Tata Motors Teams Up with Vicky Kaushal for Passenger and EV Range
Mumbai, March 21, 2025: Tata Motors, India’s leading automotive manufacturer, today announces its association with Bollywood actor Vicky Kaushal for its Passenger and Electric Vehicle range. Known for his versatile roles and dedication to breaking conventions, Vicky’s journey aligns perfectly with Tata Motors’ values of innovation, excellence, and progress.
Vicky’s rise to stardom has been driven by perseverance, authenticity, and a willingness to take on challenging roles—qualities that align perfectly with Tata Motors’ vision of shaping the future of mobility. As Tata Motors continues to push the boundaries of automotive design, performance, and technology, Vicky’s partnership underscores their shared commitment to breaking norms. From his modest beginnings to becoming one of Bollywood’s most celebrated actors, Vicky’s journey mirrors Tata Motors’ own evolution and innovative spirit. Together, Tata Motors and Vicky Kaushal are elevating India’s presence on the global stage—Tata Motors by setting new industry standards and Vicky by showcasing Indian talent to the world stage.
While Vicky will play a key role across multiple brand initiatives, this collaboration will kick off with a campaign for the all-new Tata Curvv, this IPL season. Titled ‘Take the Curvv’, the campaign showcases how the Curvv is more than just a car—it’s a statement of boldness, self-belief, and following your heart. It’s about embracing life’s twists and turns. In a market dominated by predictable, feature-focused messaging, the boldest move is to take the curve when everyone else is driving straight.
Announcing the exciting new collaboration, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one of a kind association will be loved by our customers and his fans alike.”
Elated at joining the Tata Motors family, Vicky Kaushal expressed, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
Tata Motors Celebrates 27 Years of Tata Safari
Mumbai, February 21st, 2025: Tata Motors, India’s leading SUV manufacturer, proudly celebrates 27 iconic years of the Tata Safari with the launch of the exclusive, limited STEALTH Edition—a bold and sophisticated embodiment of luxury, power, and exclusivity. Limited to just 2,700 units, this premium edition will be available in both the Harrier and Safari redefining exclusivity and finest SUV aesthetics. With sleek, monotone finishes leading the charge, this STEALTH lineup sparks a fresh wave of desirability showcasing the evolving customer preferences of owning a vehicle which is one its kind. With just few units on sale, the bookings for the STEALTH edition opens starting today, both online and at our dealerships across the country.
The STEALTH Edition amplifies the looks with an all-new STEALTH Matte Black finish, exuding an undeniable road presence that is not just seen but felt. More than a mere design statement, this edition is a testament to dominance and exclusivity, offering an enigmatic aura that sets it apart on the road. The matte car paint delivers a unique, stylish finish, enhancing the SUV’s distinctive appeal. Its non-reflective surface lends the vehicle a sophisticated, elegant look, accentuating the SUV’s body lines and contours, making it appear exceptionally premium. The subtle sheen reduces glare under harsh sunlight, ensuring the vehicle’s bold stance remains uninterrupted in any lighting condition. Priced at ₹XX lakh for the Harrier STEALTH and ₹XX lakh for the Safari STEALTH, these limited edition SUVs seamlessly blend prestige, performance, and cutting-edge technology, making an unmissable statement of excellence.
Launching this exciting new rendition of the Harrier and Safari, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, ‘’Tata Motors has long been at the forefront of the SUV segment in India, with innovation deeply embedded in its DNA. The Tata Safari, which introduced the concept of a lifestyle SUV to the Indian market, stands as a testament to this spirit of pioneering excellence. With 27 years of unbeatable legacy, the Tata Safari has continually evolved, and the launch of the STEALTH Edition is a salute to the same. This special edition is a premium, exclusive release, with only 2,700 units of the enigmatic STEALTH Matte Black finish being made available. The STEALTH Edition is more than just an SUV—it’s a statement of prestige, adventure, and capability, elevating it to an aspirational collector’s car that will be coveted by enthusiasts and connoisseurs alike. Owning a STEALTH Edition isn’t just about possessing an exceptional car; it’s about securing a piece of automotive history that everyone will aspire to have in their garage’’.
