intelligence, allowing marketers to respond with empathy.
  • Engagement AI: Connects the dots between CRM data and real-time conversations, enabling hyper-contextual WhatsApp, email, and web chat outreach.
  • Campaigns AI: Localizes brand campaigns with geo-fenced insights, content fatigue detection, and audience behaviour tracking across every city or Pin/Zip code.
  • Interactions AI: Transcribes and analyzes every customer interaction made with the brand or the nearest location to reveal sentiment, missed opportunities, and conversion blockers.
  • Audience AI uses real-world behavior signals—like location patterns, visit frequency, and category interest—to identify high-intent buyers before they enter your funnel, powering more precise campaigns and stronger ROI.
  • Competition AI: Maps search performance block-by-block, benchmarking each outlet and highlighting areas to win more “near me” searches.
  • Insights AI: Unifies data across modules to deliver a 360° view of brand performance—highlighting trends, and surfacing actionable intelligence at every location.

With over 400 multi-location brands across industries such as F&B, automotive, telecom, retail, banking, financial services, real estate, education, travel, and healthcare, SingleInterface is setting a new benchmark for AI-driven location-based marketing.

NPST and Hyperface Partner to Enable Instant Credit Access via UPI for Banks

Mumbai, [28th February 2025] – NPST, a leading provider of banking and payment solutions in India, and Hyperface, Asia’s first Credit Cards as a Service (CCaaS) platform, have announced a strategic partnership to enable banks and credit issuers to offer embedded credit solutions through UPI, marking a significant milestone in India’s digital financial ecosystem and expanding instant credit access for millions of users.

With India’s growing middle class and increasing discretionary spending, affordable access to credit remains a challenge due to low credit card penetration — just 100 million cards compared to over 400 million UPI users. The NPST-Hyperface alliance bridges this gap, delivering a seamless, digital-first credit experience that enhances purchasing power, fuels consumer spending, and drives financial inclusion at scale.

Banks and credit issuers can leverage their vast infrastructure and rich customer data to offer tailored UPI-based credit products. Eligible consumers will gain access to pre-approved credit lines at the point of sale, empowering them to make purchases and split payments into flexible instalments. Merchants stand to benefit from higher conversion rates, larger basket sizes, and stronger customer loyalty.

Through this partnership, NPST will integrate its UPI switch technology with Hyperface’s advanced Embedding Banking Platform. Hyperface’s Credit Management Engine, built on a sophisticated technology stack, is a completely modular, flexible, and comprehensive solution; it enables banks not only to build, iterate and deploy Credit Line on UPI-ready products rapidly but also re-calibrate in real-time to drive scalability. The combined solution equips banks with digital-first credit solutions with full-spectrum lifecycle support — including customer risk assessment, real-time business insights, and built-in compliance tools — enabling innovative and sustainable credit offerings through UPI.

Commenting on the partnership, Deepak Chand Thakur, Co-Founder and CEO, NPST, stated; “We are proud to partner with Hyperface to democratize access to credit through UPI. As consumer expectations evolve, this collaboration positions banks to meet those needs with agility — driving customer satisfaction, boosting transaction volumes, and creating new revenue streams through interchange fees. Together, we’re not just transforming credit; we’re shaping the future of embedded finance in India.”

“The rapidly evolving UPI ecosystem demands both technological sophistication and extraordinary agility — qualities that legacy systems simply cannot deliver”, said Ramanathan RV, Co-Founder and CEO, Hyperface. “As new use cases emerge and requirements rapidly evolve, we recognized the need to partner with a modern, tech-forward player who could match our pace of innovation. Hyperface’s advanced Credit Management Platform, combined with NPST’s proven expertise in UPI technology, creates a powerful synergy that will enable banks to build, rapidly deploy and scale innovative credit solutions for tailored customer segments. This partnership exemplifies how new-age companies can collaborate to solve complex financial challenges at the speed the market demands.”

The Shopping Trends That Defined Kirana Commerce on udaan in CY24

National, February 24, 2025: udaan, India’s largest e-business-to-business (eB2B) platform, today announced the shopping trends that defined eB2B in Calendar Year 2024 (CY24) on the platform, offering key insights into how the shopping patterns of Indian retailers have transformed over the past year. With key achievements in business performance, rapid growth in private label adoption, and exceptional engagement across FMCG and other key categories, the trend highlights udaan’s transformational impact on the kirana ecosystem.

