Mumbai, April 8, 2025- Global luxury beauty brand Sulwhasoo proudly announces the appointment of LIM YOONA as its new global brand ambassador. Renowned for her versatility and elegance, YOONA embodies the timeless beauty and sophistication that define Sulwhasoo’s philosophy.

As a celebrated actress with a remarkable presence in both domestic and international markets, LIM YOONA has captivated audiences through her compelling performances in film and television. With her graceful charm and enduring influence, she is set to strengthen Sulwhasoo’s identity as a leading Korean beauty brand and further establish it as a globally coveted name in luxury skincare.

A Perfect Synergy: LIM YOONA & Sulwhasoo’s Vision of Holistic Beauty

Sulwhasoo’s pursuit of “Holistic Beauty” extends beyond the present moment, offering a timeless, refined approach to skincare. LIM YOONA’s career, marked by her continuous artistic evolution and profound on-screen presence, beautifully aligns with Sulwhasoo’s commitment to heritage, innovation, and elegance. Her classy and luminous image harmonizes with the brand’s aesthetic values, allowing her to communicate Sulwhasoo’s essence in a deeply resonant way. As Sulwhasoo’s global ambassador, LIM YOONA will take center stage in worldwide campaigns, bringing the brand’s heritage and vision closer to skincare lovers across the globe.

Debuting in the Global Campaign for First Care Activating Serum

This March, LIM YOONA will make her debut in Sulwhasoo’s highly anticipated global campaign for First Care Activating Serum the brand’s best-selling first-step anti-aging solution. Crafted with the wisdom of Korean herbal medicine, this iconic serum sets the foundation for radiant, youthful skin.

Meet YOONA & Sulwhasoo at online and offline stores worldwide, and experience the artistry of luxury skincare redefined.