Air India’s Namaste World Sale 02-06 February
Chandigarh, 04 February 2025: Air India, India’s leading global airline, today announced the rollout of ‘Namaste World’, a worldwide sale to offer attractive promotional fares across cabin classes on domestic and international routes.
Air India’s ‘Namaste World’ sale is open from 0001 Hrs of 02 Feb 2025 until 2359 Hrs of 06 February 2025, for travel between 12 February and 31 October 2025. Bookings under the sale are available at international points of sale bookings made in foreign currencies, in addition to Indian points of sale.
“Our ‘Namaste World’ sale comes at the perfect time, enabling customers to make their upcoming summer holiday travel plans for domestic or international destinations. With a wide booking window, we are confident that our customers will benefit from this special promotion, and experience Air India’s transforming products and services across our worldwide network” said Nipun Aggarwal, Chief Commercial Officer, Air India.
Special fares for premium cabins
‘Namaste World’ sale offers unmissable fares in premium cabins such as Business Class and Premium Economy, making luxurious flying experiences accessible to more travellers. In addition to the premium cabins, the sale fares are also available for Economy Class.
All-inclusive, one-way domestic fares start from INR 1,499 for Economy Class, INR 3,749 for Premium Economy, and INR 9,999 for Business Class. On international routes, Economy return fares start from INR 12,577, Premium Economy from INR 16,213, Business Class from INR 20,870.
Web-Exclusive Day 1
The ‘Namaste World’ sale is exclusively available on Air India’s website and mobile app on 02 February 2025. Subsequently, bookings under the sale will be available across all channels, including Air India’s website, mobile app, airport ticketing offices, customer contact centre, and travel agents.
Extra benefits on website and mobile app bookings only
During this sale, Air India customers can enjoy extra benefits on bookings made via the airline’s official website and mobile app. These benefits include:
- Zero Convenience Fee: From 02-06 February 2025, Air India will not levy any convenience fee. This enables travellers to enjoy further savings of INR 999 on international bookings and INR 399 on domestic bookings, in addition to the promotional fares offered as part of the sale.
- Bank Offers: Air India has also enabled more discounts via multiple payment offers in association with bank partners for travellers to choose from, helping them to unlock further savings.
| BANK | OFFER | PROMO CODE |
| Domestic (Round Trip): Flat ₹750 off | ICICI750 | |
| International: Flat ₹2,500 off | ICICI2500 | |
| Business Class: Flat ₹3,000 off | ICICI3000 | |
| Domestic (Round Trip): Flat ₹750 off | AXISDOM | |
| International: Flat ₹2,500 off | AXISINT | |
| Business Class: Flat ₹3,000 off | AXISBIZ | |
| Domestic (Round Trip): Flat ₹750 off | FED750 | |
| International: Flat ₹2,500 off | FED2500 | |
| Business Class: Flat ₹3,000 off | FED3000 | |
| BOBCARD | Domestic (Round Trip): Flat ₹500 off | BOBDOM500 |
| International: Flat ₹2,000 off | BOBINT2000 |
Air India’s website and mobile app also accept other modes of payment without the additional discount, including all major debit or credit cards issued by banks in or outside of India, RuPay cards, and payment wallets.
- Exclusive Promo Code: Customers can avail an instant discount of up to INR 1,000 on the base fare, using promo code ‘FLYAI’. This promo code is applicable on both domestic and international points of sale (in applicable foreign currencies).
Air India and Kenya Airways Launch Codeshare Partnership
Chandigarh, 31 January 2025: Air India, India’s leading global carrier, and Kenya Airways, a leading African carrier, have entered a codeshare partnership, reaffirming their commitment to boosting seamless travel between India and Africa, and beyond. The codeshare partnership complements the existing interline agreement between the two carriers.
The codeshare and interline partnerships together allow passengers of both airlines to enjoy convenient access to a wider range of destinations across regions, leveraging a single ticket and a unified baggage policy for a hassle-free travel experience.
As part of the codeshare agreement, Air India will place its ‘AI’ designator code on twice daily flights between Nairobi and Mumbai operated by Kenya Airways, which will seamlessly connect passengers via Mumbai on Air India-operated flights to or from Bangkok (Thailand), Colombo (Sri Lanka), Dhaka (Bangladesh), Malé (The Maldives), Melbourne (Australia), and Singapore. These are in addition to existing connections that passengers from Nairobi can take to several other destinations within and outside of India via Delhi, when flying Nairobi to Delhi with Air India.
