12th March 2025: V-Guard Industries Limited, India’s leading consumer electrical and electronics brand this Holi has launched a special film that encourages everyone to let go of past misgivings, embrace reconciliation, and strengthen bonds. The emotional film, conceptualized and created by V-Guard’s creative agency Ralph&Das, revolves around a family event where a small boy, dressed in festive clothing, eagerly awaits his father’s monthly visit—a brief half-day breather allowed by the family court. Against the backdrop of Holi celebrations, the reunion stirs up memories for the separated couple, reminding them of their journey together—the golden moments of love and parenthood, as well as the darker times that led to their separation. Overcome by emotions, they decide to set aside their differences, embracing the spirit of Holi.
What makes the campaign unique is its open-ended storytelling. The film leaves the audience at a pivotal moment, prompting them to reflect on the beauty of forgiveness and the importance of nurturing relationships. By allowing viewers to interpret the conclusion in their own way, V-Guard fosters an interactive and thought-provoking experience that resonates deeply with audiences across all walks of life. The film got air this week and is being promoted across digital and social media to reach audiences nationwide and encourage Holi celebrations. This powerful narrative has struck a chord with viewers, amassing an impressive 3.5 million views on the YouTube channel and over 10.9 million views on Instagram so far.
Nandagopal Nair, VP and Head of brand and Communications, at V-Guard Industries Ltd, said, “At V-Guard, while our product storytelling remains central, we consistently create content that reflects the core purpose of the brand —bringing home a better tomorrow. Holi symbolizes the vibrancy of life and the spirit of renewal, offering an opportunity to embrace new beginnings by letting go of past differences. Our latest Holi film captures this essence, celebrating the diverse hues of life and reinforcing our commitment to fostering a more harmonious and compassionate world.”
Anil Ralph Thomas, Director and Chief Creative Officer, of Ralph&Das, who has written & directed the film, adds, “The starting point for any V-Guard communication is that it ends on an optimistic note to reiterate the brand ethos of ‘Bring Home A Better Tomorrow’ And the occasion of Holi culturally allows for that naturally. Which is all about moving past any angst and all animosity. In this film, we are not trying to solve a problem in a relationship but all that we have attempted to do is to remind people that sometimes it helps to think why ‘What got us together, in the first place is way stronger than what drove us apart. The role of the product needed to be innocuously and seamlessly woven in the narrative sans any hard sell…”
Mr. Kaustav Das, Director, and CEO, Ralph&Das opined, “For Holi, while looking for an insight to pass on a larger message of ‘bring home a better tomorrow’ we realized that our insensitive system and society pits one parent against the other in a bitter battle for custody when marriages break down. Fuelled by a host of vested interests and advisors. Innocent children are caught in between and end up being the unwilling, unfortunate victims, paying the price for a fight between two adamant adults. Even on festive occasions like Holi. Influencing a change in that behavior would certainly usher in a better tomorrow.”