The Shopping Trends That Defined Kirana Commerce on udaan:

udaan shipped over 2.45 Billion units in the FMCG business alone, with the tonnage of all food products delivered (FMCG, Staples and Fresh) exceeding 7 lakh Metric tonnes. The platform recorded ~ 65% increase in overall business, driven by a ~70% growth in the daily buyers, marking 2024 as the year with the highest-ever daily buyers on the platform. Additionally, repeat rate reached an all-time high, rising 1,000 bps above last year, reaffirming strong customer stickiness and trust. This milestone highlights the value udaan delivers to a diverse and expanding network of kirana partners, empowering them to grow and succeed in a dynamic retail market.

Further, udaan processed 85.85 million lines of orders, highlighting its growing role as a trusted partner for retailers. This growth reflects not only increasing daily reliance but also udaan’s ability to seamlessly manage diverse inventory needs. Backed by a robust network and operational excellence, udaan remains committed to delivering value to kirana partners across Bharat.

Vaibhav Gupta, Co-Founder and CEO, udaan, said, “This has been a defining year for us with strong sustainable growth highlighting the success of the eB2B cluster playbook that udaan has developed to empower small retailers across India. With 85%+ growth in FMCG and 250% growth in staples private labels business, we are not just enabling kirana commerce but actively leading its transformation. The rapid adoption by kiranas also highlight udaan’s acceptance as the most trusted eB2B partner for small businesses. As we look forward to 2025, our focus remains on customer-centric innovation, operational efficiency, and sustainable value creation —strengthening the backbone of Bharat’s kirana ecosystem and driving the future of retail distribution.”

Essentials category (FMCG, Staples and Fresh)

The FMCG business achieved a 85%+ Year-on-Year (YoY) growth in its revenue run rate. The growth was driven by an increase of 50% in the number of products ordered by retailers, demonstrating udaan’s strong distribution capabilities to meet the diverse and evolving needs of buyers. Additionally, the FMCG business witnessed 60% increase in buyers, highlighting the growing trust and dependence of retailers on udaan for their everyday business essentials requirements.

udaan’s private label brands continued to accelerate and recorded 250% Y-o-Y growth in its revenue run rate. This remarkable performance reflects the increasing demand for udaan’s high-quality, value-driven products that have become a preferred choice among kirana retailers. The success of private labels not only signifies deep customer trust but also aligns seamlessly with udaan’s strategy to enhance profitability by offering superior margins through exclusive, high-performing products.

The udaan platform witnessed a strong surge in demand, with Bengaluru, Delhi, Hyderabad, and Kolkata continuing to drive growth among Metros. At the same time, non-metro cities like Ghaziabad, Jaipur, Ahmedabad, Lucknow, and Indore saw rapid adoption, highlighting the deepening penetration of eB2B commerce.

Additionally, Pune, Mysore, and Mumbai emerged as high-growth markets, reinforcing the growing acceptance of eB2B trade among small businesses and strengthening udaan’s position as the preferred partner for retailers across Bharat

udaan’s Sustainability Initiative: Expanding EV Adoption in Last-Mile Delivery

As part of udaan’s commitment to sustainability and operational efficiency, in CY24 udaan introduced and deployed Electric Vehicles (EVs) for last-mile deliveries in Bengaluru. This initiative marked a significant step towards reducing carbon emissions and promoting eco-friendly logistics in the eB2B sector.

Overall Business Performance: Key Highlights

In CY24, udaan achieved consistent growth highlighting the strength of its strategic approach and implementation of the new design playbook in the marketplace. The company is on track to achieving profitability, with an impressive 65% ARR growth and over 70% increase in daily transacting buyers, driving deeper market penetration and increasing wallet share among retailers. Additionally, gross margins improved by 200 basis points and contribution margins by 320 basis points, alongside a 20% increase in buyer wallet share and monthly repeat ratio of over 90%. Most notably, during the period the company achieved a 30% reduction in absolute EBITDA burn, underscoring consistent focus on driving sustainable growth through efficiency enhancement and superior execution in the marketplace.