March 27, 2025: Swatch is stepping into spring with the launch of its BLOSSOM TIME Collection, four fresh floral-inspired yet edgy watches that feel as light as a flower petal and look as vibrant as the season itself. This collection blooms with style as it blends the soft beauty of four much-loved flowers from across the world, with the strength and durability of Swatch’s IRONY line.

STAINLESS STEEL WITH A FLORAL CENTER

At the heart of the BLOSSOM TIME Collection are watches crafted from stainless steel with 33 mm dials, perfectly sized for those who prefer smaller timepieces. Each watch is a tribute to a beloved flower—Magnolia, Crocus, Gerbera, and Camellia—which lend their colors to the engraved designs on the sun-brushed dials that capture their unique charm.

Unbelievably stylish and comfortable to wear, these watches prove that sometimes the most impactful statements come in subtle forms:

MAGNOLIA: Echoing the perseverance and determination associated with the Magnolia, PETAL BLISS features a silver-colored dial with an engraved Magnolia design.

CROCUS: The Crocus-inspired dial of PETAL FRENZY with its beautiful blue colors stands for personal success. With a choice of a metal bracelet or blue leather strap, this watch adds a fresh, springtime vibe to any outfit.

GERBERA: With its unique yellow color and engraved Gerbera design, PETAL SWIRL brings a pop of optimism and reminds us of the value of friendship.

CAMELLIA: A symbol of perfection, love, and eternity, the Camellia is celebrated in the delicate soft pink colors and design engraved on the dial of PETAL CHARM. Choose between a metal bracelet or a pink leather strap to suit your style.

OWN YOUR BLOOM

The watches in the BLOSSOM TIME Collection combine the beauty of spring with the precision of Swiss Made quality, making them the perfect addition to any look and the ideal gifts for friends and family. Dress them up or dress them down, these water-resistant watches are a flowery statement of unique style and individuality that lasts beyond any flower bouquet. The BLOSSOM TIME Collection will be available on March 13 online on Swatch.com and in Swatch stores worldwide.