adidas and Liverpool Football Club announce multi-year partnership
New Delhi, 11th March 2025 – Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit partner from the 2025/26 season onwards. From 1st August 2025 Liverpool FC will wear adidas for the third time in its history with the sports brand supplying match kit, training wear and culture wear to all men’s, women’s, academy teams and LFC Foundation staff.
Liverpool FC and adidas worked closely throughout some of the club’s most iconic eras from 1985-1996 and again from 2006-2012. During this time the club secured an array of trophies including three domestic league and eleven domestic cup titles, while some of the jerseys are considered among the most loved kits of the era. The announcement follows an exciting time for the club, with the men’s team sitting top of the domestic league and qualifying for the knock-out stages of the UEFA Champion’s League, as well as the women’s team firmly establishing themselves as a mainstay at the highest level of domestic competition.
Bjørn Gulden, CEO of adidas, said: “We are very excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. We are honored to once again provide the players with cutting-edge technology to perform at the highest level. The jerseys worn during previous partnerships are some of the greatest ever created. We are looking forward to bringing back some of these classics and creating new exciting products for the fans.”
Billy Hogan, chief executive officer, Liverpool Football Club, said: “Everyone at the club is incredibly excited to welcome adidas back into the LFC family once again. We have enjoyed fantastic success together in the past and created some of the most loved LFC kits of all time. It’s the perfect time for us to partner together once again and we look forward to creating more iconic kits and continued on the pitch success, that will build on our wonderful, shared history.”
The deal builds on existing relationships between adidas and many Liverpool Football Club players, including Mohamed Salah, Trent Alexander-Arnold, Curtis Jones, Darwin Núñez, Alexis Mac Allister, Diogo Jota, Luis Díaz, Ryan Gravenberch, Fuka Nagano, Mia Enderby and Jenna Clark.
Details of the first adidas Liverpool kits will be revealed via club and adidas channels on 1st August 2025.
Birla Fertility & IVF Expands to Mumbai, Plans Four More Centres in the City
Mumbai, 20 February 2025: Birla Fertility & IVF, India’s third-largest IVF network, has launched its first centre in Mumbai, further strengthening its presence in Maharashtra. Conveniently located in Prabhadevi, near Siddhivinayak Temple, the centre ensures easy access to advanced fertility care.
The centre was formally inaugurated by renowned IVF specialist and Chief Guest, Dr. Hrishikesh Pai, in the presence of Birla Fertility & IVF’s Chief Executive Officer, Abhishek Aggrawal; Centre Head, Dr. Navina Singh, and other dignitaries, with a traditional lamp-lighting ceremony.
As part of its expansion strategy in Maharashtra, four more centres are set to open in Mumbai over the next 8–12 months with one existing centre at Nagpur. Beyond Mumbai, new centres are planned in Pune and Nashik, further strengthening access to expert-led fertility care across the region.
Birla Fertility & IVF is part of the CK Birla Group, a USD 3 billion diversified conglomerate with a 150-year legacy. The Group has a strong presence in healthcare, technology, and manufacturing, built on trust, medical excellence, and innovation. With over 50 clinics across 37 cities and 18 states, Birla Fertility & IVF is rapidly expanding, bringing clinically advanced and patient-centric fertility care closer to those who need it.
Infertility is a growing concern, with an estimated 28 million couples in India facing challenges in conceiving. The demand for specialised fertility treatments is rising, yet access to affordable, high-quality reproductive care remains a barrier for many. Birla Fertility & IVF is committed to offering comprehensive fertility solutions, combining advanced treatments with affordability and accessibility.
As part of this commitment, one of the key initiatives focuses on making fertility preservation more financially accessible. Egg freezing, which has traditionally been considered expensive, is now available with structured payment options starting at just INR 1,666 per month. This initiative ensures that individuals can plan their reproductive future with greater confidence and ease.
Abhishek Aggrawal, Chief Executive Officer, Birla Fertility & IVF, said:
“Our mission is to make high-quality, affordable, and comprehensive fertility and reproductive health solutions accessible across India. In addition to fertility treatments, we provide specialised care for PCOS, sexual health concerns, and cervical health, ensuring holistic support at every stage of an individual’s reproductive journey. Our goal of operating 100+ centres with an investment of INR 500 crores in the next few years is well on track.”“Mumbai is a major hub, and this centre is a key milestone in our expansion. With additional centres planned in Pune and Nashik, we are committed to making fertility care more accessible across Maharashtra.”
The National Family Health Survey (2019-21) revealed that 29 of India’s 36 states have a fertility rate below 2. Maharashtra’s fertility rate stands at 1.7, while India’s total fertility rate (TFR) has dropped to 2.0, below the replacement threshold of 2.1. These trends have long-term implications for workforce dynamics and economic growth. Birla Fertility & IVF aims to bridge this gap by providing quality fertility treatment and evidence-based information, empowering individuals to make informed reproductive health decisions.
Dr. Navina Singh, Centre Head – Mumbai, Birla Fertility & IVF, said:
“Infertility is becoming more common in urban areas due to high-stress lifestyles, delayed parenthood, and environmental factors. Every fertility journey is unique and requires a personalised approach. With advanced technology and tailored treatment options, including egg freezing, we are committed to making high-quality fertility care more accessible. This new centre will support individuals in making informed reproductive choices.”
