Mumbai, 29th August, 2024 – Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Limited, launches “Real Advice,” a ground-breaking campaign that marks one of India’s first initiatives to raise awareness and educate Indian audiences on the Real Estate sector. The “Real Advice” campaign by Birla Estates provides insights, information, and also is educating and empowering individuals to make informed decisions with respect to real estate.

The campaign features a series of short films, a microsite and digital content addressing common real estate challenges and questions that many people encounter. Films featuring Vicky Kaushal are designed to make Real Estate easy and simple for a wide audience. From demystifying Real Estate jargons to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the Real Estate market.

The content of conversation includes the home buying process, real estate terminologies, insights on interiors and more. With this campaign, Birla Estates aims to empower viewers with the knowledge while also promoting greater understanding and clarity within the Real Estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in Real Estate, making the journey clearer and more informed for all.

Mr. K T Jithendran, MD & CEO of Birla Estates, remarked, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role ensuring that buyers feel well-supported and informed throughout their journey”

Ms. Anitha Krishnan, Head – Marketing at Birla Estates commented saying, “The intent of the ‘Real Advice’ campaign, is to empower the consumer with the power of knowledge and information. We intent to do this with a holistic approach through microsite with blogs, podcasts, chatbot, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach and the intent is to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate”

With ‘Real Advice with Vicky Kaushal,’ Birla Estates aims to create a new benchmark in real estate engagement, further demonstrating its commitment to empowering buyers and fostering a transparent, informed home-buying journey.