Mumbai, India – March 17, 2025: Salt Brand Solutions announces the appointment of Sudeep Puthyathaya as the new Executive Creative Director, marking a significant addition to its growing leadership team alongside Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan.

Mahesh Chauhan (Mash), Director, Salt Brand Solutions, welcoming Sudeep’s appointment said:
“This is a significant step towards further strengthening Salt’s creative leadership. He also added that with Sagar, Sudeep, and me coming together, it definitely will add great value to our clients, and this makes me truly excited for Salt 2.0”

Sagar Mahabaleshwarkar, Executive Director, Salt Brand Solutions said:

“Sudeep brings a deep understanding of storytelling that connects with real people. His craft in creating human insight-led narratives perfectly complements the creative force we are building at Salt.

Sudeep Puthyathaya, a creative leader with over 23 years of experience, has built iconic campaigns for some of India’s biggest brands, including Mercedes-Benz India, Taj Hotels, Volini, Royal Enfield, J&J, GSK India, and Citibank, among many others. His work is defined by a deep belief in human-centered narratives that drive both connection and recall.

Speaking on his new role, Sudeep Puthyathaya said:

“I’ve always believed that the most powerful brands are built on stories that resonate at a human level. Salt’s culture of bold, insight-driven thinking is a perfect fit for the kind of work I want to create. I’m excited to collaborate with Mash and Sagar to craft narratives that strengthens brand narratives and leave a lasting impact.”

A respected figure in the creative community, Sudeep has also served on the jury for the New York Festivals and Abby’s, bringing a sharp eye for creativity and effectiveness.

As Executive Creative Director, Sudeep will work closely with Sagar and Mash (Mahesh Chauhan) to sharpen Salt’s creative vision, delivering work that is strategic, authentic, and disruptive in the best way. His addition strengthens Salt’s ambition to be the creative partner that brands need in today’s fast-evolving landscape.