The new agreement also enables Kenya Airways to place its ‘KQ’ designator code on Air India-operated flights between Delhi and Nairobi, thus enabling Kenya Airways passengers from across Africa to travel to Delhi via Nairobi.
“Deepening our partnership with Kenya Airways aligns perfectly with Air India’s strategic vision of expanding our global footprint and strengthening our position in key markets”, said Nipun Aggarwal, Chief Commercial Officer, Air India. “Our codeshare partnership will provide significant benefit to guests of both airlines, and also contribute to the overall growth of air travel between India and Africa.”
The interline agreement between Air India and Kenya Airways enables passengers to seamlessly travel on a single itinerary between any of 28 points in Africa (Accra, Addis Ababa, Dar Es Salaam, Harare, Johannesburg, Cape Town, Victoria Falls, Seychelles, Kilimanjaro, Mombasa, and Zanzibar to name a few), and any of 15 points in India (Ahmedabad, Bengaluru, Chennai, Delhi, Goa, Jaipur, Kochi, Kolkata, and Hyderabad to name a few).
“We are delighted to expand our partnership Air India, that will open up significant opportunity for our passengers. This codeshare agreement allows us to offer seamless connections to a wider range of destinations across both airlines’ networks, making travel easier and more convenient” said Julius Thairu, Chief Commercial and Customer Officer, Kenya Airways.
Air India and Kenya Airways plan to progressively add other destinations in their networks to the codeshare agreement.
Air India to Showcase Premium Offerings at OTM 2025
Chandigarh, 30 January 2025: Air India, India’s leading global airline, is set to showcase its premium cabin product and in-flight offerings at the upcoming Outbound Travel Mart (OTM) 2025, Asia’s premier and most influential travel trade show, scheduled to take place from 30 January to 1 February 2025 at the Jio World Convention Centre, BKC, Mumbai.
Taking inspiration from Air India’s signature design philosophy, the exhibition booth has been conceptualised with ‘The Vista’ as an integral part of its structure, blending aesthetics with immersive digital experiences.
The pavilion will showcase various aspects of Air India’s transformation journey, captivating audiences with a live demonstration of Business Class and Premium Economy seats that are today available on Air India’s newly retrofitted A320 family aircraft. These aircraft come with subtle cabin mood lighting, spacious legroom and wider pitch, and modern features, like portable electronic device (PED) holders and USB ports to charge mobile phones, laptops and other gadgets, among others.
Visitors will be able to experience the seats in real-time while also getting a glimpse of Air India’s brand new A350 product at the Virtual Reality (VR) experience zone. In addition, Air India will also display a selection of in-flight meals to showcase its refreshed menus and enhanced dining experience onboard.
“OTM 2025 presents a significant platform for Air India to engage and deepen ties with more than 40,000 key trade visitors from across the globe while highlighting the milestones of our transformation journey. With the Air India pavilion featuring unique activations and immersive experiences, including our Business Class and Premium Economy seats, we are set to demonstrate our commitment to delivering world-class product and services to our customers,” said Nipun Aggarwal, Chief Commercial Officer, Air India.
At the VR experience zone, visitors will embark on a virtual journey of the state-of-the-art A350 aircraft that have recently been deployed between Delhi and London Heathrow, New York (JFK), and Newark.
Air India’s A350 aircraft feature 28 private suites in Business class with full-flat beds in a 1-2-1 configuration, and 264 spacious Economy seats arranged in a 3-3-3 configuration. Each suite in Business provides direct aisle access, sliding privacy doors, and a personal wardrobe. All seats across cabins on the A350 come with the latest-generation Panasonic eX3 in-flight entertainment (IFE) system and HD screens that offer more than 3,800 hours of entertainment content from around the world. The A350 flights also feature the airline’s new signature soft product and award-winning guest enhancements, including new chinaware, tableware and glassware, plush bedding, and bespoke amenity kits.
The booth will also give visitors a chance to sign up for Maharaja Club, Air India’s all-new frequent flyer program that offers a host of privileges and exclusive benefits. In addition, visitors will have the opportunity to win multiple prizes, including curated gift hampers or a complimentary economy class ticket, through a raffle that will be conducted at the booth.