Ambuja Cements Boosts Farakka Farmers with Irrigation and Crop Innovation
West Bengal, 28 February 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is transforming the agricultural landscape in Farakka, Murshidabad district through innovative CSR initiatives. By addressing irrigation challenges and introducing high-value crops such as strawberry, the company has empowered local farmers to improve productivity and achieve sustainable growth.
To help tackle water scarcity, Ambuja Cements’ CSR arm introduced the River Lift Irrigation (RLI) system, enabling farmers to draw water from nearby rivers. This initiative has allowed farmers to grow multiple crops throughout the year, reducing their dependency on erratic monsoon rains. The availability of consistent water supply has opened avenues for cultivating high-value crops, boosting the region’s agricultural output.
Farmers have been trained to cultivate Winter Dawn strawberries, a high-value crop with immense market potential. With support from Ambuja Cements, farmers like Tetra Roy, who previously grew paddy and potatoes, earned Rs. 42,000 from just 0.03 acres of strawberries, tripling his income in a year. Women farmers, such as Srimati Mandal, have also achieved significant income growth and are now planning future investments. Today, over 40 farmers in Farakka are part of this initiative, earning up to Rs. 1.5 lakh from just 0.33 acres of land.
Ambuja Cements continues to support these farmers with training, sapling production, and plans to establish local nurseries to reduce costs and wastage. By empowering the farming community in Farakka, the company reaffirms its commitment to driving agricultural innovation and creating sustainable livelihoods.
Ambuja Cements Empowers Rural Women in Bhatapara with Lakhpati Didi
Chhattisgarh, 17 February 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is driving economic empowerment among rural women in Bhatapara, through the transformative ‘Lakhpati Didi’ programme. By fostering micro-enterprises and offering extensive support in training and resources, the Company’s CSR initiatives are helping women achieve financial independence and sustainable livelihoods.
The ‘Lakhpati Didi’ movement, initiated by the Ministry of Rural Development, aims to enable women in self-help groups (SHGs) to earn an annual household income of ₹1 lakh or more. Ambuja Cements’ CSR team identified 188 women from Bhatapara for this program and provided them with the necessary tools and training to achieve this milestone. Many women have successfully ventured into enterprises like tailoring, vegetable cultivation, and retail stores, significantly improving their quality of life and inspiring their communities.
This initiative has enabled women like Kuleshwari Verma, a fancy store owner earning ₹3.75 lakh annually, and Kusum Patel, who cultivates vegetables and earns ₹1.1 lakh per year, to achieve transformative financial growth. Stories like theirs highlight how access to resources and consistent support can unlock the entrepreneurial potential of rural women.
Ambuja Cements remains committed to promoting inclusive development and sustainable livelihoods through its CSR initiatives. By supporting rural women entrepreneurs, the company underscores its dedication to economic empowerment and long-term community growth.
Ambuja Cements Supports Women’s Dairy Co-op in Darlaghat
Shimla/Solan, 4 February 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is committed to facilitating sustainable livelihoods and empowering rural women. The Company through its CSR efforts, has lent support for the Amrit Dhara Milk Cooperative Society, a women-members only co-operative society, in the installation of a milk pasteurisation and packaging unit in Darlaghat. This unit has enabled its women members to earn an additional income between Rs. 9,000 and Rs. 30,000 per month, significantly improving their livelihoods.
The Amrit Dhara Milk Cooperative, established over a decade ago by Ambuja Cements’ CSR arm, along with NABARD and the community animal health volunteers, began by mobilising Darlaghat-based women who practised dairy farming at the household level. Today, the cooperative involves 305 women members and collects 1,000 litres of milk per day. With a production capacity of 500 litres per hour, the newly acquired pasteurisation unit marks a significant milestone for the cooperative.
Ambuja Cements’ commitment to empowering rural communities and supporting sustainable livelihoods continues to drive impactful initiatives like the Amrit Dhara Milk Cooperative, showcasing the potential of collective effort and innovation.
Ambuja Cements SEDI Launches AI Course for Himachal Youth
Shimla/Solan, 31 January 2025 – Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is committed to skilling the youth of the nation towards a better tomorrow. The Company’s Skill & Entrepreneurship Development Institute (SEDI) has launched a new Artificial Intelligence (AI) and Data Science course at its centres in Darlaghat and Nalagarh.
This innovative course aims to equip graduates in Science, IT, Commerce, or Arts with the skills needed for high-demand careers in AI and Data Science. The programme is designed to address the employment challenges faced by graduates in the region and prepare them for roles such as data analysts, data scientists, and python developers.
Ambuja Cements’ CSR team, through its 15 supported SEDIs, has a commendable track record, having trained over 75,000 rural youth with a 75% placement rate across various industries. It is committed to empowering underserved youth with essential skills, fostering employment, and industry readiness through forward-looking initiatives.
Ambuja Cements Hosts Khel Utsav for 400+ Students in Darlaghat
Shimla/Solan, 29 January 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is committed to facilitating equal access for all young athletes and sportspersons. Ambuja Cements, through CSR efforts, recently organised ‘Khel Utsav’ – a sports event aimed at fostering sportsmanship and promoting physical well-being among young students – near its Rauri plant in Darlaghat.
This community-focused event saw enthusiastic participation from over 400 students across 24 primary and upper primary schools, bringing the total attendance, including teachers, local dignitaries, and volunteers.
The ‘Khel Utsav’ featured a range of sports, tailored for different age groups and skill levels. Students from the upper primary section competed in volleyball, while primary students took part in dodgeball and relay races. Additionally, the event included a series of athletic races — 50m, 100m, and 200m — where students displayed their skills, teamwork, and resilience on the field.
Ambuja Cements’ CSR team under its Quality Education program not only offers a platform for students to showcase their talents but also encourages them to develop valuable life skills, including discipline and teamwork. Initiatives such as ‘Khel Utsav’ positively impact the local communities by promoting holistic growth and nurturing future athletes.
This event underscores Ambuja Cements’ commitment to empowering young individuals, fostering a spirit of unity, and supporting the aspirations of the region’s youth in sports and beyond.