23 January 2025: Summercool Group, the parent company of Summercool Home Appliances Ltd. and Thermocool Home Appliance Ltd., is proud to announce their strategic advertising initiatives with Indian Railway, Prayagraj city authorities, and Kumbh authorities, enhancing the brand presence during the sacred Mahakumbh Mela. By committing to the “Make in India” and “Vocal for Local” initiatives, Summercool Group embarked on an advertising initiative that reflects its dedication to innovation, community, and cultural heritage.

Summercool has partnered with Indian Railways for train body branding on local UP trains connecting Uttar Pradesh. The vibrant and engaging branding on these trains reaches thousands of passengers daily, fostering a sense of pride and support for locally manufactured products and manufacturers.

Along with that, the brand has showcased its brand advertisement on approx 500 boats at Kumbh Mela, providing a convenient way for pilgrims to reach Sangam Ghat for the sacred bath. Furthermore, massive advertising hoardings have been placed at all entry and exit locations of Kumbh Mela, as well as across Prayagraj city, to maximize exposure and ensure the brand’s presence during the pilgrimage.

Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Ltd., said, “We are thrilled to be a part of this holy Mahakumbh Mela to connect with a diverse and vast audience of India coming from different regions and places. The Mahakumbh, recognized as one of the largest human gatherings globally, offers a unique platform for businesses like us to connect directly with millions of people as their customers. Our marketing initiatives during kumbh align with the government’s vision of promoting and supporting locally manufactured products and contributing to India’s economic growth. By supporting PM Modi’s ‘Make in India’ and ‘Vocal for Local’ initiatives, we are not only enhancing our brand presence but also encouraging consumers to choose homegrown solutions and support them.”

Summercool Appliances has been a trusted name in Uttar Pradesh for years, offering an array of affordable, high-quality, and energy-efficient home appliances designed to cater to the evolving needs of every Indian household. With this campaign, the brand underscores its mission to blend tradition and technology, providing sustainable and innovative solutions.