The Mumbai clinic is equipped with state-of-the-art embryology labs and a dedicated team of fertility specialists. It offers a full spectrum of reproductive health services, including IVF, IUI, fertility preservation (egg & sperm freezing), Preimplantation Genetic Testing (PGT), male fertility treatments, advanced genetic screening, and specialised care for PCOS and cervical health.
With a patient-first approach, transparent pricing, and clinically reliable outcomes, Birla Fertility & IVF continues to redefine fertility care in India.
ZEE Entertainment secures high S&P Global ESG score outperforms the industry
Mumbai, 20th February 2025: ZEE Entertainment Enterprises Ltd. (ZEE), the leading Media & Entertainment powerhouse, has earned an exceptional ESG score of 44 in the annual S&P Global Corporate Sustainability Assessment (CSA). The industry- leading score reaffirms the Company’s commitment towards implementing the best practices in sustainability across Environment, Social and Governance (ESG).
This achievement places ZEE significantly ahead of the industry average score of 20 and ranks it amongst the top 10% of global players within the sector, underscoring the Company’s dedication to responsible business practices and sustainable growth. The Company witnessed a significant improvement of 16 points in its score from 2023, placing it in the 93rd percentile across the global Media, Movies & Entertainment industry.
The Company has undertaken significant interventions across the core ESG domains to demonstrate exceptional standards in Corporate Responsibility. ZEE excelled in various aspects of the CSA score including Transparency & Reporting, where it ranked in the top 100th percentile; and Business Ethics, Information Security/ Cybersecurity & System Availability, Water, Labour Practice, Human rights and Customer relations, where it ranked above the 90th percentile.
ZEE’s high ESG score reflects its robust initiatives in various areas that include management of material ESG risks, opportunities and impact that were measured through a combination of company disclosures, media and stakeholder analysis, modelling approaches and in-depth company engagement.
Commenting on the noteworthy achievement, Mr. Punit Goenka, Chief Executive Officer, ZEE Entertainment Enterprises Ltd. said, “At ZEE, we believe in staying ahead of the curve by consistently delivering industry-beating performance across all aspects. The high ESG score achieved by the Company in the renowned S&P Global assessment is yet another firm testament to our commitment of implementing the best practices in the environmental, social and governance domains. As a responsible corporate citizen, sustainable growth remains key to driving long-term success and our efforts remain focused towards enhancing environmental sustainability, promoting social equity and maintaining strong governance frameworks. As we take concerted steps to achieve our targeted aspirations, prioritizing key initiatives in the realm of ESG is a core focus area, ensuring that ZEE continues to deliver industry-leading performance in entertainment as well as corporate responsibility.”
With a robust ESG strategy for the future, ZEE aims to attain industry leadership in sustainability and responsible business conduct. The Company’s exceptional ESG performance during the year, reflects its broader vision to generate higher long-term value for all its stakeholders while simultaneously contributing towards positive societal development.
UST Named Top Employer by TEI for Global Workplace Excellence
Mumbai, 19th February, 2025: UST, a leading digital transformation solutions company, has been awarded the Top Employers Institute’s (TEI) prestigious Enterprise Certification in the large enterprise category in addition to receiving 2025 Regional Certification (Blue Seal) for North America and APAC as well as being recognized with TEI’s Red Seal in a total of 10 countries. UST has been re-certified as a 2025 Top Employer in the United States, Canada, Mexico, the United Kingdom, Taiwan, India, Malaysia, Australia, the Philippines, and Spain.
The TEI Enterprise Certification is a testament to UST’s continuous efforts to invest in its employees, and foster a culture of innovation, inclusion, and excellence. This certification is only issued to organizations with 10 or more red seals, provided that the number of employees in the participating countries collectively represents more than ninety-five percent of the company’s total number of employees. With these prestigious certifications, UST ranks among a distinguished group of prominent global companies who have achieved excellence in employee conditions, people policies, and programs.
These recent awards from TEI underscore UST’s commitment to fostering a positive workplace environment at all its offices worldwide. UST has been repeatedly certified as a TEI top employer, also winning recognition in 2018, 2019, 2021, 2022, 2023 and 2024.
Certification as a Top Employer showcases UST’s dedication to a better world of work, demonstrated through excellent HR policies and people practices. The Top Employers Institute program certifies organizations based on the participation in and results of their HR Best Practices Survey, which covers six HR domains consisting of 20 topics, including People Strategy, Work Environment, Talent Acquisition, Learning, Diversity, Equity & Inclusion, Wellbeing, and more.
“Employee engagement is central to our identity at UST, and we remain committed to doing all we can to foster an open workplace culture that accelerates personal and career growth. TEI’s rigorous criteria help us to stay focused on meeting the emerging needs of our employees as we create boundless impact and transform lives through digital transformation,” said Colleen Doherty, Chief People Officer, UST.
“Consistency in a not-so-consistent world? Amidst constant change—through technological advances, economic shifts, and evolving social landscapes—it is inspiring to see people and organizations rise to the challenge. This year, the Top Employers Certification Program highlights the dedication of our Top Employers as they continue to set the standard, consistently delivering world-class HR strategies and practices. These Top Employers strive to foster growth and wellbeing, all while enriching the world of work. We are proud to celebrate these people-first leaders and teams as the Top Employers for 2025,” said David Plink, Chief Executive Officer, Top Employers Institute.